SEO AnalyticsGetting beyond the Stone Age
Rusticus, indoles ut erat, bene nullus neo ille nisl, dolore vel, ymo accumsan, quibus, ingenium.Sagaciter occuro reprobo ...
No perfectionLots of theft30 minutes         Rusticus, indoles ut erat, bene nullus neo ille nisl, dolore vel, ymo accumsa...
Analytics ruined everything.
amctv.com
amctv.com
It’s our fault.
OpportunityCompetitionAttribution
The squirrels saw a great opportunityto eliminate competition by tearing upthe garden – if Jane used incorrectattribution,...
Opportunity/competition: OptimizationAttribution: Keeping your job
Opportunity/competition: OptimizationAttribution: Keeping your job
Opportunity
Competition
Big opportunity gap
Low competition
Optimize the ranking page
Optimize the ranking page                Link to newer content
Show rankings when clicked Andre Scholten/Nikki Rae  http://bit.ly/serpclicks
Show clicks from page 2       Will Critchlowhttp://bit.ly/2ndpageclicks
Show page with no clicks      Ian Lurie (me) http://bit.ly/seoclickless
The Cheatsheethttp://bit.ly/GACheat
Opportunity/competition: OptimizationAttribution: Keeping your job
PPC click on ‘indoor trainers’    PPC click on ‘wattage trainers’    SEO click on ‘tacx trainers’    SEO click on ‘tacx fl...
Only pagesOnly browsers (no bots)        Sort by cookie             Sort by IP           Sort by date
Splunk.comPERLRubySQL ServerEnquisiteCoremetrics
The squirrels saw a great opportunityto eliminate competition by tearing upthe garden – if Jane used incorrectattribution,...
Find me           ian@portent.com              @portentint    www.conversationmarketing.com           www.portent.com     ...
SEO Analytics - Huzzah workshop
SEO Analytics - Huzzah workshop
SEO Analytics - Huzzah workshop
SEO Analytics - Huzzah workshop
SEO Analytics - Huzzah workshop
SEO Analytics - Huzzah workshop
SEO Analytics - Huzzah workshop
SEO Analytics - Huzzah workshop
SEO Analytics - Huzzah workshop
SEO Analytics - Huzzah workshop
SEO Analytics - Huzzah workshop
SEO Analytics - Huzzah workshop
SEO Analytics - Huzzah workshop
SEO Analytics - Huzzah workshop
SEO Analytics - Huzzah workshop
SEO Analytics - Huzzah workshop
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SEO Analytics - Huzzah workshop

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SEO Analytics - Huzzah workshop

  1. 1. SEO AnalyticsGetting beyond the Stone Age
  2. 2. Rusticus, indoles ut erat, bene nullus neo ille nisl, dolore vel, ymo accumsan, quibus, ingenium.Sagaciter occuro reprobo mos feugiat acsi sino. Nostrud augue et olim acsi erat lucidus, minim inquadrum cogo indoles abdo facilisis. Sudo aliquip duis sed luptatum duis hos lucidus melior ulciscor.Illum gilvus vel nisl, nisl magna, ratis natu valde eros nostrud capto indoles.Veniam, scisco, sed neque, ea patria exerci rusticus paratus ullamcorper meus iaceo palaconsequat. Utrum esse, camur eu, ut genitus vicis cui autem pagus nulla, epulae os venio.Quadrum damnum vel persto aliquip decet, roto, sudo. Ea bene, meus ille quia amet. Abluovulputate fere ratis quae neo mos saepius capio tristique exerci duis sed. Cogo gravis humo sinofere, euismod. Eligo, sit, acsi metuo velit, validus, capto laoreet quia singularis nostrud letatio. Acsi,jus pneum aliquam cogo comis typicus, vindico luptatum jumentum.consequat. Utrum esse, camur eu, ut genitus vicis cui autem pagus nulla, epulae os venio.Quadrum damnum vel persto aliquip decet, roto, sudo. Ea bene, meus ille quia amet. Abluovulputate fere ratis quae neo mos saepius capio tristique exerci duis sed. Cogo gravis humo sinofere, euismod. Eligo, sit, acsi metuo velit, validus, capto laoreet quia singularis nostrud letatio. Acsi,jus pneum aliquam cogo comis typicus, vindico luptatum jumentum.consequat. Utrum esse, camur eu, ut genitus vicis cui autem pagus nulla, epulae os venio.Quadrum damnum vel persto aliquip decet, roto, sudo. Ea bene, meus ille quia amet. Abluovulputate fere ratis quae neo mos saepius capio tristique exerci duis sed. Cogo gravis humo sinofere, euismod. Eligo, sit, acsi metuo velit, validus, capto laoreet quia singularis nostrud letatio. Acsi,jus pneum aliquam cogo comis typicus, vindico luptatum jumentum.consequat. Utrum esse, camur eu, ut genitus vicis cui autem pagus nulla, epulae os venio.Quadrum damnum vel persto aliquip decet, roto, sudo. Ea bene, meus ille quia amet. Abluovulputate fere ratis quae neo mos saepius capio tristique exerci duis sed. Cogo gravis humo sinofere, euismod. Eligo, sit, acsi metuo velit, validus, capto laoreet quia singularis nostrud letatio. Acsi,jus pneum aliquam cogo comis typicus, vindico luptatum jumentum.
  3. 3. No perfectionLots of theft30 minutes Rusticus, indoles ut erat, bene nullus neo ille nisl, dolore vel, ymo accumsan, quibus, ingenium. Sagaciter occuro reprobo mos feugiat acsi sino. Nostrud augue et olim acsi erat lucidus, minim in quadrum cogo indoles abdo facilisis. Sudo aliquip duis sed luptatum duis hos lucidus melior ulciscor. Illum gilvus vel nisl, nisl magna, ratis natu valde eros nostrud capto indoles. Veniam, scisco, sed neque, ea patria exerci rusticus paratus ullamcorper meus iaceo pala consequat. Utrum esse, camur eu, ut genitus vicis cui autem pagus nulla, epulae os venio. Quadrum damnum vel persto aliquip decet, roto, sudo. Ea bene, meus ille quia amet. Abluo vulputate fere ratis quae neo mos saepius capio tristique exerci duis sed. Cogo gravis humo sino fere, euismod. Eligo, sit, acsi metuo velit, validus, capto laoreet quia singularis nostrud letatio. Acsi, jus pneum aliquam cogo comis typicus, vindico luptatum jumentum. consequat. Utrum esse, camur eu, ut genitus vicis cui autem pagus nulla, epulae os venio. Quadrum damnum vel persto aliquip decet, roto, sudo. Ea bene, meus ille quia amet. Abluo vulputate fere ratis quae neo mos saepius capio tristique exerci duis sed. Cogo gravis humo sino fere, euismod. Eligo, sit, acsi metuo velit, validus, capto laoreet quia singularis nostrud letatio. Acsi, jus pneum aliquam cogo comis typicus, vindico luptatum jumentum. consequat. Utrum esse, camur eu, ut genitus vicis cui autem pagus nulla, epulae os venio. Quadrum damnum vel persto aliquip decet, roto, sudo. Ea bene, meus ille quia amet. Abluo vulputate fere ratis quae neo mos saepius capio tristique exerci duis sed. Cogo gravis humo sino fere, euismod. Eligo, sit, acsi metuo velit, validus, capto laoreet quia singularis nostrud letatio. Acsi, jus pneum aliquam cogo comis typicus, vindico luptatum jumentum. consequat. Utrum esse, camur eu, ut genitus vicis cui autem pagus nulla, epulae os venio. Quadrum damnum vel persto aliquip decet, roto, sudo. Ea bene, meus ille quia amet. Abluo vulputate fere ratis quae neo mos saepius capio tristique exerci duis sed. Cogo gravis humo sino fere, euismod. Eligo, sit, acsi metuo velit, validus, capto laoreet quia singularis nostrud letatio. Acsi, jus pneum aliquam cogo comis typicus, vindico luptatum jumentum.
  4. 4. Analytics ruined everything.
  5. 5. amctv.com
  6. 6. amctv.com
  7. 7. It’s our fault.
  8. 8. OpportunityCompetitionAttribution
  9. 9. The squirrels saw a great opportunityto eliminate competition by tearing upthe garden – if Jane used incorrectattribution, she’d kill the raccoons.
  10. 10. Opportunity/competition: OptimizationAttribution: Keeping your job
  11. 11. Opportunity/competition: OptimizationAttribution: Keeping your job
  12. 12. Opportunity
  13. 13. Competition
  14. 14. Big opportunity gap
  15. 15. Low competition
  16. 16. Optimize the ranking page
  17. 17. Optimize the ranking page Link to newer content
  18. 18. Show rankings when clicked Andre Scholten/Nikki Rae http://bit.ly/serpclicks
  19. 19. Show clicks from page 2 Will Critchlowhttp://bit.ly/2ndpageclicks
  20. 20. Show page with no clicks Ian Lurie (me) http://bit.ly/seoclickless
  21. 21. The Cheatsheethttp://bit.ly/GACheat
  22. 22. Opportunity/competition: OptimizationAttribution: Keeping your job
  23. 23. PPC click on ‘indoor trainers’ PPC click on ‘wattage trainers’ SEO click on ‘tacx trainers’ SEO click on ‘tacx flow’ Banner ad click Direct navigation Click from phredheaven.com$ SEO click on brand name Direct navigation
  24. 24. Only pagesOnly browsers (no bots) Sort by cookie Sort by IP Sort by date
  25. 25. Splunk.comPERLRubySQL ServerEnquisiteCoremetrics
  26. 26. The squirrels saw a great opportunityto eliminate competition by tearing upthe garden – if Jane used incorrectattribution, she’d kill the raccoons.
  27. 27. Find me ian@portent.com @portentint www.conversationmarketing.com www.portent.com The cheatsheet: bit.ly/gacheat
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