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Intro to Social Media for Pennsylvania Business Brokers PBBA
Intro to Social Media for Pennsylvania Business Brokers PBBA
Intro to Social Media for Pennsylvania Business Brokers PBBA
Intro to Social Media for Pennsylvania Business Brokers PBBA
Intro to Social Media for Pennsylvania Business Brokers PBBA
Intro to Social Media for Pennsylvania Business Brokers PBBA
Intro to Social Media for Pennsylvania Business Brokers PBBA
Intro to Social Media for Pennsylvania Business Brokers PBBA
Intro to Social Media for Pennsylvania Business Brokers PBBA
Intro to Social Media for Pennsylvania Business Brokers PBBA
Intro to Social Media for Pennsylvania Business Brokers PBBA
Intro to Social Media for Pennsylvania Business Brokers PBBA
Intro to Social Media for Pennsylvania Business Brokers PBBA
Intro to Social Media for Pennsylvania Business Brokers PBBA
Intro to Social Media for Pennsylvania Business Brokers PBBA
Intro to Social Media for Pennsylvania Business Brokers PBBA
Intro to Social Media for Pennsylvania Business Brokers PBBA
Intro to Social Media for Pennsylvania Business Brokers PBBA
Intro to Social Media for Pennsylvania Business Brokers PBBA
Intro to Social Media for Pennsylvania Business Brokers PBBA
Intro to Social Media for Pennsylvania Business Brokers PBBA
Intro to Social Media for Pennsylvania Business Brokers PBBA
Intro to Social Media for Pennsylvania Business Brokers PBBA
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Intro to Social Media for Pennsylvania Business Brokers PBBA

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A brief introduction by WSIWebMark, to three popular social media websites: linkedIn, Twitter and Facebook.

A brief introduction by WSIWebMark, to three popular social media websites: linkedIn, Twitter and Facebook.

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  • 1. Social Media MarketingOverview for PPBAApril 16, 2010<br />Gary Levine<br />WSI Internet Marketing Consultantwww.WSIWebMark.com<br />
  • 2. Social Media for Business?<br />“Social media has matured to the point where marketers are no longer asking whether it should be part of their marketing mix but how and where they should participate. A clear strategy for the channel is now necessary.”<br />eMarketer, February 10, 2010<br />
  • 3. What Drives the Phenomenon?<br />Interruption Marketing<br />Cold calls<br />Radio commercials<br />TV commercials<br />Direct Mail<br />Inbound Marketing<br />Searches<br />User generated content<br />Free, online presence<br />B 2 person interaction<br />VS.<br />
  • 4. How “big” is it?<br />
  • 5. Can You Do It All?<br />Don’t “back” into it<br />Build a strategy you can stick to<br />Then stick to it<br />Lets talk more about the biggies:<br />Facebook<br />Twitter<br />LinkedIn<br />
  • 6. Facebook Basics<br />What<br />Personal Profile<br />Fan Page<br />Groups<br />Advertising<br />Why<br />Connect personally<br />Non-intrusive “keep in touch” capability<br />Connect with like-minded/interested people<br />Brand recognition in target demographics<br />
  • 7. Facebook – what to do?<br />Create Engaging Profile and Page<br />2) Leverage the Viral Nature of Facebook<br /> <br />3) Draw on Your Existing Network<br /> <br />4) Make Your Page Publicly Searchable <br /> <br />5) Use Facebook Ads for an Extra Push <br />
  • 8. What the heck is Twitter?<br />What is Twitter?<br />Online portal based on continual updates of personal or business activity. <br />Primary service is to communicate and stay connected through quick, frequent answers to one simple question: What are you doing?<br />What do Businesses use it for? <br />Customer service<br />Public relations and news <br />Advertising of new products<br />Thought leadership and knowledge sharing<br />Research and development <br />
  • 9. Get Your Twitter Account <br />Complete Your Company Bio<br />Customize Your Twitter Background<br />Adjust the Design Settings to Incorporate Your Corporate Colours<br />Post Some Good Tweets Before You Start Following Others<br />Conduct a Search and Find Others to Follow<br />Add Your Twitter Information to Your Marketing Materials<br />Start Conversations<br />How would you start Tweeting?<br />
  • 10. Tip: Try TweetDeck<br />
  • 11. LinkedIn<br />LinkedIn will build credibility (be on the first page for your own name) and get testimonials<br />Lead Generation – look for targets based on searches, then use your network to get to them<br />Communications & Community – stay in touch with your target audiences and associates<br />
  • 12. Check the Demographics<br />
  • 13. Top LinkedIn To-Do’s<br /><ul><li>Build Your Profile
  • 14. Update Status and Profile Often
  • 15. Join TopLinked.com
  • 16. Questions, Answers & Polls
  • 17. Create and Join Groups
  • 18. Add Contacts
  • 19. Use LinkedIn Widgets (applications)</li></li></ul><li>Build a Killer Profile<br /><ul><li>100% Profile Completeness
  • 20. Set Public Profile Settings
  • 21. Edit Contact Setting
  • 22. Import Existing Contacts (Outlook, Gmail…)
  • 23. Be Interesting!
  • 24. Use relevant keywords to your business interests – LinkedIn profiles are searchable!</li></li></ul><li>Update Your Status and Profile<br /><ul><li>Promote Events
  • 25. Promote Seminars/Webinars
  • 26. Post News Articles
  • 27. Promote Blogs
  • 28. Place You Are Traveling
  • 29. Ask Compelling Questions
  • 30. Each activity appears in network updates
  • 31. Stay Top of Mind
  • 32. Test Headlines
  • 33. Change Picture Regularly</li></li></ul><li>Join TopLinked<br /><ul><li>Visit TopLinked.com
  • 34. Join TopLinked LinkedIn Group
  • 35. Expand Your Network</li></li></ul><li>Questions, Answers & Polls<br />Become an Expert and Trusted Resource <br />
  • 36. Join Groups <br /><ul><li>Start Your Own Group
  • 37. Listen to the Conversation
  • 38. Post Comments
  • 39. Attract High Quality People </li></ul>to your Network<br />
  • 40. Add Contacts Regularly<br /><ul><li>“Add Contacts” tool
  • 41. Search Like-Minded Professionals
  • 42. Connect in Groups
  • 43. Past Colleagues
  • 44. 2nd Tier Connections
  • 45. Monitor Your Network Status</li></li></ul><li>Use Widgets & Applications<br /><ul><li>Connect Your Blog
  • 46. Add Presentation
  • 47. Add Video
  • 48. Update Your Reading List
  • 49. Import Your Travel Schedule </li></li></ul><li>WSI<br />An international Network of Digital Marketing Consultants<br /><ul><li>Search Engine Optimization
  • 50. Social Media Consulting
  • 51. Paid Online Advertising Services
  • 52. Web Analytics and Landing Page Optimization
  • 53. Website Design and Development</li></ul>Gary Levine<br />glevine@wsiwebmark.com<br />703.286.7095<br />www.WSIWebMark.com<br />
  • 54. Get your guide…<br />Give me your business card, and I’ll email you WSI’s 64 page Social Media Strategy Kit including explanations, instructions, policy guidelines and more!<br />

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