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Portent webinar 1: Internet marketing 101
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  • \n
  • And of course the budget for content is usually a joke.\n
  • And of course the budget for content is usually a joke.\n
  • And of course the budget for content is usually a joke.\n
  • And of course the budget for content is usually a joke.\n
  • And of course the budget for content is usually a joke.\n
  • And of course the budget for content is usually a joke.\n
  • It’s a little panic-inducing\n
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  • old marketing\n
  • It becomes strategic\n
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  • Again, social media isn’t some mystical thing. It’s just another kind of media. People talking and stuff.\n
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  • You also want to look (duh) at the key phrases driving traffic to your site. What you’re looking for are phrases that are driving traffic with reasonable engagement compared to your site average...\n
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  • ...where you don’t yet rank #1. Here I’ve got a page that ranks, not #1, and it’s a page that keeps visitors interested.\n
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  • Don’t be a jackass\n
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  • Don’t be a jackass\n
  • Don’t be a jackass\n
  • Don’t be a jackass\n
  • Don’t be a jackass\n
  • Don’t be a jackass\n
  • Don’t be a jackass\n
  • Amy Winehouse’s death was a huge tragedy for music. Microsoft showed what a class act they were...\n
  • ...while the Huffington Post engaged in blatant headline stuffing. Don’t do this. Take the high road. Or at least take the low road that’s not covered in shit. If anyone working for me ever published something like this, they’d have to hide from me for a year.\n
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  • Marketing is hard work.\n
  • And no, you’re not entitled to an easy success. Is it fair that you have to labor away at this while companies like Target kick your ass up and down the rankings? No. But who said this would be fair? You’ve got your own advantages - use ‘em.\n
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Transcript

  • 1. Internet Keep it simple Presenter: Ian LuriePortent webinar series CEO, PortentPart 1 @portentint
  • 2. inbound copyright 2012 Portent, Inc
  • 3. permission copyright 2012 Portent, Inc
  • 4. search marketing copyright 2012 Portent, Inc
  • 5. social media copyright 2012 Portent, Inc
  • 6. e-mail copyright 2012 Portent, Inc
  • 7. PPCcopyright 2012 Portent, Inc
  • 8. Keep it simple. copyright 2012 Portent, Inc
  • 9. It’s all marketing. copyright 2012 Portent, Inc
  • 10. audiencecustomers copyright 2012 Portent, Inc
  • 11. audiencechannelscommunitcustomers copyright 2012 Portent, Inc
  • 12. audience channelsyou have control communit customers copyright 2012 Portent, Inc
  • 13. audience ad listcustomers copyright 2012 Portent, Inc
  • 14. audience channelsyou have control you have communit analytics customers copyright 2012 Portent, Inc
  • 15. Internet marketing lifecycle Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 16. Internet marketing lifecycle Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 17. Internet marketing lifecycle Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 18. Internet marketing lifecycle Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 19. Internet marketing lifecycle Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 20. Internet marketing lifecycle Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 21. Internet marketing lifecycle Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 22. Internet marketing lifecycle Audience Signi cance SEO PPC Content Curation Build audience through channels Social media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 23. The channelsReaching your audience
  • 24. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 25. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 26. Search engines copyright 2012 Portent, Inc
  • 27. PP
  • 28. SE
  • 29. The reports of SEOs death have been greatly exaggerated.copyright 2012 Portent, Inc
  • 30. Lo
  • 31. Lo
  • 32. Shop
  • 33. Personal
  • 34. Personal
  • 35. Personal
  • 36. Social media copyright 2012 Portent, Inc
  • 37. Faceboo
  • 38. Twitter
  • 39. Google+
  • 40. Reddit
  • 41. Hacker
  • 42. Stumble
  • 43. Pinteres
  • 44. Display media copyright 2012 Portent, Inc
  • 45. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 46. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 47. The contentBe significant to your audience
  • 48. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 49. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 50. Content is the reward. copyright 2012 Portent, Inc
  • 51. Learning Entertainment Insight Updatescopyright 2012 Portent, Inc
  • 52. Content makes you significant.copyright 2012 Portent, Inc
  • 53. The blank sheet of paper rule copyright 2012 Portent, Inc
  • 54. Find easy wins Be analytical Be creative Be incrementalcopyright 2012 Portent, Inc
  • 55. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 56. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 57. The community Don’t be a jerk
  • 58. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 59. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 60. One rule copyright 2012 Portent, Inc
  • 61. Buy buy buy buy buy buy buy
  • 62. Social media copyright 2012 Portent, Inc
  • 63. E- copyright 2012 Portent, Inc
  • 64. The reports of emails death have been greatly exaggerated.copyright 2012 Portent, Inc
  • 65. sales from list / subscriberscopyright 2012 Portent, Inc
  • 66. $4,000 sales from list / 1,000 subscribers copyright 2012 Portent, Inc
  • 67. Get more subscriberscopyright 2012 Portent, Inc
  • 68. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 69. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 70. ConversionBe fast. Be clear.
  • 71. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 72. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 73. Awesome coolness here
  • 74. Dresscopyright 2012 Portent, Inc
  • 75. Why do we need this?copyright 2012 Portent, Inc
  • 76. Look at the data.copyright 2012 Portent, Inc
  • 77. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 78. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 79. LessonsLest we forget
  • 80. Audience Signi cance SEO PPC Content Curation Build audience through channelsSocial media Display Performance Site quality Your web site Then start over again, but Build community through with a bigger community. content and a great site Lorem ipsum dolor sit amet consectateur nonummy lorenzino. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis compar Where results happen. Content Curation Sell to that community (in a nice way) Conversion E-mail Site quality Your pitch Community
  • 81. audience channelsyou have control communit customers copyright 2012 Portent, Inc
  • 82. Marketing = Work copyright 2012 Portent, Inc
  • 83. This certificate entitlesthe bearer to kick thecrap out of multi-billion dollarcompetitors with littleor no effort.
  • 84. A long list of little things copyright 2012 Portent, Inc
  • 85. Next time SEO: 50 tips in 50 minuteshttp://portent.co/50seotips Link bundle Lotsa resources from today’s webinarhttp://portent.co/web1bundle Presenter: Ian Lurie CEO, Portent @portentint
  • 86. Next time SEO: 50 tips in 50 minuteshttp://portent.co/50seotips Link bundle Lotsa resources from today’s webinarhttp://portent.co/web1bundle Presenter: Ian Lurie CEO, Portent @portentint company: portent.com blog: conversationmarketing.com