From links to votes
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From links to votes

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In SEO, authority is moving from links to votes.

In SEO, authority is moving from links to votes.

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  • I don’t like it when inexplicably good things happen. It messes with my entire worldview. So I started digging around.\n
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  • Why isn’t Diesel #1? Why is Lucky Brand even in there?\n\nExplain the data and what it should mean.\n
  • Onpage doesn’t explain it.\n
  • Sitewide doesn’t explain it.\n
  • Even brand mentions don’t really make sense. In spite of Diesel having fewer. If you go by these Diesel should be near last, even if other metrics matter. So brand mentions probably aren’t the trump factor.\n
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  • I suspect that, if Guess could improve their comments/post, or their likes/post, they might move up, even though they aren’t as specialized/optimized.\n
  • I suspect that, if Gap could improve comments/post and page authority, they’d move up.\n
  • But it does matter.\n
  • A low ratio of post/friends to followers may imply spamminess, or just that you’re a dork.\n
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  • but only in some contexts\n\n
  • Other stuff that likely matters but I haven’t tested yet: Authority of average follower. Velocity. Chatter quality. Amplification. Google+.\n
  • If you’re not working social media, there’s only one explanation.\n
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From links to votes Presentation Transcript

  • 1. From links to votes The new authority metrics @portentint portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 2. portent.co/or6QJC
  • 3. Part 1: Befuddlement portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 4. Yes. Yes I am. seo portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 5. Uh. What’d I do? seo portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 6. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 7. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 8. No good will come of this. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 9. Part 2: Despair portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 10. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 11. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 12. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 13. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 14. Part 3: Enlightenment portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 15. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 16. Not specialized in jeans portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 17. So what?!!!!! portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 18. Ohhhhh... portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 19. Ohhhhh... portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 20. Twitter matters less portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 21. But low posts/friends may hurt you portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 22. I... have an analogy!!! seo portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 23. On-page = Supreme Court Links = President ‘Quality’ = Congress
  • 24. Social media = The voters
  • 25. Nofollow Doesmatter
  • 26. ???
  • 27. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 28. Part 4: Guidance portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 29. I... have an acronym!!! seo portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
  • 30. C.R.A.P.
  • 31. Curate
  • 32. Reward
  • 33. Answer
  • 34. Prove it
  • 35. portent.co/or6QJC
  • 36. Stalk me portent.co/or6QJC @portentint portent.comconversationmarketing.com portent.comcopyright 2011 Portent, Inc. conversationmarketing.com