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Search Marketing Analytics
Search Marketing Analytics
Search Marketing Analytics
Search Marketing Analytics
Search Marketing Analytics
Search Marketing Analytics
Search Marketing Analytics
Search Marketing Analytics
Search Marketing Analytics
Search Marketing Analytics
Search Marketing Analytics
Search Marketing Analytics
Search Marketing Analytics
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Search Marketing Analytics

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My presentation at SEMPDX Searchfest 2008.

My presentation at SEMPDX Searchfest 2008.

Published in: Business, Technology
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  • Good morning all. I’m going to walk you through a model for search analytics that I’ve found to work well. I’ve only got a short time, but if you have questions feel free during the panel discussion.
  • Transcript

    • 1. Don’t Drive With Your Eyes Closed [Search Analytics] Ian Lurie Portent Interactive
    • 2. <ul><li>Analytics ≠ Reports </li></ul>
    • 3. &nbsp;
    • 4. Search Analytics: A 5 Step Checkup <ul><li>Phrases. </li></ul><ul><li>Pageviews. </li></ul><ul><li>Time on site. </li></ul><ul><li>Bounce. </li></ul><ul><li>Conversion. </li></ul>
    • 5. Search Analytics: Phrases
    • 6. Search Analytics: Pageviews
    • 7. Search Analytics: Time On Site
    • 8. Search Analytics: Bounce Rate
    • 9. Search Analytics: Conversion
    • 10. Search Analytics: Use Your Brain
    • 11. Missed Opportunities: Onsite Search <ul><li>What you should optimize. </li></ul>
    • 12. Case Study: Right Phrase, Wrong Offer
    • 13. Questions <ul><li>206.575.3740 </li></ul><ul><li>[email_address] </li></ul>

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