te

APIs for the non programmers

Thinking of you.
Customizing the store of the WSO2 API
Manager for the non programmer

E...
te

APIs for the non programmers

Thinking of you.
Customizing the store of
the WSO2 API Manager for
the non programmer

A...
aste
te

APIs for the non programmers

APIcultur.com
API
te

APIs for the non programmers

APIcultur.com
te

APIs for the non programmers

APIs: are not a new
way to do things that I
can do now.

APIcultur.com
te

APIs for the non programmers

APIs: are not only a
new way to do things
that I can do now.

APIcultur.com
te

APIs for the non programmers

API: a way to offer my
knowledge and abilities to
the rest of the world.

APIcultur.com
te

APIs for the non programmers

Everyone has
abilities or
knowledge to
offer
APIcultur.com
te

APIs for the non programmers

API
s
specializa
tion
APIcultur.com

collaboration
te

APIs for the non programmers

specializa
tion

APIcultur.com
te

APIs for the non programmers

collaboration

APIcultur.com
te

APIs for the non programmers

Once upon a time...

APIcultur.com
te

APIs for the non programmers

About 10.000 years ago...

APIcultur.com
te

APIs for the non programmers

In the
earth
lived a
bunch of
different
animals...
APIcultur.com
te

APIs for the non programmers

Some of them have
been living on earth for
millions of years...
APIcultur.com
te

APIs for the non programmers

Crocodiles..
.
55.000.000 years
6 hours under water!
APIcultur.com
te

APIs for the non programmers

Great white
shark...
15.000.000 years
90% of great white
sharks disappeared in
the last ...
te

APIs for the non programmers

Sabertooth.
..
...competition
with humans
APIcultur.com
te

APIs for the non programmers

Mamuts...
5.000.000 years ago to
5.700 years ago
APIcultur.com
te

APIs for the non programmers

And a
newcomer..
.
APIcultur.com
te

APIs for the non programmers

Who will be the
earth dominant?

APIcultur.com
te

APIs for the non programmers

Why did the human being
win this war?

APIcultur.com
te

APIs for the non programmers

Why did the human being
win this battle?

APIcultur.com
te

APIs for the non programmers

+
APIcultur.com
te

APIs for the non programmers

Other animals collaborate,
but do they have
specialists?

APIcultur.com
te

APIs for the non programmers

You can choose to
specialize and
collaborate or not.

APIcultur.com
te

APIs for the non programmers

But remember what
happened to the guys
who chose not to
collaborate!
APIcultur.com
te

APIs for the non programmers

We are facing a disruptive
change. Sure!

APIcultur.com
te

APIs for the non programmers

To
brea
k
barri
ers
APIcultur.com
APIs for the non programmers

To surpass the limits

te

APIcultur.com
APIs for the non programmers

With a little help of
everybody, of course!

te

APIcultur.com
APIs for the non programmers

But, it’s easy
to use an API?

te

APIcultur.com
te

APIs for the non programmers

From a
develope
rs
point of
view?
APIcultur.com
te

APIs for the non programmers

APIcultur.com
te

APIs for the non programmers

From a
end user
point of
view?
APIcultur.com
te

APIs for the non programmers

APIcultur.com
APIs for the non programmers

Could your mother use an

te

APIcultur.com
te

APIs for the non programmers

OAuth JSON
Header Curl REST
APIcultur.com
te

Is it
really

APIs for the non programmers

necessar
y
to know
this?
APIcultur.com
te

APIs for the non programmers

Two cases...

APIcultur.com
te

APIs for the non programmers

APIcultur.com
te

APIs for the non programmers

APIcultur.com
te

APIs for the non programmers

APIcultur.com
te

APIs for the non programmers

APIcultur.com
te

APIs for the non programmers

APIcultur.com
te

APIs for the non programmers

APIcultur.com
te

APIs for the non programmers

APIcultur.com
te

APIs for the non programmers

APIcultur.com
te

APIs for the non programmers

Simplify the
process

APIcultur.com
te

APIs for the non programmers

Do we need to
create a huge
consortium of
experts?
APIcultur.com
te

APIs for the non programmers

Not
really!

APIcultur.com
te

APIs for the non programmers

Two basic
ideas:
Lego

Graphical
interface
APIcultur.com
te

APIs for the non programmers

Lego
Connectivity
APIcultur.com
te

APIs for the non programmers

Graphical
interface

Interaction
APIcultur.com
te

APIs for the non programmers

But,…
you’re not
convinced
APIcultur.com
te

APIs for the non programmers

Let’s talk
about
another
example...
APIcultur.com
te

APIs for the non programmers

against

APIcultur.com
te

APIs for the non programmers
@ebaste

Different
times,
different
situations,
but... Let’s play
APIcultur.com
te

APIs for the non programmers

Ipad:
1.000.000
sales in one
month...
APIcultur.com
te

APIs for the non programmers

IBM PC: 5 years to
sell 1.000.000
APIcultur.com
te

APIs for the non programmers

60
x
APIcultur.com
te

APIs for the non programmers

Ipad:
33.000.000
sales in 19
months...
APIcultur.com
te

APIs for the non programmers

IBM PC: 10 years
to sell 33.000.000
APIcultur.com
te

APIs for the non programmers

7x
APIcultur.com
te

APIs for the non programmers

Ipad: 100.000.000
units in
32 months...
APIcultur.com
te

APIs for the non programmers

IBM PC: 15 years
to sell
100.000.000
APIcultur.com
te

APIs for the non programmers

6x
APIcultur.com
te

APIs for the non programmers

6x - 60x
more customers
APIcultur.com
te

APIs for the non programmers

A last opinion...

APIcultur.com
te

APIs for the non programmers

Alan
Kay

APIcultur.com
te

APIs for the non programmers

1973
XPARC Alto
very near
from here
APIcultur.com
te

APIs for the non programmers

The desktop
metaphor...
APIcultur.com
te

APIs for the non programmers

The scroll bar...

APIcultur.com
te

APIs for the non programmers

The ethernet,
(LAN)...
APIcultur.com
te

APIs for the non programmers

The GUI..

APIcultur.com
te

APIs for the non programmers

Laser printing..

APIcultur.com
te

APIs for the non programmers

Icons..

APIcultur.com
te

APIs for the non programmers

Windows..

APIcultur.com
te

APIs for the non programmers

Bitmaps..

APIcultur.com
te

APIs for the non programmers

WYSIWYG..

APIcultur.com
te

APIs for the non programmers

Smalltalk, the
Object Oriented
paradigm
APIcultur.com
te

APIs for the non programmers

The only failure...

APIcultur.com
te

APIs for the non programmers

Every computer user
will be a programmer
APIcultur.com
te

APIs for the non programmers

¿Fail?

APIcultur.com
te

APIs for the non programmers

APIs are simple

APIcultur.com
te

APIs for the non programmers
@ebaste

APIs are very
simple

APIcultur.com
te

APIs for the non programmers

Some ideas to
begin...

APIcultur.com
te

APIs for the non programmers
@ebaste

One
application...

APIcultur.com
te

APIs for the non programmers

One
subscription...

APIcultur.com
te

APIs for the non programmers

The copy paste
experience

APIcultur.com
te

APIs for the non programmers

Test it, use it
for free without
credit card info
or even
registration
APIcultur.com
te

APIs for the non programmers

Every business
owner will be
happy to offer
this at no cost!
APIcultur.com
te

APIs for the non programmers

Every one!

APIcultur.com
te

APIs for the non programmers

Examples, pieces
of code, more
examples…
APIcultur.com
te

APIs for the non programmers

More
advanced...

APIcultur.com
te

APIs for the non programmers

Graphical
interface
APIcultur.com
te

APIs for the non programmers

Connectors

APIcultur.com
te

APIs for the non programmers

Create
their
own APIs
APIcultur.com
te

APIs for the non programmers

APIcultur.com
te

APIs for the non programmers

APIcultur.com
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WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

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WSO2Con US 2013 - Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer

  1. 1. te APIs for the non programmers Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer Eduardo Basterrechea Apicultur CEO APIcultur.com
  2. 2. te APIs for the non programmers Thinking of you. Customizing the store of the WSO2 API Manager for the non programmer APIcultur.com
  3. 3. aste te APIs for the non programmers APIcultur.com API
  4. 4. te APIs for the non programmers APIcultur.com
  5. 5. te APIs for the non programmers APIs: are not a new way to do things that I can do now. APIcultur.com
  6. 6. te APIs for the non programmers APIs: are not only a new way to do things that I can do now. APIcultur.com
  7. 7. te APIs for the non programmers API: a way to offer my knowledge and abilities to the rest of the world. APIcultur.com
  8. 8. te APIs for the non programmers Everyone has abilities or knowledge to offer APIcultur.com
  9. 9. te APIs for the non programmers API s specializa tion APIcultur.com collaboration
  10. 10. te APIs for the non programmers specializa tion APIcultur.com
  11. 11. te APIs for the non programmers collaboration APIcultur.com
  12. 12. te APIs for the non programmers Once upon a time... APIcultur.com
  13. 13. te APIs for the non programmers About 10.000 years ago... APIcultur.com
  14. 14. te APIs for the non programmers In the earth lived a bunch of different animals... APIcultur.com
  15. 15. te APIs for the non programmers Some of them have been living on earth for millions of years... APIcultur.com
  16. 16. te APIs for the non programmers Crocodiles.. . 55.000.000 years 6 hours under water! APIcultur.com
  17. 17. te APIs for the non programmers Great white shark... 15.000.000 years 90% of great white sharks disappeared in the last 20 years APIcultur.com
  18. 18. te APIs for the non programmers Sabertooth. .. ...competition with humans APIcultur.com
  19. 19. te APIs for the non programmers Mamuts... 5.000.000 years ago to 5.700 years ago APIcultur.com
  20. 20. te APIs for the non programmers And a newcomer.. . APIcultur.com
  21. 21. te APIs for the non programmers Who will be the earth dominant? APIcultur.com
  22. 22. te APIs for the non programmers Why did the human being win this war? APIcultur.com
  23. 23. te APIs for the non programmers Why did the human being win this battle? APIcultur.com
  24. 24. te APIs for the non programmers + APIcultur.com
  25. 25. te APIs for the non programmers Other animals collaborate, but do they have specialists? APIcultur.com
  26. 26. te APIs for the non programmers You can choose to specialize and collaborate or not. APIcultur.com
  27. 27. te APIs for the non programmers But remember what happened to the guys who chose not to collaborate! APIcultur.com
  28. 28. te APIs for the non programmers We are facing a disruptive change. Sure! APIcultur.com
  29. 29. te APIs for the non programmers To brea k barri ers APIcultur.com
  30. 30. APIs for the non programmers To surpass the limits te APIcultur.com
  31. 31. APIs for the non programmers With a little help of everybody, of course! te APIcultur.com
  32. 32. APIs for the non programmers But, it’s easy to use an API? te APIcultur.com
  33. 33. te APIs for the non programmers From a develope rs point of view? APIcultur.com
  34. 34. te APIs for the non programmers APIcultur.com
  35. 35. te APIs for the non programmers From a end user point of view? APIcultur.com
  36. 36. te APIs for the non programmers APIcultur.com
  37. 37. APIs for the non programmers Could your mother use an te APIcultur.com
  38. 38. te APIs for the non programmers OAuth JSON Header Curl REST APIcultur.com
  39. 39. te Is it really APIs for the non programmers necessar y to know this? APIcultur.com
  40. 40. te APIs for the non programmers Two cases... APIcultur.com
  41. 41. te APIs for the non programmers APIcultur.com
  42. 42. te APIs for the non programmers APIcultur.com
  43. 43. te APIs for the non programmers APIcultur.com
  44. 44. te APIs for the non programmers APIcultur.com
  45. 45. te APIs for the non programmers APIcultur.com
  46. 46. te APIs for the non programmers APIcultur.com
  47. 47. te APIs for the non programmers APIcultur.com
  48. 48. te APIs for the non programmers APIcultur.com
  49. 49. te APIs for the non programmers Simplify the process APIcultur.com
  50. 50. te APIs for the non programmers Do we need to create a huge consortium of experts? APIcultur.com
  51. 51. te APIs for the non programmers Not really! APIcultur.com
  52. 52. te APIs for the non programmers Two basic ideas: Lego Graphical interface APIcultur.com
  53. 53. te APIs for the non programmers Lego Connectivity APIcultur.com
  54. 54. te APIs for the non programmers Graphical interface Interaction APIcultur.com
  55. 55. te APIs for the non programmers But,… you’re not convinced APIcultur.com
  56. 56. te APIs for the non programmers Let’s talk about another example... APIcultur.com
  57. 57. te APIs for the non programmers against APIcultur.com
  58. 58. te APIs for the non programmers @ebaste Different times, different situations, but... Let’s play APIcultur.com
  59. 59. te APIs for the non programmers Ipad: 1.000.000 sales in one month... APIcultur.com
  60. 60. te APIs for the non programmers IBM PC: 5 years to sell 1.000.000 APIcultur.com
  61. 61. te APIs for the non programmers 60 x APIcultur.com
  62. 62. te APIs for the non programmers Ipad: 33.000.000 sales in 19 months... APIcultur.com
  63. 63. te APIs for the non programmers IBM PC: 10 years to sell 33.000.000 APIcultur.com
  64. 64. te APIs for the non programmers 7x APIcultur.com
  65. 65. te APIs for the non programmers Ipad: 100.000.000 units in 32 months... APIcultur.com
  66. 66. te APIs for the non programmers IBM PC: 15 years to sell 100.000.000 APIcultur.com
  67. 67. te APIs for the non programmers 6x APIcultur.com
  68. 68. te APIs for the non programmers 6x - 60x more customers APIcultur.com
  69. 69. te APIs for the non programmers A last opinion... APIcultur.com
  70. 70. te APIs for the non programmers Alan Kay APIcultur.com
  71. 71. te APIs for the non programmers 1973 XPARC Alto very near from here APIcultur.com
  72. 72. te APIs for the non programmers The desktop metaphor... APIcultur.com
  73. 73. te APIs for the non programmers The scroll bar... APIcultur.com
  74. 74. te APIs for the non programmers The ethernet, (LAN)... APIcultur.com
  75. 75. te APIs for the non programmers The GUI.. APIcultur.com
  76. 76. te APIs for the non programmers Laser printing.. APIcultur.com
  77. 77. te APIs for the non programmers Icons.. APIcultur.com
  78. 78. te APIs for the non programmers Windows.. APIcultur.com
  79. 79. te APIs for the non programmers Bitmaps.. APIcultur.com
  80. 80. te APIs for the non programmers WYSIWYG.. APIcultur.com
  81. 81. te APIs for the non programmers Smalltalk, the Object Oriented paradigm APIcultur.com
  82. 82. te APIs for the non programmers The only failure... APIcultur.com
  83. 83. te APIs for the non programmers Every computer user will be a programmer APIcultur.com
  84. 84. te APIs for the non programmers ¿Fail? APIcultur.com
  85. 85. te APIs for the non programmers APIs are simple APIcultur.com
  86. 86. te APIs for the non programmers @ebaste APIs are very simple APIcultur.com
  87. 87. te APIs for the non programmers Some ideas to begin... APIcultur.com
  88. 88. te APIs for the non programmers @ebaste One application... APIcultur.com
  89. 89. te APIs for the non programmers One subscription... APIcultur.com
  90. 90. te APIs for the non programmers The copy paste experience APIcultur.com
  91. 91. te APIs for the non programmers Test it, use it for free without credit card info or even registration APIcultur.com
  92. 92. te APIs for the non programmers Every business owner will be happy to offer this at no cost! APIcultur.com
  93. 93. te APIs for the non programmers Every one! APIcultur.com
  94. 94. te APIs for the non programmers Examples, pieces of code, more examples… APIcultur.com
  95. 95. te APIs for the non programmers More advanced... APIcultur.com
  96. 96. te APIs for the non programmers Graphical interface APIcultur.com
  97. 97. te APIs for the non programmers Connectors APIcultur.com
  98. 98. te APIs for the non programmers Create their own APIs APIcultur.com
  99. 99. te APIs for the non programmers APIcultur.com
  100. 100. te APIs for the non programmers APIcultur.com

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