Content is a Product: SearchFest 2013

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My content presentation from SearchFest 2013. Brains, bizarre titles and assorted weirdness abound.

My content presentation from SearchFest 2013. Brains, bizarre titles and assorted weirdness abound.

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  • 1. CONTENT IS APRODUCT Ian Lurie @portentint ian@portent.com
  • 2. CONTENT HAS VALUEHOW WE KNOWIT’S A PRODUCTMAKING A MARKETABLE PRODUCT
  • 3. portent.co/searchfest13Yes, like this, no ‘m’.
  • 4. CONTENT CONTENTCONTENTCONTENT CONTENTCONTENT CONTENTCONTENT CONTENT CONTENT CONTENT CONTENTCONTENT
  • 5. SHIT MARKETERS SAYABOUT CONTENT
  • 6. REACH OUT TOINFLUENCERS
  • 7. ENGAGE THE AUDIENCE
  • 8. ANALYZE TOPICAL FUDDLEBUDGETS
  • 9. FLOOR 13.5 SEKRIT SAUCEINNER SPHERE PROFITCONTENT ASTRAL PLANE LAND OF OOO
  • 10. ITS REALLYCOMPLICATED
  • 11. LOOK HOW HARD IM WORKING!
  • 12. CONTENT PROFIT
  • 13. INNER SPHERECONTENT PROFIT
  • 14. CONTENT IS A PRODUCT.NOT A TACTIC.
  • 15. CONTENT IS A PRODUCT.NOT A TACTIC.IT IS THE CUSTOMER’SFIRST PURCHASE.
  • 16. INVESTMENT OF TIME- RETURN= PISS OFF
  • 17. INVESTMENT OF TIME+ RETURN= INFLUENCE
  • 18. COMMITMENT & CONSISTENCY IVE BEEN READING YOUR STUFF FOR AGES.
  • 19. AUTHORITY YOU GUYS KNOW YOUR STUFF.
  • 20. LIKING AND DANG IT, I LIKE YOUR STYLE
  • 21. RECIPROCITY your blog has really helped us out over the years.
  • 22. 30,000 pages250+ sites
  • 23. Revenue vs.Reading easePage speedTrafficTime on pageExit rateBounce rate…
  • 24. REVENUE CORRELATION8,000 PAGES
  • 25. REVENUE CORRELATION8,000 PAGES AL ITY NT QU CO NTE
  • 26. REVENUE CORRELATION8,000 PAGES RESPECTING MY TIME
  • 27. CONTENT IS APRODUCT.
  • 28. WHAT MAKESMARKETABLEPRODUCTS?
  • 29. itsmarketings fault
  • 30. MARKETABLE PRODUCTS AREMARKETABLE CONTENT IS
  • 31. VALUABLETRUSTWORTHYMEMORABLE
  • 32. VALUABLE
  • 33. A COOL IDEA
  • 34. THE IDEA CONVINCES ME TOINVEST. MAKE IT GOOD.
  • 35. TAKE YOUR IDEA JUST ALITTLE SIDEWAYS.
  • 36. portent.co/titlemaker
  • 37. THAT LOOKS REALLYINTERESTING. IT MIGHT BE WORTH MY TIME.
  • 38. FIT EXISTING CATEGORIES
  • 39. DENIAL- EXPLANATION= “YOU SUCK”
  • 40. ACCESS+ EXPLANATION= AUTHORITY
  • 41. theyre speaking my language.
  • 42. CONSUMABLE
  • 43. 4-6 LINES/PARAGRAPH10-15 WORDS/LINE
  • 44. JUST USE THIS
  • 45. GET TO THE POINT. PLEASE.
  • 46. subsequent to after considering that because trend higher growthe manner in which how in the event that if
  • 47. REVENUE CORRELATION8,000 PAGES
  • 48. AH, IM ABSORBING THIS. IT MAKES SENSE. IT IS WORTH MY TIME!
  • 49. SPECIALIZED
  • 50. FEWER HUGE LISTS UXMAG
  • 51. MORE DEEP DIVES ME
  • 52. HUGE LISTSHIGH TRAFFICLOW VALUENOT SCALABLE
  • 53. DEEP DIVESTARGETED TRAFFICHIGH VALUEMORE SCALABLE
  • 54. “I just need pageviews.”
  • 55. INVESTMENT OF TIME- RETURN= PISS OFF
  • 56. GOALS 9 236
  • 57. GOALS 9 236 23LINKING DOMAINS 59 TWEETS 129 201 LIKES 286 35
  • 58. WHICH ONE’S EVERGREEN?
  • 59. BUT…5X THE TRAFFIC TO THEMASSIVE LIST
  • 60. TAKE THE LIST.WRITE ONE DETAILEDPOST ABOUT EACH ITEM.
  • 61. DEPTH = AUTHORITYDEPTH = MORE TIME SPENTDEPTH = REAL VALUE
  • 62. AWESOME. THIS TELLS ME EVERYTHING I NEED TO KNOW.
  • 63. INVESTING MY TIME REALLY PAID OFF...
  • 64. …if these guys are for real.
  • 65. TRUSTWORTHY
  • 66. WIBBLEY-WOBBLEY,TRUSTY-WUSTY STUFF.
  • 67. PROMINENCE+ INTERPRETATION= TRUST
  • 68. HOLY CRAP!!!+ REALLY?= TRUST
  • 69. HOLY CRAP!!! + REALLY?...=
  • 70. HOLY CRAP!!!!- REALLY?=
  • 71. THE GUTS
  • 72. COMPRESS IMAGES.PLEASE.
  • 73. COMPRESS IMAGES.PLEASE.PRETTY PLEASE.
  • 74. 75kb
  • 75. REVENUE CORRELATION8,000 PAGES RESPECTING MY TIME
  • 76. IMPUTED VALUE
  • 77. 2:1
  • 78. SPIT AND POLISH
  • 79. I WAS DREADING ORDERING MY MARK VIVIPER ONLINE. BUT THISSITE IS SO SOLID, I FEEL BETTER NOW.
  • 80. Im gonnaremember this.
  • 81. …damn...
  • 82. MEMORABLE AJ KOHN
  • 83. WHERE NOT WHAT
  • 84. MAKE THE PLACEEASY TO REMEMBER
  • 85. VALUE- LOCATION= FAIL
  • 86. VALUE+ LOCATION= WIN
  • 87. AVOID.BLOG WEB SITE
  • 88. MAKE THE BLOG PARTOF YOUR SITE
  • 89. “OH, YEAH, I SAW THAT POST ONBLOG.SITE.COM/CATEGORY/REALLY-LONG-KEYWORD-STUFFED-FILENAME.HTML”
  • 90. “OH, YEAH, I SAW THATPOST ON FOO.COM”
  • 91. HEREGreatest home page EVAR Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse ut purus. Suspendisse tristique. Cras et sem at odio porttitor mattis. Donec dignissim ornare tortor. Donec lectus turpis, tempor id, cursus vitae, eleifend in, risus. .Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisseut purus. Suspendisse tristique. Cras et sem at odio porttitor mattis.Donec dignissim ornare tortor. Donec lectus turpis, tempor id, cursusvitae, eleifend in, risus. Aenean turpis. Mauris ultricies quammalesuada ligula. Vivamus neque. Maecenas arcu lacus, bibendum in,pretium ut, imperdiet a, augue. Vivamus lorem velit, placerat non, portasit amet, iaculis nec, est. Proin scelerisque lectus quis lectus. Integerfelis. Duis sagittis auctor eros. Vivamus porta lacus id pede. Nullascelerisque lorem ut quam.Link Link Link
  • 92. Greatest home page EVAR Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse ut purus. Suspendisse tristique. Cras et sem at odio porttitor mattis. Donec dignissim ornare tortor. Donec lectus turpis, tempor id, cursus vitae, eleifend in, risus. .Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisseut purus. Suspendisse tristique. Cras et sem at odio porttitor mattis.Donec dignissim ornare tortor. Donec lectus turpis, tempor id, cursusvitae, eleifend in, risus. Aenean turpis. Mauris ultricies quammalesuada ligula. Vivamus neque. Maecenas arcu lacus, bibendum in,pretium ut, imperdiet a, augue. Vivamus lorem velit, placerat non, portasit amet, iaculis nec, est. Proin scelerisque lectus quis lectus. Integerfelis. Duis sagittis auctor eros. Vivamus porta lacus id pede. Nullascelerisque lorem ut quam.Link Link Link NO
  • 93. Greatest home page EVAR Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse ut purus. Suspendisse tristique. Cras et sem at odio porttitor mattis. Donec dignissim ornare tortor. Donec lectus turpis, tempor id, cursus vitae, eleifend in, risus. .Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisseut purus. Suspendisse tristique. Cras et sem at odio porttitor mattis.Donec dignissim ornare tortor. Donec lectus turpis, tempor id, cursusvitae, eleifend in, risus. Aenean turpis. Mauris ultricies quammalesuada ligula. Vivamus neque. Maecenas arcu lacus, bibendum in,pretium ut, imperdiet a, augue. Vivamus lorem velit, placerat non, portasit amet, iaculis nec, est. Proin scelerisque lectus quis lectus. Integerfelis. Duis sagittis auctor eros. Vivamus porta lacus id pede. Nullascelerisque lorem ut quam.A blog article titleLorem ipsum dolor sit amet, consectetueradipiscing elit. Suspendisse ut purus.Suspendisse tristique. Cras et sem at odioporttitor mattis. Donec dignissim ornaretortor. Donec lectus turpis, tempor id,cursus vitae, eleifend in, risus. Aeneanturpis. Mauris ultricies quam malesuadaligula. Vivamus neque.Link Link Link
  • 94. Greatest product page EVAR Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse ut purus. Suspendisse tristique. Cras et sem at odio porttitor mattis. Donec dignissim ornare tortor. Donec lectus turpis, tempor id, cursus vitae, eleifend in, risus. . BUY NOW $29.95Directly relevant post titleLorem ipsum dolor sit amet, consectetueradipiscing elit. Suspendisse ut purus.Suspendisse tristique. Cras et sem at odioporttitor mattis. Donec dignissim ornaretortor. Donec lectus turpis, tempor id,cursus vitae, eleifend in, risus. Aeneanturpis. Mauris ultricies quam malesuadaligula. Vivamus neque. READ MORELink Link
  • 95. EASILY SHARED
  • 96. ‘FLOATS’
  • 97. Greatest post EVARLorem ipsum dolor sit amet, consectetuer adipiscingelit. Suspendisse ut purus. Suspendisse tristique. Craset sem at odio porttitor mattis. Donec dignissim ornaretortor. Donec lectus turpis, tempor id, cursus vitae,eleifend in, risus. Aenean turpis. Mauris ultricies quammalesuada ligula. Vivamus neque. Maecenas arculacus, bibendum in, pretium ut, imperdiet a, augue.Vivamus lorem velit, placerat non, porta sit amet,iaculis nec, est. Proin scelerisque lectus quis lectus.Integer felis. Duis sagittis auctor eros. Vivamus portalacus id pede. Nulla scelerisque lorem ut quam.Cras lectus. Sed imperdiet placerat est. Etiamaccumsan felis eget ligula. Proin auctor, nibh sedvolutpat pellentesque, tortor lectus condimentum felis,sit amet accumsan leo dui ut ligula. Pellentesqueconvallis. Duis dapibus neque sed lorem. Duis variusmauris vel augue. Aliquam a massa. Fusce dapibusmi. In hac habitasse platea dictumst. Duis lacus est,consequat ac, mollis eu, posuere vitae, velit. Proinfaucibus lectus congue lacus. Phasellus auctor sempernibh. Ut ligula. Class aptent taciti sociosqu ad litoratorquent per conubia nostra, per inceptos himenaeos.Suspendisse potenti. Donec faucibus. Nunc placeratjusto et dolor lobortis aliquet. Vestibulum suscipit, nuncut laoreet porttitor, massa nulla ultricies sem, ut blanditdolor justo ut lorem. Maecenas at augue eget anteconsectetuer tempor. Duis at magna id pedevestibulum accumsan. Suspendisse at massa. Proineleifend. Vestibulum interdum. Mauris pellentesque.Vivamus mollis viverra elit. Aliquam vulputate nisldapibus elit. Ut ut dui ut libero sagittis malesuada. Sedin lectus. I GOTTA READ FIRST?
  • 98. Greatest post EVAR I GOTTA SCROLLLorem ipsum dolor sit amet, consectetuer adipiscingelit. Suspendisse ut purus. Suspendisse tristique. Craset sem at odio porttitor mattis. Donec dignissim ornare BACK UP?tortor. Donec lectus turpis, tempor id, cursus vitae,eleifend in, risus. Aenean turpis. Mauris ultricies quammalesuada ligula. Vivamus neque. Maecenas arculacus, bibendum in, pretium ut, imperdiet a, augue.Vivamus lorem velit, placerat non, porta sit amet,iaculis nec, est. Proin scelerisque lectus quis lectus.Integer felis. Duis sagittis auctor eros. Vivamus portalacus id pede. Nulla scelerisque lorem ut quam.Cras lectus. Sed imperdiet placerat est. Etiamaccumsan felis eget ligula. Proin auctor, nibh sedvolutpat pellentesque, tortor lectus condimentum felis,sit amet accumsan leo dui ut ligula. Pellentesqueconvallis. Duis dapibus neque sed lorem. Duis variusmauris vel augue. Aliquam a massa. Fusce dapibusmi. In hac habitasse platea dictumst. Duis lacus est,consequat ac, mollis eu, posuere vitae, velit. Proinfaucibus lectus congue lacus. Phasellus auctor sempernibh. Ut ligula. Class aptent taciti sociosqu ad litoratorquent per conubia nostra, per inceptos himenaeos.Suspendisse potenti. Donec faucibus. Nunc placeratjusto et dolor lobortis aliquet. Vestibulum suscipit, nuncut laoreet porttitor, massa nulla ultricies sem, ut blanditdolor justo ut lorem. Maecenas at augue eget anteconsectetuer tempor. Duis at magna id pedevestibulum accumsan. Suspendisse at massa. Proineleifend. Vestibulum interdum. Mauris pellentesque.Vivamus mollis viverra elit. Aliquam vulputate nisldapibus elit. Ut ut dui ut libero sagittis malesuada. Sedin lectus.
  • 99. NO. Greatest post EVAR Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse ut purus. Suspendisse tristique. Cras et sem at odio porttitor mattis. Donec dignissim ornare tortor. Donec lectus turpis, tempor id, cursus vitae, eleifend in, risus. Aenean turpis. Mauris ultricies quam malesuada ligula. Vivamus neque. Maecenas arcu lacus, bibendum in, pretium ut, imperdiet a, augue. Vivamus lorem velit, placerat non, porta sit amet, iaculis nec, est. Proin scelerisque lectus quis lectus. Integer felis. Duis sagittis auctor eros. Vivamus porta lacus id pede. Nulla scelerisque lorem ut quam. Cras lectus. Sed imperdiet placerat est. Etiam accumsan felis eget ligula. Proin auctor, nibh sed volutpat pellentesque, tortor lectus condimentum felis, sit amet accumsan leo dui ut ligula. Pellentesque convallis. Duis dapibus neque sed lorem. Duis varius mauris vel augue. Aliquam a massa. Fusce dapibus mi. In hac habitasse platea dictumst. Duis lacus est, consequat ac, mollis eu, posuere vitae, velit. Proin faucibus lectus congue lacus. Phasellus auctor semper nibh. Ut ligula. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Suspendisse potenti. Donec faucibus. Nunc placerat justo et dolor lobortis aliquet. Vestibulum suscipit, nunc ut laoreet porttitor, massa nulla ultricies sem, ut blandit dolor justo ut lorem. Maecenas at augue eget ante consectetuer tempor. Duis at magna id pede vestibulum accumsan. Suspendisse at massa. Proin eleifend. Vestibulum interdum. Mauris pellentesque. Vivamus mollis viverra elit. Aliquam vulputate nisl dapibus elit. Ut ut dui ut libero sagittis malesuada. Sed in lectus.
  • 100. i read that great article onfertwanglers onwillywonka.com...
  • 101. CONTENTPRODUCT
  • 102. FANTASTIC CONTENT ISMEMORABLE, VALUABLEAND TRUSTWORTHY.
  • 103. CONTENT HAS VALUEHOW WE KNOWIT’S A PRODUCTMAKING A MARKETABLE PRODUCT
  • 104. THROW MONEY @PORTENTINT IAN@PORTENT.COMWWW.PORTENT.COM/BLOG PORTENT.CO/searchfest13
  • 105. THROW MONEY @PORTENTINT IAN@PORTENT.COMWWW.PORTENT.COM/BLOG um. can i have my skull back now? PORTENT.CO/searchfest13