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Attribution-fu: Using Correlation Data to Track Marketing Attribution

by Internet Marketer at Portent, Inc. on Jan 30, 2014

  • 6,890 views

Marketing has become extremely data-driven. I don't love it, but we need to go with it. That means finding more and better ways to track attribution across channels. This slide deck explains some ...

Marketing has become extremely data-driven. I don't love it, but we need to go with it. That means finding more and better ways to track attribution across channels. This slide deck explains some basic techniques - Pearson Correlation and holdout testing - that you can use to connect channel performance to business KPIs.

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Attribution-fu: Using Correlation Data to Track Marketing Attribution Attribution-fu: Using Correlation Data to Track Marketing Attribution Presentation Transcript