Market the content you have

3,507 views
3,188 views

Published on

Everyone talks about 'content marketing.' Before you spend time on that, why not try marketing with the content you already have?

Make your EXISTING content really good. Make your EXISTING content a great marketing tool. THEN go on and invest in a fancy campaign.

This is from my ad:Tech presentation.

Published in: Business, Technology
2 Comments
18 Likes
Statistics
Notes
No Downloads
Views
Total views
3,507
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
49
Comments
2
Likes
18
Embeds 0
No embeds

No notes for slide

Market the content you have

  1. DON’T START CONTENTMARKETING (YET) IAN LURIE, CEO & FOUNDER PORTENT, INC @PORTENTINT PORTENT.COM
  2. portent.co/contentitis Yes, like this, no ‘m’.
  3. How this will go: A rant 3 stepsA few rants mixed in All done
  4. i r the googles. hear me roarz.
  5. IAN WTF!
  6. CONTENT BRAND
  7. yeah, because ive never seen this before.CONTENT BRAND
  8. nooooooooosorry, dude. youve got content.
  9. IF CONTENT IS SO TERRIBLE, YOU’RE KINDA SCREWED.
  10. YOU ALREADY HAVE CONTENT IT’S ALL OVER YOUR PRODUCT
  11. YOU ALREADY HAVE CONTENT IT’S ALL OVER YOUR SITE
  12. IF YOU’RE USINGCONTENT MARKETING,WHY NOT START WITH THEMARKETING CONTENT?
  13. BY JOVE, THERESCONTENT RIGHT HERE
  14. this is 100% pure!!!!
  15. THE STREET VALUE. MY GOD, MAN...
  16. 1 PUT THE CONTENT W/ THE BRAND ‘CAUSE PEOPLE REMEMBER WHERE, NOT WHAT
  17. CATEGORY PAGESPRODUCT PAGESABOUT USHOMEFAQ
  18. 2 GO TO THE CUSTOMER aka USE THEIR LANGUAGE
  19. NOT AN ‘SEO TRICK’ WHAT must i do to make you believe me?
  20. Right words Wrong wordsRevenue revenue
  21. OH GOD. NO. See our red bridesmaid gowns becausethey’re bridesmaid gowns that are red.All bridesmaids like red gowns, don’tthey?
  22. USED ‘RUNNING SHOES’ 15 TIMES IN 45 WORDS
  23. 3 ANSWER A QUESTION aka DON’T BABBLE
  24. LINK IDEASNOT KEYWORDS
  25. DELIVER HIGH IMPUTED VALUE aka MAKE IT CONSUMABLE
  26. 4-6 LINES/PARAGRAPH10-15 WORDS/LINE
  27. WRITE FOR THE SCROLL, NOT THE FOLD
  28. GOOD TYPOGRAPHY (IF YOU CAN)
  29. CHECK YOUR #$!)@(#! WORK
  30. MEASURE EVERYTHING
  31. MEASURE READABILITY
  32. MEASURE IMPACT
  33. …OF TOPICS $500,000.00 $100,000.00 Didnt write about knishes Wrote about knishes
  34. …OF WRITERS $500,000.00 $100,000.00 By George! By Frank.
  35. …OF LAYOUTS 500000 100000 Pretty pictures Ugly nothing
  36. MEASURE THROUGHPUT
  37. YEAH, IT PAYS aka TOLD YA
  38. Organic Search Revenue, year over year 2013 2012 content campaign startsMay Dec
  39. Organic Search Revenue, year over year 2013 2012 bigger growthMay Dec
  40. Overall Revenue, 2011-2013 content campaign starts woo-hoo!Mar-11 Jun-11 Sep-11 Dec-11 Mar-12 Jun-12 Sep-12 Dec-12 Mar-13
  41. Revenue Growth (key months)May-11 Nov-11 May-12 Nov-12
  42. ROI? 10:1
  43. IF YOU’RE DOINGCONTENT MARKETING,WHY NOT START WITH THEMARKETING CONTENT?
  44. OK. NOW YOU CAN START CONTENT MARKETING.
  45. portent.co/contentitis Yes, like this, no ‘m’.

×