Embrace your inner nerd
cornerstone content
canonicalization
portentinteractive.comwww.portentinteractive.comwww.portentinteractive.com/index.html
site.com/contact/site.com/contact.htmlsite.com/contact.html?from=home
http://www.target.com/ref=nav_2_t_logo
2,070 results
http://www.target.com/http://www.target.com/ref=nav_2_t_logo
http://www.target.com/http://www.target.com/ref=nav_2_t_logo
rel=canonical, anyone?
QDF
QDF
Query Deserves
Watch the trends
News SitesSocial Sites  Search
Write
Promote
Patience
Redirect busted external links
Automate 301 redirection usingLevenshtein distance measurement.
Lurie > Laurie=1
mysite.com/foo/blah.thmlmysite.com/foo/blah.html
1,000 broken links1,000 good ones1,000,000 possible
http://www.conversationmarketing.com/archives/search_engines/000131.html >>http://www.conversationmarketing.com/search_eng...
bit.ly/linklev
Tools
Google Webmaster Tools
opensiteexplorer.org
opensiteexplorer.org         +  xenu link sleuth
blekko.com
Firefox!!!!
web developer’s toolbar
FirebugYSlowGoogle Pagespeed
ian@portent.com                   @portentintwww.conversationmarketing.com             www.portent.com
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
Advanced SEO - Huzzah seminar
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Advanced SEO - Huzzah seminar

  1. 1. Embrace your inner nerd
  2. 2. cornerstone content
  3. 3. canonicalization
  4. 4. portentinteractive.comwww.portentinteractive.comwww.portentinteractive.com/index.html
  5. 5. site.com/contact/site.com/contact.htmlsite.com/contact.html?from=home
  6. 6. http://www.target.com/ref=nav_2_t_logo
  7. 7. 2,070 results
  8. 8. http://www.target.com/http://www.target.com/ref=nav_2_t_logo
  9. 9. http://www.target.com/http://www.target.com/ref=nav_2_t_logo
  10. 10. rel=canonical, anyone?
  11. 11. QDF
  12. 12. QDF
  13. 13. Query Deserves
  14. 14. Watch the trends
  15. 15. News SitesSocial Sites Search
  16. 16. Write
  17. 17. Promote
  18. 18. Patience
  19. 19. Redirect busted external links
  20. 20. Automate 301 redirection usingLevenshtein distance measurement.
  21. 21. Lurie > Laurie=1
  22. 22. mysite.com/foo/blah.thmlmysite.com/foo/blah.html
  23. 23. 1,000 broken links1,000 good ones1,000,000 possible
  24. 24. http://www.conversationmarketing.com/archives/search_engines/000131.html >>http://www.conversationmarketing.com/search_engines/http://www.conversationmarketing.com/archives/000153.html >>http://www.conversationmarketing.com/archives.htmlhttp://www.conversationmarketing.com/2009/04/link& >>http://www.conversationmarketing.com/blogging/
  25. 25. bit.ly/linklev
  26. 26. Tools
  27. 27. Google Webmaster Tools
  28. 28. opensiteexplorer.org
  29. 29. opensiteexplorer.org + xenu link sleuth
  30. 30. blekko.com
  31. 31. Firefox!!!!
  32. 32. web developer’s toolbar
  33. 33. FirebugYSlowGoogle Pagespeed
  34. 34. ian@portent.com @portentintwww.conversationmarketing.com www.portent.com
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