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Internet
     Keep it simple




                         Presenter: Ian Lurie
Portent webinar series
                         CEO, Portent
Part 1
                         @portentint
inbound




 copyright 2012 Portent, Inc
permission




   copyright 2012 Portent, Inc
search marketing




      copyright 2012 Portent, Inc
social media




    copyright 2012 Portent, Inc
e-mail




 copyright 2012 Portent, Inc
PPC




copyright 2012 Portent, Inc
Portent webinar 1: Internet marketing 101
Keep it simple.




     copyright 2012 Portent, Inc
It’s all marketing.




       copyright 2012 Portent, Inc
audience




customers

  copyright 2012 Portent, Inc
audience

channels

communit

customers

  copyright 2012 Portent, Inc
audience

            channels
you have
  control
            communit

            customers

              copyright 2012 Portent, Inc
audience

       ad

     list

customers

  copyright 2012 Portent, Inc
audience

            channels
you have
  control
                                            you have
            communit                        analytics


            customers

              copyright 2012 Portent, Inc
Internet marketing lifecycle
            Audience                                                                                                     Signi cance

      SEO                 PPC                                                                                     Content          Curation
                                                 Build audience through channels

  Social media           Display                                                                               Performance        Site quality




                                                              Your web site




                  Then start over again, but                                                          Build community through
                  with a bigger community.                                                             content and a great site
                                                           Lorem ipsum dolor sit amet
                                                           consectateur nonummy lorenzino.
                                                           Interdum volgus videt, est ubi peccat.
                                                           Si veteres ita miratur laudatque poetas,
                                                           ut nihil anteferat, nihil illis compar




                                                        Where results happen.




                                                                                                                  Content          Curation
                                               Sell to that community (in a nice way)
            Conversion
                                                                                                                   E-mail         Site quality
            Your pitch
                                                                                                                         Community
Internet marketing lifecycle
            Audience                                                                                                     Signi cance

      SEO                 PPC                                                                                     Content          Curation
                                                 Build audience through channels

  Social media           Display                                                                               Performance        Site quality




                                                              Your web site




                  Then start over again, but                                                          Build community through
                  with a bigger community.                                                             content and a great site
                                                           Lorem ipsum dolor sit amet
                                                           consectateur nonummy lorenzino.
                                                           Interdum volgus videt, est ubi peccat.
                                                           Si veteres ita miratur laudatque poetas,
                                                           ut nihil anteferat, nihil illis compar




                                                        Where results happen.




                                                                                                                  Content          Curation
                                               Sell to that community (in a nice way)
            Conversion
                                                                                                                   E-mail         Site quality
            Your pitch
                                                                                                                         Community
Internet marketing lifecycle
            Audience                                                                                                     Signi cance

      SEO                 PPC                                                                                     Content          Curation
                                                 Build audience through channels

  Social media           Display                                                                               Performance        Site quality




                                                              Your web site




                  Then start over again, but                                                          Build community through
                  with a bigger community.                                                             content and a great site
                                                           Lorem ipsum dolor sit amet
                                                           consectateur nonummy lorenzino.
                                                           Interdum volgus videt, est ubi peccat.
                                                           Si veteres ita miratur laudatque poetas,
                                                           ut nihil anteferat, nihil illis compar




                                                        Where results happen.




                                                                                                                  Content          Curation
                                               Sell to that community (in a nice way)
            Conversion
                                                                                                                   E-mail         Site quality
            Your pitch
                                                                                                                         Community
Internet marketing lifecycle
            Audience                                                                                                     Signi cance

      SEO                 PPC                                                                                     Content          Curation
                                                 Build audience through channels

  Social media           Display                                                                               Performance        Site quality




                                                              Your web site




                  Then start over again, but                                                          Build community through
                  with a bigger community.                                                             content and a great site
                                                           Lorem ipsum dolor sit amet
                                                           consectateur nonummy lorenzino.
                                                           Interdum volgus videt, est ubi peccat.
                                                           Si veteres ita miratur laudatque poetas,
                                                           ut nihil anteferat, nihil illis compar




                                                        Where results happen.




                                                                                                                  Content          Curation
                                               Sell to that community (in a nice way)
            Conversion
                                                                                                                   E-mail         Site quality
            Your pitch
                                                                                                                         Community
Internet marketing lifecycle
            Audience                                                                                                     Signi cance

      SEO                 PPC                                                                                     Content          Curation
                                                 Build audience through channels

  Social media           Display                                                                               Performance        Site quality




                                                              Your web site




                  Then start over again, but                                                          Build community through
                  with a bigger community.                                                             content and a great site
                                                           Lorem ipsum dolor sit amet
                                                           consectateur nonummy lorenzino.
                                                           Interdum volgus videt, est ubi peccat.
                                                           Si veteres ita miratur laudatque poetas,
                                                           ut nihil anteferat, nihil illis compar




                                                        Where results happen.




                                                                                                                  Content          Curation
                                               Sell to that community (in a nice way)
            Conversion
                                                                                                                   E-mail         Site quality
            Your pitch
                                                                                                                         Community
Internet marketing lifecycle
            Audience                                                                                                     Signi cance

      SEO                 PPC                                                                                     Content          Curation
                                                 Build audience through channels

  Social media           Display                                                                               Performance        Site quality




                                                              Your web site




                  Then start over again, but                                                          Build community through
                  with a bigger community.                                                             content and a great site
                                                           Lorem ipsum dolor sit amet
                                                           consectateur nonummy lorenzino.
                                                           Interdum volgus videt, est ubi peccat.
                                                           Si veteres ita miratur laudatque poetas,
                                                           ut nihil anteferat, nihil illis compar




                                                        Where results happen.




                                                                                                                  Content          Curation
                                               Sell to that community (in a nice way)
            Conversion
                                                                                                                   E-mail         Site quality
            Your pitch
                                                                                                                         Community
Internet marketing lifecycle
            Audience                                                                                                     Signi cance

      SEO                 PPC                                                                                     Content          Curation
                                                 Build audience through channels

  Social media           Display                                                                               Performance        Site quality




                                                              Your web site




                  Then start over again, but                                                          Build community through
                  with a bigger community.                                                             content and a great site
                                                           Lorem ipsum dolor sit amet
                                                           consectateur nonummy lorenzino.
                                                           Interdum volgus videt, est ubi peccat.
                                                           Si veteres ita miratur laudatque poetas,
                                                           ut nihil anteferat, nihil illis compar




                                                        Where results happen.




                                                                                                                  Content          Curation
                                               Sell to that community (in a nice way)
            Conversion
                                                                                                                   E-mail         Site quality
            Your pitch
                                                                                                                         Community
Internet marketing lifecycle
            Audience                                                                                                     Signi cance

      SEO                 PPC                                                                                     Content          Curation
                                                 Build audience through channels

  Social media           Display                                                                               Performance        Site quality




                                                              Your web site




                  Then start over again, but                                                          Build community through
                  with a bigger community.                                                             content and a great site
                                                           Lorem ipsum dolor sit amet
                                                           consectateur nonummy lorenzino.
                                                           Interdum volgus videt, est ubi peccat.
                                                           Si veteres ita miratur laudatque poetas,
                                                           ut nihil anteferat, nihil illis compar




                                                        Where results happen.




                                                                                                                  Content          Curation
                                               Sell to that community (in a nice way)
            Conversion
                                                                                                                   E-mail         Site quality
            Your pitch
                                                                                                                         Community
The channels
Reaching your audience
Audience                                                                                                     Signi cance

    SEO                 PPC                                                                                     Content          Curation
                                               Build audience through channels

Social media           Display                                                                               Performance        Site quality




                                                            Your web site




                Then start over again, but                                                          Build community through
                with a bigger community.                                                             content and a great site
                                                         Lorem ipsum dolor sit amet
                                                         consectateur nonummy lorenzino.
                                                         Interdum volgus videt, est ubi peccat.
                                                         Si veteres ita miratur laudatque poetas,
                                                         ut nihil anteferat, nihil illis compar




                                                      Where results happen.




                                                                                                                Content          Curation
                                             Sell to that community (in a nice way)
          Conversion
                                                                                                                 E-mail         Site quality
          Your pitch
                                                                                                                       Community
Audience                                                                                                     Signi cance

    SEO                 PPC                                                                                     Content          Curation
                                               Build audience through channels

Social media           Display                                                                               Performance        Site quality




                                                            Your web site




                Then start over again, but                                                          Build community through
                with a bigger community.                                                             content and a great site
                                                         Lorem ipsum dolor sit amet
                                                         consectateur nonummy lorenzino.
                                                         Interdum volgus videt, est ubi peccat.
                                                         Si veteres ita miratur laudatque poetas,
                                                         ut nihil anteferat, nihil illis compar




                                                      Where results happen.




                                                                                                                Content          Curation
                                             Sell to that community (in a nice way)
          Conversion
                                                                                                                 E-mail         Site quality
          Your pitch
                                                                                                                       Community
Search engines




          copyright 2012 Portent, Inc
Portent webinar 1: Internet marketing 101
PP
SE
The reports of SEO's
                              death have been greatly
                                   exaggerated.




copyright 2012 Portent, Inc
Lo
Lo
Shop
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Personal
Personal
Personal
Social media




          copyright 2012 Portent, Inc
Faceboo
Twitter
Google+
Reddit
Hacker
Stumble
Pinteres
Display media




          copyright 2012 Portent, Inc
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Audience                                                                                                     Signi cance

    SEO                 PPC                                                                                     Content          Curation
                                               Build audience through channels

Social media           Display                                                                               Performance        Site quality




                                                            Your web site




                Then start over again, but                                                          Build community through
                with a bigger community.                                                             content and a great site
                                                         Lorem ipsum dolor sit amet
                                                         consectateur nonummy lorenzino.
                                                         Interdum volgus videt, est ubi peccat.
                                                         Si veteres ita miratur laudatque poetas,
                                                         ut nihil anteferat, nihil illis compar




                                                      Where results happen.




                                                                                                                Content          Curation
                                             Sell to that community (in a nice way)
          Conversion
                                                                                                                 E-mail         Site quality
          Your pitch
                                                                                                                       Community
Audience                                                                                                     Signi cance

    SEO                 PPC                                                                                     Content          Curation
                                               Build audience through channels

Social media           Display                                                                               Performance        Site quality




                                                            Your web site




                Then start over again, but                                                          Build community through
                with a bigger community.                                                             content and a great site
                                                         Lorem ipsum dolor sit amet
                                                         consectateur nonummy lorenzino.
                                                         Interdum volgus videt, est ubi peccat.
                                                         Si veteres ita miratur laudatque poetas,
                                                         ut nihil anteferat, nihil illis compar




                                                      Where results happen.




                                                                                                                Content          Curation
                                             Sell to that community (in a nice way)
          Conversion
                                                                                                                 E-mail         Site quality
          Your pitch
                                                                                                                       Community
The content
Be significant to your audience
Audience                                                                                                     Signi cance

    SEO                 PPC                                                                                     Content          Curation
                                               Build audience through channels

Social media           Display                                                                               Performance        Site quality




                                                            Your web site




                Then start over again, but                                                          Build community through
                with a bigger community.                                                             content and a great site
                                                         Lorem ipsum dolor sit amet
                                                         consectateur nonummy lorenzino.
                                                         Interdum volgus videt, est ubi peccat.
                                                         Si veteres ita miratur laudatque poetas,
                                                         ut nihil anteferat, nihil illis compar




                                                      Where results happen.




                                                                                                                Content          Curation
                                             Sell to that community (in a nice way)
          Conversion
                                                                                                                 E-mail         Site quality
          Your pitch
                                                                                                                       Community
Audience                                                                                                     Signi cance

    SEO                 PPC                                                                                     Content          Curation
                                               Build audience through channels

Social media           Display                                                                               Performance        Site quality




                                                            Your web site




                Then start over again, but                                                          Build community through
                with a bigger community.                                                             content and a great site
                                                         Lorem ipsum dolor sit amet
                                                         consectateur nonummy lorenzino.
                                                         Interdum volgus videt, est ubi peccat.
                                                         Si veteres ita miratur laudatque poetas,
                                                         ut nihil anteferat, nihil illis compar




                                                      Where results happen.




                                                                                                                Content          Curation
                                             Sell to that community (in a nice way)
          Conversion
                                                                                                                 E-mail         Site quality
          Your pitch
                                                                                                                       Community
Content is the reward.




          copyright 2012 Portent, Inc
Learning
                              Entertainment
                                     Insight
                                    Updates

copyright 2012 Portent, Inc
Content makes you
                 significant.


copyright 2012 Portent, Inc
The blank sheet of paper rule




        copyright 2012 Portent, Inc
Find easy wins
                                Be analytical
                                 Be creative
                              Be incremental



copyright 2012 Portent, Inc
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Audience                                                                                                     Signi cance

    SEO                 PPC                                                                                     Content          Curation
                                               Build audience through channels

Social media           Display                                                                               Performance        Site quality




                                                            Your web site




                Then start over again, but                                                          Build community through
                with a bigger community.                                                             content and a great site
                                                         Lorem ipsum dolor sit amet
                                                         consectateur nonummy lorenzino.
                                                         Interdum volgus videt, est ubi peccat.
                                                         Si veteres ita miratur laudatque poetas,
                                                         ut nihil anteferat, nihil illis compar




                                                      Where results happen.




                                                                                                                Content          Curation
                                             Sell to that community (in a nice way)
          Conversion
                                                                                                                 E-mail         Site quality
          Your pitch
                                                                                                                       Community
Audience                                                                                                     Signi cance

    SEO                 PPC                                                                                     Content          Curation
                                               Build audience through channels

Social media           Display                                                                               Performance        Site quality




                                                            Your web site




                Then start over again, but                                                          Build community through
                with a bigger community.                                                             content and a great site
                                                         Lorem ipsum dolor sit amet
                                                         consectateur nonummy lorenzino.
                                                         Interdum volgus videt, est ubi peccat.
                                                         Si veteres ita miratur laudatque poetas,
                                                         ut nihil anteferat, nihil illis compar




                                                      Where results happen.




                                                                                                                Content          Curation
                                             Sell to that community (in a nice way)
          Conversion
                                                                                                                 E-mail         Site quality
          Your pitch
                                                                                                                       Community
The community
   Don’t be a jerk
Audience                                                                                                     Signi cance

    SEO                 PPC                                                                                     Content          Curation
                                               Build audience through channels

Social media           Display                                                                               Performance        Site quality




                                                            Your web site




                Then start over again, but                                                          Build community through
                with a bigger community.                                                             content and a great site
                                                         Lorem ipsum dolor sit amet
                                                         consectateur nonummy lorenzino.
                                                         Interdum volgus videt, est ubi peccat.
                                                         Si veteres ita miratur laudatque poetas,
                                                         ut nihil anteferat, nihil illis compar




                                                      Where results happen.




                                                                                                                Content          Curation
                                             Sell to that community (in a nice way)
          Conversion
                                                                                                                 E-mail         Site quality
          Your pitch
                                                                                                                       Community
Audience                                                                                                     Signi cance

    SEO                 PPC                                                                                     Content          Curation
                                               Build audience through channels

Social media           Display                                                                               Performance        Site quality




                                                            Your web site




                Then start over again, but                                                          Build community through
                with a bigger community.                                                             content and a great site
                                                         Lorem ipsum dolor sit amet
                                                         consectateur nonummy lorenzino.
                                                         Interdum volgus videt, est ubi peccat.
                                                         Si veteres ita miratur laudatque poetas,
                                                         ut nihil anteferat, nihil illis compar




                                                      Where results happen.




                                                                                                                Content          Curation
                                             Sell to that community (in a nice way)
          Conversion
                                                                                                                 E-mail         Site quality
          Your pitch
                                                                                                                       Community
One rule




           copyright 2012 Portent, Inc
Buy buy buy buy buy buy buy
Social media




          copyright 2012 Portent, Inc
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
E-




     copyright 2012 Portent, Inc
The reports of email's
                              death have been greatly
                                    exaggerated.




copyright 2012 Portent, Inc
sales from list /
                                  subscribers



copyright 2012 Portent, Inc
$4,000 sales from list / 1,000
                 subscribers



       copyright 2012 Portent, Inc
Get more
                              subscribers




copyright 2012 Portent, Inc
Audience                                                                                                     Signi cance

    SEO                 PPC                                                                                     Content          Curation
                                               Build audience through channels

Social media           Display                                                                               Performance        Site quality




                                                            Your web site




                Then start over again, but                                                          Build community through
                with a bigger community.                                                             content and a great site
                                                         Lorem ipsum dolor sit amet
                                                         consectateur nonummy lorenzino.
                                                         Interdum volgus videt, est ubi peccat.
                                                         Si veteres ita miratur laudatque poetas,
                                                         ut nihil anteferat, nihil illis compar




                                                      Where results happen.




                                                                                                                Content          Curation
                                             Sell to that community (in a nice way)
          Conversion
                                                                                                                 E-mail         Site quality
          Your pitch
                                                                                                                       Community
Audience                                                                                                     Signi cance

    SEO                 PPC                                                                                     Content          Curation
                                               Build audience through channels

Social media           Display                                                                               Performance        Site quality




                                                            Your web site




                Then start over again, but                                                          Build community through
                with a bigger community.                                                             content and a great site
                                                         Lorem ipsum dolor sit amet
                                                         consectateur nonummy lorenzino.
                                                         Interdum volgus videt, est ubi peccat.
                                                         Si veteres ita miratur laudatque poetas,
                                                         ut nihil anteferat, nihil illis compar




                                                      Where results happen.




                                                                                                                Content          Curation
                                             Sell to that community (in a nice way)
          Conversion
                                                                                                                 E-mail         Site quality
          Your pitch
                                                                                                                       Community
Conversion
Be fast. Be clear.
Audience                                                                                                     Signi cance

    SEO                 PPC                                                                                     Content          Curation
                                               Build audience through channels

Social media           Display                                                                               Performance        Site quality




                                                            Your web site




                Then start over again, but                                                          Build community through
                with a bigger community.                                                             content and a great site
                                                         Lorem ipsum dolor sit amet
                                                         consectateur nonummy lorenzino.
                                                         Interdum volgus videt, est ubi peccat.
                                                         Si veteres ita miratur laudatque poetas,
                                                         ut nihil anteferat, nihil illis compar




                                                      Where results happen.




                                                                                                                Content          Curation
                                             Sell to that community (in a nice way)
          Conversion
                                                                                                                 E-mail         Site quality
          Your pitch
                                                                                                                       Community
Audience                                                                                                     Signi cance

    SEO                 PPC                                                                                     Content          Curation
                                               Build audience through channels

Social media           Display                                                                               Performance        Site quality




                                                            Your web site




                Then start over again, but                                                          Build community through
                with a bigger community.                                                             content and a great site
                                                         Lorem ipsum dolor sit amet
                                                         consectateur nonummy lorenzino.
                                                         Interdum volgus videt, est ubi peccat.
                                                         Si veteres ita miratur laudatque poetas,
                                                         ut nihil anteferat, nihil illis compar




                                                      Where results happen.




                                                                                                                Content          Curation
                                             Sell to that community (in a nice way)
          Conversion
                                                                                                                 E-mail         Site quality
          Your pitch
                                                                                                                       Community
Portent webinar 1: Internet marketing 101
Awesome coolness here
Dress




copyright 2012 Portent, Inc
Why do we need this?




copyright 2012 Portent, Inc
Look at the data.




copyright 2012 Portent, Inc
Audience                                                                                                     Signi cance

    SEO                 PPC                                                                                     Content          Curation
                                               Build audience through channels

Social media           Display                                                                               Performance        Site quality




                                                            Your web site




                Then start over again, but                                                          Build community through
                with a bigger community.                                                             content and a great site
                                                         Lorem ipsum dolor sit amet
                                                         consectateur nonummy lorenzino.
                                                         Interdum volgus videt, est ubi peccat.
                                                         Si veteres ita miratur laudatque poetas,
                                                         ut nihil anteferat, nihil illis compar




                                                      Where results happen.




                                                                                                                Content          Curation
                                             Sell to that community (in a nice way)
          Conversion
                                                                                                                 E-mail         Site quality
          Your pitch
                                                                                                                       Community
Audience                                                                                                     Signi cance

    SEO                 PPC                                                                                     Content          Curation
                                               Build audience through channels

Social media           Display                                                                               Performance        Site quality




                                                            Your web site




                Then start over again, but                                                          Build community through
                with a bigger community.                                                             content and a great site
                                                         Lorem ipsum dolor sit amet
                                                         consectateur nonummy lorenzino.
                                                         Interdum volgus videt, est ubi peccat.
                                                         Si veteres ita miratur laudatque poetas,
                                                         ut nihil anteferat, nihil illis compar




                                                      Where results happen.




                                                                                                                Content          Curation
                                             Sell to that community (in a nice way)
          Conversion
                                                                                                                 E-mail         Site quality
          Your pitch
                                                                                                                       Community
Lessons
Lest we forget
Audience                                                                                                     Signi cance

    SEO                 PPC                                                                                     Content          Curation
                                               Build audience through channels

Social media           Display                                                                               Performance        Site quality




                                                            Your web site




                Then start over again, but                                                          Build community through
                with a bigger community.                                                             content and a great site
                                                         Lorem ipsum dolor sit amet
                                                         consectateur nonummy lorenzino.
                                                         Interdum volgus videt, est ubi peccat.
                                                         Si veteres ita miratur laudatque poetas,
                                                         ut nihil anteferat, nihil illis compar




                                                      Where results happen.




                                                                                                                Content          Curation
                                             Sell to that community (in a nice way)
          Conversion
                                                                                                                 E-mail         Site quality
          Your pitch
                                                                                                                       Community
audience

            channels
you have
  control
            communit

            customers

              copyright 2012 Portent, Inc
Marketing = Work




      copyright 2012 Portent, Inc
This certificate entitles
the bearer to kick the
crap out of multi-
billion dollar
competitors with little
or no effort.
A long list of little things




   copyright 2012 Portent, Inc
Next time
 SEO: 50 tips in 50 minutes
http://portent.co/50seotips



 Link bundle
 Lotsa resources from today’s webinar
http://portent.co/web1bundle



                                        Presenter: Ian Lurie
                                        CEO, Portent
                                        @portentint
Next time
 SEO: 50 tips in 50 minutes
http://portent.co/50seotips



 Link bundle
 Lotsa resources from today’s webinar
http://portent.co/web1bundle


                              Presenter: Ian Lurie
                              CEO, Portent
                              @portentint
                              company: portent.com
                              blog: conversationmarketing.com

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Portent webinar 1: Internet marketing 101

  • 1. Internet Keep it simple Presenter: Ian Lurie Portent webinar series CEO, Portent Part 1 @portentint
  • 2. inbound copyright 2012 Portent, Inc
  • 3. permission copyright 2012 Portent, Inc
  • 4. search marketing copyright 2012 Portent, Inc
  • 5. social media copyright 2012 Portent, Inc
  • 6. e-mail copyright 2012 Portent, Inc
  • 9. Keep it simple. copyright 2012 Portent, Inc
  • 10. It’s all marketing. copyright 2012 Portent, Inc
  • 11. audience customers copyright 2012 Portent, Inc
  • 13. audience channels you have control communit customers copyright 2012 Portent, Inc
  • 14. audience ad list customers copyright 2012 Portent, Inc
  • 15. audience channels you have control you have communit analytics customers copyright 2012 Portent, Inc
  • 16. Internet marketing lifecycle Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 17. Internet marketing lifecycle Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 18. Internet marketing lifecycle Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 19. Internet marketing lifecycle Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 20. Internet marketing lifecycle Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 21. Internet marketing lifecycle Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 22. Internet marketing lifecycle Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 23. Internet marketing lifecycle Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 25. Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 26. Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 27. Search engines copyright 2012 Portent, Inc
  • 29. PP
  • 30. SE
  • 31. The reports of SEO's death have been greatly exaggerated. copyright 2012 Portent, Inc
  • 32. Lo
  • 33. Lo
  • 34. Shop
  • 40. Social media copyright 2012 Portent, Inc
  • 48. Display media copyright 2012 Portent, Inc
  • 52. Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 53. Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 54. The content Be significant to your audience
  • 55. Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 56. Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 57. Content is the reward. copyright 2012 Portent, Inc
  • 58. Learning Entertainment Insight Updates copyright 2012 Portent, Inc
  • 59. Content makes you significant. copyright 2012 Portent, Inc
  • 60. The blank sheet of paper rule copyright 2012 Portent, Inc
  • 61. Find easy wins Be analytical Be creative Be incremental copyright 2012 Portent, Inc
  • 67. Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 68. Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 69. The community Don’t be a jerk
  • 70. Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 71. Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 72. One rule copyright 2012 Portent, Inc
  • 73. Buy buy buy buy buy buy buy
  • 74. Social media copyright 2012 Portent, Inc
  • 83. E- copyright 2012 Portent, Inc
  • 84. The reports of email's death have been greatly exaggerated. copyright 2012 Portent, Inc
  • 85. sales from list / subscribers copyright 2012 Portent, Inc
  • 86. $4,000 sales from list / 1,000 subscribers copyright 2012 Portent, Inc
  • 87. Get more subscribers copyright 2012 Portent, Inc
  • 88. Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 89. Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 91. Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 92. Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 96. Why do we need this? copyright 2012 Portent, Inc
  • 97. Look at the data. copyright 2012 Portent, Inc
  • 98. Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 99. Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 101. Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 102. audience channels you have control communit customers copyright 2012 Portent, Inc
  • 103. Marketing = Work copyright 2012 Portent, Inc
  • 104. This certificate entitles the bearer to kick the crap out of multi- billion dollar competitors with little or no effort.
  • 105. A long list of little things copyright 2012 Portent, Inc
  • 106. Next time SEO: 50 tips in 50 minutes http://portent.co/50seotips Link bundle Lotsa resources from today’s webinar http://portent.co/web1bundle Presenter: Ian Lurie CEO, Portent @portentint
  • 107. Next time SEO: 50 tips in 50 minutes http://portent.co/50seotips Link bundle Lotsa resources from today’s webinar http://portent.co/web1bundle Presenter: Ian Lurie CEO, Portent @portentint company: portent.com blog: conversationmarketing.com

Editor's Notes

  1. \n
  2. And of course the budget for content is usually a joke.\n
  3. And of course the budget for content is usually a joke.\n
  4. And of course the budget for content is usually a joke.\n
  5. And of course the budget for content is usually a joke.\n
  6. And of course the budget for content is usually a joke.\n
  7. And of course the budget for content is usually a joke.\n
  8. It’s a little panic-inducing\n
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  14. old marketing\n
  15. It becomes strategic\n
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  37. Again, social media isn’t some mystical thing. It’s just another kind of media. People talking and stuff.\n
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  57. You also want to look (duh) at the key phrases driving traffic to your site. What you’re looking for are phrases that are driving traffic with reasonable engagement compared to your site average...\n
  58. \n
  59. ...where you don’t yet rank #1. Here I’ve got a page that ranks, not #1, and it’s a page that keeps visitors interested.\n
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  66. Don’t be a jackass\n
  67. \n\n
  68. Don’t be a jackass\n
  69. Don’t be a jackass\n
  70. Don’t be a jackass\n
  71. Don’t be a jackass\n
  72. Don’t be a jackass\n
  73. Don’t be a jackass\n
  74. Amy Winehouse’s death was a huge tragedy for music. Microsoft showed what a class act they were...\n
  75. ...while the Huffington Post engaged in blatant headline stuffing. Don’t do this. Take the high road. Or at least take the low road that’s not covered in shit. If anyone working for me ever published something like this, they’d have to hide from me for a year.\n
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  93. Marketing is hard work.\n
  94. And no, you’re not entitled to an easy success. Is it fair that you have to labor away at this while companies like Target kick your ass up and down the rankings? No. But who said this would be fair? You’ve got your own advantages - use ‘em.\n
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