WSIThe Digital Marketing Firm<br />Gary Levine<br />glevine@WSIWebMark.com<br />703.286.7095<br />
Digital Marketing Firm<br />30 production centers and suppliers<br />Focus on mid-size businesses and organizations<br />W...
What Is Digital Marketing?<br /><ul><li>Brand Recognition</li></ul>I know<br />those guys!<br /><ul><li>Lead Generation
Social Engagement
Mobile Enablement</li></li></ul><li>Why Website ≠ Marketing<br />Web 1.0<br />Marketer Publishes<br />Website<br />The Pub...
Why Website ≠ Marketing<br />Web 2.0<br />Marketers Publish<br />Websites<br />The public found,<br />then interacted with...
Why Website ≠ Marketing<br />Web 3.0<br />The public searches, creates its own content, interacts with each other, interac...
What to do?<br />Begin With the End in Mind <br />Develop a Digital Strategy to:<br />Build Your Brand and Credibility<br ...
What Goes Into It?<br />Website and other “Destinations”<br />Content<br />Calls to action<br />Interactive / “Sticky” Ele...
What Goes Into It?<br />Search and Content Visibility<br />Search Engine Optimization<br />Search Advertising<br />Content...
What Goes Into It?<br />Social Interaction<br />Blogging<br />Channels/Fan-Pages<br />Messaging<br />Listening<br />Online...
What Goes Into It?<br />Mobile Considerations<br />Tailored Content<br />Format for Small Screens<br />Simple Interaction<...
What does WSI Do?<br />Help You Assess and Plan<br />It should all work together <br />Design, or Re-Design Pages<br />Bui...
What Does WSI Do?<br />Search Engine Advertising<br />Pay Per Click (PPC) keyword choices, bids, ads and landing pages<br ...
What Next?<br />Information Gathering<br />Formal Assessments<br />Recommendations<br />Execution<br />
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WSI Overview (20110209)

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WSI - a Digital Marketing Firm

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WSI Overview (20110209)

  1. 1. WSIThe Digital Marketing Firm<br />Gary Levine<br />glevine@WSIWebMark.com<br />703.286.7095<br />
  2. 2. Digital Marketing Firm<br />30 production centers and suppliers<br />Focus on mid-size businesses and organizations<br />Worldwide Presence<br />Consultants in over 80 countries<br />Business First<br />Focus on ROI<br />Experts: Soup-to-Nuts<br />WSI In a Nutshell<br />
  3. 3. What Is Digital Marketing?<br /><ul><li>Brand Recognition</li></ul>I know<br />those guys!<br /><ul><li>Lead Generation
  4. 4. Social Engagement
  5. 5. Mobile Enablement</li></li></ul><li>Why Website ≠ Marketing<br />Web 1.0<br />Marketer Publishes<br />Website<br />The Public Viewed<br />
  6. 6. Why Website ≠ Marketing<br />Web 2.0<br />Marketers Publish<br />Websites<br />The public found,<br />then interacted with<br />sites they found<br />
  7. 7. Why Website ≠ Marketing<br />Web 3.0<br />The public searches, creates its own content, interacts with each other, interacts with websites, interacts with <br />merchants.<br />Doing it<br />On The<br />Go!<br />Marketers Still<br />Publish<br />Websites<br />Advertise<br />Participate Socially<br />
  8. 8. What to do?<br />Begin With the End in Mind <br />Develop a Digital Strategy to:<br />Build Your Brand and Credibility<br />Develop Leads<br />Join Relevant Conversations<br />Reach Your Audience Where they Are<br />
  9. 9. What Goes Into It?<br />Website and other “Destinations”<br />Content<br />Calls to action<br />Interactive / “Sticky” Elements<br />
  10. 10. What Goes Into It?<br />Search and Content Visibility<br />Search Engine Optimization<br />Search Advertising<br />Content Advertising<br />
  11. 11. What Goes Into It?<br />Social Interaction<br />Blogging<br />Channels/Fan-Pages<br />Messaging<br />Listening<br />Online Reputation Management (ORM)<br />
  12. 12. What Goes Into It?<br />Mobile Considerations<br />Tailored Content<br />Format for Small Screens<br />Simple Interaction<br />Location Awareness<br />
  13. 13. What does WSI Do?<br />Help You Assess and Plan<br />It should all work together <br />Design, or Re-Design Pages<br />Build, or Re-Build Your Site<br />Search Engine Optimization (SEO)<br />Get found when your keywords are searched with good content and relevant links<br />
  14. 14. What Does WSI Do?<br />Search Engine Advertising<br />Pay Per Click (PPC) keyword choices, bids, ads and landing pages<br />Social Media and Technology<br />Tailor your presence<br />Plan and Train<br />Mobile<br />Mobile sites, and SMS tools<br />
  15. 15. What Next?<br />Information Gathering<br />Formal Assessments<br />Recommendations<br />Execution<br />
  16. 16. Questions?<br />

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