Ready, Set, Go! How to start a nanny placement agency.

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Start a nanny placement agency, learn the nuts and bolts from two industry leaders

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Ready, Set, Go! How to start a nanny placement agency.

  1. 1. Ready, Set, Go! A Workshop for New Agencies International Nanny Association Annual Conference May, 3, 2012 Las Vegas, NevadaPresented by:Sharon Graff Radell Wendy SachsNanny Agency Consultant Nanny Agency ConsultantTLC For Kids, Inc. The Philadelphia Nanny Network, Inc.since 1985 since 1985www.tlcforkids.com www.nannyagency.com314-725-5660 610-645-6550 1
  2. 2. Research and Market Analysis Research agencies in your area• Compare elements such as services offered, procedures, screening, fee structures• Do they specialize, what is their sales pitch?• Do they belong to professional organizations?• Begin to get an idea of how you can differentiate your agency INA Annual Conference 2012 Sharon Graff Radell and Wendy Sachs 2
  3. 3. Research and Market Analysis Decide on Types of Services• Will you provide your services local, regional or national?• Will be available as a full service, or boutique or online service?• Will you service full time, part time, temporary, summer care, on call care, afterschool care• Which job descriptions will you fill, nannies, babysitters, housekeepers, day cleaners, tutors, newborn care specialists, cooks, household managers, etc? Sharon Graff Radell and Wendy Sachs INA Annual Conference 2012 3
  4. 4. Develop Procedures and Policies Procedures• What are the steps to each client who contracts with your service. Will it be different for permanent or temporary?• What are the steps for each nanny who applies to your service• When are the background checks performed• When are fees collected• What are the procedures for filling a temporary job order? INA Annual Conference 2012 Sharon Graff Radell and Wendy Sachs 4
  5. 5. Develop Procedures and Policies Procedures• After the placement, what is the follow up• What is required by the nannies who are registered for with the service while they are interviewing• How is a failed referral handled• What are the functions of staff members Sharon Graff Radell and Wendy Sachs INA Annual Conference 2012 5
  6. 6. Develop Procedures and Policies Policies-Candidates • Qualifications • Interviewing, screening, and orientation procedures • Job rules and regulations, disciplinary action, theft • Compensation and taxes • Communicating with the office • Referrals INA Annual Conference 2012Sharon Graff Radell and Wendy Sachs 6
  7. 7. Develop Procedures and Policies Policies-Clients• Membership fees and policy• Cancellations• Contract and Payment policies• Placement policies, replacement• Applicant disclosures• Theft of service• Discounts and refunds• Customer service INA Annual Conference 2012 Sharon Graff Radell and Wendy Sachs 7
  8. 8. Develop Procedures and Policies Policies-Staff• Office hours• Salaries, benefits, bonuses, vacation• Dress code• Phone/Email etiquette• Client/Nanny documentation• Process policy INA Annual Conference 2012 Sharon Graff Radell and Wendy Sachs 8
  9. 9. Pricing and Budget Pricing the Service• Compare pricing of competition and decide where to fall in the range or outside of the range• Review budget to be certain your pricing model can carry the budget• Project revenue and readjust budget items• Consider cash flow and how to support the service during slimmer times INA Annual Conference 2012 Sharon Graff Radell and Wendy Sachs 9
  10. 10. Pricing and Budget Line ItemsAdvertising Candidates InsuranceAdvertising Clients LicenseAdvertising Staff Office SuppliesBank Card Fee Payroll GrossBank Fee Payroll TaxesBackground Checks Professional FeesBenefits: Medical Insurance, 401K Referral FeeCandidate Training RefundsConference RentCopy and Print Telephone/InternetDues/Memberships Travel/ Food/LodgingEmployee Training UtilitiesEquipment/Software Web Site Monthly• Set realistic revenue goals to cover budget• With an increase in budget, can business grow• Does the pricing model achieve budget goals Sharon Graff Radell and Wendy Sachs INA Annual Conference 2012 10
  11. 11. Marketing/Sales/PR Marketing/PR/Networking• New business/services announcements• Press releases• Market to existing clients as you accrue them• Send out seasonal emails and newsletters• Develop referral program• Market to HR Departments, Day Care Centers, OB/GYN and Pediatrician offices• Web links, SEO, google local• Build relationships with chambers, business, religious, child care and women’s organizations Sharon Graff Radell and Wendy Sachs INA Annual Conference 2012 11
  12. 12. Marketing/Sales/PR Advertising/Sales• Parenting sites, Google, community sites• What is your message, what sells your service• Comfort level, safety in screening• Experience and expertise• Empathy-understanding client needs• Ability to save client time• Discretion-respect of privacy INA Annual Conference 2012 Sharon Graff Radell and Wendy Sachs 12
  13. 13. Marketing/Sales/PR Web Site• Promote your corporate identity o Warm, professional, safe• Keep it to the point o Easy to find o Easy to navigate o Easy to do business with you• Benefits o Markets your company 24/7 o Allows business to occur when you are not in the office o Gives you control over the image you present INA Annual Conference 2012 Sharon Graff Radell and Wendy Sachs 13
  14. 14. Recruiting and Screening Recruiting Candidates• Determine live-in or live-out, where do your clients live? Use a “common to your area” commute radius from where your clients live• Determine access for in person interviews, philosophy on phone interviews• Sources for recruiting-, WOM, Internet, colleges and universities, referral programs• Talk about what you do, put the name of your service out there. INA Annual Conference 2012 Sharon Graff Radell and Wendy Sachs 14
  15. 15. Recruiting and Screening Screening/Interviewing Candidates• Prescreen to qualify candidate, establish rapport• Legal work status• Does she have a valid driver’s license, smoke, availability• INA Basic Skills Assessment• Establish child care and work history• Explore timeline for gaps in work history• Education, special training• Ask situational questions• Explore red flags INA Annual Conference 2012 Sharon Graff Radell and Wendy Sachs 15
  16. 16. Recruiting and Screening Reference Checking Candidates• Get an accurate picture through another person’s filter, frame of reference and perspective• Use a patterned questionnaire• Explore sensitive issues• Check for consistent information• Criminal Check• Driving Record Check• Social Security Number verification• Child Abuse Clearance• US Justice Department Sex Offender Registry/Trustline INA Annual Conference 2012 Sharon Graff Radell and Wendy Sachs 16
  17. 17. Insightful Business Practices Household Staffing Industry• Adhere to INA Recommended Practices for an agency• View yourself as a professional, charge what you are worth• Dont let bad clients stress you out• Collect money before the nanny starts, rarely give refunds• You cant please 100% of the people 100% of the time!• Document and notate all conversations with client and candidate• Just because the client asks, don’t feel as if you need to say “yes”, learn to say, I am sorry I can’t help you”• Track your sources and production to formulate metrics by which to measure• Consistently evaluate your processes and systems seeking more efficient and streamlined ways• An agency’s job is to gather information and disclose that information, then note that you have done so• Pay attention to “red flags” when you review applicants and clients INA Annual Conference 2012 Sharon Graff Radell and Wendy Sachs 17

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