Build links without doing anything             Ian Lurie                CEO               Portent           www.portent.co...
portent.co/ideagraph
BUILD LINKS WITHOUT  DOING ANYTHING
BUILD LINKS WITHOUTEMBARRASSINGYOURSELF
STOP LINKBUILDING
YOUR LINK BUILDING CAMPAIGNLOOKS LIKE MY SOCIAL LIFE c. 1994
allow me to entertainyou with my fine plumage
allow me to entertain                        you with my fine plumage.did you know thats abinary star system?
hey baby hey baby                        hey baby hey baby                        hey baby hey babydid you know thats abin...
STOP IT
LINK BUILDINGHAS FAILED
TOLD YOU SO
IT’S NOT LINK BUILDING.
IT’S AUDIENCE BUILDING.
CONTENT
CONTENT = AUDIENCE = LINKS
THERE IS NO CONTENT MARKETING
THERE IS NO CONTENT MARKETING
NOT REAL           CONTENT MARKETING
MARKETABLE CONTENTCONTENT MARKETINGIS THE RESULT OFGREAT MARKETING.
CONTENT = AUDIENCE = AUTHORITY = GROWTH
“CONTENT DOESN’T WORK”
YOUR CONTENT DOESN’T WORK
SAY WHATMATTERS
hey baby hey baby                        hey baby hey baby                        hey baby hey babydid you know thats abin...
LIBERAL POLITICS             SPORTS CARS
RANDOM IS THE NEW NORMAL
I’m a squishy liberal.
I’m a squishy liberal.I like target shooting.
I’m a squishy liberal.          I like target shooting.I like speedy, environmentally-bad cars.
USE THE IDEA GRAPH
Cries watching Gallipoli   Liberal               NEED TO TALK ABOUT THIS                                  Sports carsPew pew
Cries watching Gallipoli   Liberal               NEED TO TALK ABOUT THIS                                  Sports cars     ...
Cries watching Gallipoli   Liberal               NEED TO TALK ABOUT THIS                                  Sports cars     ...
ONE AT A TIME, PLEASE
TRY IT.
TRY THE COOL DATA
THE PORTENTIDEAGRAPH
PEOPLE WHO LIKE...
PEOPLE WHO LIKE...                     ALSO LIKE...
PEOPLE WHO LIKE...                     ALSO LIKE...                                    SMALLER IS BETTER
PEOPLE WHO LIKE GRIMM ALSO LIKE
WWW.PORTENT.COM/GRAPH
THERE’S YOUR SCIENCEMOTHER$##@ER!!!!!!!
SAY WHAT MATTERS!!!!!!!
GRAPH TO A BIGGER AUDIENCE
j j   jSTUDYING
GAMES  j j   jSTUDYING
GAMES           j               j   j  j j   jSTUDYING
15 LINKS20+ SHARES
GRAPH TO OTHER INTERESTS
A FASTER SITE IS GOOD FOR....j       j    j    SEO
A FASTER SITE IS GOOD FOR....j       j                                       j                                            ...
THE HAIL MARY GRAPH
RV MATTRESSES      j      j      jRVS       WONDERS
7 WONDERS OF THE RV WORLD
7 WONDERS OF THE RV WORLD37 LINKING DOMAINS
SAY WHATMATTERS
PROMOTEYOUR CONTENT
$.05-$.25/pageview
$27 FOR 2700PAGEVIEWS2-3 LINKS
$.01-???/like
SAY. WHAT. MATTERS.
DO THEWORK
USE THE IDEA GRAPHPROMOTE YOUR CONTENTEXECUTE
IT’S STILL WORK
hey baby hey baby                        hey baby hey baby                        hey baby hey babydid you know thats abin...
thats a                        binary stardid you know thats abinary star system?
SAY WHATMATTERS
portent.co/ideagraph
Ian Lurie     CEO    Portentwww.portent.com  @portentint
Building links without doing anything (riiiigghhht)
Building links without doing anything (riiiigghhht)
Building links without doing anything (riiiigghhht)
Building links without doing anything (riiiigghhht)
Building links without doing anything (riiiigghhht)
Building links without doing anything (riiiigghhht)
Building links without doing anything (riiiigghhht)
Building links without doing anything (riiiigghhht)
Building links without doing anything (riiiigghhht)
Building links without doing anything (riiiigghhht)
Building links without doing anything (riiiigghhht)
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Building links without doing anything (riiiigghhht)

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Building links without doing anything (riiiigghhht)

  1. 1. Build links without doing anything Ian Lurie CEO Portent www.portent.com @portentint
  2. 2. portent.co/ideagraph
  3. 3. BUILD LINKS WITHOUT DOING ANYTHING
  4. 4. BUILD LINKS WITHOUTEMBARRASSINGYOURSELF
  5. 5. STOP LINKBUILDING
  6. 6. YOUR LINK BUILDING CAMPAIGNLOOKS LIKE MY SOCIAL LIFE c. 1994
  7. 7. allow me to entertainyou with my fine plumage
  8. 8. allow me to entertain you with my fine plumage.did you know thats abinary star system?
  9. 9. hey baby hey baby hey baby hey baby hey baby hey babydid you know thats abinary star system?
  10. 10. STOP IT
  11. 11. LINK BUILDINGHAS FAILED
  12. 12. TOLD YOU SO
  13. 13. IT’S NOT LINK BUILDING.
  14. 14. IT’S AUDIENCE BUILDING.
  15. 15. CONTENT
  16. 16. CONTENT = AUDIENCE = LINKS
  17. 17. THERE IS NO CONTENT MARKETING
  18. 18. THERE IS NO CONTENT MARKETING
  19. 19. NOT REAL CONTENT MARKETING
  20. 20. MARKETABLE CONTENTCONTENT MARKETINGIS THE RESULT OFGREAT MARKETING.
  21. 21. CONTENT = AUDIENCE = AUTHORITY = GROWTH
  22. 22. “CONTENT DOESN’T WORK”
  23. 23. YOUR CONTENT DOESN’T WORK
  24. 24. SAY WHATMATTERS
  25. 25. hey baby hey baby hey baby hey baby hey baby hey babydid you know thats abinary star system?
  26. 26. LIBERAL POLITICS SPORTS CARS
  27. 27. RANDOM IS THE NEW NORMAL
  28. 28. I’m a squishy liberal.
  29. 29. I’m a squishy liberal.I like target shooting.
  30. 30. I’m a squishy liberal. I like target shooting.I like speedy, environmentally-bad cars.
  31. 31. USE THE IDEA GRAPH
  32. 32. Cries watching Gallipoli Liberal NEED TO TALK ABOUT THIS Sports carsPew pew
  33. 33. Cries watching Gallipoli Liberal NEED TO TALK ABOUT THIS Sports cars THIS MATTERS NOWPew pew
  34. 34. Cries watching Gallipoli Liberal NEED TO TALK ABOUT THIS Sports cars THIS MATTERS NOWPew pew SO DOES THIS
  35. 35. ONE AT A TIME, PLEASE
  36. 36. TRY IT.
  37. 37. TRY THE COOL DATA
  38. 38. THE PORTENTIDEAGRAPH
  39. 39. PEOPLE WHO LIKE...
  40. 40. PEOPLE WHO LIKE... ALSO LIKE...
  41. 41. PEOPLE WHO LIKE... ALSO LIKE... SMALLER IS BETTER
  42. 42. PEOPLE WHO LIKE GRIMM ALSO LIKE
  43. 43. WWW.PORTENT.COM/GRAPH
  44. 44. THERE’S YOUR SCIENCEMOTHER$##@ER!!!!!!!
  45. 45. SAY WHAT MATTERS!!!!!!!
  46. 46. GRAPH TO A BIGGER AUDIENCE
  47. 47. j j jSTUDYING
  48. 48. GAMES j j jSTUDYING
  49. 49. GAMES j j j j j jSTUDYING
  50. 50. 15 LINKS20+ SHARES
  51. 51. GRAPH TO OTHER INTERESTS
  52. 52. A FASTER SITE IS GOOD FOR....j j j SEO
  53. 53. A FASTER SITE IS GOOD FOR....j j j j j j j j j SEO GEEK CRED j SALES
  54. 54. THE HAIL MARY GRAPH
  55. 55. RV MATTRESSES j j jRVS WONDERS
  56. 56. 7 WONDERS OF THE RV WORLD
  57. 57. 7 WONDERS OF THE RV WORLD37 LINKING DOMAINS
  58. 58. SAY WHATMATTERS
  59. 59. PROMOTEYOUR CONTENT
  60. 60. $.05-$.25/pageview
  61. 61. $27 FOR 2700PAGEVIEWS2-3 LINKS
  62. 62. $.01-???/like
  63. 63. SAY. WHAT. MATTERS.
  64. 64. DO THEWORK
  65. 65. USE THE IDEA GRAPHPROMOTE YOUR CONTENTEXECUTE
  66. 66. IT’S STILL WORK
  67. 67. hey baby hey baby hey baby hey baby hey baby hey babydid you know thats abinary star system?
  68. 68. thats a binary stardid you know thats abinary star system?
  69. 69. SAY WHATMATTERS
  70. 70. portent.co/ideagraph
  71. 71. Ian Lurie CEO Portentwww.portent.com @portentint
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