This is the first Presidential election where social media reflects and affects the outcome for both sides.
Political candidates have brands, just like companies do. They’re influenced by many of the same market forces, and social media is one of those forces.
The team at Portent put together this evaluation of the Romney and Obama presidential campaigns based on Facebook data collected since April 2012.
Our analysis shows problems for both sides: A universe problem for Gov. Romney, and an agility problem for Pres. Obama.
Note: We will update this report as the election progresses. Please subscribe to our blog at http://www.portent.com/blog if you'd like to keep track.