Advanced SEO - Huzzah seminar
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Transcript

  • 1. Embrace your inner nerd
  • 2. cornerstone content
  • 3. canonicalization
  • 4. portentinteractive.comwww.portentinteractive.comwww.portentinteractive.com/index.html
  • 5. site.com/contact/site.com/contact.htmlsite.com/contact.html?from=home
  • 6. http://www.target.com/ref=nav_2_t_logo
  • 7. 2,070 results
  • 8. http://www.target.com/http://www.target.com/ref=nav_2_t_logo
  • 9. http://www.target.com/http://www.target.com/ref=nav_2_t_logo
  • 10. rel=canonical, anyone?
  • 11. QDF
  • 12. QDF
  • 13. Query Deserves
  • 14. Watch the trends
  • 15. News SitesSocial Sites Search
  • 16. Write
  • 17. Promote
  • 18. Patience
  • 19. Redirect busted external links
  • 20. Automate 301 redirection usingLevenshtein distance measurement.
  • 21. Lurie > Laurie=1
  • 22. mysite.com/foo/blah.thmlmysite.com/foo/blah.html
  • 23. 1,000 broken links1,000 good ones1,000,000 possible
  • 24. http://www.conversationmarketing.com/archives/search_engines/000131.html >>http://www.conversationmarketing.com/search_engines/http://www.conversationmarketing.com/archives/000153.html >>http://www.conversationmarketing.com/archives.htmlhttp://www.conversationmarketing.com/2009/04/link& >>http://www.conversationmarketing.com/blogging/
  • 25. bit.ly/linklev
  • 26. Tools
  • 27. Google Webmaster Tools
  • 28. opensiteexplorer.org
  • 29. opensiteexplorer.org + xenu link sleuth
  • 30. blekko.com
  • 31. Firefox!!!!
  • 32. web developer’s toolbar
  • 33. FirebugYSlowGoogle Pagespeed
  • 34. ian@portent.com @portentintwww.conversationmarketing.com www.portent.com