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Cut the Crap: Why Marketing Hasn't Changed And You Should Stop Chasing Shiny Things
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Cut the Crap: Why Marketing Hasn't Changed And You Should Stop Chasing Shiny Things

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What the title said.

What the title said.

Published in: Business, News & Politics

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  • 1. Why marketing hasn’t changed, andyou should avoid shiny things.Ian Lurie@portentintian@portent.comRelated links at PORTENT.CO/sigannt
  • 2. HOW THIS WILL GO
  • 3. WHERE CRAP COMES FROMTHE LAWS OF MARKETINGAPPLYING THEM
  • 4. HOW THIS WILL GOTimeRantinessRantiness Over Time
  • 5. HOW THIS WILL GOTimeBroadterminessHand-waviness Over Time
  • 6. GREAT IDEA THAT WORKS
  • 7. EVERYONE GETS PUMPED
  • 8. TOTAL FAILURE
  • 9. WRITE _____ IS DEAD BLOG POST
  • 10. DID THE INTERNETREVOLUTIONIZE MARKETING?
  • 11. NOPE. STILL GIMMICKS.(EASILY SHOCKED? SKIP THE NEXT SLIDE)(REALLY)
  • 12. CRAP
  • 13. CRAP
  • 14. CRAP
  • 15. CRAP
  • 16. CRAP
  • 17. ‘BIG DATA’
  • 18. ‘CONTENT MARKETING’
  • 19. ‘Charlie Sheen’
  • 20. ABANDON ALL HOPE
  • 21. WHAT. THE. HELL.
  • 22. WHY?!!!!
  • 23. GREAT IDEAS THOUGHTLESSLYAPPLIED BECOME GIMMICKSLURIE’S MARKETING LAW #.5
  • 24. GREAT IDEAS THOUGHTLESSLYAPPLIED BECOME GIMMICKSCRAPLURIE’S MARKETING LAW #.5
  • 25. One of the disadvantages of doingeverything mathematically, byresearch, is that after a while,everybody does it the same way…William Bernbach, 1963
  • 26. Has a marketing great ideaNow its a gimmickCompany ACompany CCompany ETHE GRAPH OF SHAME
  • 27. CRAP MARKETING FINDS ANIDEA THAT WORKS, THENBEATS IT TO DEATH WITH BIGNASTY GNARLY CLUBS.CRAP MARKETINGFINDS AN IDEATHAT WORKS, THENBEATS IT TO DEATHWITH BIG NASTYGNARLY CLUBS.LURIE’S MARKETING LAW #.75
  • 28. CRAP
  • 29. CRAP
  • 30. CRAP
  • 31. CRAP
  • 32. CRAP
  • 33. CRAP MARKETINGTRIES TO SHOCK YOUINTO REACTING
  • 34. CRAP MARKETING CREATESCARS MADE OF PEOPLE.STILL REALLY DISTURBING
  • 35. AND GLITTERY VAMPIRESTOO DISTURBING TO SHOW
  • 36. GREAT MARKETINGCREATES SIGNIFICANCELURIE’S MARKETING LAW #1
  • 37. SIGNIFICANCETHE QUALITY OF BEING WORTHY OFATTENTION TO PEOPLE WHO MAYNEVER BUY, BUT WILL ALWAYSSPREAD THE WORD.
  • 38. WEIRDUSEFULSIGNIFICANT+LURIE’S MARKETING LAW #2
  • 39. WEIRD EXISTS AT THEINTERSECTION OF IDEAS
  • 40. LIKE MUSICCAN’T DANCEGANGNAM STYLE
  • 41. NEEDAPPLIANCESLIKE TO SEESTUFF GETSMASHEDWILL IT BLEND
  • 42. LIKES MOVIES WITHEXPLOSIONSEVERY SUMMERBLOCKBUSTERFAIL: NO DISTINCTION
  • 43. LIKES MOVIES WITHEXPLOSIONSTHE MATRIXSUCCESS: INTERSECTION…AND PHILOSOPHY
  • 44. CHANEL NO 5FAIL: NO DISTINCTIONLIKES BRAD PITT
  • 45. OLD MILWAUKEESUCCESS: INTERSECTIONLIKES WILL FERRELL…AND BEER
  • 46. ‘DUCK CALLS’FAIL: BROAD PPC BUYWANTS ADUCK CALL
  • 47. ‘GREEN DUCK CALLS’SUCCESS: INTERSECTIONWANTS ADUCK CALLTHAT ISGREEN
  • 48. USEFUL PROVIDESLASTING VALUE
  • 49. “WE CHOOSE TO GOTO THE MOON…”
  • 50. GREAT MARKETINGCREATES SIGNIFICANCE.
  • 51. NO CRAP
  • 52. THE WEIRDDOES IT EXIST AT THEINTERSECTION OF IDEAS?
  • 53. TALK ABOUT HOW YOUR FUELREDUCES EMISSIONSFAILPEOPLE WHO’VE HEARDTHIS BEFORE
  • 54. TALK ABOUT HOW YOURFUEL REDUCES EMISSIONSINTERSECTIONPEOPLE WHOCARE A LOT
  • 55. USEFULDOES THE CONTENT ITSELFPROVIDE LASTING VALUE?
  • 56. WRITE 150 ARTICLESFOR $5 EACHFAIL
  • 57. WRITE ONE FANTASTIC GUIDEUSEFUL
  • 58. LINK BUYING
  • 59. NO CRAP
  • 60. DISASTER SURFING
  • 61. NO CRAP
  • 62. YOUR MARKETING CONNECTSGENUINE VALUE TO THE PEOPLETHAT WANT AND NEED IT.
  • 63. @PORTENTINTIAN@PORTENT.COMPORTENT.CO/siganntTHROW MONEY