Social media means business

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Slides from my 1/2 day social media seminar. Note you can now buy the video on the Portent store, at http://www.portent.com/store/products/social-media-seminar-video-series

Slides from my 1/2 day social media seminar. Note you can now buy the video on the Portent store, at http://www.portent.com/store/products/social-media-seminar-video-series

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  • 1. SOCIAL MEDIA MEANSBUSINESS IAN LURIE PORTENT, INC
  • 2. LEARNING THE TURFDOING THE WORKTIPS, TRICKS, MAKING IT HAPPENWHAT YOUR MOTHER NEVER TOLD YOU
  • 3. THIS IS ABOUT BUSINESS
  • 4. NOT WHAT YOU JUST ATE
  • 5. NOT WHAT YOU JUST ATE
  • 6. what do you mean,someones talking about marketingwithout mentioning me?!
  • 7. NO BLOGGING? OMG!!!!
  • 8. WHAT IS IT?
  • 9. it slices! itdices! it makesyou attractive!
  • 10. Hmmph
  • 11. OY. FOR THIS, I PAID?
  • 12. blah blah blah blah blahblah blah blah blah blah
  • 13. THIS IS BAAAAADBLAH BLAHBLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH
  • 14. IM HERE TO HELP, MAN THANKS DUDE
  • 15. SOCIAL MEDIA = TALKING
  • 16. SOCIAL MEDIA = SCALED CONVERSATIONS
  • 17. SOCIAL MEDIA = PERSISTENT MESSAGING
  • 18. SOCIAL MEDIA = EARNED MEDIA
  • 19. EARNED MEDIACOSTS ONLYTIME
  • 20. TIME?!!! I DON’T HAVE ANY TIME!!!!
  • 21. HOW IT GENERATES BUSINESS
  • 22. HMMM. I NEED SOME TIRES…. frank gave me anawesome tip about better tires
  • 23. HMMM. I NEED SOME TIRES…. frank gave me anawesome tip about better tires 1 WEEK LATER
  • 24. HMMM. I NEED SOME TIRES…. Me too frank gave me anawesome tip about better tires 1 WEEK LATER Me too
  • 25. advice
  • 26. adviceadviceadviceadviceadvice
  • 27. EARNEDSCALEDPERSISTENT
  • 28. THE RULEZ
  • 29. DON’T NATTER
  • 30. MATTER
  • 31. HMMM. I NEED SOME TIRES…. Me too frank gave me anawesome tip about better tires 1 WEEK LATER Me too
  • 32. EARNEDSCALEDPERSISTENT
  • 33. HOW TO: BECOMEA FAMOUS SOCIALMEDIA STAR
  • 34. STEP 1: BE AFAMOUS STAR
  • 35. STEP 2: START USINGSOCIAL MEDIA
  • 36. IT’S TALKINGYOU MUST MATTER
  • 37. DOING THE WORK
  • 38. SETTING GOALS
  • 39. party? no, imgoing to stay home and play video games.
  • 40. “I DON’T KNOW ANYONE”
  • 41. “I FEEL RIDICULOUS”
  • 42. ROLLER SKATES
  • 43. Get SEO now! Makeheeeyyyy. Ill get money while you 10,000 you sleep! followers.
  • 44. we only hirepeople with a klout score of 60 or higher.
  • 45. EARNEDSCALEDPERSISTENT
  • 46. DON’T FART
  • 47. DON’T FAINT
  • 48. ANSWER 1QUESTIONPER DAY
  • 49. POST 3 REALLYUSEFUL LINKSPER DAY
  • 50. FIND 2 INTERESTINGNEW PEOPLE TOFOLLOW PER DAY
  • 51. JOIN 1CONVERSATIONPER DAY
  • 52. ANSWER 1 QUESTION/DAYPOST 3 USEFUL LINKS/DAYFIND 2 INTERESTING NEW PEOPLE TO FOLLOW/DAYJOIN 1 CONVERSATION PER DAY
  • 53. WHERE TO GO?
  • 54. FACEBOOK 800 MILLION ACTIVE USERS 50% LOG IN EVERY DAY CONSUMERS, BUSINESSES WIDEST DEMOGRAPHIC
  • 55. TWITTER 225 MILLION ACTIVE USERS 25% LOG IN EVERY DAY CONSUMERS, BUSINESSES CHARLIE SHEEN
  • 56. LINKEDIN 135 MILLION USERS 49% HAVE HOUSEHOLD INCOME > $100K BUSINESSES, PROFESSIONALS 135 MILLION SELLING TO EACH OTHER?
  • 57. YOUTUBE 490 MILLION USERS USERS SPEND 2.9 BILLION HOURS/MONTH EVERYONE IT’S VIDEO
  • 58. GOOGLE+ 100 MILLION USERS IN 6 WEEKS APPEARS IN GOOGLE SEARCH RESULTS MARKETERS. GEEKS. MARKETING GEEKS. BUT... IS IT FOR REAL?
  • 59. QUORA INTEGRATES WITH FACEBOOK 3 CLIENTS IN 3 MONTHS ANYONE WITH A QUESTION GREAT PLACE TO FULFILL THE ? GOAL
  • 60. PINTEREST AN ONLINE PINBOARD VERY FAST GROWTH GREAT FOR RETAIL FUN, CREATIVE, EASY
  • 61. INSTAGRAM EASY TO USE SUPPORTS TWITTER, FACEBOOK, OTHERS GREAT ‘SUPPORT’ TOOL BOUGHT BY FACEBOOK
  • 62. SLIDESHARE FOR SLIDE PRESENTATIONS EMBEDDABLE CONTENT HEAVY BUSINESS AUDIENCE BOUGHT BY LINKEDIN
  • 63. QUESTIONS?
  • 64. WHERE DO YOURCUSTOMERS GO?
  • 65. Tool for posting & monitoring HootsuiteFacebook LinkedIn Twitter Quora Instagram For photos
  • 66. SETTING UP YOUR PLACES
  • 67. FACEBOOK PAGE
  • 68. FACEBOOK.COM/PAGES/CREATE.PHP
  • 69. TWITTER
  • 70. GOOGLE PLUS
  • 71. USE A PERSONAL PAGE
  • 72. PINTEREST
  • 73. GENERAL RULES
  • 74. ALWAYS INTERLINKPROFILES!!!!!!!
  • 75. WRITE A GOOD ‘ABOUT’
  • 76. USE A GOOD AVATAR
  • 77. DON’T BE AFRAID TO EDIT
  • 78. LAUNCH DAY!!!!
  • 79. cheeep?
  • 80. IT’S TALKINGYOU MUST MATTER
  • 81. cant...breathe...
  • 82. HOOTSUITE
  • 83. DISCLAIMER HEMHAW QUALIFY CYAWEASELWORDS LEGALESE DENY DENY DENYOBFUSCATE COMPLEXITIES SHADES OF GRAYNOTHINGSGUARANTEED DONTTAKEMYWORDFORITDISCLAIMER HEMHAW QUALIFY CYAWEASELWORDS LEGALESE DENY DENY DENYOBFUSCATE COMPLEXITIES SHADES OF GRAYNOTHINGSGUARANTEED DONTTAKEMYWORDFORITDISCLAIMER HEMHAW QUALIFY CYAWEASELWORDS LEGALESE DENY DENY DENYOBFUSCATE COMPLEXITIES SHADES OF GRAYNOTHINGSGUARANTEED DONTTAKEMYWORDFORITDISCLAIMER HEMHAW QUALIFY CYAWEASELWORDS LEGALESE DENY DENY DENYOBFUSCATE COMPLEXITIES SHADES OF GRAY
  • 84. HOOTSUITE.COM
  • 85. LISTENING
  • 86. CLICK
  • 87. COPY
  • 88. PASTE
  • 89. CLICK
  • 90. CLICK
  • 91. COPY
  • 92. PASTE
  • 93. TALKING
  • 94. CLICK
  • 95. GETPOCKET.COM
  • 96. FINDING PEOPLE
  • 97. billions ofdollars and thats the best you can do?
  • 98. SEE HOW YOU’RE DOING
  • 99. CLICK
  • 100. CLICK
  • 101. MAKING IT ALL WORK: 10-5-10
  • 102. 10 MINUTESIN THE MORNING
  • 103. HOW’S IT GOING?NEW FOLLOWSYESTERDAY’S READING LISTYOUR DASHBOARD
  • 104. 10,000 FOLLOWERS 150 FOLLOWS+ 10 TWEETS WASTE OF TIME
  • 105. RESPOND FIRST
  • 106. DUDE, YOU ROCK. THANKS MAN.
  • 107. CURATE SECOND
  • 108. THIS ONE’S INTERESTING. I’LL SAVE IT TO READITLATERSTUFF TO LOOK AT LATER
  • 109. THIS ONE’S INTERESTING. I’LL SAVE IT TO READITLATERSTUFF TO LOOK AT LATER
  • 110. BWOOP! BWOOP! BWOOP!
  • 111. RANT LAST
  • 112. DOES IT MATTER?
  • 113. 10 MINUTESIN THE MORNING HOW’S IT GOING? NEW FOLLOWS YESTERDAY’S READING LIST YOUR DASHBOARD
  • 114. 5 MINUTESEVERY90 MINUTES
  • 115. 10 MINUTESIN THE EVENING
  • 116. OH YEAH...
  • 117. IT’S TALKINGYOU MUST MATTER
  • 118. AVOIDING EXPLODING HEAD SYNDROME
  • 119. GET HELP
  • 120. USE MOBILE
  • 121. STICK TO 10-5-10
  • 122. REMEMBER...
  • 123. IT’S TALKINGYOU MUST MATTER
  • 124. GETTING A RESPONSE
  • 125. ANSWER QUESTIONS
  • 126. GOOD CALLS TO ACTION
  • 127. BECAUSE
  • 128. YOU
  • 129. FOLLOW ME
  • 130. PLEASE RETWEET
  • 131. PARTICIPATION = AGREEMENT
  • 132. USE IMAGES
  • 133. LOOK AT THE WORDS
  • 134. MANAGING IT ALL
  • 135. USE LISTS
  • 136. BE RUTHLESS
  • 137. IT’S TALKINGYOU MUST MATTER
  • 138. HARD LESSONS
  • 139. THEY’RE TALKINGABOUT YOU ANYWAY
  • 140. IGNORE TROLLS
  • 141. DON’T BE AFRAID TO ASK
  • 142. NO DRAMA
  • 143. BE RUTHLESS
  • 144. SOCIAL MEDIA MEANSBUSINESS IAN LURIE twitter.com/portentint portent.com/blog