Signs and Portents: Search and Social in 5 years

SIGNS & PORTENTSPREDICTING SEARCH & SOCIAL 2017 IAN LURIE CEO, PORTENT

THE LINKSportent.co/signsportents Yes, just like this.

MEIAN LURIECEO, PORTENTPORTENT.COM@PORTENTINT

MECYNICALSARCASTICMARKETING IDEALIST

“iPads are overrated” Ian Lurie, 2010

NOTHING’S GOING TO DIE

4 TRENDS4 PRIORITIES

4 TRENDSUBIQUITOUS SEARCHEMBEDDED SEARCHNO MORE SHORT CUTSPRIVACY INSANITY

4 PRIORITIES100% DISCOVERABILITYLATENT AVAILABILITYSTART MARKETINGDIVERSIFY METRICS

REALITIES

SEARCH = UTILITY

SOCIAL= GATHERING PLACEwhoaaaaaa... check out franks update

SEARCH WILL STILL DOMINATE100% 91% 80% 66% 60% 40% Search 20% Social 0% 2002 2004 2006 2008 2010 2012From http://pewinternet.org/Reports/2012/Search-Engine-Use-2012.aspx

TREND 1UBIQUITOUS SEARCH & SOCIAL

500 DEVICESImage from Wikipedia

500 DEVICES

3200 SCREEN SIZES

MORE PLATFORMS

shut. up. is it gettingcrowded in here? or is it just me...?

PRIORITY 1100% DISCOVERABILITY

BE PRESENT ON GOOGLE+

BE ‘ON’ ON FACEBOOK

HAVE A CLEAN SITEHAVE A FAST SITEDUPLICATIONRESPONSE CODESSCHEMA.ORG

BUILD RESPONSIVE

TWITTER BOOTSTRAPBLUEPRINT

TREND 2EMBEDDED SEARCH & SOCIAL

4 look ma, no hands!Image from Wikipedia

look ma, no hands!

6 6 NO ACTION REQUIRED#*!$%&^!@# youre at mcdonalds right now. thats all your points for the day.

6 hey, this is your cell phone. it looks likeyoure in the bathroom right now. needNO ACTION REQUIRED anything?

NEAR FIELDCONNECT OFF AND ONLINE COMMUNICATIONS

NFC TAG MORE INFOREQUEST REGISTER

APPLE PASSPORT

Enter store Coupon detectedRedeem at checkout

PRIORITY 2LATENT AVAILABILITY

TAG FOR LOCAL

GEOTAG PHOTOSOWN YOUR LOCAL LISTINGSUSE SCHEMA PLACE STANDARD

CONNECT OFF AND ONLINE

SET UP WIFI

SEARCH & SOCIAL =ARCHITECTURE, NOT DESIGN

TREND 3NO MORE SHORTCUTS

MORE VISIBILITY

ANGRY GOOGLE

9 MESMASH!!!

PUZZLED FACEBOOK

why am i only worth $56 billion?**Current market capitalization on 10/29/2012

SEARCH WANTS TO KNOWWHERE & WHEN WE GATHER

SOCIAL WANTS TO KNOWWHAT WE SEARCH FOR

BLENDING SOCIAL/SEARCH

ALGORITHMIC COMPLEXITY

5Facebook search? really?

THE EXPEDIENCY BUBBLE POPS over… inflated...

PRIORITY 3START MARKETING

STOP POKING THE LARGE ANGRYPUZZLED ANIMALS

LINK BUYINGKEYWORD STUFFINGCLOAKINGBUYING LIKESFAKE ACCOUNTSPROXY STUMBLING

DO WHAT CUSTOMEREXPERIENCE DEMANDS

NEVER DO ANYTHING JUSTFOR SEARCH RANKINGS

NEVER DO ANYTHING JUSTTO BUILD FOLLOWERS

BE WHERE QUESTIONS ARE ASKED

LINKEDINANSWERS

STACKEXCHANGE

KNOW THE QUESTIONS

AUTHORITY, LINKSGREAT CONTENTARE OUTCOMES

AUTHORITY, LINKSGREAT CONTENTARE OUTCOMES.NOT TACTICS.

PRIORITY 3.5

IGNORE THE SQUIRREL SORRY, BUT I NEED PROOF THAT NEW FEATURE WILL REALLY HELP ME. sniff

NAAAAH.go for it! jump!

TREND 4PRIVACY INSANITY

too late, suckers. we are outta here

HATE PERSONALIZATION BOOOOOOOO. outrage! burn them at the stake! pillage their evil corporate empires!

BUT LOVE THE RESULTS yaaaaaay. pure genius! Get me 1,000 shares please, so that i may roll around in them and bask in their glory!

I know how we can calmpeoples fears about privacy! Well stop showing businesses the keywords folks use to find them!

(NOT PROVIDED)

PRIORITY 4DIVERSIFY METRICS

LOCATIONDEVICEPLATFORMSESSION BEHAVIOR

GROW THE OPT-IN HOUSE LIST

COMPLY WITH EU COOKIE LAWS

CONNECT THE DATA DOTS

WHAT NOW?

FUUUUUUUUUUUUUUUU….

4 TRENDSUBIQUITOUS SEARCHEMBEDDED SEARCHNO MORE SHORT CUTSPRIVACY INSANITY

4 PRIORITIES100% DISCOVERABILITYLATENT AVAILABILITYSTART MARKETINGFIND NEW METRICS

(AND WE’LL KEEP PREDICTING)

SEARCH & SOCIALARE ENTERING THEIRGOLDEN AGE

portent.co/signsportents @portentintian@portent.com

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Signs and Portents: Search and Social in 5 years

by Ian Lurie on Oct 30, 2012

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Signs and Portents: Search and Social in 5 years Presentation Transcript