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www.c3s.cc
C3S: The Concept.
@ CC Global Summit :: Buenos Aires
2013-08-24 :: Wolfgang Senges
www.c3s.cc
Share this
presen...
www.c3s.cc
hhh	
  
	
  
The	
  Pitch	
  
	
  
What	
  is	
  C3S	
  about?	
  
www.c3s.cc
The Pitch
Improved livelihood
for the mass of artists
www.c3s.cc
The Pitch
Openness
for all kinds of licences
www.c3s.cc
The Pitch
Licensing
less constrained
by boundaries
www.c3s.cc
The Pitch
new markets
new licensing models
digital integration
www.c3s.cc
hhh	
  
The	
  Objec5ves	
  
	
  
It‘s	
  more	
  than	
  just	
  CC.	
  
www.c3s.cc
The Objectives
participation
flexibility
fairness
social approach
transparency
openness
!	
   !	
  
www.c3s.cc
hhh	
  
Par5cipa5on	
  
	
  
How	
  can	
  par5cipa5on	
  of	
  
ar5sts	
  be	
  improved?	
  
www.c3s.cc
Participation
	
  
European legal form
	
  
European Cooperative
(Société Coopératif Européenne)
	
  
	
  
Coop...
www.c3s.cc
Participation
Cooperative
User Members
	
  
Supporting Members
www.c3s.cc
Participation
only creators
are User Members
not dependent
from Supporting Members
www.c3s.cc
Participation
User Members: voting
Supporting Members: advising
www.c3s.cc
Participation
Regional groups & conventions
✔ transparency
✔ networking
✔ specific interests
www.c3s.cc
hhh	
  
Flexibility	
  
	
  
Freedom	
  in	
  Licensing.	
  
www.c3s.cc
Flexibility
Integrating Creative Commons
not sufficient
www.c3s.cc
Flexibility
CC @ CS
exclusive
✔ / not beyond
restrictive
use types
✖
✖

✖
C3S
✔ selected
✔ / beyond
all modules...
www.c3s.cc
Flexibility
low mid high
What‘s commercial?
YouTube	
  
Broadcast	
  
Podcasts	
  
Blogs	
  
YouTube	
  
Broadc...
www.c3s.cc
Flexibility
Arbitration board
www.c3s.cc
Flexibility
Required:
new metadata structure
www.c3s.cc
hhh	
  
Fairness	
  
	
  
Technology	
  is	
  essen5al.	
  
www.c3s.cc
Fairness
	
  
Making use of existing data
statistics like playlists
www.c3s.cc
Fairness
Audio recognition:
&
Independent study projects
www.c3s.cc
Fairness
How to estimate
mathematically correct?
mass data
automated recognition
& automated count
monitoring s...
www.c3s.cc
Fairness
	
  
precise
payments for creators
www.c3s.cc
hhh	
  
Distribu5on	
  of	
  
Royal5es	
  
	
  
The	
  right	
  key	
  to	
  support	
  
ar5sts	
  &	
  culture...
www.c3s.cc
Distribution of Royalties
100 % revenues
low earning artists
progressive
deductions
higher earning artists
Thre...
www.c3s.cc
Fairness
	
  
0	
  €	
  
500	
  €	
  
1.000	
  €	
  
1.500	
  €	
  
2.000	
  €	
  
2.500	
  €	
  
January	
   F...
www.c3s.cc
Fairness
	
  
no negative balance
www.c3s.cc
hhh	
  
Transparency	
  
	
  
In	
  every	
  aspect.	
  
www.c3s.cc
Transparency
real-time dashboard
for your account
www.c3s.cc
Transparency
Participationof all
real world compatibility
www.c3s.cc
Transparency
Decisions by creators:
It is theirwork.
www.c3s.cc
Transparency
Comfortablelicensing
Increases willingnessto pay
www.c3s.cc
hhh	
  
Openness	
  
	
  
Digital	
  integra5on.	
  
www.c3s.cc
Openness
Key:
Clean metadata
www.c3s.cc
Openness
Digital core implementation
Open APIs for licensing
www.c3s.cc
Openness
APIs
to accelerate & easen
workflow
www.c3s.cc
Openness
Money
for artists
NOTlawyers
www.c3s.cc
hhh	
  
The	
  Coopera5ve	
  
	
  
How	
  does	
  it	
  work?	
  
www.c3s.cc
The Cooperative
one share: 50 € (68 USD)
max. 60 shares
paid back upon exit
www.c3s.cc
The Cooperative
decisions
made by
all creators
www.c3s.cc
The Cooperative
general convention
administrational board
executive director(s)
www.c3s.cc
The Cooperative
administrational board:
min. 5 members
max. ¼Supporting Members
www.c3s.cc
hhh	
  
The	
  Stakeholders	
  
	
  
Requirements	
  &	
  
Expecta5ons	
  
www.c3s.cc
The Stakeholders
Artist requirements?
Social & cultural demands?
Users‘ requests?
Industry‘s requirements?
New ...
www.c3s.cc
hhh	
  
Status	
  Report	
  
www.c3s.cc
Status Report
founding: 25th September
core team & supporters (46 people)
launching capital of 40.000 USD
www.c3s.cc
Status Report
100.000 USD
current crowdfunding level
If 270.000 USD,
then doubledby public funding
540.000 USD
www.c3s.cc
Status Report
Feb 2010 :: kick-off
May 2012 :: website launch
July 2013 :: crowdfunding campaign
Aug 2013 :: in...
www.c3s.cc
hhh	
  
Become	
  a	
  member!	
  
	
  
www.startnext.de/en/c3s	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Wol...
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C3S: Open Collecting Society founding in Sept 2013 [CC Global Summit // Buenos Aires]

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The fine-tuned concept for Cultural Commons Collecting Society, incl. recent crowdfunding and fundraising plans of more then 0.5 Mio USD.

Published in: Business, Travel, Technology

Transcript of "C3S: Open Collecting Society founding in Sept 2013 [CC Global Summit // Buenos Aires]"

  1. 1. www.c3s.cc C3S: The Concept. @ CC Global Summit :: Buenos Aires 2013-08-24 :: Wolfgang Senges www.c3s.cc Share this presentation
  2. 2. www.c3s.cc hhh     The  Pitch     What  is  C3S  about?  
  3. 3. www.c3s.cc The Pitch Improved livelihood for the mass of artists
  4. 4. www.c3s.cc The Pitch Openness for all kinds of licences
  5. 5. www.c3s.cc The Pitch Licensing less constrained by boundaries
  6. 6. www.c3s.cc The Pitch new markets new licensing models digital integration
  7. 7. www.c3s.cc hhh   The  Objec5ves     It‘s  more  than  just  CC.  
  8. 8. www.c3s.cc The Objectives participation flexibility fairness social approach transparency openness !   !  
  9. 9. www.c3s.cc hhh   Par5cipa5on     How  can  par5cipa5on  of   ar5sts  be  improved?  
  10. 10. www.c3s.cc Participation   European legal form   European Cooperative (Société Coopératif Européenne)     Cooperative
  11. 11. www.c3s.cc Participation Cooperative User Members   Supporting Members
  12. 12. www.c3s.cc Participation only creators are User Members not dependent from Supporting Members
  13. 13. www.c3s.cc Participation User Members: voting Supporting Members: advising
  14. 14. www.c3s.cc Participation Regional groups & conventions ✔ transparency ✔ networking ✔ specific interests
  15. 15. www.c3s.cc hhh   Flexibility     Freedom  in  Licensing.  
  16. 16. www.c3s.cc Flexibility Integrating Creative Commons not sufficient
  17. 17. www.c3s.cc Flexibility CC @ CS exclusive ✔ / not beyond restrictive use types ✖ ✖ ✖ C3S ✔ selected ✔ / beyond all modules [ use types ] ✔ ✔ ✔ Feature artist repertoire CC & ARR CC details ARR details voluntary payment micro payment donations
  18. 18. www.c3s.cc Flexibility low mid high What‘s commercial? YouTube   Broadcast   Podcasts   Blogs   YouTube   Broadcast   Blogs   Podcasts  Podcasts   Broadcast   YouTube   Blogs  
  19. 19. www.c3s.cc Flexibility Arbitration board
  20. 20. www.c3s.cc Flexibility Required: new metadata structure
  21. 21. www.c3s.cc hhh   Fairness     Technology  is  essen5al.  
  22. 22. www.c3s.cc Fairness   Making use of existing data statistics like playlists
  23. 23. www.c3s.cc Fairness Audio recognition: & Independent study projects
  24. 24. www.c3s.cc Fairness How to estimate mathematically correct? mass data automated recognition & automated count monitoring sample adjusted estimation
  25. 25. www.c3s.cc Fairness   precise payments for creators
  26. 26. www.c3s.cc hhh   Distribu5on  of   Royal5es     The  right  key  to  support   ar5sts  &  culture.  
  27. 27. www.c3s.cc Distribution of Royalties 100 % revenues low earning artists progressive deductions higher earning artists Threshold amount
  28. 28. www.c3s.cc Fairness   0  €   500  €   1.000  €   1.500  €   2.000  €   2.500  €   January   February   March   April   May   June   July   August   September   October   November  December   Sample  royal5es  for  one  year   SupporHng  share   RoyalHes   Membership  Fee  
  29. 29. www.c3s.cc Fairness   no negative balance
  30. 30. www.c3s.cc hhh   Transparency     In  every  aspect.  
  31. 31. www.c3s.cc Transparency real-time dashboard for your account
  32. 32. www.c3s.cc Transparency Participationof all real world compatibility
  33. 33. www.c3s.cc Transparency Decisions by creators: It is theirwork.
  34. 34. www.c3s.cc Transparency Comfortablelicensing Increases willingnessto pay
  35. 35. www.c3s.cc hhh   Openness     Digital  integra5on.  
  36. 36. www.c3s.cc Openness Key: Clean metadata
  37. 37. www.c3s.cc Openness Digital core implementation Open APIs for licensing
  38. 38. www.c3s.cc Openness APIs to accelerate & easen workflow
  39. 39. www.c3s.cc Openness Money for artists NOTlawyers
  40. 40. www.c3s.cc hhh   The  Coopera5ve     How  does  it  work?  
  41. 41. www.c3s.cc The Cooperative one share: 50 € (68 USD) max. 60 shares paid back upon exit
  42. 42. www.c3s.cc The Cooperative decisions made by all creators
  43. 43. www.c3s.cc The Cooperative general convention administrational board executive director(s)
  44. 44. www.c3s.cc The Cooperative administrational board: min. 5 members max. ¼Supporting Members
  45. 45. www.c3s.cc hhh   The  Stakeholders     Requirements  &   Expecta5ons  
  46. 46. www.c3s.cc The Stakeholders Artist requirements? Social & cultural demands? Users‘ requests? Industry‘s requirements? New EU directive? Support by politics? ✔ ✔   ✔   ✔   ✔   ✔  
  47. 47. www.c3s.cc hhh   Status  Report  
  48. 48. www.c3s.cc Status Report founding: 25th September core team & supporters (46 people) launching capital of 40.000 USD
  49. 49. www.c3s.cc Status Report 100.000 USD current crowdfunding level If 270.000 USD, then doubledby public funding 540.000 USD
  50. 50. www.c3s.cc Status Report Feb 2010 :: kick-off May 2012 :: website launch July 2013 :: crowdfunding campaign Aug 2013 :: industry wants to partner with us developing in 2014 launch into business by 2015 earliest
  51. 51. www.c3s.cc hhh   Become  a  member!     www.startnext.de/en/c3s                   Wolfgang  Senges   Project  Lead  Business  Development     wolfgang.senges@c3s.cc     www.c3s.cc    
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