Using Social Media to Build Community and Promote Your Event
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Using Social Media to Build Community and Promote Your Event

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Wendy Soucie, social media strategist at www.wendysoucie.com gave this presentation to the Wisconsin Bicycle Tour Operators. We covered broadly different strategies for sharing the experience of their ...

Wendy Soucie, social media strategist at www.wendysoucie.com gave this presentation to the Wisconsin Bicycle Tour Operators. We covered broadly different strategies for sharing the experience of their event through various media and across tools such as Youtube, Facebook, Twitter, Slideshare, LinkedIn, FourSquare.

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Using Social Media to Build Community and Promote Your Event Presentation Transcript

  • 1. Using Social Media to Build Community and Promote Events Wisconsin Bicycle Tour Directors, Oct 9, 2010 Wendy Soucie 25 years + experience Certified social media consultant Certified LinkedIn Trainer, Social Media Campaign Manager Based in the Midwest with national reach. 1 © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
  • 2. Agenda Agenda Why social media Strategy points Profile tips Building Promoting Examples © Copyright 2009-2010 Wendy Soucie Q&A Consulting LLC - All Rights Reserved 2
  • 3. With the Internet comes a new reality "The corporate homepage at Dell.com is not really the corporate homepage. The homepage today is Google.“ Bob Pearson, Dell's man in charge of social media strategy It took radio 38 years to reach 50 million users; It took television 13 years to reach 50 million users; It took the internet 4 years to reach 50 million users; It took Facebook 2 years to reach 50 million users. © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved 3
  • 4. Social Media: Why? • Brand – building awareness in WI and nationally • Loyalty – improving the public’s knowledge - educating, sharing, expanding the experience for all • Advocacy – building and maintaining support • Extend your reach – generating action to signup • Sponsorship – social capital for support externally © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved 4
  • 5. More ways to connect to each other Source: HubSpot © Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 5
  • 6. Know where to start Avalanche! 6 © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
  • 7. Social Media Strategy Goal – 5000 Members 16,000 ft Strategy – reach out where they are Tools 7 © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
  • 8. You can choose how to start 20 minutes a day - socialminutes.com © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights 8 Reserved
  • 9. What business owners need to do Take a strategic approach Business Build Goals Clarify Brand Extend Strategy Tactic Tools: Advertising Public relations Direct mail © Copyright 2009 Wendy Soucie Social media, etc. 9 Consulting LLC - All Rights Reserved
  • 10. Goal Strategy Be realistic – What resources? Get training – Do you know how to be social when you apply the tools? Define success – Can you agree on measurement? Make your team approachable Business Clarify Brand Extend Marketing Tools © Copyright 2009 Wendy Soucie 10 Consulting LLC - All Rights Reserved
  • 11. 5 Rules for social media • Listen then hear • Grow your network • Contribute • Participate • Be a trust agent It takes time to do all this. © Copyright 2009-2010 Wendy Soucie 11 Consulting LLC - All Rights Reserved
  • 12. You can’t listen in a space without … signing on! Its about people and connections. 12 © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
  • 13. Free Listening Tools Technorati Search Google Alerts Compete.com Google Reader TweetDeck Search Google Analytics Search.Twitter.com Google Keyword Trendrr Addictomatic Socialmention Xeesm List of 26 tools http://www.socialmediatoday.com/SMC/155299 http://www.dreamgrow.com/46-free-social-media-monitoring-tools/ © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 13
  • 14. This is you on Social Media © Copyright 2009-2010 Wendy Soucie 14 Consulting LLC - All Rights Reserved
  • 15. Network • Why a Big Network? – More prospects – More INBOUND calls • Why a Smaller Network? – Control communications – Verify connections Just remember you can’t build a network overnight. © Copyright 2003-2010 - Wendy Soucie Consulting LLC All Rights Reserved 15
  • 16. Profiles for social media • Completeness • Where is Home • Content • Context • Applications • Network © Copyright 2009-2010 Wendy Soucie 16 Consulting LLC - All Rights Reserved
  • 17. Tip: Profile for social media sites Use a headshot of just you (real picture) Complete the profile – picture, bio, link Decide where “home” is. Primary email should be a gmail or yahoo account Use your real and complete name Add under hobbies or interest: bike, biking, bike tour, travel, adventure travel, bike wisconsin, bicycle, Trek, Lodi Bike Club, silent sports. © Copyright 2009-2010 Wendy Soucie 17 Consulting LLC - All Rights Reserved
  • 18. Short-term Strategy SEO and Social Media displace SERP Make brand optimization a process Optimize all digital assets Don’t underestimate local search directories
  • 19. http://www.youtube.com/watch?v=OxpnvFOcFfM © Copyright 2009 Wendy Soucie 19 Consulting LLC - All Rights Reserved
  • 20. Tip #1 Stay Visible. • Profile Activity level – 2x/week – 3x/day – 3-5x/day • Blog – 3 times/week – 2 times /week – 1 time/week – If less consider newsletter • Email – 3-5 times before event 20 © Copyright 2003-2009 Wendy Soucie Consulting LLC - All Rights Reserved
  • 21. Wordle.net © Copyright 2009-2010 Wendy Soucie 21 Consulting LLC - All Rights Reserved
  • 22. What to Publish and Share • Cross pollinate your media – Blogs – Podcasts – Videos – Photos – Presentations – Ebooks – News releases – PDFs – Slideshows – Event Directory listings
  • 23. Make Use of Existing Material – Emails > blog posts – Forum posts > blog posts – Blog posts > presentations – Presentations > blogs – Event video > blog post – Interview clients > blog – Company info > public reports – Company info > presentations
  • 24. Event Promotion 24 © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
  • 25. Some insight…. • 1.7 M people in Wisconsin are on FB • 332,240 FB users in Madison (more than the population) – 18+ over 90% – 35% 35+ – 15% are over 50+ • 65 M active users accessing through mobile. © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights 25 Reserved
  • 26. Social Networking - © Copyright 2009-2010 Wendy Soucie 26 Consulting LLC - All Rights Reserved
  • 27. Blogs © Copyright 2009-2010 Wendy Soucie 27 Consulting LLC - All Rights Reserved
  • 28. Create a #hashtag for your event © Copyright 2009-2010 Wendy Soucie 28 Consulting LLC - All Rights Reserved
  • 29. Microblogging - Twitter • Just 11% of users on Twitter are teenagers. 29 © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
  • 30. foursquare © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights 30 Reserved
  • 31. Video - YouTube © Copyright 2009-2010 Wendy Soucie 31 Consulting LLC - All Rights Reserved
  • 32. Pictures - Flickr 32 © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
  • 33. Business Networking - LinkedIn 33 © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
  • 34. Social Media: Event Example © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved 34
  • 35. IATA - Tactics Touch Feel Hear Local News See papers Read Share the IAT experience © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights 35 Reserved
  • 36. 1 Week – Lodi Bridge Dedication • Attended dedication • Video & pictures of the event • Video interviews of 2 people • Edited & posted to Youtube • Blog post for blogspot • Tweeted video and post • Picked up by Lodi Valley News • Articles in three papers and online by next day • Pictures uploaded to FB & Flickr (taged) • Gathering Waters Conservancy posted link for Youtube video on FB page • Top of the list for Google Search - videos 36 © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
  • 37. Tip: Ways to use social media effectively • Sign up for an account, spend a week listening • Invite people to biking events, promote an event using various tools, ask them to write about an event they attended • Encourage picture sharing via FB, Flickr, Picassa • Connect with people you meet during a bike, your customers – find in social places • Invite your customers to connect • Get your pictures and video up on a social media site - tag • Write a review about your recent ride – submit to blog com © Copyright 2009-2010 Wendy Soucie 37 Consulting LLC - All Rights Reserved
  • 38. Happy Trails Happy trails to you © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved 38
  • 39. Books Resources Rock the World with Your Online Presence by Mike O’Neill Most up to date LinkedIn book www.rocktheworldbook.com Twitter Marketing : An Hour a Day by Hollis Thomas Facebook Marketing: An Hour a Day by Mari Smith Books: Groundswell, Trust Agents, Six Pixels of Separation Blogs LinkedIn - http://blog.linkedin.com Integrated Alliances http://www.integratedalliances.com/blog WSC Blog - http://www.wendysoucie.com Mashable – http://www.mashable.com Social Media Today – http://www.socialmediatoday.com SocialMediaExaminer – http://www.socialmediaexaminer.com Chris Brogan – http://www.chrisbrogan.com All Facebook - Slide Presentations http://www.slideshare.net/wsoucie YouTube Channel http://www.youtube.com/user/wendysoucie Social Media Club Madison (in many cities) • http://madisonsmc.org Social Media Breakfast Madison (in many cities) http://facebook.com/socialmediabreakfastmadison 39 Photo credits – Istockphoto.com and Wendy Soucie © Copyright 2009-2010 Wendy Soucie Consulting LLC - All Rights Reserved
  • 40. Partnerships | Strategic Alliances | Joint Venture • Wendy Soucie Consulting – www.wendysoucie.com • Founder/Principal • End Result Marketing • Nurture marketing and research • Social Media Academy • Certified Social Media Consultant • Founding Gold Member and Alumni • Black Diamond Consultant • Xeesm – Social CRM • Business Partner – Wisconsin • Integrated Alliances – IA Certified Trainer • Images from IstockPhoto.com © Copyright 2003-2010 - Wendy Soucie Consulting LLC All Rights Reserved 40
  • 41. We provide: Technical Product Expertise Manufacturing experience Social media assessments Your Questions? Marketing best practices Thought leadership strategies Social media building blocks Training on tools and strategy Implementation help and coaching Network . Contribute . Participate Social web links: http://xeesm.com/wendysoucie © Copyright 2003-2010 - Wendy Soucie 41 Consulting LLC All Rights Reserved