0
Social Media: LinkedIn II
       Using LinkedIn in Real Life
    Wendysoucie.com & jpcullen.com
Agenda
• LinkedIn profile attributes you must have
• Using advanced search functions to find clients
  and business partne...
Quick Poll -LinkedIn Users




Top features: Groups (93%), people search,
company search, network updates (74%)
Make your social media profile


    standout
                  for the best networking
                                  ...
Before you connect

The Profile Is:
– Your Identity on LinkedIn



MARKETING-ORIENTED
Focused
KEYWORDS
Attract others

   ...
Profile must have’s
•   Headline
•   Summary
•   Keywords
•   Recommendations


     Personal Branding
           Company ...
Header/Headline

Your sound bite
– 120 characters avail.
– Use advanced search




                                       ...
Advanced Search




                                                                                                   8
©...
Public Profile Top Area


Summary of information




Website(s)


Create a Personalized Public
Profile URL



            ...
Experience and Education
                                               The Past



Experience
 − What the company does
 −...
Additional Information
Websites
- Customize!



Interests
- use commas


Groups and Associations
- use commas




        ...
Advanced strategies
• Search friendly profile
• Applications
• Network growth
Summary and Specialties
                                       Past and Future


Summary Section (most
important for searc...
Slideshare.net
• Create slide set for your brochure
• Add application to LinkedIn profile

• Note: if posting online, make...
Slideshare.net
Find prospects
•   Browse networks
•   Viewers of this profile also viewed
•   Join groups where customer are members
•   ...
Groups
• Look for super groups
  – to expand network and geography
• Be an Expert
  – Answer questions
  – Share knowledge...
Top Groups on LinkedIn
Answer questions
• What does
  answering
  questions
  get you.




     © Copyright 2003-2009 - Wendy Soucie Consulting L...
Reality Check
• Status update
Status /Network Update Ideas
•   Link to recent blog posts - others (60%) and yours (40%)
•   Link to a newsworthy web pos...
Top Tips Summary
•   Use event function to target people to meet
•   Use URL shortener (bit.ly best features)
•   Summary ...
Real Examples
•   Promotion of event
•   Getting face to face meetings
•   Getting access to decision makers for RFP
•   E...
Best LinkedIn Resources
• Books
  – Rock the World – Mike Oneil (Newest)
  – How to Really use LinkedIn – Jan Vermeiren
  ...
Blogs
• LinkedIn - http://blog.linkedin.com
• Integrated Alliances
  http://www.integratedalliances.com/blog
• Jason Alba ...
Twitter
• Hashtags
  – #linkedin
  – #iasocialmedia
  – #in
  – #smbmad
Local LinkedIn Groups
• Local
  – Linked n Middleton
  – Business Connections of Greater Madison
  – Social Media Breakfas...
Kevin Hickman, CPSM

•   www.jpcullen.com
•   Kevin.Hickman@jpcullen.com
•   608-757-6794
•   www.linkedin.com/in/kevinhic...
Wendy Soucie
•   www.wendysoucie.com
•   www.Xeesm.com/wendysoucie
•   608-225-1985
•   www.linkedin.com/in/wendysoucie
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Ask the Expert - Middleton Chamber of Commerce

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Wendy Soucie and Kevin Hickman present on LinkedIn best tips and profile must haves along with real life examples.

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Transcript of "Ask the Expert - Middleton Chamber of Commerce"

  1. 1. Social Media: LinkedIn II Using LinkedIn in Real Life Wendysoucie.com & jpcullen.com
  2. 2. Agenda • LinkedIn profile attributes you must have • Using advanced search functions to find clients and business partners • The POWER of joining groups • Top 10 Quick Tips • Real Examples • Best Resources
  3. 3. Quick Poll -LinkedIn Users Top features: Groups (93%), people search, company search, network updates (74%)
  4. 4. Make your social media profile standout for the best networking results. 4 © Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved
  5. 5. Before you connect The Profile Is: – Your Identity on LinkedIn MARKETING-ORIENTED Focused KEYWORDS Attract others 5 © Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved
  6. 6. Profile must have’s • Headline • Summary • Keywords • Recommendations Personal Branding Company Branding
  7. 7. Header/Headline Your sound bite – 120 characters avail. – Use advanced search 7 © Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved
  8. 8. Advanced Search 8 © Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved
  9. 9. Public Profile Top Area Summary of information Website(s) Create a Personalized Public Profile URL 9 © Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved
  10. 10. Experience and Education The Past Experience − What the company does − Who you sell/sold to − Where you provide your services − Your role Education © Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 10
  11. 11. Additional Information Websites - Customize! Interests - use commas Groups and Associations - use commas 11 © Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved
  12. 12. Advanced strategies • Search friendly profile • Applications • Network growth
  13. 13. Summary and Specialties Past and Future Summary Section (most important for search) – State your perfect client – Industries – Locations, territory – Encourage what? Specialties Subsection – Commas important © Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 13
  14. 14. Slideshare.net • Create slide set for your brochure • Add application to LinkedIn profile • Note: if posting online, make sure you clean up – Copyrights – Images – Attribution © Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved
  15. 15. Slideshare.net
  16. 16. Find prospects • Browse networks • Viewers of this profile also viewed • Join groups where customer are members • Review company profiles of customers © Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved
  17. 17. Groups • Look for super groups – to expand network and geography • Be an Expert – Answer questions – Share knowledge and news • Watch discussions • Geography is important © Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved
  18. 18. Top Groups on LinkedIn
  19. 19. Answer questions • What does answering questions get you. © Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved
  20. 20. Reality Check • Status update
  21. 21. Status /Network Update Ideas • Link to recent blog posts - others (60%) and yours (40%) • Link to a newsworthy web posting or news item • Provide a great “quote of the day” • Offer a brief piece of advice • Suggest a great YouTube video • Invite people to connect with you on Twitter/Facebook • Share an important announcement • A link to an article in which YOU were quoted • Update contacts on recent results and key activities • Share some of your volunteer/civic activities 21 © Copyright 2003-2009 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved
  22. 22. Top Tips Summary • Use event function to target people to meet • Use URL shortener (bit.ly best features) • Summary – perfect customer • Include region / territory in specialties • Answer questions in groups • Contact group managers • Organize live event for group • Teach a few clients on LinkedIn use
  23. 23. Real Examples • Promotion of event • Getting face to face meetings • Getting access to decision makers for RFP • Expansion into larger regions – international
  24. 24. Best LinkedIn Resources • Books – Rock the World – Mike Oneil (Newest) – How to Really use LinkedIn – Jan Vermeiren – Now I’m on linkedin now what Jason Alba – LinkedIn for Dummies
  25. 25. Blogs • LinkedIn - http://blog.linkedin.com • Integrated Alliances http://www.integratedalliances.com/blog • Jason Alba http://jasonalba.com/blog/ • LinkedIn Strategies http://www.linkedintomarketing.com/blog • Interactive Insights Group http://www.interactiveinsightsgroup.com/blog
  26. 26. Twitter • Hashtags – #linkedin – #iasocialmedia – #in – #smbmad
  27. 27. Local LinkedIn Groups • Local – Linked n Middleton – Business Connections of Greater Madison – Social Media Breakfast – Madison
  28. 28. Kevin Hickman, CPSM • www.jpcullen.com • Kevin.Hickman@jpcullen.com • 608-757-6794 • www.linkedin.com/in/kevinhickman
  29. 29. Wendy Soucie • www.wendysoucie.com • www.Xeesm.com/wendysoucie • 608-225-1985 • www.linkedin.com/in/wendysoucie
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