Your SlideShare is downloading. ×
What You Must Consider Before Investing in Pay Per Click Marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

What You Must Consider Before Investing in Pay Per Click Marketing

265
views

Published on

Know all about Pay Per Click Marketing techniques, benefits of advertising campaign to increase targeted traffic, higher return on investment and get instant results. WSI Milton offers complimentary …

Know all about Pay Per Click Marketing techniques, benefits of advertising campaign to increase targeted traffic, higher return on investment and get instant results. WSI Milton offers complimentary consultation to help you improve your business with internet marketing services

Published in: Technology, Design

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
265
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. What You Must Consider Before Investing in Pay Per Click Marketing Before you invest in pay per click marketing there are a number of things you should know and consider. There are many benefits to using pay per click (PPC) techniques to generate traffic to your website, however in order for such an advertising campaign to be done effectively you must first consider your business and potential clients. Before you decide to start a pay per click advertising campaign you want to ensure that your website is current and has integrated proper search engine optimization techniques, like keyword placement. There is no point in paying for a pay per click campaign if the people who visit your site are turned off by it. Pay per click will help drive traffic to your site, but you need to ensure you website is well maintained so that it appeals to the people who visit and encourages them to take action. The action that you want to encourage could be to: • Sign up for a newsletter • Sign up for weekly specials or deals • Request a quote
  • 2. • Contact you for more information Once you are sure your website is functional you will want to decide on your target audience to ensure that you are targeting the right people with your pay per click advertising. Some points to consider include the time of day that your target market is likely to be searching for your product or service, the location that they live and the keywords that they are most likely to search for. Once you know and understand your target customer you will finally be ready to consider a pay per click campaign. There are many benefits to PPC, which allows you: • To increase targeted traffic to your website • To measure your success using keyword analysis reports • To track your results to ensure you are getting a positive return on your marketing investment • Flexibility – it is easy to change aspects of your campaign • Lower costs than traditional advertising methods – unlike other ad techniques you will only pay when someone responds to your ad • The ability to target specific keyword searches and customize your ads to your ideal customer
  • 3. • Budget friendly options – you control how much you will spend by setting budget limits which can be adjusted based on the results of your campaign • Instant results There are a number of PPC techniques that should be put in place with your campaign, including: • Key word research • Bid management on Google Adwords • Split testing or multi-variate campaign testing • Web analytics reporting • ROI (return on investment) tracking for every click • Professionally created ads and landing pages Considering that over 80% of all online transactions start with someone typing a keyword phrase into a search engine like Google, it only makes sense to ensure your ad comes up as part of their search result. If done effectively pay per click marketing can help increase traffic to your site, generate leads and improve your business.
  • 4. About The YourwsiAdvantage: WSI Milton is the expert in website design and automotive internet marketing and offers a number of services including pay per click marketing, search engine optimization and conversion architecture. Let us help you develop an effective website.Contact us for a complimentary consultation or attend one of our free monthly seminars for more information about how internet marketing Visit: http://www.yourwsiadvantage.com can help you improve your business. Contact Us: JDGervais Consulting Group Ltd. 810 Nipissing Rd, Suite 201 Milton, ON L9T 4Z9 Visit: http://www.yourwsiadvantage.com Tel: 905-864-1110 / 1-866-653-9595 Fax: 416-848-7688