Content MarketingIn the internet marketing world having a highly content rich website is essential if you want to make sure your brand is effectively recognized by the search engines. But today it is even more important that you optimize your site content as well as content from other marketing collateral (this includes newsletters, whitepapers, press releases, articles, brochures, etc.) and distribute it to various social media marketing sites where your content will create a conversation. People will find your content on search engines, click through to a social ll f d h l k h h l media site and hopefully participate in the conversation as they comment and link to your valuable marketing content. This process of content creation, publishing and syndication is what we call content content creation publishing and syndication is what we call content marketing.
h fi f k iThe Benefits of WSI Content MarketingBy incorporating content marketing as part of your Internet Marketing k f k Plan you can increase your brand visibility, sales and profitability and realize many of the following benefits: Syndicating your content on various social media marketing sites will y gy g encourage conversation about your content and will support any “word of mouth” strategy that your business has. Good information encourages people to link to your content, thus creating increased referral visitors to your website. creating increased referral visitors to your website A good content marketing plan can generate many referral links which improves your Google rankings and in turn increases your number of site visitors and online brand visibility. G d Good content marketing also reduces your need to use search k i l d d h advertising tactics as you will continue to attract more qualified visitor traffic, instead of continually having to pay to keep getting more visitors.