From links to votes                               The new authority metrics                                     @portentin...
portent.co/or6QJC
Part 1: Befuddlement                                                portent.comcopyright 2011 Portent, Inc.       conversa...
Yes. Yes I am.                               seo                                                                   portent...
Uh. What’d I do?                               seo                                                                     por...
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
No good will                               come of this.                                                            porten...
Part 2: Despair                                            portent.comcopyright 2011 Portent, Inc.   conversationmarketing...
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
Part 3: Enlightenment                                                 portent.comcopyright 2011 Portent, Inc.        conve...
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
Not specialized in jeans                                                                       portent.comcopyright 2011 P...
So what?!!!!!                                                            portent.comcopyright 2011 Portent, Inc.          ...
Ohhhhh...                                            portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
Ohhhhh...                                            portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
Twitter            matters less                                            portent.comcopyright 2011 Portent, Inc.   conve...
But low posts/friends may                               hurt you                                                          ...
I... have an                                      analogy!!!                               seo                            ...
On-page = Supreme Court   Links = President  ‘Quality’ = Congress
Social media = The voters
Nofollow Doesmatter
???
portent.comcopyright 2011 Portent, Inc.   conversationmarketing.com
Part 4: Guidance                                            portent.comcopyright 2011 Portent, Inc.   conversationmarketin...
I... have an                                     acronym!!!                               seo                             ...
C.R.A.P.
Curate
Reward
Answer
Prove it
portent.co/or6QJC
Stalk me                               portent.co/or6QJC                                @portentint                       ...
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From links to votes

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In SEO, authority is moving from links to votes.

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  • I don’t like it when inexplicably good things happen. It messes with my entire worldview. So I started digging around.\n
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  • Why isn’t Diesel #1? Why is Lucky Brand even in there?\n\nExplain the data and what it should mean.\n
  • Onpage doesn’t explain it.\n
  • Sitewide doesn’t explain it.\n
  • Even brand mentions don’t really make sense. In spite of Diesel having fewer. If you go by these Diesel should be near last, even if other metrics matter. So brand mentions probably aren’t the trump factor.\n
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  • I suspect that, if Guess could improve their comments/post, or their likes/post, they might move up, even though they aren’t as specialized/optimized.\n
  • I suspect that, if Gap could improve comments/post and page authority, they’d move up.\n
  • But it does matter.\n
  • A low ratio of post/friends to followers may imply spamminess, or just that you’re a dork.\n
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  • but only in some contexts\n\n
  • Other stuff that likely matters but I haven’t tested yet: Authority of average follower. Velocity. Chatter quality. Amplification. Google+.\n
  • If you’re not working social media, there’s only one explanation.\n
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  • From links to votes

    1. 1. From links to votes The new authority metrics @portentint portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    2. 2. portent.co/or6QJC
    3. 3. Part 1: Befuddlement portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    4. 4. Yes. Yes I am. seo portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    5. 5. Uh. What’d I do? seo portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    6. 6. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    7. 7. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    8. 8. No good will come of this. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    9. 9. Part 2: Despair portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    10. 10. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    11. 11. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    12. 12. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    13. 13. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    14. 14. Part 3: Enlightenment portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    15. 15. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    16. 16. Not specialized in jeans portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    17. 17. So what?!!!!! portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    18. 18. Ohhhhh... portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    19. 19. Ohhhhh... portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    20. 20. Twitter matters less portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    21. 21. But low posts/friends may hurt you portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    22. 22. I... have an analogy!!! seo portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    23. 23. On-page = Supreme Court Links = President ‘Quality’ = Congress
    24. 24. Social media = The voters
    25. 25. Nofollow Doesmatter
    26. 26. ???
    27. 27. portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    28. 28. Part 4: Guidance portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    29. 29. I... have an acronym!!! seo portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
    30. 30. C.R.A.P.
    31. 31. Curate
    32. 32. Reward
    33. 33. Answer
    34. 34. Prove it
    35. 35. portent.co/or6QJC
    36. 36. Stalk me portent.co/or6QJC @portentint portent.comconversationmarketing.com portent.comcopyright 2011 Portent, Inc. conversationmarketing.com
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