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THE ROAD TO HELL IS PAVED
   WITH CUT AND PASTE
    Presented by: Ian Lurie
         CEO, Portent
         @portentint
These are the links



portent.co/api-pubcon

    Yes, this is correct
   (leave off the ‘m’)
don't hate me
 because I'm
  beautiful
Guinea pigs = Cool
i think our Facebook numbers
    may affect our revenue
this is great! But I need to
  see revenue represented by
comparable amounts of tequila,
because I just got back from my
            vacation.
also, can you include
hits? I'm used to looking at
hits, not visits. And the boss
  likes revenue reported by
        lunar month...
CUTTING AND PASTING
the... horror…
Some cool title
$35,000.00                     250000
$30,000.00
                               200000
$25,000.00
$20,000.00                     150000

$15,000.00                     100000
$10,000.00
                               50000
 $5,000.00
       $-                      0
250000



200000



 150000

                                                                                                                                   Visitors
  100000                                                                                                                           Air miles earned
                                                                                                                                   Transactions
   50000                                                                                                                           Tequila dollars
                                                                                                                                   Poodle count
           0
               1   2   3   4   5   6   7   8   9   10 11                                                            Poodle count
                                                         12 13
                                                                 14   15                                         Transactions
                                                                           16
                                                                                17
                                                                                     18
                                                                                          19                  Visitors
                                                                                               20
                                                                                                    21
                                                                                                         22
Drink more
                                                                                                          tequila!!!!

250000



200000



 150000

                                                                                                                                   Visitors
  100000                                                                                                                           Air miles earned
                                                                                                                                   Transactions
   50000                                                                                                                           Tequila dollars
                                                                                                                                   Poodle count
           0
               1   2   3   4   5   6   7   8   9   10 11                                                            Poodle count
                                                         12 13
                                                                 14   15                                         Transactions
                                                                           16
                                                                                17
                                                                                     18
                                                                                          19                  Visitors
                                                                                               20
                                                                                                    21
                                                                                                         22
Why?
THEY’RE THE CUSTOMER
THE QUESTION QUESTION
WE NEED A BETTER WAY
CUTTING AND PASTING
AGGREGATE ANALYTICS
ON A COMMON PLATFORM
MAXIMIZE ANALYSIS
GOOGLE                                                     SITE
                   FACEBOOK             TWITTER                          CATALOG SALES
   ANALYTICS                                               PERFORMANCE




OFFLINE AD SPEND                      YOUR DATABASE                        ADWORDS




                                                     GOOGLE
                              EXCEL
                                                  SPREADSHEETS
ian what the
heck!??!!!!!!!!
FIND
FETCH
STORE
REPEAT
SHARE
1: FIND THE APIs
The road to hell is paved with cut and paste
Coremetrics Google Analytics
Google Adwords Facebook
Open Graph Twitter Polling Data
Salesforce CRM Chatterbox
Sentiment Measurement
Infochimps Wunderground
Kayak Facebook Insights
Amazon eBay Site Catalyst
2: FETCH YOUR DATA
I USE PYTHON
AND MYSQL
START WITH
GOOGLE’S SAMPLE CODE
FROM GOOGLE’S CODE
CALLS THE API
CALLS THE API
WHAT YOU GET
   BACK
Drink more
tequila!!!!
IT’S A CSV (SORT OF)
ROW[0]
(the date)
ROW[1]
(the visitors)
ROW[2]
(page load)
ROW[2]
(page load)
ROW[1]
(visitors)
ROW[0]
(date)
3: STORE YOUR DATA
The road to hell is paved with cut and paste
4: REPEAT FOR…
The road to hell is paved with cut and paste
The road to hell is paved with cut and paste
MEH
THE QUESTION QUESTION
5: SHARE YOUR DATA
5: SHARE YOUR DATA
AND YOUR INSIGHTS
EXCEL
The road to hell is paved with cut and paste
THE QUESTION QUESTION
EXCEL IQY
The road to hell is paved with cut and paste
The road to hell is paved with cut and paste
The road to hell is paved with cut and paste
The road to hell is paved with cut and paste
The road to hell is paved with cut and paste
The road to hell is paved with cut and paste
HELL YES
Page load time vs. revenue
$35,000.00                                                    8.0000

$30,000.00                                                    7.0000

                                                              6.0000
$25,000.00
                                                              5.0000
$20,000.00
                                                              4.0000
$15,000.00
                                                              3.0000
$10,000.00
                                                              2.0000

 $5,000.00                                                    1.0000

       $-                                                     0.0000
             1/1/12          1/15/12                1/29/12
                       revenue    avgpageloadtime
TEST THIS!!!!
5.5 DISTILL IT DOWN
CRUNCH THE NUMBERS
     (ONCE)
CREATE YOUR REPORT
      (ONCE)
The road to hell is paved with cut and paste
The road to hell is paved with cut and paste
AND THEY CAN PLAY, TOO
The road to hell is paved with cut and paste
The road to hell is paved with cut and paste
THE QUESTION QUESTION
FIND
FETCH
STORE
SHARE INSIGHTS
IN FAMILIAR TOOLS
HELL YES
These are the links



portent.co/api-pubcon

    Yes, this is correct
   (leave off the ‘m’)
STALK ME:
   @PORTENTINT
  PORTENT.COM
IAN@PORTENT.COM

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The road to hell is paved with cut and paste