Building links without doing anything (riiiigghhht)

Build links without doing anything Ian Lurie CEO Portent www.portent.com @portentint

portent.co/ideagraph

BUILD LINKS WITHOUT DOING ANYTHING

BUILD LINKS WITHOUTEMBARRASSINGYOURSELF

STOP LINKBUILDING

YOUR LINK BUILDING CAMPAIGNLOOKS LIKE MY SOCIAL LIFE c. 1994

allow me to entertainyou with my fine plumage

allow me to entertain you with my fine plumage.did you know thats abinary star system?

hey baby hey baby hey baby hey baby hey baby hey babydid you know thats abinary star system?

STOP IT

LINK BUILDINGHAS FAILED

TOLD YOU SO

IT’S NOT LINK BUILDING.

IT’S AUDIENCE BUILDING.

CONTENT

CONTENT = AUDIENCE = LINKS

THERE IS NO CONTENT MARKETING

NOT REAL CONTENT MARKETING

MARKETABLE CONTENTCONTENT MARKETINGIS THE RESULT OFGREAT MARKETING.

CONTENT = AUDIENCE = AUTHORITY = GROWTH

“CONTENT DOESN’T WORK”

YOUR CONTENT DOESN’T WORK

SAY WHATMATTERS

LIBERAL POLITICS SPORTS CARS

RANDOM IS THE NEW NORMAL

I’m a squishy liberal.

I’m a squishy liberal.I like target shooting.

I’m a squishy liberal. I like target shooting.I like speedy, environmentally-bad cars.

USE THE IDEA GRAPH

Cries watching Gallipoli Liberal NEED TO TALK ABOUT THIS Sports carsPew pew

Cries watching Gallipoli Liberal NEED TO TALK ABOUT THIS Sports cars THIS MATTERS NOWPew pew

Cries watching Gallipoli Liberal NEED TO TALK ABOUT THIS Sports cars THIS MATTERS NOWPew pew SO DOES THIS

ONE AT A TIME, PLEASE

TRY IT.

TRY THE COOL DATA

THE PORTENTIDEAGRAPH

PEOPLE WHO LIKE...

PEOPLE WHO LIKE... ALSO LIKE...

PEOPLE WHO LIKE... ALSO LIKE... SMALLER IS BETTER

PEOPLE WHO LIKE GRIMM ALSO LIKE

WWW.PORTENT.COM/GRAPH

THERE’S YOUR SCIENCEMOTHER$##@ER!!!!!!!

SAY WHAT MATTERS!!!!!!!

GRAPH TO A BIGGER AUDIENCE

j j jSTUDYING

GAMES j j jSTUDYING

GAMES j j j j j jSTUDYING

15 LINKS20+ SHARES

GRAPH TO OTHER INTERESTS

A FASTER SITE IS GOOD FOR....j j j SEO

A FASTER SITE IS GOOD FOR....j j j j j j j j j SEO GEEK CRED j SALES

THE HAIL MARY GRAPH

RV MATTRESSES j j jRVS WONDERS

7 WONDERS OF THE RV WORLD

7 WONDERS OF THE RV WORLD37 LINKING DOMAINS

SAY WHATMATTERS

PROMOTEYOUR CONTENT

$.05-$.25/pageview

$27 FOR 2700PAGEVIEWS2-3 LINKS

$.01-???/like

SAY. WHAT. MATTERS.

DO THEWORK

USE THE IDEA GRAPHPROMOTE YOUR CONTENTEXECUTE

IT’S STILL WORK

thats a binary stardid you know thats abinary star system?

SAY WHATMATTERS

portent.co/ideagraph

Ian Lurie CEO Portentwww.portent.com @portentint

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Building links without doing anything (riiiigghhht)

by Ian Lurie on Jul 26, 2012

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Building links without doing anything (riiiigghhht) Presentation Transcript