Business Driven IT Design

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Business Driven IT Design

  1. 1. Last Updated: April 2014 Business  Driven  IT  Design   VP  Pla&orm  Evangelism   Chris  Haddad   11  June  2014  
  2. 2. *   What is your design approach?
  3. 3. *   IT  Driven  Focus Infrastructure Topology • Network zones • VM and Container instances • Active-Passive , Active-Active configuration Infrastructure Capabilities • Identity management • Content Transformation • Legacy Connectors
  4. 4. *   IT  Driven  Goals Quality of Service • Acceptable System Response Time • 99.999…. uptime • No major security breach Efficiency • Infrastructure utilization rate / Infrastructure Spend • Business Value / Project Spend
  5. 5. *   Business  Driven  Focus Customer-centric • Increase number of new customers per quarter • Increase customer retention ratio and lower churn • Expand customer spend Product-centric • Enter a new market • Bring a new product to market
  6. 6. *   Business  Driven  Goals Customer-centric • Increase number of customers • Expand customer lifetime value and ticket price • Faster service call resolution Product-centric • Revenue per product • Number of distinct markets • Lower product defect rate
  7. 7. *   Business  Success  Driver   Improve  Customer  Experience User Experience Survey Report 74 per cent of businesses believe user experience is key for improving sales and conversions. Source: http://www.cloudsearchportal.com/the-role-search-plays-in-next-generation-customer-experiences/ http://www.cloudsearchportal.com/the-role-search-plays-in-next-generation- customer-experiences/
  8. 8. *   Why  Focus  on  Customer  Experience? Source: http://experiencematters.wordpress.com/2009/06/25/customer-experience-boosts-revenue/
  9. 9. *   What  are  Customer  Experience     Touch  Points? Source: http://blogs.amdocs.com/managedservices/2011/01/20/are-service-providers-doing-everything-possible- to-improve-customer-experience-part-1/
  10. 10. *   To Define Customer Experience Think Outside In
  11. 11. *  *   Extend  Business  Reach  with  IoT  and  API   Source: http://www.switchscribe.com/is-the-current-internet-ready-to-become-the-internet-of-things/ Expand  Engagement  and  Insight     Throughout  the  Experience  Lifecycle
  12. 12. *   Source: http://wso2.com/whitepapers/a-reference- architecture-for-the-internet-of-things/
  13. 13. *   APIs  Connect  Everything  
  14. 14. *   14 Business  Focused  API  Design  
  15. 15. *   A  Typical  Customer  Experience  
  16. 16. *   Start  with  Business  Architecture   Business Architecture Solution Architecture •  Level 0 •  Level 1 Application Architecture •  Integration •  Data models •  APIs Runtime Architecture •  Capacity Planning •  Deployment •  Security
  17. 17. *   Visualize  Customer  Experience  
  18. 18. *   Business  Service  First  Approach  
  19. 19. *   Business  Driven     IntegraEon,  Re-­‐Use,  and  Visibility • Define Integration Points • Cloud Services • Business Services • Correlate endpoints with standard business model • Track Business Events
  20. 20. *   Incorporate  Cloud  Business  Services Source: http://asanka-tech-blog.blogspot.com/2013/12/working-with-esb-connectors-using-wso2.html
  21. 21. *   Connect  Business  Services  to     Customer  Experience  Channels  
  22. 22. *   Collect  and  analyze     business  acEvity  and  events    
  23. 23. *   Incorporate  Business  IT  Design • Standardize Application Assets • Correlate assets with model • Integrate Federated Identity Model • Track subscription and usage
  24. 24. *   Build a Master Data Business Model
  25. 25. *  *   Embrace  Stores,  SubscripEons,  and   IdenEty  Models   IdP     (WSO2  IdenBty  Server)   (WSO2  Business  AcBvity   Monitor)  
  26. 26. *   Business  Service  PlaMorm   Layered  Architecture   Integration Layer - 1 Datamodel Integration Layer - 2 Services Platform Datamodel Data Layer Business Services
  27. 27. *   Enterprise  Architecture  
  28. 28. *   Measure  IT  Design  Improvements
  29. 29. *   Accelerate   interacBons   inside  and   outside  the   organizaBon     Reduce   interacBon   fricBon  and  cost     Increase   engagement  and   enhance   producBvity           Sense     business  acBvity   and     automaBcally   adapt     Turbocharge  Business  Success   Become  a  More  Connected  Business   http://wso2.com/landing/enabling-the-connected-business
  30. 30. *   Connected  Business  Architecture
  31. 31. *   Business  Design  Dimensions • Establish goals and business value metrics • Define user experience and workflow • Investigate integration points and re-use • Warrant services levels and scale
  32. 32. *   What  differenBates  WSO2?   o  The  WSO2  PlaMorm  and  Services  delivers  the  fastest  project   delivery   o  ¼  the  Eme  and  ¼  the  cost  of  IBM/Oracle   o  Pilots  completed  in  days  not  weeks   o  The  WSO2  component  architecture  built  from  a  single   consistent  codebase  provides  unparalleled  performance  and   deployment  flexibility     o  Our  Open  Culture,  Open  Engagement  Model,  and  Open   Support  Model  create  long-­‐lasEng  partnerships  with  our   customers  
  33. 33. *   WSO2  The  Open  PlaMorm  for     Connected  Business  Driven  IT   Internal Integration API Management Federated Security Enterprise App Store and Social Ecosystem Big Data
  34. 34. *   How  we  support  your  business   Support engineers are the product engineering experts (rotate across roles) Hands-on experts guide every project and product (as opposed to pointy hair managers) Iterative and customer driven development roadmap prioritizes agile milestones and rapid releases
  35. 35. *   Amazing  Enterprise  OrganizaBon  AdopBon  
  36. 36. *   Recommended  Reading   The Path to Responsive IT Connected Business Architecture Cloud Connectors Internet of Things Reference Architecture
  37. 37. *  3 7 About  the  Presenter   • Chris Haddad •  VP Platform Evangelism •  F500/G2000 Advisor, Cloudy DevOps for Dev guy • Learn more about me •  Follow me @cobiacomm on Twitter •  Blog: http://blog.cobia.net/cobiacomm •  Profle: http://www.linkedin.com/in/cobiacomm/ •  On Google+ too

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