Creating an Ecosystem Platform       with Vertical PaaS                          Chris Haddad              Vice President ...
Creating an Ecosystem Platform with            Vertical PaaS• What is Platform as a Service?• Why create an ecosystem plat...
What is Platform as a Service?
Cloud Characteristics and Architecture                                                       •   Stateless servicesMeasure...
Platform as a Service Capabilities•   Self service configuration                                            • Service cata...
Shared Middleware Services
Business APIs                            “APIs creates a way to makeresources available for internal and external partners...
Web Ecosystem Platforms and APIs        instead of Web Sites• Dynamic experience instead of static views  – Facebook inste...
Don’t ignore API ProliferationSource: http://blog.programmableweb.com/2011/10/03/4000-web-apis-whats-hot-and-whats-next/
The New WebCreate an Architecture of Participation acrossmultiple brand name propertiesSource: http://blog.programmableweb...
Vertical PaaS: “Your Business as a Service” • Based on real projects that WSO2 is running • Beyond APIs – because it creat...
New Requirements
API Store• API discovery and  recommendation                          Build and Test                 • Upgrade notificatio...
API Management Solution
Enterprise Application Development Environment                                                   API                      ...
Vertical Ecosystems
Vertical PaaSVertical Application 1     Vertical Application 2   Vertical Application 3                                   ...
Tenant / Consumer          Personalization Dimensions•   Information access privileges•   Information aggregation and comp...
Vertical PaaS            Business Perspective• Customer has a set of APIs  • Due to industry regulations, the APIs are rea...
Vertical PaaS: Technical Details•    A deployment of:    • Stratos    • Enterprise Application Development Cloud•    Three...
Sample governance process•        Projects are initiated via Redmine (Project Management)    •   Actions in Redmine initia...
Business Drivers for Vertical PaaS                                                            22• Pre-build Vertical APIs ...
Beyond APIs:                      “Your Business As A Service”UsersPartners                  Tenant          Tenant       ...
Getting Started• Identify core business API• Build extensible, configurable API• Publish API in API Store• Foster business...
Measuring Success: Without an Ecosystem               PlatformTeams re-build rather than re-use• APIs proliferate (100s of...
“Your Business”-as-a-Service summary• Inherent deep multi-tenancy enables ecosystem  plays  • Not just shallow per-tenant ...
Resources• Try Stratos right now:   – https://stratoslive.wso2.com/• Read about Stratos:   – http://wso2.com/cloud/stratos...
One Enterprise Platform wherever you need it: WSO2 Carbon                  WSO2 Stratos                     WSO2 Stratos...
Creating an Ecosystem Platform with Vertical PaaS
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Creating an Ecosystem Platform with Vertical PaaS

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Creating an Ecosystem Platform with Vertical PaaS

  1. 1. Creating an Ecosystem Platform with Vertical PaaS Chris Haddad Vice President Technology Evangelism Follow me @cobiacommRead more about PaaS at http://blog.cobia.net/cobiacomm Try StratosLive https://stratoslive.wso2.com/
  2. 2. Creating an Ecosystem Platform with Vertical PaaS• What is Platform as a Service?• Why create an ecosystem platform?• The need for API Management, API Store, and API governance• What is Vertical Platform as a Service?• Getting Started and Measuring Success
  3. 3. What is Platform as a Service?
  4. 4. Cloud Characteristics and Architecture • Stateless servicesMeasured service • Rapid provisioning or pay per use • Flexible topology Rapid • High Quality of Service Elasticity• Fine-grained metering• Billing On-• Reporting demand self-service• Flexible workload assignment Resource pooling• Standard service offerings• Quick startup and automation • Multi-tenancy • Resource utilization • Shared, virtual infrastructure • Interoperability
  5. 5. Platform as a Service Capabilities• Self service configuration • Service catalogue• Automated provisioning • Service tiers• Policy configuration • Demand and capacity• Process automation management • Lifecycle management • Infrastructure Authority Dev Ops Automated integration Tooling Governance Consumption Service Level based Funding Management• Metering • Resource monitoring• Reporting • Resource management• Billing • Performance management • Traffic orchestration
  6. 6. Shared Middleware Services
  7. 7. Business APIs “APIs creates a way to makeresources available for internal and external partners toaccess information and services.”
  8. 8. Web Ecosystem Platforms and APIs instead of Web Sites• Dynamic experience instead of static views – Facebook instead of mySpace• Commerce storefronts instead of affiliates – Amazon instead of Barnes&Noble – eBay instead of WalMart• Business capabilities (exposed as APIs) are – Easy to subscribe, provision, personalize, consume, and monetize
  9. 9. Don’t ignore API ProliferationSource: http://blog.programmableweb.com/2011/10/03/4000-web-apis-whats-hot-and-whats-next/
  10. 10. The New WebCreate an Architecture of Participation acrossmultiple brand name propertiesSource: http://blog.programmableweb.com/2011/01/03/api-growth-doubles-in-2010-social-and-mobile-are-trends/
  11. 11. Vertical PaaS: “Your Business as a Service” • Based on real projects that WSO2 is running • Beyond APIs – because it creates a shared governance model and runtime • An opportunity to add significant value to partners: • A complete environment that they can customize • Not just the look and feel but also the behaviour • An ideal platform for shared revenue • A shift in business models enabled by cloud technology
  12. 12. New Requirements
  13. 13. API Store• API discovery and recommendation Build and Test • Upgrade notification• Requirements matching • API monetization• Review ratings and comments • Developer on-boarding • On-board new• Funding gate consumers • API integration• Approval gate Design Deploy Common Environment Services Identity Server API and Key API Registry Repositories Governance API Store Management • Developer credential provisioning API Store API Store API Store Dashboards Back Office • API access provisioning Front • API meta-data storage • Asset promotion and demotion
  14. 14. API Management Solution
  15. 15. Enterprise Application Development Environment API Developer API API Development Provisioning • Governance and • Description configuration Enterprise Application API • Collaboration Tools DevOps Tooling Development Store Environment API SVN / Versioning Git Eclipse Portfolio Management API Management Credential Dashboards Vertical PaaS Management • Operations • API • Development • Domain Capabilities • Tenant Configuration • Monetization
  16. 16. Vertical Ecosystems
  17. 17. Vertical PaaSVertical Application 1 Vertical Application 2 Vertical Application 3 Personalization API App Data App Data App Data TenantApp Source Code App Source Code App Source Code App App App Configuration Configuration Configuration Vertical Domain API Domain API Domain Artifacts Domain Artifacts Managed Programming Languages by PaaS Frameworks Containers OS/Hypervisor Hardware
  18. 18. Tenant / Consumer Personalization Dimensions• Information access privileges• Information aggregation and composition• Social network access privileges• Business processes and rules• Service levels and Quality of Service• Security policies• Monetization rates
  19. 19. Vertical PaaS Business Perspective• Customer has a set of APIs • Due to industry regulations, the APIs are read-only • Difficult to get real value• A Vertical “Business” PaaS creates an ecosystem where: • Partners can create/customize betting applications • Shared governance and regulatory environment • Shared revenue
  20. 20. Vertical PaaS: Technical Details• A deployment of: • Stratos • Enterprise Application Development Cloud• Three Stratos runtime containers: • Dev, Staging, Production • Each an Elastically Scaled, Metered, Multi-tenant Cluster • A single Stratos Controller (Identity, Registry and Load Balancer)• Carbon components managing the Enterprise Application Development Cloud: • Registry, ESB and BPS • Together with Eclipse (IDE), Redmine (Project Management), JIRA (Task Tracking), SVN (code repository), Maven (Build)• Each “customer project” is a “Stratos Tenant”
  21. 21. Sample governance process• Projects are initiated via Redmine (Project Management) • Actions in Redmine initiate Processes running in WSO2 Business Process Server • via Adapters in WSO2 ESB (also to JIRA, SVN, and Stratos) • Includes user provisioning, governance processes, build and deploy• User can deploy code into the Dev Environment directly from Eclipse• When the user “deploys” code from Eclipse it initiates a 4-step approval process: • Code review, Security, Compliance, System Test
  22. 22. Business Drivers for Vertical PaaS 22• Pre-build Vertical APIs and Vertical PaaS components decrease time to market• Vertical PaaS enables business domain experts to create and extend APIs• PaaS frees developers from infrastructure decisionsLike an App Store based around your competencies – Increased opportunity for ecosystems to emerge – Increased opportunity for shared revenue – Partners will leverage your core competencies in new ways that you haven’t even thought of
  23. 23. Beyond APIs: “Your Business As A Service”UsersPartners Tenant Tenant Tenant Tenant Apps Apps Apps AppsEcosystem Owner PaaS / Stratos API Management / API Store Existing business systems as APIs
  24. 24. Getting Started• Identify core business API• Build extensible, configurable API• Publish API in API Store• Foster business partnerships with API management on-demand self-service• Host API on a multi-tenant platform• Facilitate per-tenant configuration with API provisioning and API configuration
  25. 25. Measuring Success: Without an Ecosystem PlatformTeams re-build rather than re-use• APIs proliferate (100s of APIs) – and are minimally re-used• Minimal communication and coordination • Who is consuming API? • Who is writing re-usable APIs?• Prevalent SOA Anti-patterns – Not Invented Here (NIH) – Tight Coupling – Build again• Shared API invisibility – Teams do not know about API – Non-functional and functional requirements are not well documented – Teams can not easily map APIto business capabilities
  26. 26. “Your Business”-as-a-Service summary• Inherent deep multi-tenancy enables ecosystem plays • Not just shallow per-tenant customization • E.g. eBay Stores, Amazon Sellers • But significant per-tenant customization• Client success stories demonstrates key aspects: • Ecosystem creation • Shared governance and revenue model • Significant benefit beyond APIs • Cloud Development • Automated Governance
  27. 27. Resources• Try Stratos right now: – https://stratoslive.wso2.com/• Read about Stratos: – http://wso2.com/cloud/stratos/ – Source Download available• White Paper – Selecting Platform as a Service• Blog Articles – What is Platform as a Service? – PaaS Evaluation Framework for CIOs and Architects – How to simplify Platform as a Service Complexity – Searching for Cloud Reference Architecture• Contact us: – bizdev@wso2.com
  28. 28. One Enterprise Platform wherever you need it: WSO2 Carbon  WSO2 Stratos  WSO2 StratosLive On Premise: In Private Cloud: As a Service in the Public • In Production at Fortune • A single managed platform Cloud: 1000 companies • Elastic, Self-Service, Multi- • We manage, run and • Handling 1bn tenant maintain your application transactions/day • Accelerates your private platform • The only modular open cloud beyond virtual • Complete Pay as you Use source middleware stack machines to provide real • ESB-as-a-Service • Everything you need to Enterprise Cloud Services • Governance-as-a-Service build Enterprise • Use only what you need • Identity-as-a-Service Applications • With appropriate SLAs and • From Core Logic to Mobile simple monthly billing Apps• A single code continuum• Completely modular based on OSGi• Complete Enterprise SOA Architecture: • AppServer, ESB, Governance, Portal, BPMS, BAM, Identity and more• Supported 24x7 with phone, web and full SLAs
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