Your SlideShare is downloading. ×
Moving Your Offline Marketing Budget Online
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Moving Your Offline Marketing Budget Online

2,259
views

Published on

Transferring offline marketing dollars to online campaigns can generate savings and a higher ROI at the same time. But you need a plan. This is the slide portion of a webinar that covers strategies …

Transferring offline marketing dollars to online campaigns can generate savings and a higher ROI at the same time. But you need a plan. This is the slide portion of a webinar that covers strategies for managing the transition. Be sure to download the audio portion from ConversationMarketing.com.

Published in: Business

0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,259
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
48
Comments
0
Likes
6
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Moving your offline marketing budget online. Ian Lurie Portent Interactive
  • 2. No magic formula
  • 3. You need a plan
  • 4. You need to think
  • 5. A primer
  • 6. seo ppc e-mail display ‘social media’
  • 7. seo ??? ppc direct e-mail direct display print/display ‘social media’ pr
  • 8. Setting the foundation
  • 9. The worst case
  • 10. Audience
  • 11. Competition
  • 12. Infrastructure
  • 13. Infrastructure Analytics
  • 14. Infrastructure Iteration
  • 15. Infrastructure Support
  • 16. Waiting
  • 17. Assets
  • 18. Assets E-mail List
  • 19. Assets Rankings
  • 20. Assets Brand
  • 21. Assets X
  • 22. Set a baseline
  • 23. Goals
  • 24. Goals Value value/click = customer value x lead conversion rate x final conversion rate x
  • 25. What to cut
  • 26. What to keep
  • 27. Online Offline
  • 28. Descriptive Teasing
  • 29. Timing
  • 30. Seasonality
  • 31. Timing, 2
  • 32. Your brand
  • 33. Your brand Listen
  • 34. Your brand Let go
  • 35. Your brand Engage
  • 36. Results
  • 37. Results Analytics
  • 38. Results Value
  • 39. Results Connect
  • 40. Expectations
  • 41. Expectations Timeframes
  • 42. Expectations Iteration
  • 43. Expectations Costs
  • 44. Expectations Labor
  • 45. Expectations ROI
  • 46. The Team
  • 47. The Team Test
  • 48. No Miracle Cures
  • 49. Questions? Ian Lurie ian@portent.com ConversationMarketing.com Twitter: @portentint

×