Intro to Social Media for Pennsylvania Business Brokers PBBA


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A brief introduction by WSIWebMark, to three popular social media websites: linkedIn, Twitter and Facebook.

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Intro to Social Media for Pennsylvania Business Brokers PBBA

  1. 1. Social Media MarketingOverview for PPBAApril 16, 2010<br />Gary Levine<br />WSI Internet Marketing<br />
  2. 2. Social Media for Business?<br />“Social media has matured to the point where marketers are no longer asking whether it should be part of their marketing mix but how and where they should participate. A clear strategy for the channel is now necessary.”<br />eMarketer, February 10, 2010<br />
  3. 3. What Drives the Phenomenon?<br />Interruption Marketing<br />Cold calls<br />Radio commercials<br />TV commercials<br />Direct Mail<br />Inbound Marketing<br />Searches<br />User generated content<br />Free, online presence<br />B 2 person interaction<br />VS.<br />
  4. 4. How “big” is it?<br />
  5. 5. Can You Do It All?<br />Don’t “back” into it<br />Build a strategy you can stick to<br />Then stick to it<br />Lets talk more about the biggies:<br />Facebook<br />Twitter<br />LinkedIn<br />
  6. 6. Facebook Basics<br />What<br />Personal Profile<br />Fan Page<br />Groups<br />Advertising<br />Why<br />Connect personally<br />Non-intrusive “keep in touch” capability<br />Connect with like-minded/interested people<br />Brand recognition in target demographics<br />
  7. 7. Facebook – what to do?<br />Create Engaging Profile and Page<br />2) Leverage the Viral Nature of Facebook<br /> <br />3) Draw on Your Existing Network<br /> <br />4) Make Your Page Publicly Searchable <br /> <br />5) Use Facebook Ads for an Extra Push <br />
  8. 8. What the heck is Twitter?<br />What is Twitter?<br />Online portal based on continual updates of personal or business activity. <br />Primary service is to communicate and stay connected through quick, frequent answers to one simple question: What are you doing?<br />What do Businesses use it for? <br />Customer service<br />Public relations and news <br />Advertising of new products<br />Thought leadership and knowledge sharing<br />Research and development <br />
  9. 9. Get Your Twitter Account <br />Complete Your Company Bio<br />Customize Your Twitter Background<br />Adjust the Design Settings to Incorporate Your Corporate Colours<br />Post Some Good Tweets Before You Start Following Others<br />Conduct a Search and Find Others to Follow<br />Add Your Twitter Information to Your Marketing Materials<br />Start Conversations<br />How would you start Tweeting?<br />
  10. 10. Tip: Try TweetDeck<br />
  11. 11. LinkedIn<br />LinkedIn will build credibility (be on the first page for your own name) and get testimonials<br />Lead Generation – look for targets based on searches, then use your network to get to them<br />Communications & Community – stay in touch with your target audiences and associates<br />
  12. 12. Check the Demographics<br />
  13. 13. Top LinkedIn To-Do’s<br /><ul><li>Build Your Profile
  14. 14. Update Status and Profile Often
  15. 15. Join
  16. 16. Questions, Answers & Polls
  17. 17. Create and Join Groups
  18. 18. Add Contacts
  19. 19. Use LinkedIn Widgets (applications)</li></li></ul><li>Build a Killer Profile<br /><ul><li>100% Profile Completeness
  20. 20. Set Public Profile Settings
  21. 21. Edit Contact Setting
  22. 22. Import Existing Contacts (Outlook, Gmail…)
  23. 23. Be Interesting!
  24. 24. Use relevant keywords to your business interests – LinkedIn profiles are searchable!</li></li></ul><li>Update Your Status and Profile<br /><ul><li>Promote Events
  25. 25. Promote Seminars/Webinars
  26. 26. Post News Articles
  27. 27. Promote Blogs
  28. 28. Place You Are Traveling
  29. 29. Ask Compelling Questions
  30. 30. Each activity appears in network updates
  31. 31. Stay Top of Mind
  32. 32. Test Headlines
  33. 33. Change Picture Regularly</li></li></ul><li>Join TopLinked<br /><ul><li>Visit
  34. 34. Join TopLinked LinkedIn Group
  35. 35. Expand Your Network</li></li></ul><li>Questions, Answers & Polls<br />Become an Expert and Trusted Resource <br />
  36. 36. Join Groups <br /><ul><li>Start Your Own Group
  37. 37. Listen to the Conversation
  38. 38. Post Comments
  39. 39. Attract High Quality People </li></ul>to your Network<br />
  40. 40. Add Contacts Regularly<br /><ul><li>“Add Contacts” tool
  41. 41. Search Like-Minded Professionals
  42. 42. Connect in Groups
  43. 43. Past Colleagues
  44. 44. 2nd Tier Connections
  45. 45. Monitor Your Network Status</li></li></ul><li>Use Widgets & Applications<br /><ul><li>Connect Your Blog
  46. 46. Add Presentation
  47. 47. Add Video
  48. 48. Update Your Reading List
  49. 49. Import Your Travel Schedule </li></li></ul><li>WSI<br />An international Network of Digital Marketing Consultants<br /><ul><li>Search Engine Optimization
  50. 50. Social Media Consulting
  51. 51. Paid Online Advertising Services
  52. 52. Web Analytics and Landing Page Optimization
  53. 53. Website Design and Development</li></ul>Gary Levine<br /><br />703.286.7095<br /><br />
  54. 54. Get your guide…<br />Give me your business card, and I’ll email you WSI’s 64 page Social Media Strategy Kit including explanations, instructions, policy guidelines and more!<br />