The document provides tips and guidelines for museums to effectively utilize Google+ Hangouts on Air for online events and programs. It outlines an agenda for a session discussing case studies of Hangouts in use and demonstrating how to set up and manage a Hangout. Technical tips are provided, such as promoting the Hangout, treating it like a media production, preparing visuals, and designating social media monitors. Resources for setting up Google+ pages and YouTube channels, learning about Hangout features, and troubleshooting are also included.
YouScan Company Overview - Social Media Listening with Visual Insights.pdf
Getting the hang of Google+ Hangouts on Air
1. Getting the hang of Google+ Hangouts on Air
for Museum applications
February 18, 2014
Scott Sayre & Ryan Dodge
#MCNPro
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Welcome – Eric Longo, MCN
Introductions and Agenda – Scott Sayre, MCN Board
Case Studies from the Field – Special Guests
Setting up & Managing a Hangout – Ryan Dodge, ROM
Time for Questions
Technical Tips, Hardware, Features & Analytics
Connected Classrooms & Google Helpouts
Q & A, Discussion
Outline
39. Tips and Tricks
• Promote your Hangout early and often
• Treat it like a event/media production – it is!
• Be in regular contact with your onscreen participants leading up to the
hangout, test connections, have an agenda
• Use Cameraman and Control Room apps, mute mics, control video
• Prepare slides/visuals before hand
• YouTube videos & audio not encouraged for now
• Designate someone to monitor & engage viewers via social media
• Anchor your Hangout to a larger program/event/narrative
• Hangout with colleagues at other institutions/organizations!
• Keep the conversation going after the hangout
• There are no rules, make it your own!
43. Resources
• Set up a Google+ Page:
http://www.google.com/+/business/
• Verify your YouTube Channel:
https://support.google.com/youtube/answer/171664?hl=en
• Learn more about Hangouts:
http://www.google.com/+/learnmore/hangouts/
• Getting Started with Hangouts on Air
• https://support.google.com/plus/answer/2553119?hl=en&ref_topic=2553242
• Hangouts on Air features & apps
• https://support.google.com/plus/answer/2660854?hl=en&ref_topic=2553242
• Troubleshoot Hangouts on Air
• https://support.google.com/plus/answer/2525793?hl=en&ref_topic=2553242
• YouTube analytics Help:
https://support.google.com/youtube/answer/1714323?hl=en
• Connected Classrooms / Virtual Field Trips:
http://connectedclassrooms.withgoogle.com/
• Google Helpouts:
https://helpouts.google.com/home
44. • For more on MCN Pro: http://www.mcn.edu/mcn-pro
• Join MCN: http://www.mcn.edu/join
• MCN Member? Join a Special Interest Group (SIG):
http://www.mcn.edu/special-interest-groups
• Email your feedback! mcnpro@mcn.edu
• MCN Pro Survey: https://www.surveymonkey.com/s/MCNPro
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You can reach MCN on Twitter: @MuseumCN
You can reach Scott on Twitter: @zbartrout
You can reach Ryan on Twitter: @wrdodger
You can reach Stephanie on Twitter: @17reasons
You can reach Mike on Twitter: @murawski27
You can reach Kris on Twitter: @MuseumEd
You can reach the NASA Social team on Twitter: @NASASocial
Thank You!
Editor's Notes
Step 2 – Set up a Google+ PageI’m not going to go into detail here, it is pretty simple to set up by following the steps. If you need help, Google has a great resource here: http://www.google.com/+/business/ or you can just google it to get started… A word of caution, you want to be sure to fill out as much information on your Google+ Business page as possible as this directly effects SEO
There’s a cool site called ‘Hype my hangout’ http://www.hypemyhangout.com/ that allows you to record a short video to, er…. Hype your hangout. The website allows you to film a short, 15 second video that you can add to your event page, it was developed in coordination with Google. Play around with it and see if you like it.
Option three is a hangout with a live studio audience. This is where you have only one onscreen participant feed but have multiple people watching the hangout live. This is a great opportunity for live interaction between people in the studio and your onscreen participants. Here’s Here’s an example of holding a hangout with a live studio audience that we did during our Friday night Live event last may. The theme of that particular Friday Night Live was super heroes of nature and we were hanging out with a curatorial team onsite in Borneo.
By default, all Hangouts On Air run an application called Cameraman. With Cameraman, you will see a video recorder icon when you mouse over someone's thumbnail in the filmstrip. As the Hangouts On Air host, toggling this icon allows you to show or hide each person in your broadcasts. When a person is hidden, his or her audio and video will not appear in the broadcast. Other people in the Hangout On Air will still see the hidden person within the Hangout, but the person's thumbnail will be greyed out on the filmstrip. When you click the Cameraman button from the apps menu, you'll have the option to choose whether new people who join will be "visible" or "hidden" by default. You'll also have the option to hide the film strip and only broadcast and record the main video feed.If you click on one of the viewers in the filmstrip on the bottom right a blue boarder will appear, this means that the main window is now locked on that participant. If you click on the same viewer again is will release and return to voice recognition. A word of caution with using cameraman. PAY ATTENTION! nothing worse that having a person talking and the main screen is looked on someone else. If the conversation is lively, let it be!