1<br />Are you LinkedIn for Business?<br />Chris Griffin<br />Griffin & Black Associates Limited T/A WSI Internet Marketing<br />Tel: 01293 822 755 Mob: 07785 308295<br />
2<br />LinkedIn: Brief Overview<br />What is LinkedIn?<br />LinkedIn is a business-oriented social networking site mainly used for professional networking and as of January 2011, it had grown to more than 100 million registered users – c 5 million in UK.<br />The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called connections. This list of connections can then be used in a number of ways:<br />
How to use your LinkedIn Connections<br /><ul><li>To gain an introduction to someone you wish to know through a mutual, trusted contact.
To find jobs, people and business opportunities recommended by someone in one's contact network.
To list jobs and search for potential candidates.
To review a person's profile before entering into a business relationship with them.
Prove you behave in a decent way </li></li></ul><li>Getting Started<br />
LinkedIn Profile Creation<br />10 steps to create a LinkedIn Profile<br />Keyword Inventory – job titles, companies, keywords (use a thesaurus to see what other words fit and weave them in)<br />Employment and job title inventory<br />Work Date Inventory approx.<br />Goals Inventory – from a business perspective what are your personal and business goals<br />Experience and Skills Inventory – focus on where you are going<br />
LinkedIn Profile Creation<br />Education Inventory<br />Web Site Inventory include profile pages<br />Associations and Group Involvement Inventory – remember professional associations, chambers etc.<br />Interests Inventory – having common interests can make a stronger relationship<br />Honours and Awards Inventory – again remember you are creating an image of what you are like to work with and how effective you are<br />
8<br />Summary: How to Leverage LinkedIn in Your Company<br />Join groups<br />Create your own group<br />Answer Questions<br />Use LinkedIn's Direct Advertising<br />Integrate LinkedIn into Your Marketing<br />Create Company Pages<br />
9<br />Are you LinkedIn for Business?<br />Chris Griffin<br />Griffin & Black Associates Limited T/A WSI Internet Marketing<br />Tel: 01293 822 755 Mob: 07785 308295<br />