WSI World - Content Marketing

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In the internet marketing world having a highly content rich website is …

In the internet marketing world having a highly content rich website is
essential if you want to make sure your brand is effectively recognized
by the search engines.

More in: Business , Technology
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  • 1. Content MarketingIn the internet marketing world having a highly content rich website is  essential if you want to make sure your brand is effectively recognized  by the search engines. But today it is even more important that you  optimize your site content as well as content from other marketing  collateral (this includes newsletters, whitepapers, press releases,  articles, brochures, etc.) and distribute it to various social media  marketing sites where your content will create a conversation. People  will find your content on search engines, click through to a social  ll f d h l k h h l media site and hopefully participate in the conversation as they  comment and link to your valuable marketing content. This process of  content creation, publishing and syndication is what we call content  content creation  publishing and syndication is what we call content  marketing.
  • 2. h fi f k iThe Benefits of WSI Content MarketingBy incorporating content marketing as part of your Internet Marketing        k       f      k   Plan you can increase your brand visibility, sales and profitability and  realize many of the following benefits: Syndicating your content on various social media marketing sites will  y gy g encourage conversation about your content and will support any “word  of mouth” strategy that your business has. Good information encourages people to link to your content, thus  creating increased referral visitors to your website. creating increased referral visitors to your website A good content marketing plan can generate many referral links which  improves your Google rankings and in turn increases your number of  site visitors and online brand visibility. G d  Good content marketing also reduces your need to use search    k i   l   d     d      h  advertising tactics as you will continue to attract more qualified visitor  traffic, instead of continually having to pay to keep getting more  visitors.
  • 3. Thank YouThank You