Internet     Keep it simple                         Presenter: Ian LuriePortent webinar series                         CEO...
inbound copyright 2012 Portent, Inc
permission   copyright 2012 Portent, Inc
search marketing      copyright 2012 Portent, Inc
social media    copyright 2012 Portent, Inc
e-mail copyright 2012 Portent, Inc
PPCcopyright 2012 Portent, Inc
Keep it simple.     copyright 2012 Portent, Inc
It’s all marketing.       copyright 2012 Portent, Inc
audiencecustomers  copyright 2012 Portent, Inc
audiencechannelscommunitcustomers  copyright 2012 Portent, Inc
audience            channelsyou have  control            communit            customers              copyright 2012 Portent...
audience       ad     listcustomers  copyright 2012 Portent, Inc
audience            channelsyou have  control                                            you have            communit     ...
Internet marketing lifecycle            Audience                                                                          ...
Internet marketing lifecycle            Audience                                                                          ...
Internet marketing lifecycle            Audience                                                                          ...
Internet marketing lifecycle            Audience                                                                          ...
Internet marketing lifecycle            Audience                                                                          ...
Internet marketing lifecycle            Audience                                                                          ...
Internet marketing lifecycle            Audience                                                                          ...
Internet marketing lifecycle            Audience                                                                          ...
The channelsReaching your audience
Audience                                                                                                     Signi cance  ...
Audience                                                                                                     Signi cance  ...
Search engines          copyright 2012 Portent, Inc
PP
SE
The reports of SEOs                              death have been greatly                                   exaggerated.cop...
Lo
Lo
Shop
Personal
Personal
Personal
Social media          copyright 2012 Portent, Inc
Faceboo
Twitter
Google+
Reddit
Hacker
Stumble
Pinteres
Display media          copyright 2012 Portent, Inc
Audience                                                                                                     Signi cance  ...
Audience                                                                                                     Signi cance  ...
The contentBe significant to your audience
Audience                                                                                                     Signi cance  ...
Audience                                                                                                     Signi cance  ...
Content is the reward.          copyright 2012 Portent, Inc
Learning                              Entertainment                                     Insight                           ...
Content makes you                 significant.copyright 2012 Portent, Inc
The blank sheet of paper rule        copyright 2012 Portent, Inc
Find easy wins                                Be analytical                                 Be creative                   ...
Audience                                                                                                     Signi cance  ...
Audience                                                                                                     Signi cance  ...
The community   Don’t be a jerk
Audience                                                                                                     Signi cance  ...
Audience                                                                                                     Signi cance  ...
One rule           copyright 2012 Portent, Inc
Buy buy buy buy buy buy buy
Social media          copyright 2012 Portent, Inc
E-     copyright 2012 Portent, Inc
The reports of emails                              death have been greatly                                    exaggerated....
sales from list /                                  subscriberscopyright 2012 Portent, Inc
$4,000 sales from list / 1,000                 subscribers       copyright 2012 Portent, Inc
Get more                              subscriberscopyright 2012 Portent, Inc
Audience                                                                                                     Signi cance  ...
Audience                                                                                                     Signi cance  ...
ConversionBe fast. Be clear.
Audience                                                                                                     Signi cance  ...
Audience                                                                                                     Signi cance  ...
Awesome coolness here
Dresscopyright 2012 Portent, Inc
Why do we need this?copyright 2012 Portent, Inc
Look at the data.copyright 2012 Portent, Inc
Audience                                                                                                     Signi cance  ...
Audience                                                                                                     Signi cance  ...
LessonsLest we forget
Audience                                                                                                     Signi cance  ...
audience            channelsyou have  control            communit            customers              copyright 2012 Portent...
Marketing = Work      copyright 2012 Portent, Inc
This certificate entitlesthe bearer to kick thecrap out of multi-billion dollarcompetitors with littleor no effort.
A long list of little things   copyright 2012 Portent, Inc
Next time SEO: 50 tips in 50 minuteshttp://portent.co/50seotips Link bundle Lotsa resources from today’s webinarhttp://por...
Next time SEO: 50 tips in 50 minuteshttp://portent.co/50seotips Link bundle Lotsa resources from today’s webinarhttp://por...
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
Portent webinar 1: Internet marketing 101
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Portent webinar 1: Internet marketing 101

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  • \n
  • And of course the budget for content is usually a joke.\n
  • And of course the budget for content is usually a joke.\n
  • And of course the budget for content is usually a joke.\n
  • And of course the budget for content is usually a joke.\n
  • And of course the budget for content is usually a joke.\n
  • And of course the budget for content is usually a joke.\n
  • It’s a little panic-inducing\n
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  • old marketing\n
  • It becomes strategic\n
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  • Again, social media isn’t some mystical thing. It’s just another kind of media. People talking and stuff.\n
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  • You also want to look (duh) at the key phrases driving traffic to your site. What you’re looking for are phrases that are driving traffic with reasonable engagement compared to your site average...\n
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  • ...where you don’t yet rank #1. Here I’ve got a page that ranks, not #1, and it’s a page that keeps visitors interested.\n
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  • Don’t be a jackass\n
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  • Don’t be a jackass\n
  • Don’t be a jackass\n
  • Don’t be a jackass\n
  • Don’t be a jackass\n
  • Don’t be a jackass\n
  • Don’t be a jackass\n
  • Amy Winehouse’s death was a huge tragedy for music. Microsoft showed what a class act they were...\n
  • ...while the Huffington Post engaged in blatant headline stuffing. Don’t do this. Take the high road. Or at least take the low road that’s not covered in shit. If anyone working for me ever published something like this, they’d have to hide from me for a year.\n
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  • Marketing is hard work.\n
  • And no, you’re not entitled to an easy success. Is it fair that you have to labor away at this while companies like Target kick your ass up and down the rankings? No. But who said this would be fair? You’ve got your own advantages - use ‘em.\n
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  • Transcript of "Portent webinar 1: Internet marketing 101"

    1. 1. Internet Keep it simple Presenter: Ian LuriePortent webinar series CEO, PortentPart 1 @portentint
    2. 2. inbound copyright 2012 Portent, Inc
    3. 3. permission copyright 2012 Portent, Inc
    4. 4. search marketing copyright 2012 Portent, Inc
    5. 5. social media copyright 2012 Portent, Inc
    6. 6. e-mail copyright 2012 Portent, Inc
    7. 7. PPCcopyright 2012 Portent, Inc
    8. 8. Keep it simple. copyright 2012 Portent, Inc
    9. 9. It’s all marketing. copyright 2012 Portent, Inc
    10. 10. audiencecustomers copyright 2012 Portent, Inc
    11. 11. audiencechannelscommunitcustomers copyright 2012 Portent, Inc
    12. 12. audience channelsyou have control communit customers copyright 2012 Portent, Inc
    13. 13. audience ad listcustomers copyright 2012 Portent, Inc
    14. 14. audience channelsyou have control you have communit analytics customers copyright 2012 Portent, Inc
    15. 15. Internet marketing lifecycle Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
    16. 16. Internet marketing lifecycle Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
    17. 17. Internet marketing lifecycle Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
    18. 18. Internet marketing lifecycle Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
    19. 19. Internet marketing lifecycle Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
    20. 20. Internet marketing lifecycle Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
    21. 21. Internet marketing lifecycle Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
    22. 22. Internet marketing lifecycle Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
    23. 23. The channelsReaching your audience
    24. 24. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
    25. 25. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
    26. 26. Search engines copyright 2012 Portent, Inc
    27. 27. PP
    28. 28. SE
    29. 29. The reports of SEOs death have been greatly exaggerated.copyright 2012 Portent, Inc
    30. 30. Lo
    31. 31. Lo
    32. 32. Shop
    33. 33. Personal
    34. 34. Personal
    35. 35. Personal
    36. 36. Social media copyright 2012 Portent, Inc
    37. 37. Faceboo
    38. 38. Twitter
    39. 39. Google+
    40. 40. Reddit
    41. 41. Hacker
    42. 42. Stumble
    43. 43. Pinteres
    44. 44. Display media copyright 2012 Portent, Inc
    45. 45. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
    46. 46. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
    47. 47. The contentBe significant to your audience
    48. 48. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
    49. 49. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
    50. 50. Content is the reward. copyright 2012 Portent, Inc
    51. 51. Learning Entertainment Insight Updatescopyright 2012 Portent, Inc
    52. 52. Content makes you significant.copyright 2012 Portent, Inc
    53. 53. The blank sheet of paper rule copyright 2012 Portent, Inc
    54. 54. Find easy wins Be analytical Be creative Be incrementalcopyright 2012 Portent, Inc
    55. 55. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
    56. 56. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
    57. 57. The community Don’t be a jerk
    58. 58. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
    59. 59. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
    60. 60. One rule copyright 2012 Portent, Inc
    61. 61. Buy buy buy buy buy buy buy
    62. 62. Social media copyright 2012 Portent, Inc
    63. 63. E- copyright 2012 Portent, Inc
    64. 64. The reports of emails death have been greatly exaggerated.copyright 2012 Portent, Inc
    65. 65. sales from list / subscriberscopyright 2012 Portent, Inc
    66. 66. $4,000 sales from list / 1,000 subscribers copyright 2012 Portent, Inc
    67. 67. Get more subscriberscopyright 2012 Portent, Inc
    68. 68. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
    69. 69. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
    70. 70. ConversionBe fast. Be clear.
    71. 71. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
    72. 72. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
    73. 73. Awesome coolness here
    74. 74. Dresscopyright 2012 Portent, Inc
    75. 75. Why do we need this?copyright 2012 Portent, Inc
    76. 76. Look at the data.copyright 2012 Portent, Inc
    77. 77. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
    78. 78. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
    79. 79. LessonsLest we forget
    80. 80. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
    81. 81. audience channelsyou have control communit customers copyright 2012 Portent, Inc
    82. 82. Marketing = Work copyright 2012 Portent, Inc
    83. 83. This certificate entitlesthe bearer to kick thecrap out of multi-billion dollarcompetitors with littleor no effort.
    84. 84. A long list of little things copyright 2012 Portent, Inc
    85. 85. Next time SEO: 50 tips in 50 minuteshttp://portent.co/50seotips Link bundle Lotsa resources from today’s webinarhttp://portent.co/web1bundle Presenter: Ian Lurie CEO, Portent @portentint
    86. 86. Next time SEO: 50 tips in 50 minuteshttp://portent.co/50seotips Link bundle Lotsa resources from today’s webinarhttp://portent.co/web1bundle Presenter: Ian Lurie CEO, Portent @portentint company: portent.com blog: conversationmarketing.com

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