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SOCIAL MEDIAYOUR DAILY ROUTINE  The Portent Webinar Series          Ian Lurie         @portentint      ian@portent.com
#PORTENTU
PORTENT.CO/SOCNAR    (Yes, use .co, not .com)
cau2on	  pick	  nits	  dodge	  ahem	  equivocate	  weasel	  weasel	  hem	  haw	  qualify	  cau2on	  pick	  nits	  dodge	  ...
SOCIAL MEDIATHE INTERNET’S WAY OF DRIVING US ALL CRAZY
CONTACT                                                                                      RETENTION   SEO              ...
Like me                  Follow meI have no  pants!    Look at me!
Blah                            Blah700 FACEBOOK POSTS/SECOND                            Nom150 LBS CANDY CONSUMED/SECOND
YOU CAN’T JUST TALK              blah blah  blah blah   blah blah  blah blah                          blah blah           ...
SAY WHATMATTERS
HAVE AROUTINE
someassumptions
TOOLS
Google Reader
GOOGLE.COM/READER  (SAVE AND SKIM)
click
click
click
Or…click
type
Ta-da!
Use folders!
Tag stuff!                 click             (or press ‘t’)
Tag stuff!
Pocket
GETPOCKET.COM (BOOKMARKS)
use tags
BufferApp.com
BUFFERAPP.COM(SCHEDULE AND SEND)
click
If This, Then That
IFTTT.COM(CONNECT IT ALL)
click
Activate:  GOOGLE READER  BUFFER  POCKET  TWITTER  ETC?
use your tag
tag it!!
Hootsuite
HOOTSUITE.COM(ORGANIZE YOUR STREAMS)
click
add
add
10-5-10
10 MINUTES INTHE MORNING
MEASUREREVIEWANSWERCURATE
MEASURE          click
more like this!
REVIEW                           more like this!    anything to re-read?
ANSWER
ANSWER
ANSWER
CURATE
USE THE ‘J’ KEY
GOOD STUFF? SCHEDULE IT!    click
GOOD STUFF? SCHEDULE IT! pick your networks             add your take
DONE.
NOT SURE? POCKET IT!
NOT SURE? POCKET IT!
NOT SURE? POCKET IT!
5 MINUTESEVERY 90MINUTES
ANSWERCURATE
10 MINUTES BEFOREYOU GO HOME
MEASUREREVIEWANSWER
OTHER NETWORKS
LINKEDIN
PINTEREST
NICHES
DON’T NATTER
MATTER
PORTENT.CO/SOCNAR    (Yes, use .co, not .com)
Q&A#PORTENTU
Me:@portentint
Portent Webinar 7: Your daily social media routine
Portent Webinar 7: Your daily social media routine
Portent Webinar 7: Your daily social media routine
Portent Webinar 7: Your daily social media routine
Portent Webinar 7: Your daily social media routine
Portent Webinar 7: Your daily social media routine
Portent Webinar 7: Your daily social media routine
Portent Webinar 7: Your daily social media routine
Portent Webinar 7: Your daily social media routine
Portent Webinar 7: Your daily social media routine
Portent Webinar 7: Your daily social media routine
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Portent Webinar 7: Your daily social media routine

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Get your social media life under control with the routine Portent CEO Ian Lurie describes in this webinar.

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Transcript of "Portent Webinar 7: Your daily social media routine"

  1. 1. SOCIAL MEDIAYOUR DAILY ROUTINE The Portent Webinar Series Ian Lurie @portentint ian@portent.com
  2. 2. #PORTENTU
  3. 3. PORTENT.CO/SOCNAR (Yes, use .co, not .com)
  4. 4. cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem  equivocate  weasel  weasel  hem  haw  qualify  cau2on  pick  nits  dodge  ahem    
  5. 5. SOCIAL MEDIATHE INTERNET’S WAY OF DRIVING US ALL CRAZY
  6. 6. CONTACT RETENTION SEO PPC Content Curation Contact brings you potential customers using internet marketing channels.Social media Display Performance Site quality Retention keeps potential Then start over again, customers around and but with a bigger gives you a chance to turn community. them into a community. Content Curation Now, you have a chance to convert members Sales of that community into customers. E-mail Site qualityCONVERSION COMMUNITY
  7. 7. Like me Follow meI have no pants! Look at me!
  8. 8. Blah Blah700 FACEBOOK POSTS/SECOND Nom150 LBS CANDY CONSUMED/SECOND
  9. 9. YOU CAN’T JUST TALK blah blah blah blah blah blah blah blah blah blah blah blah
  10. 10. SAY WHATMATTERS
  11. 11. HAVE AROUTINE
  12. 12. someassumptions
  13. 13. TOOLS
  14. 14. Google Reader
  15. 15. GOOGLE.COM/READER (SAVE AND SKIM)
  16. 16. click
  17. 17. click
  18. 18. click
  19. 19. Or…click
  20. 20. type
  21. 21. Ta-da!
  22. 22. Use folders!
  23. 23. Tag stuff! click (or press ‘t’)
  24. 24. Tag stuff!
  25. 25. Pocket
  26. 26. GETPOCKET.COM (BOOKMARKS)
  27. 27. use tags
  28. 28. BufferApp.com
  29. 29. BUFFERAPP.COM(SCHEDULE AND SEND)
  30. 30. click
  31. 31. If This, Then That
  32. 32. IFTTT.COM(CONNECT IT ALL)
  33. 33. click
  34. 34. Activate: GOOGLE READER BUFFER POCKET TWITTER ETC?
  35. 35. use your tag
  36. 36. tag it!!
  37. 37. Hootsuite
  38. 38. HOOTSUITE.COM(ORGANIZE YOUR STREAMS)
  39. 39. click
  40. 40. add
  41. 41. add
  42. 42. 10-5-10
  43. 43. 10 MINUTES INTHE MORNING
  44. 44. MEASUREREVIEWANSWERCURATE
  45. 45. MEASURE click
  46. 46. more like this!
  47. 47. REVIEW more like this! anything to re-read?
  48. 48. ANSWER
  49. 49. ANSWER
  50. 50. ANSWER
  51. 51. CURATE
  52. 52. USE THE ‘J’ KEY
  53. 53. GOOD STUFF? SCHEDULE IT! click
  54. 54. GOOD STUFF? SCHEDULE IT! pick your networks add your take
  55. 55. DONE.
  56. 56. NOT SURE? POCKET IT!
  57. 57. NOT SURE? POCKET IT!
  58. 58. NOT SURE? POCKET IT!
  59. 59. 5 MINUTESEVERY 90MINUTES
  60. 60. ANSWERCURATE
  61. 61. 10 MINUTES BEFOREYOU GO HOME
  62. 62. MEASUREREVIEWANSWER
  63. 63. OTHER NETWORKS
  64. 64. LINKEDIN
  65. 65. PINTEREST
  66. 66. NICHES
  67. 67. DON’T NATTER
  68. 68. MATTER
  69. 69. PORTENT.CO/SOCNAR (Yes, use .co, not .com)
  70. 70. Q&A#PORTENTU
  71. 71. Me:@portentint
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