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Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
Seo basics: 57 tips in 55 minutes
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Seo basics: 57 tips in 55 minutes

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Slides from my SEO Basics session at Search & Social Hawaii.

Slides from my SEO Basics session at Search & Social Hawaii.

Published in: Business, Technology, Design
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  • Transcript

    • 1. SEO 57 tips in 55 minutes @portentint portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    • 2. The 1 thing
    • 3. I know the portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    • 4. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 There are no portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 5. Search psychology
    • 6. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Understand what search engines want. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 7. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 (they want happy users)
    • 8. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Understand why they want it. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 9. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 (they want money)
    • 10. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Realize how they get it. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 11. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 relevance authority quality
    • 12. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Understand the portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 13. organic
    • 14. organicshoppingorganic
    • 15. local + organic organic
    • 16. Analytics &
    • 17. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Create a keyword portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 18. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Create a keyword portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 19. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Get non-personalized portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 20. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 proxify.co
    • 21. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 google.co.uk/search?
    • 22. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Track keyword portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 23. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57
    • 24. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57
    • 25. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57
    • 26. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Track portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 27. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 28. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Track portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 29. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Track portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 30. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 31. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 32. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57
    • 33. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Track portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 34. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 35. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Use multiple portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 36. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 37. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 38. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 39. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 40. Lay the foundation
    • 41. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Check response portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 42. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Not found = Permanently moved = portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 43. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 responsetester.appspot.co portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 44. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Make text, text. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 45. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Make text, text. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 46. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Make text, text. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 47. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Use Flash sparingly. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 48. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 49. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Consolidate links. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 50. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Consolidate links.
    • 51. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Home Home Another link vs. Article Article Article Article
    • 52. Relevance
    • 53. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Learn the blank sheet of paper test. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 54. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Fully
    • 55. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Deer kill
    • 56. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Supreme Court tries
    • 57. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Write a great title portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 58. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Write a great portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 59. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Write great ALT portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 60. Visibility
    • 61. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57Set up Google Webmaster portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 62. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Check HTML portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 63. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Check HTML portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 64. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Check crawl portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 65. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Check crawl portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 66. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Check crawl portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 67. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57Check the performance portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 68. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Test portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 69. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Build an XML portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 70. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57
    • 71. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57
    • 72. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Build an XML image portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 73. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Build an XML video portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 74. Authority/quality
    • 75. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Put your address on portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 76. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 77. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Put your seals on every portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 78. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Dude, seriously...? portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 79. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 80. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Put links where they portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 81. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 The rational surfer portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 82. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Learn canonicalization. portent.com copyright 2011 Portent, Inc. conversationmarketing.com
    • 83. How may I help?copyright 2011 Portent Interactive
    • 84. Duuuhhrrrr I R Googles. Where content be?copyright 2011 Portent Interactive
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