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MILWAUKEE INDUSTRIAL MUSEUM
MILWAUKEE’S INDUSTRIES (PAST AND PRESENT), HAVE MADE SUCH A PROFOUND
        IMPACT ON THIS CITY, THAT THEY SHOULD BE RECO...
1. ELABORATE ON MILWAUKEE’S INDUSTRIAL HISTORY AND IT’S INDUSTRIES TODAY

   2. INVESTIGATE AND REDEVELOP A SITE IN THE MI...
WHEAT



                                              BEER




                                              LEATHER




...
WHEAT



                                              BEER




                                              LEATHER




...
INDUSTRIAL MILWAUKEE - THE MACHINE SHOP OF THE WORLD
                                                       milwaukee indu...
THE TRANSFORMATION OF RAW MATERIALS INTO FINISHED PRODUCTS




WHAT IS INDUSTRIAL MANUFACTURING?
                         ...
STEAM SHOVEL    OVERSIZED GEARS   FARMING EQUIPMENT   STEAM ENGINES




WHAT WAS MANUFACTURED HERE IN MILWAUKEE?
         ...
FALK CORPORATION                1892 - PRESENT

                                      - LOCATED IN THE MENOMONEE VALLEY

 ...
ALLIS CHALMERS CORPORATION           1840’s - 1999

                                        - SPECIALIZED IN AGRICULTURAL ...
PAWLING & HARNISCHFEGER             1884 - CURRENT

                                    - TODAY KNOWN AS P&H MINING EQUIPM...
AMONG ONE OF THE TOP MANUFACTURING CENTERS IN AMERICA   MILWAUKEE WENT FROM A RUSTBELT TO TECH-TOWN




INDUSTRIAL MILWAUK...
PRODUCT SERVICE & MANUFACTURING CORP.

                                      - SPECIALIZES IN METAL FABRICATION AND ASSEMB...
BUCYRUS INTERNATIONAL          1880 - CURRENT

                                       - SPECIALIZES IN MINING AND EARTHMOV...
- RECOGNIZE THE PEOPLE AND COMPANIES
                                            THAT CONTRIBUTED TO MILWUAKEE’S
         ...
MUSEUM USERS ARE A COMMUNITY:
                                       - PEOPLE WITH SPECIAL INTERESTS

                    ...
WHERE WILL THE MILWAUKEE INDUSTRIAL MUSEUM BE LOCATED?
                                                         milwaukee ...
Museum realm in downtown Milwaukee




                                                                                   ...
Museum realm in downtown Milwaukee




                                                                                   ...
I-43 NORTHBOUND




                                          MAIN POST OFFICE SITE




MAIN POST OFFICE SITE - LOCATING T...
I-43 NORTHBOUND




                                          MILWAUKEE COUNTY COURTHOUSE




                 HARLEY DAVI...
I-43 NORTHBOUND




                                          MAIN POST OFFICE SITE
           I-94 WESTBOUND




MAIN POS...
I-43 NORTHBOUND




                                                                              SUMMERFEST GROUNDS
     ...
MAIN POST OFFICE SITE - LOCATING THE MAIN POST OFFICE SITE
                                                             mi...
I-794 EASTBOUND




MAIN POST OFFICE SITE - LOCATING THE MAIN POST OFFICE SITE
                                           ...
I-794 EASTBOUND




                                                     N. PLANKINTON AVE.
                   N. 6TH STRE...
I-794 EASTBOUND



                                                                           MENOMONEE RIVER




        ...
N. P
                                   ANKL
                                      INT
                           EET
    ...
MAIN POST OFFICE SITE - MILWAUKEE 1879 BIRDS EYE VIEW
                                                        milwaukee in...
WEST ST. PAUL AV
                  FOW
                   LER
                    STRE




                               ...
MILWAUKEE 1872 AERIAL - MILWAUKEE PRESENT DAY AERIAL
                                                       milwaukee indu...
Office ( 80,000 sq. ft.)

                                                            Commercial ( 25,000 sq. ft.)

      ...
MAIN POST OFFICE SITE TODAY - FACING EAST ON ST. PAUL AVENUE
                                                             ...
MAIN POST OFFICE SITE TODAY - FACING NORTH ON ST. PAUL AVENUE
                                                            ...
MAIN POST OFFICE SITE TODAY - CONTEXT (PRITZLAFF BUILDING)
                                                             mi...
MAIN POST OFFICE SITE TODAY - FACING WEST FROM THIRD WARD RIVERWALK
                                                      ...
MAIN POST OFFICE SITE TODAY - FACING WEST FROM DOWNTOWN RIVERWALK
                                                        ...
CATALYTIC PROJECTS ADJACENT TO SITE - MILWAUKEE INTERMODAL STATION
                                                       ...
CATALYTIC PROJECTS ADJACENT TO SITE - HARLEY DAVIDSON
                                                        milwaukee in...
COMPREHENSIVE TRANSIST STRATEGY FOR MILWAUKEE - STREETCAR ROUTE
                                                          ...
STEETCARS TODAY - EXISTING MILWUAKEE STREETCAR
                                                 milwaukee industrial museu...
CITY OF MILWAUKEE RIVERWALK PLAN - RIVERWALK EXTENTION
                                                         milwaukee ...
CITY OF MILWAUKEE RIVERWALK PLAN - WATER TAXI STOPS
                                                      milwaukee indust...
150’ FEET WIDE




MAIN POST OFFICE SITE DESIGN STRATEGY - PEDESTRIAN BRIDGE
                                             ...
1. CREATE A MIXED-USE DEVELOPMENT WITHIN THE MAIN POST OFFICE SITE

   2. REUSE EXISTING BUILDINGS (MAIN POST OFFICE BUILD...
MAIN POST OFFICE SITE - PRESENT DAY
                                      milwaukee industrial museum _45
EXISTING BUILDINGS



MAIN POST OFFICE SITE - PROPOSED MASTERPLAN
                                              milwaukee ...
EXISTING BUILDINGS

      PROPOSED BUILDINGS



MAIN POST OFFICE SITE - PROPOSED MASTERPLAN
                              ...
EXISTING BUILDINGS

      PROPOSED BUILDINGS

      MAIN POST OFFICE



MAIN POST OFFICE SITE - PROPOSED MASTERPLAN
      ...
EXISTING BUILDINGS

      PROPOSED BUILDINGS

      MAIN POST OFFICE



MAIN POST OFFICE SITE - PROPOSED MASTERPLAN
      ...
RESIDENTIAL
               RESIDENTIAL




                                       RESIDENTIAL




MAIN POST OFFICE SITE - ...
milwaukee industrial museum _51




R
R
R
R
R
R
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
R SI N
R SI N
R SI N
R ...
milwaukee industrial museum _52




R
R
R
R
R
R
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
RS
R SI N
R SI N
R SI N
R ...
MAIN POST OFFICE BUILDING




MILWAUKEE MAIN POST OFFICE BUILDING
                                                        ...
MAIN POST OFFICE BUILDING - FACING EAST ON ST. PAUL AVENUE
                                                             mi...
MAIN POST OFFICE BUILDING - FACING WEST AT PARKING RAMP
                                                          milwauke...
MAIN POST OFFICE BUILDING - FACING NORTHEAST FROM HARLEY MUSEUM
                                                          ...
MAIN POST OFFICE BUILDING - ROAD RUNNING TROUGH BUILDING
                                                           milwau...
MAIN POST OFFICE BUILDING - BUILDING SPANNING OVER TRACKS
                                                            milw...
1. BREAKDOWN THE SCALE OF THE MAIN POST OFFICE BUILDING BY SCULPTING ITS FORM

   2. USE THE FORM OF THE BUILDING TO CREAT...
MAIN POST OFFICE BUILDING - PRESENT DAY
                                          milwaukee industrial museum _60
ALIG
                  NED
                        WITH
                               INTE
                              ...
ALIGNED WITH INTERMODAL STATION




MAIN POST OFFICE BUILDING - CONTEXTUAL RELATIONSHIPS
                                 ...
CK
                                                                       BLO
              ALIG
                  NED



...
EET
                                         STR


                                                     EET
              ...
OFFICE

    PARKING

    RETAIL

    MUSEUM SPACE


MAIN POST OFFICE BUILDING - BUILDING PROGRAM DIAGRAM
                 ...
OFFICE

     PARKING

     RETAIL                350 PARKING SPACES + 550 = 900 PARKING SPACES
     MUSEUM SPACE


MAIN PO...
MAIN POST OFFICE BUILDING - CIRCULATION DIAGRAM
                                                  milwaukee industrial mus...
EET




                                                                                                            EET
  ...
MAIN POST OFFICE BUILDING - FIRST FLOOR PLAN
                                               milwaukee industrial museum _69
INTERMODAL STATION CONNECTION




                     HARLEY DAVIDSON MUSEUM CONNECTION




MAIN POST OFFICE BUILDING -CO...
MAIN POST OFFICE BUILDING - SERVICE SPLINES   SERVICE SPLINE
                                               SERVICE SPLINE...
RETAIL




                                       MILWAUKEE INDUSTRIAL MUSEUM




MAIN POST OFFICE BUILDING - FIRST FLOOR ...
MAIN POST OFFICE BUILDING - EAST / WEST SECTION ST. PAUL AVENUE
                                                          ...
MENOMONEE RIVER




MAIN POST OFFICE BUILDING - EAST / WEST SECTION ST. PAUL AVENUE
                                      ...
PROPOSED WATER TAXI
 MENOMONEE RIVER
     M




MAIN POST OFFICE BUILDING - MOVEMENT THROUGHOUT THE SITE
                 ...
PROPOSED WATER TAXI
                              T AI


                                         PROPOSED RIVERWALK
 MENO...
MAIN POST OFFICE BUILDING - EAST / WEST SECTION ST. PAUL AVENUE
                                                          ...
CANADIAN PACIFIC RAILWAY
                        D




MAIN POST OFFICE BUILDING - MOVEMENT THROUGHOUT THE SITE
          ...
CANADIAN PACIFIC RAILWAY
                                   C A A




                                               AMTRA...
CANADIAN PACIFIC RAILWAY
                                   C A A




                                                    ...
MAIN POST OFFICE BUILDING - EAST / WEST SECTION ST. PAUL AVENUE
                                                          ...
MAIN POST OFFICE BUILDING - EAST / WEST SECTION ST. PAUL AVENUE
                                                          ...
PEDESTRIAN ZONE
               PEDESTRIAN ZONE




                                                    PEDESTRIAN ZONE
MAI...
PEDESTRIAN ZONE
               PEDESTRIAN ZONE




                                                                    PED...
PEDESTRIAN ZONE
                                                                                                E         ...
MAIN POST OFFICE BUILDING - FACING WEST ON ST. PAUL AVENUE
                                                             mi...
MAIN POST OFFICE BUILDING - PROPOSED STEET VIEW LOOKING SOUTHWEST
                                                        ...
MILWAUKEE INDUSTRIAL MUSEUM - LOCATION
                                         milwaukee industrial museum _88
MILWAUKEE INDUSTRIAL MUSEUM - EXISTING PARKING LOT
                                                     milwaukee industri...
MILWAUKEE INDUSTRIAL MUSEUM - HARLEY DAVIDSON MUSEUM
                                                       milwaukee indu...
MILWAUKEE INDUSTRIAL MUSEUM - RAILROAD BRIDGE
                                                milwaukee industrial museum ...
1. MUSEUM PROGRAM - EDUCATION / PRESERVATION / PRESENTATION

 2. MAKE ENTERING THE MUSEUM BECOME AN EVENT

               ...
CAFE / RESTAURANT     MUSEUM ENTRANCE
                EXHIBIT SPACE
                                                     E...
MILWAUKEE INDUSTRIAL MUSEUM - MUSEUM ENTRANCES
                                                 milwaukee industrial museu...
MILWAUKEE INDUSTRIAL MUSEUM - EXISTING SOUTH ELEVATION
                                                         milwaukee ...
MILWAUKEE INDUSTRIAL MUSEUM - PROPOSED SOUTH ELEVATION
                                                         milwaukee ...
MILWAUKEE INDUSTRIAL MUSEUM - EXISTING EAST ELEVATION
                                                        milwaukee in...
MILWAUKEE INDUSTRIAL MUSEUM - PROPOSED EAST ELEVATION
                                                        milwaukee in...
MILWAUKEE INDUSTRIAL MUSEUM - EAST / WEST SECTION MAIN ENTRANCE
                                                          ...
ACROSS




                                                          UP
    DOWN




MILWAUKEE INDUSTRIAL MUSEUM - MAIN EN...
MILWAUKEE INDUSTRIAL MUSEUM - MAIN ENTRANCE INTO THE MUSEUM
                                                              ...
MILWAUKEE INDUSTRIAL MUSEUM - CROSSING BRIDGE AT MUSEUM ENTRANCE
                                                         ...
MILWAUKEE INDUSTRIAL MUSEUM - EAST / WEST SECTION EXHIBIT SPACE
                                                          ...
MILWAUKEE INDUSTRIAL MUSEUM - EXHIBITION SPACE FACING WEST
                                                             mi...
MILWAUKEE INDUSTRIAL MUSEUM - EXHIBITION SPACE
                                                 milwaukee industrial museu...
MILWAUKEE INDUSTRIAL MUSEUM - INTERACTIVE WORKSHOP
                                                     milwaukee industri...
SHOULD THE CITY OF MILWAUKEE CONSIDER AN INDUSTRIAL MUSEUM?




MILWAUKEE INDUSTRIAL MUSEUM - FINAL THOUGHTS
             ...
http://www.siahq.org/conference/sia2005/historicmilwaukee.html

http://www.renewthevalley.org/files/pdf/MachineShopoftheWor...
WILLIAM SCHMELING
MASTER OF ARCHITECTURE
UNIVERSITY OF WISCONSIN - MILWAUKEE
SPRING 2009

THESIS COMMITTEE:
HARRY VAN OUDE...
MILWAUKEE INDUSTRIAL MUSEUM
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Transcript of "Milwaukee Industrial Museum"

  1. 1. MILWAUKEE INDUSTRIAL MUSEUM
  2. 2. MILWAUKEE’S INDUSTRIES (PAST AND PRESENT), HAVE MADE SUCH A PROFOUND IMPACT ON THIS CITY, THAT THEY SHOULD BE RECOGNIZED WITH AN INDUSTRIAL MUSEUM. MILWAUKEE INDUSTRIAL MUSEUM - STATEMENT milwaukee industrial museum _01
  3. 3. 1. ELABORATE ON MILWAUKEE’S INDUSTRIAL HISTORY AND IT’S INDUSTRIES TODAY 2. INVESTIGATE AND REDEVELOP A SITE IN THE MILWAUKEE AREA FOR AN INDUSTRIAL MUSEUM 3. REUSE AN EXISTING BUILDING FOR THE INDUSTRIAL MUSEUM 4. CREATE THE “MILWAUKEE INDUSTRIAL MUSEUM” MILWAUKEE INDUSTRIAL MUSEUM - THESIS GOALS ALS milwaukee industrial museum _02
  4. 4. WHEAT BEER LEATHER PACKED MEAT MACHINERY INDUSTRIAL MILWAUKEE - MILWAUKEE INDUSTRIES milwaukee industrial museum _03
  5. 5. WHEAT BEER LEATHER PACKED MEAT MACHINERY INDUSTRIAL MILWAUKEE - MILWAUKEE INDUSTRIES milwaukee industrial museum _03
  6. 6. INDUSTRIAL MILWAUKEE - THE MACHINE SHOP OF THE WORLD milwaukee industrial museum _05
  7. 7. THE TRANSFORMATION OF RAW MATERIALS INTO FINISHED PRODUCTS WHAT IS INDUSTRIAL MANUFACTURING? milwaukee industrial museum _06
  8. 8. STEAM SHOVEL OVERSIZED GEARS FARMING EQUIPMENT STEAM ENGINES WHAT WAS MANUFACTURED HERE IN MILWAUKEE? milwaukee industrial museum _07
  9. 9. FALK CORPORATION 1892 - PRESENT - LOCATED IN THE MENOMONEE VALLEY - LARGEST MANUFACTURER OF PRECISION INDUSTRIAL GEARS IN AMERICA - INNOVATIVE LEADER IN THE MANUFACTURING OF GEARS AND GEAR TRAINS AROUND THE WORLD INDUSTRIAL MILWAUKEE - FALK CORPORATION milwaukee industrial museum _08
  10. 10. ALLIS CHALMERS CORPORATION 1840’s - 1999 - SPECIALIZED IN AGRICULTURAL EQUIPMENT - FAMOUS FOR “BRIGHT ORANGE FARM TRACTORS” - ONE OF THE LARGEST AN MOST DIVERSE MANUFACTURERS IN NORTH AMERICA INDUSTRIAL MILWAUKEE - ALLIS CHALMERS milwaukee industrial museum _09
  11. 11. PAWLING & HARNISCHFEGER 1884 - CURRENT - TODAY KNOWN AS P&H MINING EQUIPMENT INC. - SPECIALIZES IN MINING EQUIPMENT - KNOWN AS A LEADING PRODUCER OF OVERHEAD CRANES - MILWAUKEE BASED COMPANY INDUSTRIAL MILWAUKEE - PAWLING & HARNISCHFEGER milwaukee industrial museum _10
  12. 12. AMONG ONE OF THE TOP MANUFACTURING CENTERS IN AMERICA MILWAUKEE WENT FROM A RUSTBELT TO TECH-TOWN INDUSTRIAL MILWAUKEE - INDUSTRIAL MANUFACTURING HERE TODAY milwaukee industrial museum _11
  13. 13. PRODUCT SERVICE & MANUFACTURING CORP. - SPECIALIZES IN METAL FABRICATION AND ASSEMBLY - PRECISION MACHINE SHOP - ELECTRICAL MANUFACTURING - MILWAUKEE BASED COMPANY INDUSTRIAL MILWAUKEE - PRODUCT SERVICE & MANUFACTURING CORP. milwaukee industrial museum _12
  14. 14. BUCYRUS INTERNATIONAL 1880 - CURRENT - SPECIALIZES IN MINING AND EARTHMOVING EQUIPMENT - SUPPLIED EQUIPMENT FOR THE EXCAVATION OF THE PANAMA CANAL - HEADQUARTERED IN SOUTH MILWAUKEE INDUSTRIAL MILWAUKEE - BUCYRUS INTERNATIONAL, INC. milwaukee industrial museum _13
  15. 15. - RECOGNIZE THE PEOPLE AND COMPANIES THAT CONTRIBUTED TO MILWUAKEE’S INDUSTRIAL HISTORY - A MUSEUM WOULD SERVE AS A FACILITY TO ACKNOWLEDGE OUR INDUSTRIAL PAST AND ALSO OUR INDUSTRIAL FUTURE - MILWAUKEE HAS LONG BEEN RECOGNIZED AS AN INDUSTRIAL “POWERHOUSE” WHY DOES MILWAUKEE NEED AN INDUSTRIAL MUSEUM? milwaukee industrial museum _14
  16. 16. MUSEUM USERS ARE A COMMUNITY: - PEOPLE WITH SPECIAL INTERESTS - CHILDREN - TOURIST - PEOPLE SEEKING A PLEASURABLE OR INTERESTING EXPERIENCE WHO WILL USE THIS INDUSTRIAL MUSEUM? milwaukee industrial museum _15
  17. 17. WHERE WILL THE MILWAUKEE INDUSTRIAL MUSEUM BE LOCATED? milwaukee industrial museum _16
  18. 18. Museum realm in downtown Milwaukee Milwaukee public Museum harley davidson Museum Eisner Museum grohmann museum Betty Brinn Children's Museum Milwaukee Art Museum WHERE WILL THE MILWAUKEE INDUSTRIAL MUSEUM BE LOCATED? Discovery world milwaukee industrial museum _17
  19. 19. Museum realm in downtown Milwaukee Milwaukee public Museum p harley davidson Museum a milwaukee industrial museum Eisner Museum grohm mann museum y Betty Brinn Children's Museum Milwaukee Art Museum e WHERE WILL THE MILWAUKEE INDUSTRIAL MUSEUM BE LOCATED? Discovery world c milwaukee industrial museum _18
  20. 20. I-43 NORTHBOUND MAIN POST OFFICE SITE MAIN POST OFFICE SITE - LOCATING THE MAIN POST OFFICE SITE milwaukee industrial museum _19
  21. 21. I-43 NORTHBOUND MILWAUKEE COUNTY COURTHOUSE HARLEY DAVIDSON MUSEUM MAIN POST OFFICE SITE ALLEN- BRADLEY CLOCK TOWER MAIN POST OFFICE SITE - LOCATING THE MAIN POST OFFICE SITE milwaukee industrial museum _20
  22. 22. I-43 NORTHBOUND MAIN POST OFFICE SITE I-94 WESTBOUND MAIN POST OFFICE SITE - LOCATING THE MAIN POST OFFICE SITE milwaukee industrial museum _21
  23. 23. I-43 NORTHBOUND SUMMERFEST GROUNDS MAIN POST OFFICE SITE I-94 WESTBOUND POTAWATOMI BINGO CASINO MAIN POST OFFICE SITE - LOCATING THE MAIN POST OFFICE SITE milwaukee industrial museum _22
  24. 24. MAIN POST OFFICE SITE - LOCATING THE MAIN POST OFFICE SITE milwaukee industrial museum _23
  25. 25. I-794 EASTBOUND MAIN POST OFFICE SITE - LOCATING THE MAIN POST OFFICE SITE milwaukee industrial museum _24
  26. 26. I-794 EASTBOUND N. PLANKINTON AVE. N. 6TH STREET MAIN POST OFFICE SITE - LOCATING THE MAIN POST OFFICE SITE milwaukee industrial museum _25
  27. 27. I-794 EASTBOUND MENOMONEE RIVER N. PLANKINTON AVE. N. 6TH STREET MAIN POST OFFICE SITE - ACCESSING THE SITE milwaukee industrial museum _26
  28. 28. N. P ANKL INT EET STR ON H AVE T N. 6 . MAIN POST OFFICE SITE - MILWAUKEE 1879 BIRDS EYE VIEW milwaukee industrial museum _27
  29. 29. MAIN POST OFFICE SITE - MILWAUKEE 1879 BIRDS EYE VIEW milwaukee industrial museum _28
  30. 30. WEST ST. PAUL AV FOW LER STRE ENUE ET MILWAUKEE 1872 AERIAL - MILWAUKEE PRESENT DAY AERIAL milwaukee industrial museum _29
  31. 31. MILWAUKEE 1872 AERIAL - MILWAUKEE PRESENT DAY AERIAL milwaukee industrial museum _30
  32. 32. Office ( 80,000 sq. ft.) Commercial ( 25,000 sq. ft.) Vacant ( 130,000 sq. ft.) Residential ( 48,000 sq. ft.) Residential ( 90,000 sq. ft.) Civic ( 67,500 sq. ft.) Vacant ( 270,000 sq. ft.) nt t Vacant ( 1,000,000 sq. ft.) MAIN POST OFFICE SITE - CURRENT LAND USE milwaukee industrial museum _31
  33. 33. MAIN POST OFFICE SITE TODAY - FACING EAST ON ST. PAUL AVENUE milwaukee industrial museum _32
  34. 34. MAIN POST OFFICE SITE TODAY - FACING NORTH ON ST. PAUL AVENUE milwaukee industrial museum _33
  35. 35. MAIN POST OFFICE SITE TODAY - CONTEXT (PRITZLAFF BUILDING) milwaukee industrial museum _34
  36. 36. MAIN POST OFFICE SITE TODAY - FACING WEST FROM THIRD WARD RIVERWALK milwaukee industrial museum _35
  37. 37. MAIN POST OFFICE SITE TODAY - FACING WEST FROM DOWNTOWN RIVERWALK milwaukee industrial museum _36
  38. 38. CATALYTIC PROJECTS ADJACENT TO SITE - MILWAUKEE INTERMODAL STATION milwaukee industrial museum _37
  39. 39. CATALYTIC PROJECTS ADJACENT TO SITE - HARLEY DAVIDSON milwaukee industrial museum _38
  40. 40. COMPREHENSIVE TRANSIST STRATEGY FOR MILWAUKEE - STREETCAR ROUTE milwaukee industrial museum _39
  41. 41. STEETCARS TODAY - EXISTING MILWUAKEE STREETCAR milwaukee industrial museum _40
  42. 42. CITY OF MILWAUKEE RIVERWALK PLAN - RIVERWALK EXTENTION milwaukee industrial museum _41
  43. 43. CITY OF MILWAUKEE RIVERWALK PLAN - WATER TAXI STOPS milwaukee industrial museum _42
  44. 44. 150’ FEET WIDE MAIN POST OFFICE SITE DESIGN STRATEGY - PEDESTRIAN BRIDGE milwaukee industrial museum _43
  45. 45. 1. CREATE A MIXED-USE DEVELOPMENT WITHIN THE MAIN POST OFFICE SITE 2. REUSE EXISTING BUILDINGS (MAIN POST OFFICE BUILDING) 3. INTRODUCE A DESTINATION OF ENTERTAINMENT (MUSEUM) 4. EXTEND THE RIVERWALK 5. INTRODUCE A SEASONAL WATER TAXI 6. REINTRODUCE THE MILWAUKEE STREETCAR CAR AR 7. STRATEGICALLY CREATE AND PLACE OPEN SPACE PLAC LAC LACE DESIGN GOALS AT AN URBAN SCALE - INVESTIGATE AND REDEVELOP A SITE milwaukee industrial museum _44
  46. 46. MAIN POST OFFICE SITE - PRESENT DAY milwaukee industrial museum _45
  47. 47. EXISTING BUILDINGS MAIN POST OFFICE SITE - PROPOSED MASTERPLAN milwaukee industrial museum _46
  48. 48. EXISTING BUILDINGS PROPOSED BUILDINGS MAIN POST OFFICE SITE - PROPOSED MASTERPLAN milwaukee industrial museum _47
  49. 49. EXISTING BUILDINGS PROPOSED BUILDINGS MAIN POST OFFICE MAIN POST OFFICE SITE - PROPOSED MASTERPLAN milwaukee industrial museum _48
  50. 50. EXISTING BUILDINGS PROPOSED BUILDINGS MAIN POST OFFICE MAIN POST OFFICE SITE - PROPOSED MASTERPLAN milwaukee industrial museum _49
  51. 51. RESIDENTIAL RESIDENTIAL RESIDENTIAL MAIN POST OFFICE SITE - MASTERPLAN LAND USE milwaukee industrial museum _50
  52. 52. milwaukee industrial museum _51 R R R R R R RS RS RS RS RS RS RS RS RS RS RS RS RS RS RS RS RS R SI N R SI N R SI N R SI N R SI N R SI N R SI N L RESI EN L RESIDENT AL RESIDENTIAL RESIDENTIAL RESIDENTIAL RESIDENTIAL RESIDENTIAL RESIDENTIAL MIXED USE MIXED USE ED USE D USE USE USE MAIN POST OFFICE SITE - MASTERPLAN LAND USE RESIDENTIAL MIXED USE: RESIDENTIAL + RETAIL + OFFICE + COMMERCIAL MIXED USE R R R R RESIDENTIAL A A A A A A A A AL AL AL AL
  53. 53. milwaukee industrial museum _52 R R R R R R RS RS RS RS RS RS RS RS RS RS RS RS RS RS RS RS RS R SI N R SI N R SI N R SI N R SI N R SI N R SI N L RESI EN L RESIDENT AL RESIDENTIAL RESIDENTIAL RESIDENTIAL RESIDENTIAL RESIDENTIAL RESIDENTIAL M MX MIX MIX MIX MIX MIX MIX MIX S MIX US MIX US MIXE USE MIXED USE MIXED USE MIXED USE MIXED USE MIXED USE MIXED USE M X E D US E M X E D US E M X E D US E MIXED USE MIXED USE MIXED USE MIXED USE X US X US E X US E X E US E X E D US E XED USE XED USE X E D US E XED USE U US US MAIN POST OFFICE SITE - MASTERPLAN LAND USE RESIDENTIAL MIXED USE: RESIDENTIAL + RETAIL + OFFICE + COMMERCIAL MIXED USE E OFFICE T R R R R RESIDENTIAL A A A A A A A A AL AL AL AL COMMERCIAL S
  54. 54. MAIN POST OFFICE BUILDING MILWAUKEE MAIN POST OFFICE BUILDING milwaukee industrial museum _53
  55. 55. MAIN POST OFFICE BUILDING - FACING EAST ON ST. PAUL AVENUE milwaukee industrial museum _54
  56. 56. MAIN POST OFFICE BUILDING - FACING WEST AT PARKING RAMP milwaukee industrial museum _55
  57. 57. MAIN POST OFFICE BUILDING - FACING NORTHEAST FROM HARLEY MUSEUM milwaukee industrial museum _56
  58. 58. MAIN POST OFFICE BUILDING - ROAD RUNNING TROUGH BUILDING milwaukee industrial museum _57
  59. 59. MAIN POST OFFICE BUILDING - BUILDING SPANNING OVER TRACKS milwaukee industrial museum _58
  60. 60. 1. BREAKDOWN THE SCALE OF THE MAIN POST OFFICE BUILDING BY SCULPTING ITS FORM 2. USE THE FORM OF THE BUILDING TO CREATE RELATIONSHIPS WITH ITS CONTEXT 3. CREATE A MIXED-USE DEVELOPMENT WITHIN THE MAIN POST OFFICE BUILDING LD D 5. CREATE RELATIONSHIPS TO BOTH INTERMODAL STATION AND HARLEY DAVIDSON MUSEUM Y DAV 4. REPLACE THE EXISTING FACADE WITH A TRANSLUCENT MATERIAL 5. REUSE THE EXISTING FACADE (LANNON STONE) ON A FUTURE PROJECT STON STO DESIGN GOALS AT A BUILDING SCALE - REUSE THE MAIN POST OFFICE BUILDING HE HE MA milwaukee industrial museum _59
  61. 61. MAIN POST OFFICE BUILDING - PRESENT DAY milwaukee industrial museum _60
  62. 62. ALIG NED WITH INTE RMO DAL STATI ON MAIN POST OFFICE BUILDING - CONTEXTUAL RELATIONSHIPS milwaukee industrial museum _61
  63. 63. ALIGNED WITH INTERMODAL STATION MAIN POST OFFICE BUILDING - CONTEXTUAL RELATIONSHIPS milwaukee industrial museum _62
  64. 64. CK BLO ALIG NED ON WITH I ED EET NTERM TER STR ODA CEN LS EET 4TH TATI CE ON STR RTH RAN 3RD NO ENT TH NOR MAIN POST OFFICE BUILDING - CONTEXTUAL RELATIONSHIPS milwaukee industrial museum _63
  65. 65. EET STR EET 4TH STR RTH 3RD NO TH NOR MAIN POST OFFICE BUILDING - CONTEXTUAL RELATIONSHIPS milwaukee industrial museum _64
  66. 66. OFFICE PARKING RETAIL MUSEUM SPACE MAIN POST OFFICE BUILDING - BUILDING PROGRAM DIAGRAM milwaukee industrial museum _65
  67. 67. OFFICE PARKING RETAIL 350 PARKING SPACES + 550 = 900 PARKING SPACES MUSEUM SPACE MAIN POST OFFICE BUILDING - AVAILABLE PARKING SPACES milwaukee industrial museum _66
  68. 68. MAIN POST OFFICE BUILDING - CIRCULATION DIAGRAM milwaukee industrial museum _67
  69. 69. EET EET N. 4TH STREET N.. 5TH STREET STREE N. 3RD STRE N. 2ND STRE N T WEST ST. PAUL AVENUE MENOMONEE RIVER MAIN POST OFFICE BUILDING - FIRST FLOOR PLAN milwaukee industrial museum _68
  70. 70. MAIN POST OFFICE BUILDING - FIRST FLOOR PLAN milwaukee industrial museum _69
  71. 71. INTERMODAL STATION CONNECTION HARLEY DAVIDSON MUSEUM CONNECTION MAIN POST OFFICE BUILDING -CONNECTION POINTS milwaukee industrial museum _70
  72. 72. MAIN POST OFFICE BUILDING - SERVICE SPLINES SERVICE SPLINE SERVICE SPLINE milwaukee industrial museum _71
  73. 73. RETAIL MILWAUKEE INDUSTRIAL MUSEUM MAIN POST OFFICE BUILDING - FIRST FLOOR PROGRAM milwaukee industrial museum _72
  74. 74. MAIN POST OFFICE BUILDING - EAST / WEST SECTION ST. PAUL AVENUE milwaukee industrial museum _73
  75. 75. MENOMONEE RIVER MAIN POST OFFICE BUILDING - EAST / WEST SECTION ST. PAUL AVENUE milwaukee industrial museum _74
  76. 76. PROPOSED WATER TAXI MENOMONEE RIVER M MAIN POST OFFICE BUILDING - MOVEMENT THROUGHOUT THE SITE milwaukee industrial museum _75
  77. 77. PROPOSED WATER TAXI T AI PROPOSED RIVERWALK MENOMONEE RIVER M MAIN POST OFFICE BUILDING - MOVEMENT THROUGHOUT THE SITE milwaukee industrial museum _76
  78. 78. MAIN POST OFFICE BUILDING - EAST / WEST SECTION ST. PAUL AVENUE milwaukee industrial museum _77
  79. 79. CANADIAN PACIFIC RAILWAY D MAIN POST OFFICE BUILDING - MOVEMENT THROUGHOUT THE SITE milwaukee industrial museum _78
  80. 80. CANADIAN PACIFIC RAILWAY C A A AMTRAK - HIAWATHA A A K MAIN POST OFFICE BUILDING - MOVEMENT THROUGHOUT THE SITE milwaukee industrial museum _79
  81. 81. CANADIAN PACIFIC RAILWAY C A A PROPOSED STREETCAR AMTRAK - HIAWATHA T A P D A A R MAIN POST OFFICE BUILDING - MOVEMENT THROUGHOUT THE SITE milwaukee industrial museum _80
  82. 82. MAIN POST OFFICE BUILDING - EAST / WEST SECTION ST. PAUL AVENUE milwaukee industrial museum _81
  83. 83. MAIN POST OFFICE BUILDING - EAST / WEST SECTION ST. PAUL AVENUE milwaukee industrial museum _82
  84. 84. PEDESTRIAN ZONE PEDESTRIAN ZONE PEDESTRIAN ZONE MAIN POST OFFICE BUILDING - MOVEMENT THROUGHOUT THE SITE milwaukee industrial museum _83
  85. 85. PEDESTRIAN ZONE PEDESTRIAN ZONE PEDESTRIAN ZONE N VEHICULAR ZONE N N E E MAIN POST OFFICE BUILDING - MOVEMENT THROUGHOUT THE SITE E milwaukee industrial museum _84
  86. 86. PEDESTRIAN ZONE E N PEDESTRIAN ZONE E N MILWAUKEE PUBLIC TRANSIT VEHICULAR ZONE E E MAIN POST OFFICE BUILDING - MOVEMENT THROUGHOUT THE SITE PEDESTRIAN ZONE E N milwaukee industrial museum _85
  87. 87. MAIN POST OFFICE BUILDING - FACING WEST ON ST. PAUL AVENUE milwaukee industrial museum _86
  88. 88. MAIN POST OFFICE BUILDING - PROPOSED STEET VIEW LOOKING SOUTHWEST milwaukee industrial museum _87
  89. 89. MILWAUKEE INDUSTRIAL MUSEUM - LOCATION milwaukee industrial museum _88
  90. 90. MILWAUKEE INDUSTRIAL MUSEUM - EXISTING PARKING LOT milwaukee industrial museum _89
  91. 91. MILWAUKEE INDUSTRIAL MUSEUM - HARLEY DAVIDSON MUSEUM milwaukee industrial museum _90
  92. 92. MILWAUKEE INDUSTRIAL MUSEUM - RAILROAD BRIDGE milwaukee industrial museum _91
  93. 93. 1. MUSEUM PROGRAM - EDUCATION / PRESERVATION / PRESENTATION 2. MAKE ENTERING THE MUSEUM BECOME AN EVENT MAGE 3. USE MATERIALS IN AND ON THE MUSEUM THAT PRESERVE OUR INDUSTRIAL IMAGE S IND Y 4. RECOGNIZE MILWAUKEE BASED COMPANIES THAT CONTRIBUTED TO IT’S INDUSTRIAL HISTORY 5. CREATE AN EXPERIENCE THAT GIVES PEOPLE A REASON TO COME BACK INDUSTRIAL MUSEUM DESIGN GOALS - MILWAUKEE INDUSTRIAL MUSEUM milwaukee industrial museum _92
  94. 94. CAFE / RESTAURANT MUSEUM ENTRANCE EXHIBIT SPACE EXHIBIT SPACE MUSEUM STORAGE WORKSHOPS OUTDOOR EXHIBIT SPACE MILWAUKEE INDUSTRIAL MUSEUM - EDUCATION / PRESENTATION / PRESERVATION milwaukee industrial museum _93
  95. 95. MILWAUKEE INDUSTRIAL MUSEUM - MUSEUM ENTRANCES milwaukee industrial museum _94
  96. 96. MILWAUKEE INDUSTRIAL MUSEUM - EXISTING SOUTH ELEVATION milwaukee industrial museum _95
  97. 97. MILWAUKEE INDUSTRIAL MUSEUM - PROPOSED SOUTH ELEVATION milwaukee industrial museum _96
  98. 98. MILWAUKEE INDUSTRIAL MUSEUM - EXISTING EAST ELEVATION milwaukee industrial museum _97
  99. 99. MILWAUKEE INDUSTRIAL MUSEUM - PROPOSED EAST ELEVATION milwaukee industrial museum _98
  100. 100. MILWAUKEE INDUSTRIAL MUSEUM - EAST / WEST SECTION MAIN ENTRANCE milwaukee industrial museum _99
  101. 101. ACROSS UP DOWN MILWAUKEE INDUSTRIAL MUSEUM - MAIN ENTRANCE INTO THE MUSEUM milwaukee industrial museum _100
  102. 102. MILWAUKEE INDUSTRIAL MUSEUM - MAIN ENTRANCE INTO THE MUSEUM milwaukee industrial museum _101
  103. 103. MILWAUKEE INDUSTRIAL MUSEUM - CROSSING BRIDGE AT MUSEUM ENTRANCE milwaukee industrial museum _102
  104. 104. MILWAUKEE INDUSTRIAL MUSEUM - EAST / WEST SECTION EXHIBIT SPACE milwaukee industrial museum _103
  105. 105. MILWAUKEE INDUSTRIAL MUSEUM - EXHIBITION SPACE FACING WEST milwaukee industrial museum _104
  106. 106. MILWAUKEE INDUSTRIAL MUSEUM - EXHIBITION SPACE milwaukee industrial museum _105
  107. 107. MILWAUKEE INDUSTRIAL MUSEUM - INTERACTIVE WORKSHOP milwaukee industrial museum _106
  108. 108. SHOULD THE CITY OF MILWAUKEE CONSIDER AN INDUSTRIAL MUSEUM? MILWAUKEE INDUSTRIAL MUSEUM - FINAL THOUGHTS milwaukee industrial museum _107
  109. 109. http://www.siahq.org/conference/sia2005/historicmilwaukee.html http://www.renewthevalley.org/files/pdf/MachineShopoftheWorld.pdf http://www.wisconsinhistory.org http://www.themakingofmilwaukee.com/history/index.cfm http://www.uwm.edu/Libraries/ http://www.mkedcd.org/planning/plans/downtown/plan1999.html http://www.mcdowellbenedetti.com/ http://www.eua.com/ http://www.pentagram.com/en/ http://psm-corp.com/ http://files.solidworks.com/InternalMarketing/PressRoom/HeavyEq/bucyrus2.jpg http://www.adclassix.com/images/55allischalmers.jpg http://www.carrollsweb.com/personal/CVAPA/images/aclogo.gif MILWAUKEE INDUSTRIAL MUSEUM - WORK CITED milwaukee industrial museum _108
  110. 110. WILLIAM SCHMELING MASTER OF ARCHITECTURE UNIVERSITY OF WISCONSIN - MILWAUKEE SPRING 2009 THESIS COMMITTEE: HARRY VAN OUDENALLEN LARRY WITZLING DENNIS MANLEY MILWAUKEE INDUSTRIAL MUSEUM - MASTERS THESIS PROJECT milwaukee industrial museum _109
  111. 111. MILWAUKEE INDUSTRIAL MUSEUM
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