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WSI Overview (20110209)
WSI Overview (20110209)
WSI Overview (20110209)
WSI Overview (20110209)
WSI Overview (20110209)
WSI Overview (20110209)
WSI Overview (20110209)
WSI Overview (20110209)
WSI Overview (20110209)
WSI Overview (20110209)
WSI Overview (20110209)
WSI Overview (20110209)
WSI Overview (20110209)
WSI Overview (20110209)
WSI Overview (20110209)
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WSI Overview (20110209)

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WSI - a Digital Marketing Firm

WSI - a Digital Marketing Firm

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  • 1. WSIThe Digital Marketing Firm<br />Gary Levine<br />glevine@WSIWebMark.com<br />703.286.7095<br />
  • 2. Digital Marketing Firm<br />30 production centers and suppliers<br />Focus on mid-size businesses and organizations<br />Worldwide Presence<br />Consultants in over 80 countries<br />Business First<br />Focus on ROI<br />Experts: Soup-to-Nuts<br />WSI In a Nutshell<br />
  • 3. What Is Digital Marketing?<br /><ul><li>Brand Recognition</li></ul>I know<br />those guys!<br /><ul><li>Lead Generation
  • 4. Social Engagement
  • 5. Mobile Enablement</li></li></ul><li>Why Website ≠ Marketing<br />Web 1.0<br />Marketer Publishes<br />Website<br />The Public Viewed<br />
  • 6. Why Website ≠ Marketing<br />Web 2.0<br />Marketers Publish<br />Websites<br />The public found,<br />then interacted with<br />sites they found<br />
  • 7. Why Website ≠ Marketing<br />Web 3.0<br />The public searches, creates its own content, interacts with each other, interacts with websites, interacts with <br />merchants.<br />Doing it<br />On The<br />Go!<br />Marketers Still<br />Publish<br />Websites<br />Advertise<br />Participate Socially<br />
  • 8. What to do?<br />Begin With the End in Mind <br />Develop a Digital Strategy to:<br />Build Your Brand and Credibility<br />Develop Leads<br />Join Relevant Conversations<br />Reach Your Audience Where they Are<br />
  • 9. What Goes Into It?<br />Website and other “Destinations”<br />Content<br />Calls to action<br />Interactive / “Sticky” Elements<br />
  • 10. What Goes Into It?<br />Search and Content Visibility<br />Search Engine Optimization<br />Search Advertising<br />Content Advertising<br />
  • 11. What Goes Into It?<br />Social Interaction<br />Blogging<br />Channels/Fan-Pages<br />Messaging<br />Listening<br />Online Reputation Management (ORM)<br />
  • 12. What Goes Into It?<br />Mobile Considerations<br />Tailored Content<br />Format for Small Screens<br />Simple Interaction<br />Location Awareness<br />
  • 13. What does WSI Do?<br />Help You Assess and Plan<br />It should all work together <br />Design, or Re-Design Pages<br />Build, or Re-Build Your Site<br />Search Engine Optimization (SEO)<br />Get found when your keywords are searched with good content and relevant links<br />
  • 14. What Does WSI Do?<br />Search Engine Advertising<br />Pay Per Click (PPC) keyword choices, bids, ads and landing pages<br />Social Media and Technology<br />Tailor your presence<br />Plan and Train<br />Mobile<br />Mobile sites, and SMS tools<br />
  • 15. What Next?<br />Information Gathering<br />Formal Assessments<br />Recommendations<br />Execution<br />
  • 16. Questions?<br />

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