Signs and Portents: Search and Social in 5 years
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Signs and Portents: Search and Social in 5 years

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Signs and Portents: Search and Social in 5 years Signs and Portents: Search and Social in 5 years Presentation Transcript

  • SIGNS & PORTENTSPREDICTING SEARCH & SOCIAL 2017 IAN LURIE CEO, PORTENT
  • THE LINKSportent.co/signsportents Yes, just like this.
  • MEIAN LURIECEO, PORTENTPORTENT.COM@PORTENTINT
  • MECYNICALSARCASTICMARKETING IDEALIST
  • “iPads are overrated” Ian Lurie, 2010
  • NOTHING’S GOING TO DIE
  • 4 TRENDS4 PRIORITIES
  • 4 TRENDSUBIQUITOUS SEARCHEMBEDDED SEARCHNO MORE SHORT CUTSPRIVACY INSANITY
  • 4 PRIORITIES100% DISCOVERABILITYLATENT AVAILABILITYSTART MARKETINGDIVERSIFY METRICS
  • REALITIES
  • SEARCH = UTILITY
  • SOCIAL= GATHERING PLACEwhoaaaaaa... check out franks update
  • SEARCH WILL STILL DOMINATE100% 91% 80% 66% 60% 40% Search 20% Social 0% 2002 2004 2006 2008 2010 2012From http://pewinternet.org/Reports/2012/Search-Engine-Use-2012.aspx
  • TREND 1UBIQUITOUS SEARCH & SOCIAL
  • 500 DEVICESImage from Wikipedia
  • 500 DEVICES
  • 500 DEVICES
  • 3200 SCREEN SIZES
  • MORE PLATFORMS
  • shut. up. is it gettingcrowded in here? or is it just me...?
  • PRIORITY 1100% DISCOVERABILITY
  • BE PRESENT ON GOOGLE+
  • BE ‘ON’ ON FACEBOOK
  • HAVE A CLEAN SITEHAVE A FAST SITEDUPLICATIONRESPONSE CODESSCHEMA.ORG
  • BUILD RESPONSIVE
  • TWITTER BOOTSTRAPBLUEPRINT
  • TREND 2EMBEDDED SEARCH & SOCIAL
  • 4 look ma, no hands!Image from Wikipedia
  • look ma, no hands!
  • 6 6 NO ACTION REQUIRED#*!$%&^!@# youre at mcdonalds right now. thats all your points for the day.
  • 6 hey, this is your cell phone. it looks likeyoure in the bathroom right now. needNO ACTION REQUIRED anything?
  • 4
  • NOW
  • NEAR FIELDCONNECT OFF AND ONLINE COMMUNICATIONS
  • NFC TAG MORE INFOREQUEST REGISTER
  • APPLE PASSPORT
  • Enter store Coupon detectedRedeem at checkout
  • PRIORITY 2LATENT AVAILABILITY
  • TAG FOR LOCAL
  • GEOTAG PHOTOSOWN YOUR LOCAL LISTINGSUSE SCHEMA PLACE STANDARD
  • CONNECT OFF AND ONLINE
  • SET UP WIFI
  • SEARCH & SOCIAL =ARCHITECTURE, NOT DESIGN
  • PLAY
  • TREND 3NO MORE SHORTCUTS
  • MORE VISIBILITY
  • ANGRY GOOGLE
  • 9 MESMASH!!!
  • PUZZLED FACEBOOK
  • why am i only worth $56 billion?**Current market capitalization on 10/29/2012
  • SEARCH WANTS TO KNOWWHERE & WHEN WE GATHER
  • SOCIAL WANTS TO KNOWWHAT WE SEARCH FOR
  • BLENDING SOCIAL/SEARCH
  • ALGORITHMIC COMPLEXITY
  • 5Facebook search? really?
  • THE EXPEDIENCY BUBBLE POPS over… inflated...
  • ow
  • PRIORITY 3START MARKETING
  • STOP POKING THE LARGE ANGRYPUZZLED ANIMALS
  • LINK BUYINGKEYWORD STUFFINGCLOAKINGBUYING LIKESFAKE ACCOUNTSPROXY STUMBLING
  • DO WHAT CUSTOMEREXPERIENCE DEMANDS
  • NEVER DO ANYTHING JUSTFOR SEARCH RANKINGS
  • NEVER DO ANYTHING JUSTTO BUILD FOLLOWERS
  • BE WHERE QUESTIONS ARE ASKED
  • LINKEDINANSWERS
  • STACKEXCHANGE
  • KNOW THE QUESTIONS
  • AUTHORITY, LINKSGREAT CONTENTARE OUTCOMES
  • AUTHORITY, LINKSGREAT CONTENTARE OUTCOMES.NOT TACTICS.
  • PRIORITY 3.5
  • IGNORE THE SQUIRREL SORRY, BUT I NEED PROOF THAT NEW FEATURE WILL REALLY HELP ME. sniff
  • NAAAAH.go for it! jump!
  • TREND 4PRIVACY INSANITY
  • too late, suckers. we are outta here
  • HATE PERSONALIZATION BOOOOOOOO. outrage! burn them at the stake! pillage their evil corporate empires!
  • BUT LOVE THE RESULTS yaaaaaay. pure genius! Get me 1,000 shares please, so that i may roll around in them and bask in their glory!
  • I know how we can calmpeoples fears about privacy! Well stop showing businesses the keywords folks use to find them!
  • (NOT PROVIDED)
  • PRIORITY 4DIVERSIFY METRICS
  • LOCATIONDEVICEPLATFORMSESSION BEHAVIOR
  • GROW THE OPT-IN HOUSE LIST
  • COMPLY WITH EU COOKIE LAWS
  • COMPLY WITH EU COOKIE LAWS
  • CONNECT THE DATA DOTS
  • WHAT NOW?
  • FUUUUUUUUUUUUUUUU….
  • 4 TRENDSUBIQUITOUS SEARCHEMBEDDED SEARCHNO MORE SHORT CUTSPRIVACY INSANITY
  • 4 PRIORITIES100% DISCOVERABILITYLATENT AVAILABILITYSTART MARKETINGFIND NEW METRICS
  • (AND WE’LL KEEP PREDICTING)
  • SEARCH & SOCIALARE ENTERING THEIRGOLDEN AGE
  • portent.co/signsportents @portentintian@portent.com