Moving Your Offline Marketing Budget Online
 

Moving Your Offline Marketing Budget Online

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Transferring offline marketing dollars to online campaigns can generate savings and a higher ROI at the same time. But you need a plan. This is the slide portion of a webinar that covers strategies ...

Transferring offline marketing dollars to online campaigns can generate savings and a higher ROI at the same time. But you need a plan. This is the slide portion of a webinar that covers strategies for managing the transition. Be sure to download the audio portion from ConversationMarketing.com.

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Moving Your Offline Marketing Budget Online Moving Your Offline Marketing Budget Online Presentation Transcript

  • Moving your offline marketing budget online. Ian Lurie Portent Interactive
  • No magic formula
  • You need a plan
  • You need to think
  • A primer
  • seo ppc e-mail display ‘social media’
  • seo ??? ppc direct e-mail direct display print/display ‘social media’ pr
  • Setting the foundation
  • The worst case
  • Audience
  • Competition
  • Infrastructure
  • Infrastructure Analytics
  • Infrastructure Iteration
  • Infrastructure Support
  • Waiting
  • Assets
  • Assets E-mail List
  • Assets Rankings
  • Assets Brand
  • Assets X
  • Set a baseline
  • Goals
  • Goals Value value/click = customer value x lead conversion rate x final conversion rate x
  • What to cut
  • What to keep
  • Online Offline
  • Descriptive Teasing
  • Timing
  • Seasonality
  • Timing, 2
  • Your brand
  • Your brand Listen
  • Your brand Let go
  • Your brand Engage
  • Results
  • Results Analytics
  • Results Value
  • Results Connect
  • Expectations
  • Expectations Timeframes
  • Expectations Iteration
  • Expectations Costs
  • Expectations Labor
  • Expectations ROI
  • The Team
  • The Team Test
  • No Miracle Cures
  • Questions? Ian Lurie ian@portent.com ConversationMarketing.com Twitter: @portentint