Signs and Portents: Search and Social in 5 years

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Signs and Portents: Search and Social in 5 years

  1. SIGNS & PORTENTSPREDICTING SEARCH & SOCIAL 2017 IAN LURIE CEO, PORTENT
  2. THE LINKSportent.co/signsportents Yes, just like this.
  3. MEIAN LURIECEO, PORTENTPORTENT.COM@PORTENTINT
  4. MECYNICALSARCASTICMARKETING IDEALIST
  5. “iPads are overrated” Ian Lurie, 2010
  6. NOTHING’S GOING TO DIE
  7. 4 TRENDS4 PRIORITIES
  8. 4 TRENDSUBIQUITOUS SEARCHEMBEDDED SEARCHNO MORE SHORT CUTSPRIVACY INSANITY
  9. 4 PRIORITIES100% DISCOVERABILITYLATENT AVAILABILITYSTART MARKETINGDIVERSIFY METRICS
  10. REALITIES
  11. SEARCH = UTILITY
  12. SOCIAL= GATHERING PLACEwhoaaaaaa... check out franks update
  13. SEARCH WILL STILL DOMINATE100% 91% 80% 66% 60% 40% Search 20% Social 0% 2002 2004 2006 2008 2010 2012From http://pewinternet.org/Reports/2012/Search-Engine-Use-2012.aspx
  14. TREND 1UBIQUITOUS SEARCH & SOCIAL
  15. 500 DEVICESImage from Wikipedia
  16. 500 DEVICES
  17. 500 DEVICES
  18. 3200 SCREEN SIZES
  19. MORE PLATFORMS
  20. shut. up. is it gettingcrowded in here? or is it just me...?
  21. PRIORITY 1100% DISCOVERABILITY
  22. BE PRESENT ON GOOGLE+
  23. BE ‘ON’ ON FACEBOOK
  24. HAVE A CLEAN SITEHAVE A FAST SITEDUPLICATIONRESPONSE CODESSCHEMA.ORG
  25. BUILD RESPONSIVE
  26. TWITTER BOOTSTRAPBLUEPRINT
  27. TREND 2EMBEDDED SEARCH & SOCIAL
  28. 4 look ma, no hands!Image from Wikipedia
  29. look ma, no hands!
  30. 6 6 NO ACTION REQUIRED#*!$%&^!@# youre at mcdonalds right now. thats all your points for the day.
  31. 6 hey, this is your cell phone. it looks likeyoure in the bathroom right now. needNO ACTION REQUIRED anything?
  32. 4
  33. NOW
  34. NEAR FIELDCONNECT OFF AND ONLINE COMMUNICATIONS
  35. NFC TAG MORE INFOREQUEST REGISTER
  36. APPLE PASSPORT
  37. Enter store Coupon detectedRedeem at checkout
  38. PRIORITY 2LATENT AVAILABILITY
  39. TAG FOR LOCAL
  40. GEOTAG PHOTOSOWN YOUR LOCAL LISTINGSUSE SCHEMA PLACE STANDARD
  41. CONNECT OFF AND ONLINE
  42. SET UP WIFI
  43. SEARCH & SOCIAL =ARCHITECTURE, NOT DESIGN
  44. PLAY
  45. TREND 3NO MORE SHORTCUTS
  46. MORE VISIBILITY
  47. ANGRY GOOGLE
  48. 9 MESMASH!!!
  49. PUZZLED FACEBOOK
  50. why am i only worth $56 billion?**Current market capitalization on 10/29/2012
  51. SEARCH WANTS TO KNOWWHERE & WHEN WE GATHER
  52. SOCIAL WANTS TO KNOWWHAT WE SEARCH FOR
  53. BLENDING SOCIAL/SEARCH
  54. ALGORITHMIC COMPLEXITY
  55. 5Facebook search? really?
  56. THE EXPEDIENCY BUBBLE POPS over… inflated...
  57. ow
  58. PRIORITY 3START MARKETING
  59. STOP POKING THE LARGE ANGRYPUZZLED ANIMALS
  60. LINK BUYINGKEYWORD STUFFINGCLOAKINGBUYING LIKESFAKE ACCOUNTSPROXY STUMBLING
  61. DO WHAT CUSTOMEREXPERIENCE DEMANDS
  62. NEVER DO ANYTHING JUSTFOR SEARCH RANKINGS
  63. NEVER DO ANYTHING JUSTTO BUILD FOLLOWERS
  64. BE WHERE QUESTIONS ARE ASKED
  65. LINKEDINANSWERS
  66. STACKEXCHANGE
  67. KNOW THE QUESTIONS
  68. AUTHORITY, LINKSGREAT CONTENTARE OUTCOMES
  69. AUTHORITY, LINKSGREAT CONTENTARE OUTCOMES.NOT TACTICS.
  70. PRIORITY 3.5
  71. IGNORE THE SQUIRREL SORRY, BUT I NEED PROOF THAT NEW FEATURE WILL REALLY HELP ME. sniff
  72. NAAAAH.go for it! jump!
  73. TREND 4PRIVACY INSANITY
  74. too late, suckers. we are outta here
  75. HATE PERSONALIZATION BOOOOOOOO. outrage! burn them at the stake! pillage their evil corporate empires!
  76. BUT LOVE THE RESULTS yaaaaaay. pure genius! Get me 1,000 shares please, so that i may roll around in them and bask in their glory!
  77. I know how we can calmpeoples fears about privacy! Well stop showing businesses the keywords folks use to find them!
  78. (NOT PROVIDED)
  79. PRIORITY 4DIVERSIFY METRICS
  80. LOCATIONDEVICEPLATFORMSESSION BEHAVIOR
  81. GROW THE OPT-IN HOUSE LIST
  82. COMPLY WITH EU COOKIE LAWS
  83. COMPLY WITH EU COOKIE LAWS
  84. CONNECT THE DATA DOTS
  85. WHAT NOW?
  86. FUUUUUUUUUUUUUUUU….
  87. 4 TRENDSUBIQUITOUS SEARCHEMBEDDED SEARCHNO MORE SHORT CUTSPRIVACY INSANITY
  88. 4 PRIORITIES100% DISCOVERABILITYLATENT AVAILABILITYSTART MARKETINGFIND NEW METRICS
  89. (AND WE’LL KEEP PREDICTING)
  90. SEARCH & SOCIALARE ENTERING THEIRGOLDEN AGE
  91. portent.co/signsportents @portentintian@portent.com

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