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Intro to Social Media for Pennsylvania Business Brokers PBBA

Intro to Social Media for Pennsylvania Business Brokers PBBA



A brief introduction by WSIWebMark, to three popular social media websites: linkedIn, Twitter and Facebook.

A brief introduction by WSIWebMark, to three popular social media websites: linkedIn, Twitter and Facebook.



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    Intro to Social Media for Pennsylvania Business Brokers PBBA Intro to Social Media for Pennsylvania Business Brokers PBBA Presentation Transcript

    • Social Media MarketingOverview for PPBAApril 16, 2010
      Gary Levine
      WSI Internet Marketing Consultantwww.WSIWebMark.com
    • Social Media for Business?
      “Social media has matured to the point where marketers are no longer asking whether it should be part of their marketing mix but how and where they should participate. A clear strategy for the channel is now necessary.”
      eMarketer, February 10, 2010
    • What Drives the Phenomenon?
      Interruption Marketing
      Cold calls
      Radio commercials
      TV commercials
      Direct Mail
      Inbound Marketing
      User generated content
      Free, online presence
      B 2 person interaction
    • How “big” is it?
    • Can You Do It All?
      Don’t “back” into it
      Build a strategy you can stick to
      Then stick to it
      Lets talk more about the biggies:
    • Facebook Basics
      Personal Profile
      Fan Page
      Connect personally
      Non-intrusive “keep in touch” capability
      Connect with like-minded/interested people
      Brand recognition in target demographics
    • Facebook – what to do?
      Create Engaging Profile and Page
      2) Leverage the Viral Nature of Facebook
      3) Draw on Your Existing Network
      4) Make Your Page Publicly Searchable
      5) Use Facebook Ads for an Extra Push
    • What the heck is Twitter?
      What is Twitter?
      Online portal based on continual updates of personal or business activity.
      Primary service is to communicate and stay connected through quick, frequent answers to one simple question: What are you doing?
      What do Businesses use it for?
      Customer service
      Public relations and news
      Advertising of new products
      Thought leadership and knowledge sharing
      Research and development
    • Get Your Twitter Account
      Complete Your Company Bio
      Customize Your Twitter Background
      Adjust the Design Settings to Incorporate Your Corporate Colours
      Post Some Good Tweets Before You Start Following Others
      Conduct a Search and Find Others to Follow
      Add Your Twitter Information to Your Marketing Materials
      Start Conversations
      How would you start Tweeting?
    • Tip: Try TweetDeck
    • LinkedIn
      LinkedIn will build credibility (be on the first page for your own name) and get testimonials
      Lead Generation – look for targets based on searches, then use your network to get to them
      Communications & Community – stay in touch with your target audiences and associates
    • Check the Demographics
    • Top LinkedIn To-Do’s
      • Build Your Profile
      • Update Status and Profile Often
      • Join TopLinked.com
      • Questions, Answers & Polls
      • Create and Join Groups
      • Add Contacts
      • Use LinkedIn Widgets (applications)
    • Build a Killer Profile
      • 100% Profile Completeness
      • Set Public Profile Settings
      • Edit Contact Setting
      • Import Existing Contacts (Outlook, Gmail…)
      • Be Interesting!
      • Use relevant keywords to your business interests – LinkedIn profiles are searchable!
    • Update Your Status and Profile
      • Promote Events
      • Promote Seminars/Webinars
      • Post News Articles
      • Promote Blogs
      • Place You Are Traveling
      • Ask Compelling Questions
      • Each activity appears in network updates
      • Stay Top of Mind
      • Test Headlines
      • Change Picture Regularly
    • Join TopLinked
      • Visit TopLinked.com
      • Join TopLinked LinkedIn Group
      • Expand Your Network
    • Questions, Answers & Polls
      Become an Expert and Trusted Resource
    • Join Groups
      • Start Your Own Group
      • Listen to the Conversation
      • Post Comments
      • Attract High Quality People
      to your Network
    • Add Contacts Regularly
      • “Add Contacts” tool
      • Search Like-Minded Professionals
      • Connect in Groups
      • Past Colleagues
      • 2nd Tier Connections
      • Monitor Your Network Status
    • Use Widgets & Applications
      • Connect Your Blog
      • Add Presentation
      • Add Video
      • Update Your Reading List
      • Import Your Travel Schedule
    • WSI
      An international Network of Digital Marketing Consultants
      • Search Engine Optimization
      • Social Media Consulting
      • Paid Online Advertising Services
      • Web Analytics and Landing Page Optimization
      • Website Design and Development
      Gary Levine
    • Get your guide…
      Give me your business card, and I’ll email you WSI’s 64 page Social Media Strategy Kit including explanations, instructions, policy guidelines and more!