How to develop Search EngineOptimized Website
How to Stay on the Right Side of the Google Zoo!
If you are building a new website or revamping your existing one, don't wait till the site is
ready before you call in an SEO expert. Your website architecture is integral to the success
of SEO. Involve a search engine optimization expert right from the planning stage to
maximize benefits. Additionally:
Ensure your information architecture is intuitive: Your information architecture is as
important if not more so than the web technology you use in the backend. Don't
focus purely on the aesthetics of the website. Take usability into consideration while
planning your information architecture.
Eliminate duplicate content: Don't deploy the same content for related webpages. If
you are running an online campaign, don't reuse the content from a related product
or service description page. Create fresh content for each new page you add to your
Plan your keyword strategy: Align your keyword strategy with the needs of your
business. Analyze the websites of your competitors. Don't overuse your keywords in
your anchor texts but leverage them effectively.
Content is still king: Ensure that your web pages provide relevant information with
all the necessary information a potential customer is likely to seek. Think human-if
you were the buyer what information would you require to aid you in your decision
making process? Make sure that information is available on your website.
Website search functionality: If you have a comprehensive website, offering
information about multiple products and services, you need to provide your visitors
an internal search function. Don't expect users to spend time hunting for
information on your website. But if they found interesting information on your
website they are more likely to run a search query for related information. You can
also leverage these insights on search patterns within your site to refine your
Analyze, analyze, and analyze: Create dashboards, pull out site visit details, check
which keywords work best, identify pages that are most visited and list the pages
with maximum bounce rates. Now analyze this data to fine-tune your content and
keyword strategy so you can make it more effective in driving traffic to your website.
Contact your local WSI internet marketing consultants to help you plan an effective SEO
strategy in 2013 and stay on the right side of the Google Zoo!