Using Social Media
to Build Community and
    Promote Events
         Wisconsin Bicycle Tour Directors, Oct 9, 2010
      ...
Agenda
                 Agenda




Why social media
Strategy points
Profile tips
Building
Promoting
Examples
           © ...
With the Internet comes a new reality
  "The corporate homepage at Dell.com is not really the corporate
           homepag...
Social Media: Why?
• Brand – building awareness in WI
  and nationally
• Loyalty – improving the public’s
  knowledge - ed...
More ways to connect to each other




                                                                                   ...
Know where to start




                              Avalanche!

                                                        ...
Social Media Strategy
    Goal – 5000 Members
           16,000 ft


Strategy – reach out
   where they are
Tools




    ...
You can choose how to start




     20 minutes a day - socialminutes.com
     © Copyright 2009-2010 Wendy Soucie Consulti...
What business owners need to do
             Take a strategic approach



Business                                        ...
Goal Strategy

 Be realistic – What resources?
 Get training – Do you know how to be social when
you apply the tools?
 Def...
5 Rules for social media
•   Listen then hear
•   Grow your network
•   Contribute
•   Participate
•   Be a trust agent


...
You can’t listen in a space without
                      … signing on!




Its about people and connections.
            ...
Free Listening Tools
           Technorati Search                                             Google Alerts
           Com...
This is you on Social Media




       © Copyright 2009-2010 Wendy Soucie
                                               1...
Network


• Why a Big Network?
       – More prospects
       – More INBOUND calls


• Why a Smaller
  Network?
    – Cont...
Profiles for social media
•   Completeness
•   Where is Home
•   Content
•   Context
•   Applications
•   Network



     ...
Tip: Profile for social media sites
Use a headshot of just you (real
picture)
Complete the profile – picture, bio,
link
De...
Short-term Strategy


SEO and Social Media displace SERP
    Make brand optimization a process
    Optimize all digital as...
http://www.youtube.com/watch?v=OxpnvFOcFfM




               © Copyright 2009 Wendy Soucie
                              ...
Tip #1 Stay Visible.
• Profile Activity level
     – 2x/week
     – 3x/day
     – 3-5x/day
• Blog
     –   3 times/week
  ...
Wordle.net


© Copyright 2009-2010 Wendy Soucie
                                                     21
 Consulting LLC - ...
What to Publish and Share
• Cross pollinate your
  media
   –   Blogs
   –   Podcasts
   –   Videos
   –   Photos
   –   P...
Make Use of Existing Material
              – Emails > blog posts
              – Forum posts > blog posts
              –...
Event Promotion




                                                                            24
  © Copyright 2009-2010...
Some insight….
• 1.7 M people in
  Wisconsin are on FB
• 332,240 FB users in
  Madison (more than
  the population)
     –...
Social Networking -




   © Copyright 2009-2010 Wendy Soucie
                                           26
    Consulting...
Blogs




© Copyright 2009-2010 Wendy Soucie
                                        27
 Consulting LLC - All Rights Reser...
Create a
#hashtag
for your
event




           © Copyright 2009-2010 Wendy Soucie
                                       ...
Microblogging - Twitter




 • Just 11% of users
   on Twitter are
   teenagers.




                                     ...
foursquare




   © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights
                                         ...
Video - YouTube




  © Copyright 2009-2010 Wendy Soucie
                                          31
   Consulting LLC - ...
Pictures - Flickr




                                                                           32
 © Copyright 2009-2010...
Business Networking - LinkedIn




                                                                          33
© Copyrigh...
Social Media: Event Example




© Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved   34
IATA - Tactics
Touch
Feel
Hear          Local
             News
See
             papers
Read

                            ...
1 Week – Lodi Bridge Dedication
• Attended dedication
• Video & pictures of the event
• Video interviews of 2 people
• Edi...
Tip: Ways to use social media effectively
• Sign up for an account, spend a week listening
• Invite people to biking event...
Happy Trails




                    Happy trails to you
© Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Re...
Books
                                                   Resources
         Rock the World with Your Online Presence by Mi...
Partnerships | Strategic Alliances | Joint Venture
                                     • Wendy Soucie Consulting
        ...
We provide:
      Technical Product Expertise
      Manufacturing experience
      Social media assessments

Your Question...
Upcoming SlideShare
Loading in …5
×

Using Social Media to Build Community and Promote Your Event

1,897 views
1,818 views

Published on

Wendy Soucie, social media strategist at www.wendysoucie.com gave this presentation to the Wisconsin Bicycle Tour Operators. We covered broadly different strategies for sharing the experience of their event through various media and across tools such as Youtube, Facebook, Twitter, Slideshare, LinkedIn, FourSquare.

Published in: Sports
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total views
1,897
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
40
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Using Social Media to Build Community and Promote Your Event

  1. 1. Using Social Media to Build Community and Promote Events Wisconsin Bicycle Tour Directors, Oct 9, 2010 Wendy Soucie 25 years + experience Certified social media consultant Certified LinkedIn Trainer, Social Media Campaign Manager Based in the Midwest with national reach. 1 © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
  2. 2. Agenda Agenda Why social media Strategy points Profile tips Building Promoting Examples © Copyright 2009-2010 Wendy Soucie Q&A Consulting LLC - All Rights Reserved 2
  3. 3. With the Internet comes a new reality "The corporate homepage at Dell.com is not really the corporate homepage. The homepage today is Google.“ Bob Pearson, Dell's man in charge of social media strategy It took radio 38 years to reach 50 million users; It took television 13 years to reach 50 million users; It took the internet 4 years to reach 50 million users; It took Facebook 2 years to reach 50 million users. © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved 3
  4. 4. Social Media: Why? • Brand – building awareness in WI and nationally • Loyalty – improving the public’s knowledge - educating, sharing, expanding the experience for all • Advocacy – building and maintaining support • Extend your reach – generating action to signup • Sponsorship – social capital for support externally © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved 4
  5. 5. More ways to connect to each other Source: HubSpot © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 5
  6. 6. Know where to start Avalanche! 6 © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
  7. 7. Social Media Strategy Goal – 5000 Members 16,000 ft Strategy – reach out where they are Tools 7 © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
  8. 8. You can choose how to start 20 minutes a day - socialminutes.com © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights 8 Reserved
  9. 9. What business owners need to do Take a strategic approach Business Build Goals Clarify Brand Extend Strategy Tactic Tools: Advertising Public relations Direct mail © Copyright 2009 Wendy Soucie Social media, etc. 9 Consulting LLC - All Rights Reserved
  10. 10. Goal Strategy Be realistic – What resources? Get training – Do you know how to be social when you apply the tools? Define success – Can you agree on measurement? Make your team approachable Business Clarify Brand Extend Marketing Tools © Copyright 2009 Wendy Soucie 10 Consulting LLC - All Rights Reserved
  11. 11. 5 Rules for social media • Listen then hear • Grow your network • Contribute • Participate • Be a trust agent It takes time to do all this. © Copyright 2009-2010 Wendy Soucie 11 Consulting LLC - All Rights Reserved
  12. 12. You can’t listen in a space without … signing on! Its about people and connections. 12 © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
  13. 13. Free Listening Tools Technorati Search Google Alerts Compete.com Google Reader TweetDeck Search Google Analytics Search.Twitter.com Google Keyword Trendrr Addictomatic Socialmention Xeesm List of 26 tools http://www.socialmediatoday.com/SMC/155299 http://www.dreamgrow.com/46-free-social-media-monitoring-tools/ © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 13
  14. 14. This is you on Social Media © Copyright 2009-2010 Wendy Soucie 14 Consulting LLC - All Rights Reserved
  15. 15. Network • Why a Big Network? – More prospects – More INBOUND calls • Why a Smaller Network? – Control communications – Verify connections Just remember you can’t build a network overnight. © Copyright 2003-2010 - Wendy Soucie Consulting LLC All Rights Reserved 15
  16. 16. Profiles for social media • Completeness • Where is Home • Content • Context • Applications • Network © Copyright 2009-2010 Wendy Soucie 16 Consulting LLC - All Rights Reserved
  17. 17. Tip: Profile for social media sites Use a headshot of just you (real picture) Complete the profile – picture, bio, link Decide where “home” is. Primary email should be a gmail or yahoo account Use your real and complete name Add under hobbies or interest: bike, biking, bike tour, travel, adventure travel, bike wisconsin, bicycle, Trek, Lodi Bike Club, silent sports. © Copyright 2009-2010 Wendy Soucie 17 Consulting LLC - All Rights Reserved
  18. 18. Short-term Strategy SEO and Social Media displace SERP Make brand optimization a process Optimize all digital assets Don’t underestimate local search directories
  19. 19. http://www.youtube.com/watch?v=OxpnvFOcFfM © Copyright 2009 Wendy Soucie 19 Consulting LLC - All Rights Reserved
  20. 20. Tip #1 Stay Visible. • Profile Activity level – 2x/week – 3x/day – 3-5x/day • Blog – 3 times/week – 2 times /week – 1 time/week – If less consider newsletter • Email – 3-5 times before event 20 © Copyright 2003-2009 Wendy Soucie Consulting LLC - All Rights Reserved
  21. 21. Wordle.net © Copyright 2009-2010 Wendy Soucie 21 Consulting LLC - All Rights Reserved
  22. 22. What to Publish and Share • Cross pollinate your media – Blogs – Podcasts – Videos – Photos – Presentations – Ebooks – News releases – PDFs – Slideshows – Event Directory listings
  23. 23. Make Use of Existing Material – Emails > blog posts – Forum posts > blog posts – Blog posts > presentations – Presentations > blogs – Event video > blog post – Interview clients > blog – Company info > public reports – Company info > presentations
  24. 24. Event Promotion 24 © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
  25. 25. Some insight…. • 1.7 M people in Wisconsin are on FB • 332,240 FB users in Madison (more than the population) – 18+ over 90% – 35% 35+ – 15% are over 50+ • 65 M active users accessing through mobile. © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights 25 Reserved
  26. 26. Social Networking - © Copyright 2009-2010 Wendy Soucie 26 Consulting LLC - All Rights Reserved
  27. 27. Blogs © Copyright 2009-2010 Wendy Soucie 27 Consulting LLC - All Rights Reserved
  28. 28. Create a #hashtag for your event © Copyright 2009-2010 Wendy Soucie 28 Consulting LLC - All Rights Reserved
  29. 29. Microblogging - Twitter • Just 11% of users on Twitter are teenagers. 29 © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
  30. 30. foursquare © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights 30 Reserved
  31. 31. Video - YouTube © Copyright 2009-2010 Wendy Soucie 31 Consulting LLC - All Rights Reserved
  32. 32. Pictures - Flickr 32 © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
  33. 33. Business Networking - LinkedIn 33 © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
  34. 34. Social Media: Event Example © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved 34
  35. 35. IATA - Tactics Touch Feel Hear Local News See papers Read Share the IAT experience © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights 35 Reserved
  36. 36. 1 Week – Lodi Bridge Dedication • Attended dedication • Video & pictures of the event • Video interviews of 2 people • Edited & posted to Youtube • Blog post for blogspot • Tweeted video and post • Picked up by Lodi Valley News • Articles in three papers and online by next day • Pictures uploaded to FB & Flickr (taged) • Gathering Waters Conservancy posted link for Youtube video on FB page • Top of the list for Google Search - videos 36 © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
  37. 37. Tip: Ways to use social media effectively • Sign up for an account, spend a week listening • Invite people to biking events, promote an event using various tools, ask them to write about an event they attended • Encourage picture sharing via FB, Flickr, Picassa • Connect with people you meet during a bike, your customers – find in social places • Invite your customers to connect • Get your pictures and video up on a social media site - tag • Write a review about your recent ride – submit to blog com © Copyright 2009-2010 Wendy Soucie 37 Consulting LLC - All Rights Reserved
  38. 38. Happy Trails Happy trails to you © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved 38
  39. 39. Books Resources Rock the World with Your Online Presence by Mike O’Neill Most up to date LinkedIn book www.rocktheworldbook.com Twitter Marketing : An Hour a Day by Hollis Thomas Facebook Marketing: An Hour a Day by Mari Smith Books: Groundswell, Trust Agents, Six Pixels of Separation Blogs LinkedIn - http://blog.linkedin.com Integrated Alliances http://www.integratedalliances.com/blog WSC Blog - http://www.wendysoucie.com Mashable – http://www.mashable.com Social Media Today – http://www.socialmediatoday.com SocialMediaExaminer – http://www.socialmediaexaminer.com Chris Brogan – http://www.chrisbrogan.com All Facebook - Slide Presentations http://www.slideshare.net/wsoucie YouTube Channel http://www.youtube.com/user/wendysoucie Social Media Club Madison (in many cities) • http://madisonsmc.org Social Media Breakfast Madison (in many cities) http://facebook.com/socialmediabreakfastmadison 39 Photo credits – Istockphoto.com and Wendy Soucie © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
  40. 40. Partnerships | Strategic Alliances | Joint Venture • Wendy Soucie Consulting – www.wendysoucie.com • Founder/Principal • End Result Marketing • Nurture marketing and research • Social Media Academy • Certified Social Media Consultant • Founding Gold Member and Alumni • Black Diamond Consultant • Xeesm – Social CRM • Business Partner – Wisconsin • Integrated Alliances – IA Certified Trainer • Images from IstockPhoto.com © Copyright 2003-2010 - Wendy Soucie Consulting LLC All Rights Reserved 40
  41. 41. We provide: Technical Product Expertise Manufacturing experience Social media assessments Your Questions? Marketing best practices Thought leadership strategies Social media building blocks Training on tools and strategy Implementation help and coaching Network . Contribute . Participate Social web links: http://xeesm.com/wendysoucie © Copyright 2003-2010 - Wendy Soucie 41 Consulting LLC All Rights Reserved

×