Signs and Portents: Search and Social in 5 years

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  • 1. SIGNS & PORTENTSPREDICTING SEARCH & SOCIAL 2017 IAN LURIE CEO, PORTENT
  • 2. THE LINKSportent.co/signsportents Yes, just like this.
  • 3. MEIAN LURIECEO, PORTENTPORTENT.COM@PORTENTINT
  • 4. MECYNICALSARCASTICMARKETING IDEALIST
  • 5. “iPads are overrated” Ian Lurie, 2010
  • 6. NOTHING’S GOING TO DIE
  • 7. 4 TRENDS4 PRIORITIES
  • 8. 4 TRENDSUBIQUITOUS SEARCHEMBEDDED SEARCHNO MORE SHORT CUTSPRIVACY INSANITY
  • 9. 4 PRIORITIES100% DISCOVERABILITYLATENT AVAILABILITYSTART MARKETINGDIVERSIFY METRICS
  • 10. REALITIES
  • 11. SEARCH = UTILITY
  • 12. SOCIAL= GATHERING PLACEwhoaaaaaa... check out franks update
  • 13. SEARCH WILL STILL DOMINATE100% 91% 80% 66% 60% 40% Search 20% Social 0% 2002 2004 2006 2008 2010 2012From http://pewinternet.org/Reports/2012/Search-Engine-Use-2012.aspx
  • 14. TREND 1UBIQUITOUS SEARCH & SOCIAL
  • 15. 500 DEVICESImage from Wikipedia
  • 16. 500 DEVICES
  • 17. 500 DEVICES
  • 18. 3200 SCREEN SIZES
  • 19. MORE PLATFORMS
  • 20. shut. up. is it gettingcrowded in here? or is it just me...?
  • 21. PRIORITY 1100% DISCOVERABILITY
  • 22. BE PRESENT ON GOOGLE+
  • 23. BE ‘ON’ ON FACEBOOK
  • 24. HAVE A CLEAN SITEHAVE A FAST SITEDUPLICATIONRESPONSE CODESSCHEMA.ORG
  • 25. BUILD RESPONSIVE
  • 26. TWITTER BOOTSTRAPBLUEPRINT
  • 27. TREND 2EMBEDDED SEARCH & SOCIAL
  • 28. 4 look ma, no hands!Image from Wikipedia
  • 29. look ma, no hands!
  • 30. 6 6 NO ACTION REQUIRED#*!$%&^!@# youre at mcdonalds right now. thats all your points for the day.
  • 31. 6 hey, this is your cell phone. it looks likeyoure in the bathroom right now. needNO ACTION REQUIRED anything?
  • 32. 4
  • 33. NOW
  • 34. NEAR FIELDCONNECT OFF AND ONLINE COMMUNICATIONS
  • 35. NFC TAG MORE INFOREQUEST REGISTER
  • 36. APPLE PASSPORT
  • 37. Enter store Coupon detectedRedeem at checkout
  • 38. PRIORITY 2LATENT AVAILABILITY
  • 39. TAG FOR LOCAL
  • 40. GEOTAG PHOTOSOWN YOUR LOCAL LISTINGSUSE SCHEMA PLACE STANDARD
  • 41. CONNECT OFF AND ONLINE
  • 42. SET UP WIFI
  • 43. SEARCH & SOCIAL =ARCHITECTURE, NOT DESIGN
  • 44. PLAY
  • 45. TREND 3NO MORE SHORTCUTS
  • 46. MORE VISIBILITY
  • 47. ANGRY GOOGLE
  • 48. 9 MESMASH!!!
  • 49. PUZZLED FACEBOOK
  • 50. why am i only worth $56 billion?**Current market capitalization on 10/29/2012
  • 51. SEARCH WANTS TO KNOWWHERE & WHEN WE GATHER
  • 52. SOCIAL WANTS TO KNOWWHAT WE SEARCH FOR
  • 53. BLENDING SOCIAL/SEARCH
  • 54. ALGORITHMIC COMPLEXITY
  • 55. 5Facebook search? really?
  • 56. THE EXPEDIENCY BUBBLE POPS over… inflated...
  • 57. ow
  • 58. PRIORITY 3START MARKETING
  • 59. STOP POKING THE LARGE ANGRYPUZZLED ANIMALS
  • 60. LINK BUYINGKEYWORD STUFFINGCLOAKINGBUYING LIKESFAKE ACCOUNTSPROXY STUMBLING
  • 61. DO WHAT CUSTOMEREXPERIENCE DEMANDS
  • 62. NEVER DO ANYTHING JUSTFOR SEARCH RANKINGS
  • 63. NEVER DO ANYTHING JUSTTO BUILD FOLLOWERS
  • 64. BE WHERE QUESTIONS ARE ASKED
  • 65. LINKEDINANSWERS
  • 66. STACKEXCHANGE
  • 67. KNOW THE QUESTIONS
  • 68. AUTHORITY, LINKSGREAT CONTENTARE OUTCOMES
  • 69. AUTHORITY, LINKSGREAT CONTENTARE OUTCOMES.NOT TACTICS.
  • 70. PRIORITY 3.5
  • 71. IGNORE THE SQUIRREL SORRY, BUT I NEED PROOF THAT NEW FEATURE WILL REALLY HELP ME. sniff
  • 72. NAAAAH.go for it! jump!
  • 73. TREND 4PRIVACY INSANITY
  • 74. too late, suckers. we are outta here
  • 75. HATE PERSONALIZATION BOOOOOOOO. outrage! burn them at the stake! pillage their evil corporate empires!
  • 76. BUT LOVE THE RESULTS yaaaaaay. pure genius! Get me 1,000 shares please, so that i may roll around in them and bask in their glory!
  • 77. I know how we can calmpeoples fears about privacy! Well stop showing businesses the keywords folks use to find them!
  • 78. (NOT PROVIDED)
  • 79. PRIORITY 4DIVERSIFY METRICS
  • 80. LOCATIONDEVICEPLATFORMSESSION BEHAVIOR
  • 81. GROW THE OPT-IN HOUSE LIST
  • 82. COMPLY WITH EU COOKIE LAWS
  • 83. COMPLY WITH EU COOKIE LAWS
  • 84. CONNECT THE DATA DOTS
  • 85. WHAT NOW?
  • 86. FUUUUUUUUUUUUUUUU….
  • 87. 4 TRENDSUBIQUITOUS SEARCHEMBEDDED SEARCHNO MORE SHORT CUTSPRIVACY INSANITY
  • 88. 4 PRIORITIES100% DISCOVERABILITYLATENT AVAILABILITYSTART MARKETINGFIND NEW METRICS
  • 89. (AND WE’LL KEEP PREDICTING)
  • 90. SEARCH & SOCIALARE ENTERING THEIRGOLDEN AGE
  • 91. portent.co/signsportents @portentintian@portent.com