The road to hell is paved with cut and paste

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My Pubcon 2012 presentation on data apis and aggregation.

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The road to hell is paved with cut and paste

  1. THE ROAD TO HELL IS PAVED WITH CUT AND PASTE Presented by: Ian Lurie CEO, Portent @portentint
  2. These are the linksportent.co/api-pubcon Yes, this is correct (leave off the ‘m’)
  3. dont hate me because Im beautiful
  4. Guinea pigs = Cool
  5. i think our Facebook numbers may affect our revenue
  6. this is great! But I need to see revenue represented bycomparable amounts of tequila,because I just got back from my vacation.
  7. also, can you includehits? Im used to looking athits, not visits. And the boss likes revenue reported by lunar month...
  8. CUTTING AND PASTING
  9. the... horror…
  10. Some cool title$35,000.00 250000$30,000.00 200000$25,000.00$20,000.00 150000$15,000.00 100000$10,000.00 50000 $5,000.00 $- 0
  11. 250000200000 150000 Visitors 100000 Air miles earned Transactions 50000 Tequila dollars Poodle count 0 1 2 3 4 5 6 7 8 9 10 11 Poodle count 12 13 14 15 Transactions 16 17 18 19 Visitors 20 21 22
  12. Drink more tequila!!!!250000200000 150000 Visitors 100000 Air miles earned Transactions 50000 Tequila dollars Poodle count 0 1 2 3 4 5 6 7 8 9 10 11 Poodle count 12 13 14 15 Transactions 16 17 18 19 Visitors 20 21 22
  13. Why?
  14. THEY’RE THE CUSTOMER
  15. THE QUESTION QUESTION
  16. WE NEED A BETTER WAY
  17. CUTTING AND PASTING
  18. AGGREGATE ANALYTICS
  19. ON A COMMON PLATFORM
  20. MAXIMIZE ANALYSIS
  21. GOOGLE SITE FACEBOOK TWITTER CATALOG SALES ANALYTICS PERFORMANCEOFFLINE AD SPEND YOUR DATABASE ADWORDS GOOGLE EXCEL SPREADSHEETS
  22. ian what theheck!??!!!!!!!!
  23. FINDFETCHSTOREREPEATSHARE
  24. 1: FIND THE APIs
  25. Coremetrics Google AnalyticsGoogle Adwords FacebookOpen Graph Twitter Polling DataSalesforce CRM ChatterboxSentiment MeasurementInfochimps WundergroundKayak Facebook InsightsAmazon eBay Site Catalyst
  26. 2: FETCH YOUR DATA
  27. I USE PYTHON
  28. AND MYSQL
  29. START WITHGOOGLE’S SAMPLE CODE
  30. FROM GOOGLE’S CODE
  31. CALLS THE API
  32. CALLS THE API
  33. WHAT YOU GET BACK
  34. Drink moretequila!!!!
  35. IT’S A CSV (SORT OF)
  36. ROW[0](the date)
  37. ROW[1](the visitors)
  38. ROW[2](page load)
  39. ROW[2](page load)
  40. ROW[1](visitors)
  41. ROW[0](date)
  42. 3: STORE YOUR DATA
  43. 4: REPEAT FOR…
  44. MEH
  45. THE QUESTION QUESTION
  46. 5: SHARE YOUR DATA
  47. 5: SHARE YOUR DATAAND YOUR INSIGHTS
  48. EXCEL
  49. THE QUESTION QUESTION
  50. EXCEL IQY
  51. HELL YES
  52. Page load time vs. revenue$35,000.00 8.0000$30,000.00 7.0000 6.0000$25,000.00 5.0000$20,000.00 4.0000$15,000.00 3.0000$10,000.00 2.0000 $5,000.00 1.0000 $- 0.0000 1/1/12 1/15/12 1/29/12 revenue avgpageloadtime
  53. TEST THIS!!!!
  54. 5.5 DISTILL IT DOWN
  55. CRUNCH THE NUMBERS (ONCE)
  56. CREATE YOUR REPORT (ONCE)
  57. AND THEY CAN PLAY, TOO
  58. THE QUESTION QUESTION
  59. FIND
  60. FETCH
  61. STORE
  62. SHARE INSIGHTS
  63. IN FAMILIAR TOOLS
  64. HELL YES
  65. These are the linksportent.co/api-pubcon Yes, this is correct (leave off the ‘m’)
  66. STALK ME: @PORTENTINT PORTENT.COMIAN@PORTENT.COM

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