Engage Customers through Video Marketing with Internet Marketing
Create Effective Videos!!
Creating videos that effectively engage your customers with internet marketing
experts and nudge them along whatever path you want them to follow (you do
have a conversion goal in mind for your video, right??) isn't easy. It involves high
quality (but not necessarily expensive) production, professional delivery and
most importantly, a well-defined message.
Determining your video's message should begin with picking its subject and
then figuring out what you want to say about that subject. A helpful exercise
might be to think of a product or service that you bought or used based on a
video you watched. Chances are the video spent more time trying to engage
and entertain you than actually trying to sell you a product or service. But in the
end, the video was still somehow related to solving a problem and highlighting
the value of a product or service. It is a very fine line, but completely achievable
within any industry with a little bit of focus.
Other tips and tricks to keep in mind when creating your videos:
KISS (keep it short, stupid): the slightly modified acronym for simplifying things
feels right, especially since the stats support it. The longer a YouTube video
goes on, the lower its chances of being viewed to completion.
Quality matters: no, your video doesn't have to be a Hollywood production to
be successful, but make sure you use a decent camera, get the lighting right,
and film somewhere quiet so your message resonates loud and clear.
Ask for something: as with most methods of marketing, forgetting a call to
action in your video is a huge mistake, so do not make it. Provide your viewers
with a clear path to completing the action your video is trying to persuade them