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SOCIAL MEDIA MEANS
BUSINESS

      IAN LURIE
    PORTENT, INC
LEARNING THE TURF
DOING THE WORK
TIPS, TRICKS, MAKING IT HAPPEN
WHAT YOUR MOTHER NEVER TOLD YOU
THIS IS ABOUT BUSINESS
NOT WHAT YOU JUST ATE
NOT WHAT YOU JUST ATE
what do you mean,
someone's talking
 about marketing
without mentioning
       me?!
NO BLOGGING? OMG!!!!
WHAT IS IT?
it slices! it
dices! it makes
you attractive!
Hmmph
OY. FOR THIS, I
     PAID?
Social media means business
blah blah blah blah blah
blah blah blah blah blah
THIS IS
                             BAAAAAD
BLAH BLAH
BLAH BLAH




            BLAH BLAH
            BLAH BLAH




                 BLAH BLAH
                 BLAH BLAH
I'M HERE TO
 HELP, MAN


      THANKS
       DUDE
SOCIAL MEDIA = TALKING
SOCIAL MEDIA = SCALED CONVERSATIONS
SOCIAL MEDIA = PERSISTENT MESSAGING
SOCIAL MEDIA = EARNED MEDIA
EARNED MEDIA
COSTS ONLY
TIME
TIME?!!! I DON’T HAVE
   ANY TIME!!!!
HOW IT GENERATES
   BUSINESS
HMMM. I NEED
                    SOME TIRES….




 frank gave me an
awesome tip about
   better tires
HMMM. I NEED
                                   SOME TIRES….




 frank gave me an
awesome tip about
   better tires




                    1 WEEK LATER
HMMM. I NEED
                                     SOME TIRES….

                            Me too
 frank gave me an
awesome tip about
   better tires




                    1 WEEK LATER



                           Me too
advice
advice



advice



advice



advice



advice
EARNED
SCALED
PERSISTENT
THE RULEZ
DON’T NATTER
MATTER
HMMM. I NEED
                                     SOME TIRES….

                            Me too
 frank gave me an
awesome tip about
   better tires




                    1 WEEK LATER



                           Me too
EARNED
SCALED
PERSISTENT
HOW TO: BECOME
A FAMOUS SOCIAL
MEDIA STAR
STEP 1: BE A
FAMOUS STAR
STEP 2: START USING
SOCIAL MEDIA
IT’S TALKING
YOU MUST MATTER
DOING THE WORK
SETTING GOALS
party? no, i'm
going to stay home
  and play video
      games.
“I DON’T KNOW ANYONE”
“I FEEL RIDICULOUS”
ROLLER SKATES
Get SEO
                      now! Make
heeeyyyy. I'll get   money while
   you 10,000         you sleep!
   followers.
we only hire
people with a klout
  score of 60 or
     higher.
EARNED
SCALED
PERSISTENT
DON’T FART
DON’T FAINT
ANSWER 1
QUESTION
PER DAY
POST 3 REALLY
USEFUL LINKS
PER DAY
FIND 2 INTERESTING
NEW PEOPLE TO
FOLLOW PER DAY
JOIN 1
CONVERSATION
PER DAY
ANSWER 1 QUESTION/DAY
POST 3 USEFUL LINKS/DAY
FIND 2 INTERESTING NEW PEOPLE TO FOLLOW/DAY
JOIN 1 CONVERSATION PER DAY
WHERE TO GO?
Social media means business
FACEBOOK


    800 MILLION ACTIVE USERS
    50% LOG IN EVERY DAY
    CONSUMERS, BUSINESSES
    WIDEST DEMOGRAPHIC
Social media means business
TWITTER


    225 MILLION ACTIVE USERS
    25% LOG IN EVERY DAY
    CONSUMERS, BUSINESSES
    CHARLIE SHEEN
Social media means business
LINKEDIN


 135 MILLION USERS
 49% HAVE HOUSEHOLD INCOME > $100K
 BUSINESSES, PROFESSIONALS
 135 MILLION SELLING TO EACH OTHER?
Social media means business
YOUTUBE


 490 MILLION USERS
 USERS SPEND 2.9 BILLION HOURS/MONTH
 EVERYONE
 IT’S VIDEO
Social media means business
GOOGLE+


 100 MILLION USERS IN 6 WEEKS
 APPEARS IN GOOGLE SEARCH RESULTS
 MARKETERS. GEEKS. MARKETING GEEKS.
 BUT... IS IT FOR REAL?
Social media means business
QUORA


 INTEGRATES WITH FACEBOOK
 3 CLIENTS IN 3 MONTHS
 ANYONE WITH A QUESTION
 GREAT PLACE TO FULFILL THE ? GOAL
Social media means business
PINTEREST


 AN ONLINE PINBOARD
 VERY FAST GROWTH
 GREAT FOR RETAIL
 FUN, CREATIVE, EASY
Social media means business
INSTAGRAM


 EASY TO USE
 SUPPORTS TWITTER, FACEBOOK, OTHERS
 GREAT ‘SUPPORT’ TOOL
 BOUGHT BY FACEBOOK
Social media means business
SLIDESHARE


 FOR SLIDE PRESENTATIONS
 EMBEDDABLE CONTENT
 HEAVY BUSINESS AUDIENCE
 BOUGHT BY LINKEDIN
QUESTIONS?
WHERE DO YOUR
CUSTOMERS GO?
Tool for posting & monitoring

                    Hootsuite




Facebook             LinkedIn              Twitter




 Quora                    Instagram

                         For photos
SETTING UP YOUR PLACES
FACEBOOK PAGE
FACEBOOK.COM/PAGES/CREATE.PHP
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
TWITTER
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
GOOGLE PLUS
USE A PERSONAL PAGE
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
PINTEREST
Social media means business
Social media means business
GENERAL RULES
ALWAYS INTERLINK
PROFILES!!!!!!!
Social media means business
WRITE A GOOD ‘ABOUT’
USE A GOOD AVATAR
DON’T BE AFRAID TO EDIT
LAUNCH DAY!!!!
Social media means business
cheeep?
IT’S TALKING
YOU MUST MATTER
can't...
breathe...
HOOTSUITE
DISCLAIMER HEMHAW QUALIFY CYA
WEASELWORDS LEGALESE DENY DENY DENY
OBFUSCATE COMPLEXITIES SHADES OF GRAY
NOTHINGSGUARANTEED DONTTAKEMYWORDFORIT
DISCLAIMER HEMHAW QUALIFY CYA
WEASELWORDS LEGALESE DENY DENY DENY
OBFUSCATE COMPLEXITIES SHADES OF GRAY
NOTHINGSGUARANTEED DONTTAKEMYWORDFORIT
DISCLAIMER HEMHAW QUALIFY CYA
WEASELWORDS LEGALESE DENY DENY DENY
OBFUSCATE COMPLEXITIES SHADES OF GRAY
NOTHINGSGUARANTEED DONTTAKEMYWORDFORIT
DISCLAIMER HEMHAW QUALIFY CYA
WEASELWORDS LEGALESE DENY DENY DENY
OBFUSCATE COMPLEXITIES SHADES OF GRAY
HOOTSUITE.COM
Social media means business
LISTENING
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
CLICK
COPY
PASTE
CLICK
CLICK
COPY
PASTE
Social media means business
Social media means business
Social media means business
TALKING
Social media means business
CLICK
Social media means business
Social media means business
Social media means business
Social media means business
GETPOCKET.COM
Social media means business
FINDING PEOPLE
Social media means business
billions of
dollars and that's
 the best you can
       do?
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
SEE HOW YOU’RE DOING
CLICK
CLICK
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
MAKING IT ALL WORK:
     10-5-10
10 MINUTES
IN THE MORNING
HOW’S IT GOING?
NEW FOLLOWS
YESTERDAY’S READING LIST
YOUR DASHBOARD
Social media means business
Social media means business
10,000 FOLLOWERS
  150 FOLLOWS
+ 10 TWEETS
  WASTE OF TIME
RESPOND FIRST
Social media means business
Social media means business
Social media means business
DUDE, YOU ROCK.


          THANKS MAN.
CURATE SECOND
THIS ONE’S INTERESTING.
    I’LL SAVE IT TO READITLATER
STUFF TO LOOK AT LATER
THIS ONE’S INTERESTING.
    I’LL SAVE IT TO READITLATER
STUFF TO LOOK AT LATER
BWOOP! BWOOP! BWOOP!
RANT LAST
Social media means business
DOES IT MATTER?
Social media means business
Social media means business
10 MINUTES
IN THE MORNING



      HOW’S IT GOING?
      NEW FOLLOWS
      YESTERDAY’S READING LIST
      YOUR DASHBOARD
5 MINUTES
EVERY
90 MINUTES
Social media means business
Social media means business
Social media means business
10 MINUTES
IN THE EVENING
Social media means business
OH YEAH...
IT’S TALKING
YOU MUST MATTER
AVOIDING EXPLODING
  HEAD SYNDROME
GET HELP
USE MOBILE
STICK TO 10-5-10
REMEMBER...
IT’S TALKING
YOU MUST MATTER
GETTING A RESPONSE
ANSWER QUESTIONS
GOOD CALLS TO ACTION
BECAUSE
YOU
FOLLOW ME
PLEASE RETWEET
PARTICIPATION = AGREEMENT
Social media means business
Social media means business
USE IMAGES
LOOK AT THE WORDS
MANAGING IT ALL
USE LISTS
BE RUTHLESS
IT’S TALKING
YOU MUST MATTER
HARD LESSONS
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
Social media means business
THEY’RE TALKING
ABOUT YOU ANYWAY
IGNORE TROLLS
DON’T BE AFRAID TO ASK
NO DRAMA
BE RUTHLESS
SOCIAL MEDIA MEANS
BUSINESS

       IAN LURIE
 twitter.com/portentint
   portent.com/blog

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