0
‘Advanced’ link building        @portentint               #portentu for questions                                         ...
GET THE #@@!#@$                         EASY LINKSThursday, March 29, 12
I RANT                         YOU MUST LISTENThursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
FUUUUUUUUUUUUUUUUUUUUUUUUUUThursday, March 29, 12
BUT I’M ADVAAAANNNCEEED...Thursday, March 29, 12
START WITH THE GLUEThursday, March 29, 12
YOU SAY ADVANCED                         YOU MEAN EASYThursday, March 29, 12
Link leaks        Broken links        Non-linking citations        Content opportunities        Advanced stuffThursday, Mar...
HOW LINKS WORKThursday, March 29, 12
LINKS = VOTESThursday, March 29, 12
GET OUT THE FREAKIN’ VOTE!!!Thursday, March 29, 12
SOME LINKS ARE MORE                         EQUAL THAN OTHERSThursday, March 29, 12
THE RATIONAL SURFERThursday, March 29, 12
Target.com             Home Page                       Find a Store    Help                                 Search        ...
TOOLSThursday, March 29, 12
GOOGLE WEBMASTER TOOLS        BING WEBMASTER TOOLS        A LINK DB        SCREAMING FROG        ACCESS TO SITE ANALYTICS ...
LINK LEAKS                            GO GREENThursday, March 29, 12
CANONICALIZATIONThursday, March 29, 12
How may I help?copyright 2011 Portent InteractiveThursday, March 29, 12
Duuuhhrrrr I R                             Googles. Where                              content be?copyright 2011 Portent I...
yoursite.com   www.yoursite.com                         home page                          www.yoursite.com/index.htmlThur...
Gurgle...Thursday, March 29, 12
YOU KNEW I’D GO THEREThursday, March 29, 12
FIND ITThursday, March 29, 12
OPEN YOUR WEB BROWSERThursday, March 29, 12
GO TO WWW.YOURSITE.COMThursday, March 29, 12
GO TO YOURSITE.COMThursday, March 29, 12
GO TO     WWW.YOURSITE.COM/INDEX.HTML     OR ANOTHER AS RELEVANTThursday, March 29, 12
ONLY ONE SHOULD DISPLAY.  THE REST SHOULD REDIRECT.Thursday, March 29, 12
ONLY ONE SHOULD DISPLAY.  THE REST SHOULD 301 REDIRECT.Thursday, March 29, 12
GWTThursday, March 29, 12
Thursday, March 29, 12
IF THERE ARE ANY LINKS                         POINTING TO THESE PAGES,                         THE VOTES ARE SPLITThursda...
OPEN SITE                         EXPLORERThursday, March 29, 12
Thursday, March 29, 12
THAR BE LINKS!Thursday, March 29, 12
Thursday, March 29, 12
BUSTED LINKS                         GET OUT THE VOTEThursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
UM, NOThursday, March 29, 12
Hi Ian,     You link to my site. Thanks! But the link, which is     on /blahfoo.html of your site, points at /     fooblah...
30                          1r                            ed                              ire                             ...
Thursday, March 29, 12
NOW YOU’RE ‘ADVANCED’Thursday, March 29, 12
GETTING TRICKSYWE WANTSSSS MORE PRECIOUSSSS LINKSSSSSS             wikipedia.orgThursday, March 29, 12
LOG FILES                         SEPARATE ‘ADVANCED’ FROM WANNABESThursday, March 29, 12
1. GET A BOT LISTThursday, March 29, 12
FANTOMASTER SPIDER SPYThursday, March 29, 12
2. GET YER LOG FILESThursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
LINKS YOU HAVE, BUT DON’TThursday, March 29, 12
NOT YET FOUND BY GOOGLEBOTThursday, March 29, 12
OR ABANDONED BY GOOGLEBOTThursday, March 29, 12
Thursday, March 29, 12
IT’S A LINK FROM                         STANFORDThursday, March 29, 12
Nope.	                                           Nuthin.                I	  don’t	  see	                 any	  links.	  Do...
REBUILD THE PAGEThursday, March 29, 12
TWEET THE STANFORD PAGEThursday, March 29, 12
GET TRAFFIC TO THAT PAGEThursday, March 29, 12
GOOGLE RE-CRAWLSThursday, March 29, 12
DO ITThursday, March 29, 12
GET THE #@@!#@$                 STANFORD LINKThursday, March 29, 12
BRIBERY                         THE WORLD’S OLDEST FORM OF COMMERCEThursday, March 29, 12
Thursday, March 29, 12
ULTIMATE WEAPON   USE WITH CAUTION!!!!Thursday, March 29, 12
Thursday, March 29, 12
SOCIAL                         DON’T ROLL YOUR EYES AT ME YOUNG LADYThursday, March 29, 12
CORRELATION v. CAUSATIONThursday, March 29, 12
WHO CARES?!!!!!!!Thursday, March 29, 12
FACEBOOK: DO A SURVEYThursday, March 29, 12
MECHANICAL TURK IS YOUR FRIENDThursday, March 29, 12
BUT DON’T BUY ALL AT ONCEThursday, March 29, 12
$250                         1000 ANSWERS                         200 NEW FOLLOWERS                         15 COMMENTS   ...
INSTANT EDGERANKThursday, March 29, 12
GOOGLE PLUSThursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
Thursday, March 29, 12
BUY LINKSThursday, March 29, 12
BBB               BUSINESS ASSOCIATIONS               INDUSTRY ASSOCIATIONS               YOUTUBE ANNOTATIONS             ...
CAUTION                         DON’T MAKE GOOGLE LOOK DUMBThursday, March 29, 12
CAUTIONThursday, March 29, 12
DON’T CAPSIZEThursday, March 29, 12
GLUB                         SERIOUSLY?Thursday, March 29, 12
GET THE #@@!#@$                         EASY LINKSThursday, March 29, 12
@portentint    ian@portent.com    Work: Portent.com    Blog: ConversationMarketing.comThursday, March 29, 12
Q&A time                                  portent.co/links-adv                                     @portentint            ...
Next webinar                                     PPC for cheapskates                                        Thursday, 4/26...
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'Advanced' Link Building

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Hint: There's no such thing. Try the basic stuff. When you've got that 100% complete, you're advanced!!!!

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  • That’s me. Of course, the picture is SO OLD that the film it’s on – yes, photos used to be on film. And I’d love to tell you I’m out in front, but the truth is, I think I’m trying to catch up with all the people fading into the distance. Anyway I raced bikes. That's bicycles. I sucked. But it was fun. \n
  • At that point, most racers used these tires called sew-ups or tubulars. They're still around today, but less popular. These tires have the tube sewn inside the tire. They're literally glued onto your wheels, and the wheels are super-light and super-responsive because they didn't have to have any of the hardware to hold a tire and tube in place.\n
  • Tubulars are for advanced riders. And, if you're gonna use 'em, you'd better know how to glue them on. Glue ain't glamorous. But if you improperly glue a tubular on to a wheel, this is what happens:\n
  • Or this. Not so advanced.\n
  • If you’re wondering what’s going through someone’s head as their tire rolls off and they start a graceful, lazy flip over their handlebars onto either 10-grit asphalt or dirt or nice, splintery wood, well\n
  • The loose translation is this:\n\nBut no one’s advanced when they’re on their ass, their shorts ripped off and a case of road rash that’s going to take 3 months to heal.\n
  • In SEO, log files are like glue. If you want to get fast and win the race that is SEO, you need to know your way around log files. Log files show you the details nothing else can. Not Google Analytics, not WebTrends, not Urchin, not Sawmill. \n\nSo, if you want to avoid those ass-on-asphalt moments, you want to learn to look through the log files.\n
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  • With links, the cushions are five areas:\n
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  • With links, the cushions are five areas:\n
  • With links, the cushions are five areas:\n
  • With links, the cushions are five areas:\n
  • With links, the cushions are five areas:\n
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  • With links, the cushions are five areas:\n
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  • With links, the cushions are five areas:\n
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  • You need a list of bots – the little software gadgets that search engines send to your site.\n
  • You need a list of bots – the little software gadgets that search engines send to your site.\n
  • You need a list of bots – the little software gadgets that search engines send to your site.\n
  • You need a list of bots – the little software gadgets that search engines send to your site.\n
  • You need a list of bots – the little software gadgets that search engines send to your site.\n
  • You need a list of bots – the little software gadgets that search engines send to your site.\n
  • You need a list of bots – the little software gadgets that search engines send to your site.\n
  • You need a list of bots – the little software gadgets that search engines send to your site.\n
  • You need a list of bots – the little software gadgets that search engines send to your site.\n
  • You need a list of bots – the little software gadgets that search engines send to your site.\n
  • You need a list of bots – the little software gadgets that search engines send to your site.\n
  • \n
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  • You need a list of bots – the little software gadgets that search engines send to your site.\n
  • Fantomaster!!!!\n
  • First, get the log file. *Don't tell me you can't get the log file. Are you advanced or not?!\n
  • * Your IT guy says you can't have it because it's too big, a security problem, etc.? Help him solve the problem. But get the log file. Here’s how I do it. I’m even using my own book - $20 of Shield-reenactment goodness on Amazon, by the way. By the way, I’ve decided to coin a new phrase: IT’S DUMMIES BOOK TIME. I think it’ll beat WINNING in no time at all.\n
  • You get this hideous collection of gobbledygook. But it’s juicy gobbledygook. You find no end of nerdgasmically cool information in there.\n
  • OK, now I'll jump to links. Easiest way to build links? Find the ones you have, but are broken. \n\nFor this, you generate a separate report that shows 404 errors – page not found – but only where the referrer (the page someone came from) is another domain. Also, I usually filter OUT the bots for this.\n\nGWT only helps with this a little. They miss a LOT.\n
  • OK, now I'll jump to links. Easiest way to build links? Find the ones you have, but are broken. \n\nFor this, you generate a separate report that shows 404 errors – page not found – but only where the referrer (the page someone came from) is another domain. Also, I usually filter OUT the bots for this.\n\nGWT only helps with this a little. They miss a LOT.\n
  • So, I take my other script, which runs a report based on busted links, collecting the referrers and such. I pull that into Excel and again set up a filter:\n
  • So, I take my other script, which runs a report based on busted links, collecting the referrers and such. I pull that into Excel and again set up a filter:\n
  • Since I still for some reason think .edu links are worth more, I'll start by checking for those:\n\nHoly crap. I've got a great .edu link that's broken?!! I'll build some content there and get a great link in a few minutes.\n
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  • Oh, and by the way - that link didn't show up in Google or Bing webmaster tools.\n
  • You need to make this crap work, and it's all in the details.\n
  • You need to make this crap work, and it's all in the details.\n
  • You need to make this crap work, and it's all in the details.\n
  • You need to make this crap work, and it's all in the details.\n
  • You need to make this crap work, and it's all in the details.\n
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  • You need to make this crap work, and it's all in the details.\n
  • You need to make this crap work, and it's all in the details.\n
  • You need to make this crap work, and it's all in the details.\n
  • You need to make this crap work, and it's all in the details.\n
  • You need to make this crap work, and it's all in the details.\n
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  • You need to make this crap work, and it's all in the details.\n
  • You need to make this crap work, and it's all in the details.\n
  • You need to make this crap work, and it's all in the details.\n
  • You need to make this crap work, and it's all in the details.\n
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  • You need to make this crap work, and it's all in the details.\n
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  • You need to make this crap work, and it's all in the details.\n
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  • Transcript of "'Advanced' Link Building"

    1. 1. ‘Advanced’ link building @portentint #portentu for questions portent.com copyright 2011 Portent, Inc. conversationmarketing.comThursday, March 29, 12
    2. 2. GET THE #@@!#@$ EASY LINKSThursday, March 29, 12
    3. 3. I RANT YOU MUST LISTENThursday, March 29, 12
    4. 4. Thursday, March 29, 12
    5. 5. Thursday, March 29, 12
    6. 6. Thursday, March 29, 12
    7. 7. Thursday, March 29, 12
    8. 8. FUUUUUUUUUUUUUUUUUUUUUUUUUUThursday, March 29, 12
    9. 9. BUT I’M ADVAAAANNNCEEED...Thursday, March 29, 12
    10. 10. START WITH THE GLUEThursday, March 29, 12
    11. 11. YOU SAY ADVANCED YOU MEAN EASYThursday, March 29, 12
    12. 12. Link leaks Broken links Non-linking citations Content opportunities Advanced stuffThursday, March 29, 12
    13. 13. HOW LINKS WORKThursday, March 29, 12
    14. 14. LINKS = VOTESThursday, March 29, 12
    15. 15. GET OUT THE FREAKIN’ VOTE!!!Thursday, March 29, 12
    16. 16. SOME LINKS ARE MORE EQUAL THAN OTHERSThursday, March 29, 12
    17. 17. THE RATIONAL SURFERThursday, March 29, 12
    18. 18. Target.com Home Page Find a Store Help Search Sign In New Guest? My Account RedCards ShoppingCart All Categories GiftCards Gift Registries + Lists Photo Pharmacy WeeklyAd Women Men Baby Kids Shoes Beauty Home Kitchen Furniture Toys Electronics Video Games Movies Christmas See More um. no. FLASH | HTML E-mail Exclusives Target Stores Company Information Gift Giving Help Sign up to receive special offers and Find a Store About Target TargetLists Track an Order promotions from Target. Weekly Ad Careers Club Wedd Registry Return an Item E-mail Address Coupons Community Target Baby Contact Us Photo Pressroom Registry Shipping Portrait Studio Investors Gift Giving Product The REDcards Optical Diversity Gift Wrap Recalls Pharmacy Affiliates My Account Apply Mobile Take Charge of Education See All Manage My Account Team Member Services Card Benefits NFB-NVA Gold Certified Target Business Card Privacy + Security | Cookies + Targeted Advertising | Terms + Conditions California Privacy Rights | About This Site © 2010 Target.com. All rights reserved. The Bullseye Design and Bullseye Dog are trademarks of Target Brands, Inc. Powered by Amazon.com View all Products by: Baby | Bedding + Bath | Furniture | Electronics | Home | Womens | Mens | Toys | Kids | Sports | Beauty | Kitchen | Pets | Video Games View all Categories by: Baby | Bedding + Bath | Furniture | Electronics | Home | Womens | Mens | Toys | Kids | Sports | Beauty | Kitchen | Pets | Video GamesThursday, March 29, 12
    19. 19. TOOLSThursday, March 29, 12
    20. 20. GOOGLE WEBMASTER TOOLS BING WEBMASTER TOOLS A LINK DB SCREAMING FROG ACCESS TO SITE ANALYTICS ACCESS TO SITE FILESThursday, March 29, 12
    21. 21. LINK LEAKS GO GREENThursday, March 29, 12
    22. 22. CANONICALIZATIONThursday, March 29, 12
    23. 23. How may I help?copyright 2011 Portent InteractiveThursday, March 29, 12
    24. 24. Duuuhhrrrr I R Googles. Where content be?copyright 2011 Portent InteractiveThursday, March 29, 12
    25. 25. yoursite.com www.yoursite.com home page www.yoursite.com/index.htmlThursday, March 29, 12
    26. 26. Gurgle...Thursday, March 29, 12
    27. 27. YOU KNEW I’D GO THEREThursday, March 29, 12
    28. 28. FIND ITThursday, March 29, 12
    29. 29. OPEN YOUR WEB BROWSERThursday, March 29, 12
    30. 30. GO TO WWW.YOURSITE.COMThursday, March 29, 12
    31. 31. GO TO YOURSITE.COMThursday, March 29, 12
    32. 32. GO TO WWW.YOURSITE.COM/INDEX.HTML OR ANOTHER AS RELEVANTThursday, March 29, 12
    33. 33. ONLY ONE SHOULD DISPLAY. THE REST SHOULD REDIRECT.Thursday, March 29, 12
    34. 34. ONLY ONE SHOULD DISPLAY. THE REST SHOULD 301 REDIRECT.Thursday, March 29, 12
    35. 35. GWTThursday, March 29, 12
    36. 36. Thursday, March 29, 12
    37. 37. IF THERE ARE ANY LINKS POINTING TO THESE PAGES, THE VOTES ARE SPLITThursday, March 29, 12
    38. 38. OPEN SITE EXPLORERThursday, March 29, 12
    39. 39. Thursday, March 29, 12
    40. 40. THAR BE LINKS!Thursday, March 29, 12
    41. 41. Thursday, March 29, 12
    42. 42. BUSTED LINKS GET OUT THE VOTEThursday, March 29, 12
    43. 43. Thursday, March 29, 12
    44. 44. Thursday, March 29, 12
    45. 45. Thursday, March 29, 12
    46. 46. Thursday, March 29, 12
    47. 47. Thursday, March 29, 12
    48. 48. Thursday, March 29, 12
    49. 49. UM, NOThursday, March 29, 12
    50. 50. Hi Ian, You link to my site. Thanks! But the link, which is on /blahfoo.html of your site, points at / fooblah.php of my site. It’s a broken link. Yikes! That can hurt your ability to rank in Google and Bing search results. You can fix it by changing the link to blah.php. Thanks, Jane DoeThursday, March 29, 12
    51. 51. 30 1r ed ire ctThursday, March 29, 12
    52. 52. Thursday, March 29, 12
    53. 53. NOW YOU’RE ‘ADVANCED’Thursday, March 29, 12
    54. 54. GETTING TRICKSYWE WANTSSSS MORE PRECIOUSSSS LINKSSSSSS wikipedia.orgThursday, March 29, 12
    55. 55. LOG FILES SEPARATE ‘ADVANCED’ FROM WANNABESThursday, March 29, 12
    56. 56. 1. GET A BOT LISTThursday, March 29, 12
    57. 57. FANTOMASTER SPIDER SPYThursday, March 29, 12
    58. 58. 2. GET YER LOG FILESThursday, March 29, 12
    59. 59. Thursday, March 29, 12
    60. 60. Thursday, March 29, 12
    61. 61. Thursday, March 29, 12
    62. 62. LINKS YOU HAVE, BUT DON’TThursday, March 29, 12
    63. 63. NOT YET FOUND BY GOOGLEBOTThursday, March 29, 12
    64. 64. OR ABANDONED BY GOOGLEBOTThursday, March 29, 12
    65. 65. Thursday, March 29, 12
    66. 66. IT’S A LINK FROM STANFORDThursday, March 29, 12
    67. 67. Nope.   Nuthin. I  don’t  see   any  links.  Do   you?Thursday, March 29, 12
    68. 68. REBUILD THE PAGEThursday, March 29, 12
    69. 69. TWEET THE STANFORD PAGEThursday, March 29, 12
    70. 70. GET TRAFFIC TO THAT PAGEThursday, March 29, 12
    71. 71. GOOGLE RE-CRAWLSThursday, March 29, 12
    72. 72. DO ITThursday, March 29, 12
    73. 73. GET THE #@@!#@$ STANFORD LINKThursday, March 29, 12
    74. 74. BRIBERY THE WORLD’S OLDEST FORM OF COMMERCEThursday, March 29, 12
    75. 75. Thursday, March 29, 12
    76. 76. ULTIMATE WEAPON USE WITH CAUTION!!!!Thursday, March 29, 12
    77. 77. Thursday, March 29, 12
    78. 78. SOCIAL DON’T ROLL YOUR EYES AT ME YOUNG LADYThursday, March 29, 12
    79. 79. CORRELATION v. CAUSATIONThursday, March 29, 12
    80. 80. WHO CARES?!!!!!!!Thursday, March 29, 12
    81. 81. FACEBOOK: DO A SURVEYThursday, March 29, 12
    82. 82. MECHANICAL TURK IS YOUR FRIENDThursday, March 29, 12
    83. 83. BUT DON’T BUY ALL AT ONCEThursday, March 29, 12
    84. 84. $250 1000 ANSWERS 200 NEW FOLLOWERS 15 COMMENTS 10% LIFT IN ORGANIC TRAFFICThursday, March 29, 12
    85. 85. INSTANT EDGERANKThursday, March 29, 12
    86. 86. GOOGLE PLUSThursday, March 29, 12
    87. 87. Thursday, March 29, 12
    88. 88. Thursday, March 29, 12
    89. 89. Thursday, March 29, 12
    90. 90. Thursday, March 29, 12
    91. 91. BUY LINKSThursday, March 29, 12
    92. 92. BBB BUSINESS ASSOCIATIONS INDUSTRY ASSOCIATIONS YOUTUBE ANNOTATIONS MEDIA SHARING SITES BOOKMARKING SITES UH, LOCAL?!Thursday, March 29, 12
    93. 93. CAUTION DON’T MAKE GOOGLE LOOK DUMBThursday, March 29, 12
    94. 94. CAUTIONThursday, March 29, 12
    95. 95. DON’T CAPSIZEThursday, March 29, 12
    96. 96. GLUB SERIOUSLY?Thursday, March 29, 12
    97. 97. GET THE #@@!#@$ EASY LINKSThursday, March 29, 12
    98. 98. @portentint ian@portent.com Work: Portent.com Blog: ConversationMarketing.comThursday, March 29, 12
    99. 99. Q&A time portent.co/links-adv @portentint #portentu portent.com copyright 2011 Portent, Inc. conversationmarketing.comThursday, March 29, 12
    100. 100. Next webinar PPC for cheapskates Thursday, 4/26 11 AM Pacific http://portent.co/HmlQ86 @portentint #portentu portent.com copyright 2011 Portent, Inc. conversationmarketing.comThursday, March 29, 12
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