The D&D Players' Guide to Social Media

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The game Dungeons and Dragons went through a long process of hate/fear/nerdiness, but eventually wormed its way into everything from video games to movies to mainstream retail. Social media's going …

The game Dungeons and Dragons went through a long process of hate/fear/nerdiness, but eventually wormed its way into everything from video games to movies to mainstream retail. Social media's going through the same process, albeit faster. These slides are my presentation on the topic.

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  • OK, but how many of you have had someone stop you and ask “What does that mean”? in the last 2 weeks.\n
  • OK, but how many of you have had someone stop you and ask “What does that mean”? in the last 2 weeks.\n
  • OK, but how many of you have had someone stop you and ask “What does that mean”? in the last 2 weeks.\n
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Transcript

  • 1. Social Media Guide @portentint portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 2. portent.co/socialdnd
  • 3. By way of introduction... portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 4. !"#$%&()*+$",*-&.*/00"1(/+0"* !"!#$%&()*+,#*-%.#/)0#122%3+1-2%#120 Nerdosity100 OK, ne 80 60 Grudging acceptance 40 Stuffed in locker You get a wedgie 20 0 1975 1985 1995 2005 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 5. ????? portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 6. FUD phase portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 7. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 8. She’s wearing a backpack, and I’m ok with it. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 9. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 10. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 11. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 12. The DM’s took over the story portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 13. They went to the customers portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 14. They gave up their Troll-ish ways portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 15. They made it transparent portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 16. They got cynical (enough) portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 17. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 18. $$$$$ portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 19. The task at hand portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 20. !"#$%&()*$%%##)+,%-#)120 Nerdosity100 OK, ne. 80 60 I can Facebook! Hacking the 40 interwebs Selling v!agra to other nerds 20 0 2000 2003 2008 2010 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
  • 21. Know the system portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 22. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 23. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 24. Tip: Friend responsibly portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 25. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 26. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 27. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 28. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 29. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 30. Be the Dungeon Master portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 31. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 32. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 33. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 34. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 35. Hootsuite portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 36. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 37. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 38. I start curating I get lazy portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 39. I get lazy portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 40. I get lazy portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 41. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 42. OK!!! I get it!!! Overwhelming odds! Shut up already. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 43. Go to the customers portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 44. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 45. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 46. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 47. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 48. Facebook followers Kohls: 5.78m JCPenney: 2.01m portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 49. Facebook ‘talking about’ Kohls: 29,000 JCPenney: 9,375 portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 50. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 51. ??? portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 52. Get the best deals. Friend us: bit.ly/friendus portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 53. Don’t forget portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 54. Don’t be the Troll portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 55. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 56. Respect the Yeah, noob. medium, loser. But... I just wanted to blog... portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 57. Via Laura Papworth portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 58. Via Laura Papworth portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 59. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 60. Via Laura Malamud portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 61. Mentor. Support. Encourage. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 62. Learn their language portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 63. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 64. Dude gtfu + crit him f2f k bfn. WTF?!!! portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 65. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 66. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 67. Avoid social media slang. Learn your audience’s lingo. Don’t make them learn yours. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 68. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 69. I should smashWell, duh, Ian. you right now. What a waste of time. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 70. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 71. hmmmm... cough... uh.... portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 72. Get (a little) cynical portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 73. Accept bogosity. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 74. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 75. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 76. Run the numbers portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 77. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 78. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 79. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 80. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 81. Well, I’ve learned some valuable lessons today... Shut. Up. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 82. Stalk me portent.co/socialdnd @portentint portent.comconversationmarketing.com portent.comcopyright 2011 Portent, Inc. conversationmarketing.com