WSI Overview (20110209)

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WSI - a Digital Marketing Firm

WSI - a Digital Marketing Firm

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  • 1. WSIThe Digital Marketing Firm
    Gary Levine
    glevine@WSIWebMark.com
    703.286.7095
  • 2. Digital Marketing Firm
    30 production centers and suppliers
    Focus on mid-size businesses and organizations
    Worldwide Presence
    Consultants in over 80 countries
    Business First
    Focus on ROI
    Experts: Soup-to-Nuts
    WSI In a Nutshell
  • 3. What Is Digital Marketing?
    • Brand Recognition
    I know
    those guys!
    • Lead Generation
    • 4. Social Engagement
    • 5. Mobile Enablement
  • Why Website ≠ Marketing
    Web 1.0
    Marketer Publishes
    Website
    The Public Viewed
  • 6. Why Website ≠ Marketing
    Web 2.0
    Marketers Publish
    Websites
    The public found,
    then interacted with
    sites they found
  • 7. Why Website ≠ Marketing
    Web 3.0
    The public searches, creates its own content, interacts with each other, interacts with websites, interacts with
    merchants.
    Doing it
    On The
    Go!
    Marketers Still
    Publish
    Websites
    Advertise
    Participate Socially
  • 8. What to do?
    Begin With the End in Mind
    Develop a Digital Strategy to:
    Build Your Brand and Credibility
    Develop Leads
    Join Relevant Conversations
    Reach Your Audience Where they Are
  • 9. What Goes Into It?
    Website and other “Destinations”
    Content
    Calls to action
    Interactive / “Sticky” Elements
  • 10. What Goes Into It?
    Search and Content Visibility
    Search Engine Optimization
    Search Advertising
    Content Advertising
  • 11. What Goes Into It?
    Social Interaction
    Blogging
    Channels/Fan-Pages
    Messaging
    Listening
    Online Reputation Management (ORM)
  • 12. What Goes Into It?
    Mobile Considerations
    Tailored Content
    Format for Small Screens
    Simple Interaction
    Location Awareness
  • 13. What does WSI Do?
    Help You Assess and Plan
    It should all work together
    Design, or Re-Design Pages
    Build, or Re-Build Your Site
    Search Engine Optimization (SEO)
    Get found when your keywords are searched with good content and relevant links
  • 14. What Does WSI Do?
    Search Engine Advertising
    Pay Per Click (PPC) keyword choices, bids, ads and landing pages
    Social Media and Technology
    Tailor your presence
    Plan and Train
    Mobile
    Mobile sites, and SMS tools
  • 15. What Next?
    Information Gathering
    Formal Assessments
    Recommendations
    Execution
  • 16. Questions?