• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
WSI Overview (20110209)
 

WSI Overview (20110209)

on

  • 460 views

WSI - a Digital Marketing Firm

WSI - a Digital Marketing Firm

Statistics

Views

Total Views
460
Views on SlideShare
460
Embed Views
0

Actions

Likes
0
Downloads
5
Comments
1

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • nice PPT. got any SEO project i can handle
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    WSI Overview (20110209) WSI Overview (20110209) Presentation Transcript

    • WSIThe Digital Marketing Firm
      Gary Levine
      glevine@WSIWebMark.com
      703.286.7095
    • Digital Marketing Firm
      30 production centers and suppliers
      Focus on mid-size businesses and organizations
      Worldwide Presence
      Consultants in over 80 countries
      Business First
      Focus on ROI
      Experts: Soup-to-Nuts
      WSI In a Nutshell
    • What Is Digital Marketing?
      • Brand Recognition
      I know
      those guys!
      • Lead Generation
      • Social Engagement
      • Mobile Enablement
    • Why Website ≠ Marketing
      Web 1.0
      Marketer Publishes
      Website
      The Public Viewed
    • Why Website ≠ Marketing
      Web 2.0
      Marketers Publish
      Websites
      The public found,
      then interacted with
      sites they found
    • Why Website ≠ Marketing
      Web 3.0
      The public searches, creates its own content, interacts with each other, interacts with websites, interacts with
      merchants.
      Doing it
      On The
      Go!
      Marketers Still
      Publish
      Websites
      Advertise
      Participate Socially
    • What to do?
      Begin With the End in Mind
      Develop a Digital Strategy to:
      Build Your Brand and Credibility
      Develop Leads
      Join Relevant Conversations
      Reach Your Audience Where they Are
    • What Goes Into It?
      Website and other “Destinations”
      Content
      Calls to action
      Interactive / “Sticky” Elements
    • What Goes Into It?
      Search and Content Visibility
      Search Engine Optimization
      Search Advertising
      Content Advertising
    • What Goes Into It?
      Social Interaction
      Blogging
      Channels/Fan-Pages
      Messaging
      Listening
      Online Reputation Management (ORM)
    • What Goes Into It?
      Mobile Considerations
      Tailored Content
      Format for Small Screens
      Simple Interaction
      Location Awareness
    • What does WSI Do?
      Help You Assess and Plan
      It should all work together
      Design, or Re-Design Pages
      Build, or Re-Build Your Site
      Search Engine Optimization (SEO)
      Get found when your keywords are searched with good content and relevant links
    • What Does WSI Do?
      Search Engine Advertising
      Pay Per Click (PPC) keyword choices, bids, ads and landing pages
      Social Media and Technology
      Tailor your presence
      Plan and Train
      Mobile
      Mobile sites, and SMS tools
    • What Next?
      Information Gathering
      Formal Assessments
      Recommendations
      Execution
    • Questions?