You need to build your online web presence to compete effectively online. Website SEO is not the only way to increase traffic and dominate search results. Building multiple web presences will help you gain more brand awareness and increase traffic.

1. Building Your Online Web Presence and Increasing Website SEO
It is a common goal of anyone who conducts business through a website to want to appear at
the top of the search results for their core keywords or phrases. With a solid search engine
optimization strategy combined with a thoughtful pay-per-click campaign you can ensure your
website will be among the top results for searches involving your keywords.
However once this goal is met where do you go? How can you build upon being the number one
organic and paid search result for your keywords? Even if you are getting little traffic to your
stand alone website, there are many more ways to drive quality traffic and brand awareness
“off-site.”
The answer is to increase your web presence across many different channels. Being number one
in search for some of your keywords is great, but it leaves room for your competition in the rest
of the first page spots 2-10, and there is also more “space” on Page 1 in Google now with the
integrating of their Google Places listings. If your site appears first (or even 1-3) on the list of
search results, it is very likely that the person searching will visit your site. Hopefully once they
land on your site they'll find everything they need and not leave until they've made a purchase
or taken action with your company. However it's more likely that they'll go back to the search
results and check out a couple other websites or even mix up what they are searching for to get
even more specific. This leaves room for the competition to swoop in and steal the business if
you are not targeting more than one location in the search results.
Enhancing your web presence means creating a strategy to dominate organic search results
using multiple websites like Yelp, Facebook, Twitter, WordPress, Google Places, etc. There are so
many sites, its impossible to list them all in this article. You need to register your business and
website with local directories, review sites, setup a blog or 2 focusing on different keywords and
services you offer, a micro site, social media, and article marketing sites. When done correctly
and optimized highlighting your keywords, location, business name…the goal is that your
business could potentially take up the entire first page of the search results. Dominating the
page and showing the person searching that you are #1-#10 in your market creates huge brand
power. Even just getting 2 or 3 listings on page 1 for a keyword related to your services or
products can drive quality traffic and separate you from the pack.
Increasing the number and quality of business listings for your website can guarantee that more
people come across your business. This will ultimately drive more traffic to your site and help
show you and your site as a leader in your industry.

2. Magazines are now offering online subscriptions, consumers are catching up on television shows
they missed online, and products are searched for and purchased on the web. Building an online
presence is more important than ever. Watch this video to learn more about the importance of
digital marketing and look into WSI's new ReachCast service to help build your web presence.
Click here to watch our Digital Marketing video explaining the new age of
digital marketing.
WSI | We Simplify Internet Marketing
Search Marketing (SEO, PPC) | Social Media | Web Design | Integrated Solutions | Lead Generation | Video Marketing
P: 1-877-999-9741 ● E: info@wsipremierEsolutions.com ● www.wsipremierEsolutions.com
Chicago, IL | Portland, ME
About the Author
Ryan Adams is a WSI Certified Internet Marketing
Consultant. Having successfully developed several start‐up
companies, both online and offline, he launched his next
venture and opened a WSI Internet Marketing business
with offices in Portland, ME and Chicago, IL.
Ryan graduated with a Bachelors of Arts degree from the
University of Southern Maine as well as receiving several
advanced certifications from Notre Dame Mendoza College
of Business and Cornell University. He is also a Google
Certified Analytics consultant and holds several
certifications in internet
marketing from SEMPO, the leading educator in the field of
internet marketing.
http://www.wsipremierEsolutions.com
http://www.ryanadams.us