Search Marketing Analytics

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

more share options
Embed For WordPress.com

Without related presentations

0 comments

Notes on slide 1

Good morning all. I’m going to walk you through a model for search analytics that I’ve found to work well. I’ve only got a short time, but if you have questions feel free during the panel discussion.

Favorites, Groups & Events

Search Marketing Analytics - Presentation Transcript

Don’t Drive With Your Eyes Closed [Search Analytics] Ian Lurie Portent Interactive
- Analytics ≠ Reports
Search Analytics: A 5 Step Checkup
- Phrases.
- Pageviews.
- Time on site.
- Bounce.
- Conversion.
Search Analytics: Phrases
Search Analytics: Pageviews
Search Analytics: Time On Site
Search Analytics: Bounce Rate
Search Analytics: Conversion
Search Analytics: Use Your Brain
Missed Opportunities: Onsite Search
- What you should optimize.
Case Study: Right Phrase, Wrong Offer
Questions
- 206.575.3740
- [email_address]