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‘Advanced’ link building

        @portentint               #portentu for questions



                                                                  portent.com
   copyright 2011 Portent, Inc.                      conversationmarketing.com

Thursday, March 29, 12
GET THE #@@!#@$
                         EASY LINKS


Thursday, March 29, 12
I RANT
                         YOU MUST LISTEN




Thursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
FUUUUUUUUUUUUUUUUUUUUUUUUUU




Thursday, March 29, 12
BUT I’M ADVAAAANNNCEEED...




Thursday, March 29, 12
START WITH THE GLUE




Thursday, March 29, 12
YOU SAY ADVANCED
                         YOU MEAN EASY




Thursday, March 29, 12
Link leaks
        Broken links
        Non-linking citations
        Content opportunities
        Advanced stuff



Thursday, March 29, 12
HOW LINKS WORK

Thursday, March 29, 12
LINKS = VOTES




Thursday, March 29, 12
GET OUT THE FREAKIN’ VOTE!!!




Thursday, March 29, 12
SOME LINKS ARE MORE
                         EQUAL THAN OTHERS




Thursday, March 29, 12
THE RATIONAL SURFER




Thursday, March 29, 12
Target.com
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            Women         Men      Baby      Kids      Shoes        Beauty      Home        Kitchen         Furniture     Toys       Electronics        Video Games             Movies   Christmas    See More




                                                                                                                                                                                                                    um. no.

                                                                                                                                                                                                     FLASH | HTML




             E-mail Exclusives                                                       Target Stores                    Company Information                       Gift Giving                   Help
             Sign up to receive special offers and                                   Find a Store                     About Target                              TargetLists                   Track an Order
             promotions from Target.
                                                                                     Weekly Ad                        Careers                                   Club Wedd Registry            Return an Item
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                                                                                     Photo                            Pressroom                                 Registry                      Shipping
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             The REDcards                                                            Optical                          Diversity                                 Gift Wrap                     Recalls
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                                              Apply
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              California Privacy Rights | About This Site

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              Powered by Amazon.com

              View all Products by: Baby | Bedding + Bath | Furniture | Electronics | Home | Women's | Men's | Toys | Kids | Sports | Beauty | Kitchen | Pets | Video Games
              View all Categories by: Baby | Bedding + Bath | Furniture | Electronics | Home | Women's | Men's | Toys | Kids | Sports | Beauty | Kitchen | Pets | Video Games




Thursday, March 29, 12
TOOLS

Thursday, March 29, 12
GOOGLE WEBMASTER TOOLS
        BING WEBMASTER TOOLS
        A LINK DB
        SCREAMING FROG
        ACCESS TO SITE ANALYTICS
        ACCESS TO SITE FILES

Thursday, March 29, 12
LINK LEAKS
                            GO GREEN




Thursday, March 29, 12
CANONICALIZATION




Thursday, March 29, 12
How may I help?




copyright 2011 Portent Interactive

Thursday, March 29, 12
Duuuhhrrrr I R
                             Googles. Where
                              content be?




copyright 2011 Portent Interactive

Thursday, March 29, 12
yoursite.com   www.yoursite.com


                         home page


                          www.yoursite.com/index.html


Thursday, March 29, 12
Gurgle...




Thursday, March 29, 12
YOU KNEW I’D GO THERE

Thursday, March 29, 12
FIND IT

Thursday, March 29, 12
OPEN YOUR WEB BROWSER




Thursday, March 29, 12
GO TO WWW.YOURSITE.COM




Thursday, March 29, 12
GO TO YOURSITE.COM




Thursday, March 29, 12
GO TO
     WWW.YOURSITE.COM/INDEX.HTML
     OR ANOTHER AS RELEVANT



Thursday, March 29, 12
ONLY ONE SHOULD DISPLAY.
  THE REST SHOULD REDIRECT.




Thursday, March 29, 12
ONLY ONE SHOULD DISPLAY.
  THE REST SHOULD 301 REDIRECT.




Thursday, March 29, 12
GWT



Thursday, March 29, 12
Thursday, March 29, 12
IF THERE ARE ANY LINKS
                         POINTING TO THESE PAGES,
                         THE VOTES ARE SPLIT

Thursday, March 29, 12
OPEN SITE
                         EXPLORER


Thursday, March 29, 12
Thursday, March 29, 12
THAR BE LINKS!




Thursday, March 29, 12
Thursday, March 29, 12
BUSTED LINKS
                         GET OUT THE VOTE




Thursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
UM, NO




Thursday, March 29, 12
Hi Ian,

     You link to my site. Thanks! But the link, which is
     on /blahfoo.html of your site, points at /
     fooblah.php of my site. It’s a broken link. Yikes!

     That can hurt your ability to rank in Google and
     Bing search results. You can fix it by changing the
     link to blah.php.

     Thanks,

     Jane Doe
Thursday, March 29, 12
30
                          1r
                            ed
                              ire
                                 ct




Thursday, March 29, 12
Thursday, March 29, 12
NOW YOU’RE ‘ADVANCED’




Thursday, March 29, 12
GETTING TRICKSYWE WANTSSSS MORE PRECIOUSSSS LINKSSSSSS




             wikipedia.org
Thursday, March 29, 12
LOG FILES
                         SEPARATE ‘ADVANCED’ FROM WANNABES




Thursday, March 29, 12
1. GET A BOT LIST




Thursday, March 29, 12
FANTOMASTER SPIDER SPY




Thursday, March 29, 12
2. GET YER LOG FILES




Thursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
LINKS YOU HAVE, BUT DON’T




Thursday, March 29, 12
NOT YET FOUND BY GOOGLEBOT




Thursday, March 29, 12
OR ABANDONED BY GOOGLEBOT




Thursday, March 29, 12
Thursday, March 29, 12
IT’S A LINK FROM
                         STANFORD


Thursday, March 29, 12
Nope.	
  
                                         Nuthin.
                I	
  don’t	
  see	
  
               any	
  links.	
  Do	
  
                      you?




Thursday, March 29, 12
REBUILD THE PAGE




Thursday, March 29, 12
TWEET THE STANFORD PAGE




Thursday, March 29, 12
GET TRAFFIC TO THAT PAGE




Thursday, March 29, 12
GOOGLE RE-CRAWLS




Thursday, March 29, 12
DO IT




Thursday, March 29, 12
GET THE #@@!#@$
                 STANFORD LINK


Thursday, March 29, 12
BRIBERY
                         THE WORLD’S OLDEST FORM OF COMMERCE




Thursday, March 29, 12
Thursday, March 29, 12
ULTIMATE WEAPON   USE WITH CAUTION!!!!




Thursday, March 29, 12
Thursday, March 29, 12
SOCIAL
                         DON’T ROLL YOUR EYES AT ME YOUNG LADY




Thursday, March 29, 12
CORRELATION v. CAUSATION




Thursday, March 29, 12
WHO CARES?!!!!!!!




Thursday, March 29, 12
FACEBOOK: DO A SURVEY




Thursday, March 29, 12
MECHANICAL TURK IS YOUR FRIEND




Thursday, March 29, 12
BUT DON’T BUY ALL AT ONCE




Thursday, March 29, 12
$250
                         1000 ANSWERS
                         200 NEW FOLLOWERS
                         15 COMMENTS
                         10% LIFT IN ORGANIC TRAFFIC




Thursday, March 29, 12
INSTANT EDGERANK




Thursday, March 29, 12
GOOGLE PLUS




Thursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
BUY LINKS




Thursday, March 29, 12
BBB
               BUSINESS ASSOCIATIONS
               INDUSTRY ASSOCIATIONS
               YOUTUBE ANNOTATIONS
               MEDIA SHARING SITES
               BOOKMARKING SITES
               UH, LOCAL?!


Thursday, March 29, 12
CAUTION
                         DON’T MAKE GOOGLE LOOK DUMB




Thursday, March 29, 12
CAUTION




Thursday, March 29, 12
DON’T CAPSIZE




Thursday, March 29, 12
GLUB
                         SERIOUSLY?



Thursday, March 29, 12
GET THE #@@!#@$
                         EASY LINKS


Thursday, March 29, 12
@portentint
    ian@portent.com
    Work: Portent.com
    Blog: ConversationMarketing.com




Thursday, March 29, 12
Q&A time


                                  portent.co/links-adv

                                     @portentint
                                      #portentu




                                                                      portent.com
   copyright 2011 Portent, Inc.                          conversationmarketing.com

Thursday, March 29, 12
Next webinar
                                     PPC for cheapskates
                                        Thursday, 4/26
                                         11 AM Pacific
                                  http://portent.co/HmlQ86


                                       @portentint
                                        #portentu




                                                                          portent.com
   copyright 2011 Portent, Inc.                              conversationmarketing.com

Thursday, March 29, 12

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'Advanced' Link Building

Editor's Notes

  1. \n
  2. \n
  3. \n
  4. That’s me. Of course, the picture is SO OLD that the film it’s on – yes, photos used to be on film. And I’d love to tell you I’m out in front, but the truth is, I think I’m trying to catch up with all the people fading into the distance. Anyway I raced bikes. That's bicycles. I sucked. But it was fun. \n
  5. At that point, most racers used these tires called sew-ups or tubulars. They're still around today, but less popular. These tires have the tube sewn inside the tire. They're literally glued onto your wheels, and the wheels are super-light and super-responsive because they didn't have to have any of the hardware to hold a tire and tube in place.\n
  6. Tubulars are for advanced riders. And, if you're gonna use 'em, you'd better know how to glue them on. Glue ain't glamorous. But if you improperly glue a tubular on to a wheel, this is what happens:\n
  7. Or this. Not so advanced.\n
  8. If you’re wondering what’s going through someone’s head as their tire rolls off and they start a graceful, lazy flip over their handlebars onto either 10-grit asphalt or dirt or nice, splintery wood, well\n
  9. The loose translation is this:\n\nBut no one’s advanced when they’re on their ass, their shorts ripped off and a case of road rash that’s going to take 3 months to heal.\n
  10. In SEO, log files are like glue. If you want to get fast and win the race that is SEO, you need to know your way around log files. Log files show you the details nothing else can. Not Google Analytics, not WebTrends, not Urchin, not Sawmill. \n\nSo, if you want to avoid those ass-on-asphalt moments, you want to learn to look through the log files.\n
  11. \n
  12. With links, the cushions are five areas:\n
  13. \n
  14. With links, the cushions are five areas:\n
  15. With links, the cushions are five areas:\n
  16. With links, the cushions are five areas:\n
  17. With links, the cushions are five areas:\n
  18. \n
  19. \n
  20. With links, the cushions are five areas:\n
  21. \n
  22. With links, the cushions are five areas:\n
  23. \n
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  37. \n
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  39. \n
  40. \n
  41. \n
  42. \n
  43. You need a list of bots – the little software gadgets that search engines send to your site.\n
  44. You need a list of bots – the little software gadgets that search engines send to your site.\n
  45. You need a list of bots – the little software gadgets that search engines send to your site.\n
  46. You need a list of bots – the little software gadgets that search engines send to your site.\n
  47. You need a list of bots – the little software gadgets that search engines send to your site.\n
  48. You need a list of bots – the little software gadgets that search engines send to your site.\n
  49. You need a list of bots – the little software gadgets that search engines send to your site.\n
  50. You need a list of bots – the little software gadgets that search engines send to your site.\n
  51. You need a list of bots – the little software gadgets that search engines send to your site.\n
  52. You need a list of bots – the little software gadgets that search engines send to your site.\n
  53. You need a list of bots – the little software gadgets that search engines send to your site.\n
  54. \n
  55. \n
  56. You need a list of bots – the little software gadgets that search engines send to your site.\n
  57. Fantomaster!!!!\n
  58. First, get the log file. *Don't tell me you can't get the log file. Are you advanced or not?!\n
  59. * Your IT guy says you can't have it because it's too big, a security problem, etc.? Help him solve the problem. But get the log file. Here’s how I do it. I’m even using my own book - $20 of Shield-reenactment goodness on Amazon, by the way. By the way, I’ve decided to coin a new phrase: IT’S DUMMIES BOOK TIME. I think it’ll beat WINNING in no time at all.\n
  60. You get this hideous collection of gobbledygook. But it’s juicy gobbledygook. You find no end of nerdgasmically cool information in there.\n
  61. OK, now I'll jump to links. Easiest way to build links? Find the ones you have, but are broken. \n\nFor this, you generate a separate report that shows 404 errors – page not found – but only where the referrer (the page someone came from) is another domain. Also, I usually filter OUT the bots for this.\n\nGWT only helps with this a little. They miss a LOT.\n
  62. OK, now I'll jump to links. Easiest way to build links? Find the ones you have, but are broken. \n\nFor this, you generate a separate report that shows 404 errors – page not found – but only where the referrer (the page someone came from) is another domain. Also, I usually filter OUT the bots for this.\n\nGWT only helps with this a little. They miss a LOT.\n
  63. So, I take my other script, which runs a report based on busted links, collecting the referrers and such. I pull that into Excel and again set up a filter:\n
  64. So, I take my other script, which runs a report based on busted links, collecting the referrers and such. I pull that into Excel and again set up a filter:\n
  65. Since I still for some reason think .edu links are worth more, I'll start by checking for those:\n\nHoly crap. I've got a great .edu link that's broken?!! I'll build some content there and get a great link in a few minutes.\n
  66. \n
  67. Oh, and by the way - that link didn't show up in Google or Bing webmaster tools.\n
  68. You need to make this crap work, and it's all in the details.\n
  69. You need to make this crap work, and it's all in the details.\n
  70. You need to make this crap work, and it's all in the details.\n
  71. You need to make this crap work, and it's all in the details.\n
  72. You need to make this crap work, and it's all in the details.\n
  73. \n
  74. \n
  75. \n
  76. \n
  77. \n
  78. \n
  79. \n
  80. \n
  81. You need to make this crap work, and it's all in the details.\n
  82. You need to make this crap work, and it's all in the details.\n
  83. You need to make this crap work, and it's all in the details.\n
  84. You need to make this crap work, and it's all in the details.\n
  85. You need to make this crap work, and it's all in the details.\n
  86. \n
  87. You need to make this crap work, and it's all in the details.\n
  88. You need to make this crap work, and it's all in the details.\n
  89. You need to make this crap work, and it's all in the details.\n
  90. You need to make this crap work, and it's all in the details.\n
  91. \n
  92. You need to make this crap work, and it's all in the details.\n
  93. \n
  94. \n
  95. You need to make this crap work, and it's all in the details.\n
  96. \n
  97. \n
  98. \n
  99. \n
  100. \n