SOCIAL MEDIA MEANSBUSINESS      IAN LURIE    PORTENT, INC
LEARNING THE TURFDOING THE WORKTIPS, TRICKS, MAKING IT HAPPENWHAT YOUR MOTHER NEVER TOLD YOU
THIS IS ABOUT BUSINESS
NOT WHAT YOU JUST ATE
NOT WHAT YOU JUST ATE
what do you mean,someones talking about marketingwithout mentioning       me?!
NO BLOGGING? OMG!!!!
WHAT IS IT?
it slices! itdices! it makesyou attractive!
Hmmph
OY. FOR THIS, I     PAID?
blah blah blah blah blahblah blah blah blah blah
THIS IS                             BAAAAADBLAH BLAHBLAH BLAH            BLAH BLAH            BLAH BLAH                 BL...
IM HERE TO HELP, MAN      THANKS       DUDE
SOCIAL MEDIA = TALKING
SOCIAL MEDIA = SCALED CONVERSATIONS
SOCIAL MEDIA = PERSISTENT MESSAGING
SOCIAL MEDIA = EARNED MEDIA
EARNED MEDIACOSTS ONLYTIME
TIME?!!! I DON’T HAVE   ANY TIME!!!!
HOW IT GENERATES   BUSINESS
HMMM. I NEED                    SOME TIRES…. frank gave me anawesome tip about   better tires
HMMM. I NEED                                   SOME TIRES…. frank gave me anawesome tip about   better tires              ...
HMMM. I NEED                                     SOME TIRES….                            Me too frank gave me anawesome ti...
advice
adviceadviceadviceadviceadvice
EARNEDSCALEDPERSISTENT
THE RULEZ
DON’T NATTER
MATTER
HMMM. I NEED                                     SOME TIRES….                            Me too frank gave me anawesome ti...
EARNEDSCALEDPERSISTENT
HOW TO: BECOMEA FAMOUS SOCIALMEDIA STAR
STEP 1: BE AFAMOUS STAR
STEP 2: START USINGSOCIAL MEDIA
IT’S TALKINGYOU MUST MATTER
DOING THE WORK
SETTING GOALS
party? no, imgoing to stay home  and play video      games.
“I DON’T KNOW ANYONE”
“I FEEL RIDICULOUS”
ROLLER SKATES
Get SEO                      now! Makeheeeyyyy. Ill get   money while   you 10,000         you sleep!   followers.
we only hirepeople with a klout  score of 60 or     higher.
EARNEDSCALEDPERSISTENT
DON’T FART
DON’T FAINT
ANSWER 1QUESTIONPER DAY
POST 3 REALLYUSEFUL LINKSPER DAY
FIND 2 INTERESTINGNEW PEOPLE TOFOLLOW PER DAY
JOIN 1CONVERSATIONPER DAY
ANSWER 1 QUESTION/DAYPOST 3 USEFUL LINKS/DAYFIND 2 INTERESTING NEW PEOPLE TO FOLLOW/DAYJOIN 1 CONVERSATION PER DAY
WHERE TO GO?
FACEBOOK    800 MILLION ACTIVE USERS    50% LOG IN EVERY DAY    CONSUMERS, BUSINESSES    WIDEST DEMOGRAPHIC
TWITTER    225 MILLION ACTIVE USERS    25% LOG IN EVERY DAY    CONSUMERS, BUSINESSES    CHARLIE SHEEN
LINKEDIN 135 MILLION USERS 49% HAVE HOUSEHOLD INCOME > $100K BUSINESSES, PROFESSIONALS 135 MILLION SELLING TO EACH OTHER?
YOUTUBE 490 MILLION USERS USERS SPEND 2.9 BILLION HOURS/MONTH EVERYONE IT’S VIDEO
GOOGLE+ 100 MILLION USERS IN 6 WEEKS APPEARS IN GOOGLE SEARCH RESULTS MARKETERS. GEEKS. MARKETING GEEKS. BUT... IS IT FOR ...
QUORA INTEGRATES WITH FACEBOOK 3 CLIENTS IN 3 MONTHS ANYONE WITH A QUESTION GREAT PLACE TO FULFILL THE ? GOAL
PINTEREST AN ONLINE PINBOARD VERY FAST GROWTH GREAT FOR RETAIL FUN, CREATIVE, EASY
INSTAGRAM EASY TO USE SUPPORTS TWITTER, FACEBOOK, OTHERS GREAT ‘SUPPORT’ TOOL BOUGHT BY FACEBOOK
SLIDESHARE FOR SLIDE PRESENTATIONS EMBEDDABLE CONTENT HEAVY BUSINESS AUDIENCE BOUGHT BY LINKEDIN
QUESTIONS?
WHERE DO YOURCUSTOMERS GO?
Tool for posting & monitoring                    HootsuiteFacebook             LinkedIn              Twitter Quora        ...
SETTING UP YOUR PLACES
FACEBOOK PAGE
FACEBOOK.COM/PAGES/CREATE.PHP
TWITTER
GOOGLE PLUS
USE A PERSONAL PAGE
PINTEREST
GENERAL RULES
ALWAYS INTERLINKPROFILES!!!!!!!
WRITE A GOOD ‘ABOUT’
USE A GOOD AVATAR
DON’T BE AFRAID TO EDIT
LAUNCH DAY!!!!
cheeep?
IT’S TALKINGYOU MUST MATTER
cant...breathe...
HOOTSUITE
DISCLAIMER HEMHAW QUALIFY CYAWEASELWORDS LEGALESE DENY DENY DENYOBFUSCATE COMPLEXITIES SHADES OF GRAYNOTHINGSGUARANTEED DO...
HOOTSUITE.COM
LISTENING
CLICK
COPY
PASTE
CLICK
CLICK
COPY
PASTE
TALKING
CLICK
GETPOCKET.COM
FINDING PEOPLE
billions ofdollars and thats the best you can       do?
SEE HOW YOU’RE DOING
CLICK
CLICK
MAKING IT ALL WORK:     10-5-10
10 MINUTESIN THE MORNING
HOW’S IT GOING?NEW FOLLOWSYESTERDAY’S READING LISTYOUR DASHBOARD
10,000 FOLLOWERS  150 FOLLOWS+ 10 TWEETS  WASTE OF TIME
RESPOND FIRST
DUDE, YOU ROCK.          THANKS MAN.
CURATE SECOND
THIS ONE’S INTERESTING.    I’LL SAVE IT TO READITLATERSTUFF TO LOOK AT LATER
THIS ONE’S INTERESTING.    I’LL SAVE IT TO READITLATERSTUFF TO LOOK AT LATER
BWOOP! BWOOP! BWOOP!
RANT LAST
DOES IT MATTER?
10 MINUTESIN THE MORNING      HOW’S IT GOING?      NEW FOLLOWS      YESTERDAY’S READING LIST      YOUR DASHBOARD
5 MINUTESEVERY90 MINUTES
10 MINUTESIN THE EVENING
OH YEAH...
IT’S TALKINGYOU MUST MATTER
AVOIDING EXPLODING  HEAD SYNDROME
GET HELP
USE MOBILE
STICK TO 10-5-10
REMEMBER...
IT’S TALKINGYOU MUST MATTER
GETTING A RESPONSE
ANSWER QUESTIONS
GOOD CALLS TO ACTION
BECAUSE
YOU
FOLLOW ME
PLEASE RETWEET
PARTICIPATION = AGREEMENT
USE IMAGES
LOOK AT THE WORDS
MANAGING IT ALL
USE LISTS
BE RUTHLESS
IT’S TALKINGYOU MUST MATTER
HARD LESSONS
THEY’RE TALKINGABOUT YOU ANYWAY
IGNORE TROLLS
DON’T BE AFRAID TO ASK
NO DRAMA
BE RUTHLESS
SOCIAL MEDIA MEANSBUSINESS       IAN LURIE twitter.com/portentint   portent.com/blog
Social media means business
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Social media means business

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Slides from my 1/2 day social media seminar. Note you can now buy the video on the Portent store, at http://www.portent.com/store/products/social-media-seminar-video-series

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Social media means business

  1. 1. SOCIAL MEDIA MEANSBUSINESS IAN LURIE PORTENT, INC
  2. 2. LEARNING THE TURFDOING THE WORKTIPS, TRICKS, MAKING IT HAPPENWHAT YOUR MOTHER NEVER TOLD YOU
  3. 3. THIS IS ABOUT BUSINESS
  4. 4. NOT WHAT YOU JUST ATE
  5. 5. NOT WHAT YOU JUST ATE
  6. 6. what do you mean,someones talking about marketingwithout mentioning me?!
  7. 7. NO BLOGGING? OMG!!!!
  8. 8. WHAT IS IT?
  9. 9. it slices! itdices! it makesyou attractive!
  10. 10. Hmmph
  11. 11. OY. FOR THIS, I PAID?
  12. 12. blah blah blah blah blahblah blah blah blah blah
  13. 13. THIS IS BAAAAADBLAH BLAHBLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH
  14. 14. IM HERE TO HELP, MAN THANKS DUDE
  15. 15. SOCIAL MEDIA = TALKING
  16. 16. SOCIAL MEDIA = SCALED CONVERSATIONS
  17. 17. SOCIAL MEDIA = PERSISTENT MESSAGING
  18. 18. SOCIAL MEDIA = EARNED MEDIA
  19. 19. EARNED MEDIACOSTS ONLYTIME
  20. 20. TIME?!!! I DON’T HAVE ANY TIME!!!!
  21. 21. HOW IT GENERATES BUSINESS
  22. 22. HMMM. I NEED SOME TIRES…. frank gave me anawesome tip about better tires
  23. 23. HMMM. I NEED SOME TIRES…. frank gave me anawesome tip about better tires 1 WEEK LATER
  24. 24. HMMM. I NEED SOME TIRES…. Me too frank gave me anawesome tip about better tires 1 WEEK LATER Me too
  25. 25. advice
  26. 26. adviceadviceadviceadviceadvice
  27. 27. EARNEDSCALEDPERSISTENT
  28. 28. THE RULEZ
  29. 29. DON’T NATTER
  30. 30. MATTER
  31. 31. HMMM. I NEED SOME TIRES…. Me too frank gave me anawesome tip about better tires 1 WEEK LATER Me too
  32. 32. EARNEDSCALEDPERSISTENT
  33. 33. HOW TO: BECOMEA FAMOUS SOCIALMEDIA STAR
  34. 34. STEP 1: BE AFAMOUS STAR
  35. 35. STEP 2: START USINGSOCIAL MEDIA
  36. 36. IT’S TALKINGYOU MUST MATTER
  37. 37. DOING THE WORK
  38. 38. SETTING GOALS
  39. 39. party? no, imgoing to stay home and play video games.
  40. 40. “I DON’T KNOW ANYONE”
  41. 41. “I FEEL RIDICULOUS”
  42. 42. ROLLER SKATES
  43. 43. Get SEO now! Makeheeeyyyy. Ill get money while you 10,000 you sleep! followers.
  44. 44. we only hirepeople with a klout score of 60 or higher.
  45. 45. EARNEDSCALEDPERSISTENT
  46. 46. DON’T FART
  47. 47. DON’T FAINT
  48. 48. ANSWER 1QUESTIONPER DAY
  49. 49. POST 3 REALLYUSEFUL LINKSPER DAY
  50. 50. FIND 2 INTERESTINGNEW PEOPLE TOFOLLOW PER DAY
  51. 51. JOIN 1CONVERSATIONPER DAY
  52. 52. ANSWER 1 QUESTION/DAYPOST 3 USEFUL LINKS/DAYFIND 2 INTERESTING NEW PEOPLE TO FOLLOW/DAYJOIN 1 CONVERSATION PER DAY
  53. 53. WHERE TO GO?
  54. 54. FACEBOOK 800 MILLION ACTIVE USERS 50% LOG IN EVERY DAY CONSUMERS, BUSINESSES WIDEST DEMOGRAPHIC
  55. 55. TWITTER 225 MILLION ACTIVE USERS 25% LOG IN EVERY DAY CONSUMERS, BUSINESSES CHARLIE SHEEN
  56. 56. LINKEDIN 135 MILLION USERS 49% HAVE HOUSEHOLD INCOME > $100K BUSINESSES, PROFESSIONALS 135 MILLION SELLING TO EACH OTHER?
  57. 57. YOUTUBE 490 MILLION USERS USERS SPEND 2.9 BILLION HOURS/MONTH EVERYONE IT’S VIDEO
  58. 58. GOOGLE+ 100 MILLION USERS IN 6 WEEKS APPEARS IN GOOGLE SEARCH RESULTS MARKETERS. GEEKS. MARKETING GEEKS. BUT... IS IT FOR REAL?
  59. 59. QUORA INTEGRATES WITH FACEBOOK 3 CLIENTS IN 3 MONTHS ANYONE WITH A QUESTION GREAT PLACE TO FULFILL THE ? GOAL
  60. 60. PINTEREST AN ONLINE PINBOARD VERY FAST GROWTH GREAT FOR RETAIL FUN, CREATIVE, EASY
  61. 61. INSTAGRAM EASY TO USE SUPPORTS TWITTER, FACEBOOK, OTHERS GREAT ‘SUPPORT’ TOOL BOUGHT BY FACEBOOK
  62. 62. SLIDESHARE FOR SLIDE PRESENTATIONS EMBEDDABLE CONTENT HEAVY BUSINESS AUDIENCE BOUGHT BY LINKEDIN
  63. 63. QUESTIONS?
  64. 64. WHERE DO YOURCUSTOMERS GO?
  65. 65. Tool for posting & monitoring HootsuiteFacebook LinkedIn Twitter Quora Instagram For photos
  66. 66. SETTING UP YOUR PLACES
  67. 67. FACEBOOK PAGE
  68. 68. FACEBOOK.COM/PAGES/CREATE.PHP
  69. 69. TWITTER
  70. 70. GOOGLE PLUS
  71. 71. USE A PERSONAL PAGE
  72. 72. PINTEREST
  73. 73. GENERAL RULES
  74. 74. ALWAYS INTERLINKPROFILES!!!!!!!
  75. 75. WRITE A GOOD ‘ABOUT’
  76. 76. USE A GOOD AVATAR
  77. 77. DON’T BE AFRAID TO EDIT
  78. 78. LAUNCH DAY!!!!
  79. 79. cheeep?
  80. 80. IT’S TALKINGYOU MUST MATTER
  81. 81. cant...breathe...
  82. 82. HOOTSUITE
  83. 83. DISCLAIMER HEMHAW QUALIFY CYAWEASELWORDS LEGALESE DENY DENY DENYOBFUSCATE COMPLEXITIES SHADES OF GRAYNOTHINGSGUARANTEED DONTTAKEMYWORDFORITDISCLAIMER HEMHAW QUALIFY CYAWEASELWORDS LEGALESE DENY DENY DENYOBFUSCATE COMPLEXITIES SHADES OF GRAYNOTHINGSGUARANTEED DONTTAKEMYWORDFORITDISCLAIMER HEMHAW QUALIFY CYAWEASELWORDS LEGALESE DENY DENY DENYOBFUSCATE COMPLEXITIES SHADES OF GRAYNOTHINGSGUARANTEED DONTTAKEMYWORDFORITDISCLAIMER HEMHAW QUALIFY CYAWEASELWORDS LEGALESE DENY DENY DENYOBFUSCATE COMPLEXITIES SHADES OF GRAY
  84. 84. HOOTSUITE.COM
  85. 85. LISTENING
  86. 86. CLICK
  87. 87. COPY
  88. 88. PASTE
  89. 89. CLICK
  90. 90. CLICK
  91. 91. COPY
  92. 92. PASTE
  93. 93. TALKING
  94. 94. CLICK
  95. 95. GETPOCKET.COM
  96. 96. FINDING PEOPLE
  97. 97. billions ofdollars and thats the best you can do?
  98. 98. SEE HOW YOU’RE DOING
  99. 99. CLICK
  100. 100. CLICK
  101. 101. MAKING IT ALL WORK: 10-5-10
  102. 102. 10 MINUTESIN THE MORNING
  103. 103. HOW’S IT GOING?NEW FOLLOWSYESTERDAY’S READING LISTYOUR DASHBOARD
  104. 104. 10,000 FOLLOWERS 150 FOLLOWS+ 10 TWEETS WASTE OF TIME
  105. 105. RESPOND FIRST
  106. 106. DUDE, YOU ROCK. THANKS MAN.
  107. 107. CURATE SECOND
  108. 108. THIS ONE’S INTERESTING. I’LL SAVE IT TO READITLATERSTUFF TO LOOK AT LATER
  109. 109. THIS ONE’S INTERESTING. I’LL SAVE IT TO READITLATERSTUFF TO LOOK AT LATER
  110. 110. BWOOP! BWOOP! BWOOP!
  111. 111. RANT LAST
  112. 112. DOES IT MATTER?
  113. 113. 10 MINUTESIN THE MORNING HOW’S IT GOING? NEW FOLLOWS YESTERDAY’S READING LIST YOUR DASHBOARD
  114. 114. 5 MINUTESEVERY90 MINUTES
  115. 115. 10 MINUTESIN THE EVENING
  116. 116. OH YEAH...
  117. 117. IT’S TALKINGYOU MUST MATTER
  118. 118. AVOIDING EXPLODING HEAD SYNDROME
  119. 119. GET HELP
  120. 120. USE MOBILE
  121. 121. STICK TO 10-5-10
  122. 122. REMEMBER...
  123. 123. IT’S TALKINGYOU MUST MATTER
  124. 124. GETTING A RESPONSE
  125. 125. ANSWER QUESTIONS
  126. 126. GOOD CALLS TO ACTION
  127. 127. BECAUSE
  128. 128. YOU
  129. 129. FOLLOW ME
  130. 130. PLEASE RETWEET
  131. 131. PARTICIPATION = AGREEMENT
  132. 132. USE IMAGES
  133. 133. LOOK AT THE WORDS
  134. 134. MANAGING IT ALL
  135. 135. USE LISTS
  136. 136. BE RUTHLESS
  137. 137. IT’S TALKINGYOU MUST MATTER
  138. 138. HARD LESSONS
  139. 139. THEY’RE TALKINGABOUT YOU ANYWAY
  140. 140. IGNORE TROLLS
  141. 141. DON’T BE AFRAID TO ASK
  142. 142. NO DRAMA
  143. 143. BE RUTHLESS
  144. 144. SOCIAL MEDIA MEANSBUSINESS IAN LURIE twitter.com/portentint portent.com/blog
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