0
Social Media Guide                               @portentint                                                          port...
portent.co/socialdnd
By way of introduction...                                                 portent.comcopyright 2011 Portent, Inc.        c...
!"#$%&()*+$",*-&.*/00"1(/+0"*                                         !"!#$%&()*+,#*-%.#/)0#122%3+1-2%#120                ...
?????                                                    portent.comcopyright 2011 Portent, Inc.           conversationmar...
FUD phase                                                        portent.comcopyright 2011 Portent, Inc.               con...
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
She’s wearing a backpack,                                   and I’m ok with it.                                           ...
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
The DM’s took over the story                                              portent.comcopyright 2011 Portent, Inc.     conv...
They went to the customers                                            portent.comcopyright 2011 Portent, Inc.   conversati...
They gave up their                                   Troll-ish ways                                                       ...
They made it                                transparent                                                    portent.comcopy...
They got cynical (enough)                                                                 portent.comcopyright 2011 Porten...
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
$$$$$                                            portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
The task at hand                                            portent.comcopyright 2011 Portent, Inc.   conversationmarketin...
!"#$%&()*$%%##)+,%-#)120                                  Nerdosity100                                                    ...
Know the system                                                        portent.comcopyright 2011 Portent, Inc.            ...
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
Tip: Friend responsibly                                            portent.comcopyright 2011 Portent, Inc.   conversationm...
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
Be the Dungeon Master                                                     portent.comcopyright 2011 Portent, Inc.         ...
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
Hootsuite                                                        portent.comcopyright 2011 Portent, Inc.               con...
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
I start curating   I get lazy                                                                            portent.comcopyri...
I get lazy                                                         portent.comcopyright 2011 Portent, Inc.                ...
I get lazy                                                         portent.comcopyright 2011 Portent, Inc.                ...
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
OK!!! I get it!!!       Overwhelming odds!         Shut up already.                                            portent.com...
Go to the customers                                               portent.comcopyright 2011 Portent, Inc.      conversatio...
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
Facebook followers                                  Kohls: 5.78m                               JCPenney: 2.01m            ...
Facebook ‘talking about’                                  Kohls: 29,000                               JCPenney: 9,375     ...
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
???                                                  portent.comcopyright 2011 Portent, Inc.         conversationmarketing...
Get the best             deals. Friend us:             bit.ly/friendus                                              porten...
Don’t forget                                            portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
Don’t be the Troll                                              portent.comcopyright 2011 Portent, Inc.     conversationma...
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
Respect the                      Yeah, noob.                                    medium, loser.                            ...
Via Laura Papworth                                                             portent.comcopyright 2011 Portent, Inc.    ...
Via Laura Papworth                                                                 portent.comcopyright 2011 Portent, Inc....
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
Via Laura Malamud                                                                portent.comcopyright 2011 Portent, Inc.  ...
Mentor. Support. Encourage.                                                                     portent.comcopyright 2011 ...
Learn their language                                                            portent.comcopyright 2011 Portent, Inc.   ...
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
Dude gtfu + crit him f2f k bfn.                               WTF?!!!                                                     ...
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
Avoid social media slang.                                Learn your audience’s lingo.                               Don’t ...
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
I should smashWell, duh, Ian.                                             you right now.                               Wha...
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
hmmmm...                            cough...                               uh....                                         ...
Get (a little) cynical                                                              portent.comcopyright 2011 Portent, Inc...
Accept bogosity.                                                       portent.comcopyright 2011 Portent, Inc.            ...
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
Run the numbers                                                       portent.comcopyright 2011 Portent, Inc.             ...
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
Well, I’ve learned some                               valuable lessons today...                                           ...
Stalk me                               portent.co/socialdnd                                  @portentint        portent.co...
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The D&D Players' Guide to Social Media

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The game Dungeons and Dragons went through a long process of hate/fear/nerdiness, but eventually wormed its way into everything from video games to movies to mainstream retail. Social media's going through the same process, albeit faster. These slides are my presentation on the topic.

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  • OK, but how many of you have had someone stop you and ask “What does that mean”? in the last 2 weeks.\n
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  • Transcript of "The D&D Players' Guide to Social Media"

    1. 1. Social Media Guide @portentint portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    2. 2. portent.co/socialdnd
    3. 3. By way of introduction... portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    4. 4. !"#$%&()*+$",*-&.*/00"1(/+0"* !"!#$%&()*+,#*-%.#/)0#122%3+1-2%#120 Nerdosity100 OK, ne 80 60 Grudging acceptance 40 Stuffed in locker You get a wedgie 20 0 1975 1985 1995 2005 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    5. 5. ????? portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    6. 6. FUD phase portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    7. 7. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    8. 8. She’s wearing a backpack, and I’m ok with it. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    9. 9. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    10. 10. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    11. 11. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    12. 12. The DM’s took over the story portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    13. 13. They went to the customers portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    14. 14. They gave up their Troll-ish ways portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    15. 15. They made it transparent portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    16. 16. They got cynical (enough) portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    17. 17. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    18. 18. $$$$$ portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    19. 19. The task at hand portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    20. 20. !"#$%&()*$%%##)+,%-#)120 Nerdosity100 OK, ne. 80 60 I can Facebook! Hacking the 40 interwebs Selling v!agra to other nerds 20 0 2000 2003 2008 2010 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    21. 21. Know the system portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    22. 22. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    23. 23. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    24. 24. Tip: Friend responsibly portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    25. 25. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    26. 26. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    27. 27. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    28. 28. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    29. 29. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    30. 30. Be the Dungeon Master portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    31. 31. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    32. 32. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    33. 33. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    34. 34. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    35. 35. Hootsuite portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    36. 36. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    37. 37. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    38. 38. I start curating I get lazy portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    39. 39. I get lazy portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    40. 40. I get lazy portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    41. 41. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    42. 42. OK!!! I get it!!! Overwhelming odds! Shut up already. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    43. 43. Go to the customers portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    44. 44. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    45. 45. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    46. 46. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    47. 47. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    48. 48. Facebook followers Kohls: 5.78m JCPenney: 2.01m portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    49. 49. Facebook ‘talking about’ Kohls: 29,000 JCPenney: 9,375 portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    50. 50. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    51. 51. ??? portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    52. 52. Get the best deals. Friend us: bit.ly/friendus portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    53. 53. Don’t forget portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    54. 54. Don’t be the Troll portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    55. 55. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    56. 56. Respect the Yeah, noob. medium, loser. But... I just wanted to blog... portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    57. 57. Via Laura Papworth portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    58. 58. Via Laura Papworth portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    59. 59. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    60. 60. Via Laura Malamud portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    61. 61. Mentor. Support. Encourage. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    62. 62. Learn their language portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    63. 63. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    64. 64. Dude gtfu + crit him f2f k bfn. WTF?!!! portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    65. 65. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    66. 66. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    67. 67. Avoid social media slang. Learn your audience’s lingo. Don’t make them learn yours. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    68. 68. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    69. 69. I should smashWell, duh, Ian. you right now. What a waste of time. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    70. 70. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    71. 71. hmmmm... cough... uh.... portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    72. 72. Get (a little) cynical portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    73. 73. Accept bogosity. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    74. 74. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    75. 75. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    76. 76. Run the numbers portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    77. 77. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    78. 78. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    79. 79. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    80. 80. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    81. 81. Well, I’ve learned some valuable lessons today... Shut. Up. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    82. 82. Stalk me portent.co/socialdnd @portentint portent.comconversationmarketing.com portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
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