INTERNET MARKETING30 THINGS YOU SHOULD BE DOING RIGHT NOW         The Portent Webinar Series                 Ian Lurie    ...
#PORTENTU
PORTENT.CO/30rightnow    (Yes, use .co, not .com)
WOULDN’T IT BEGREATIF 1 HUGE INSIGHT MADEYOU A MARKETINGNINJAJAETD IM S ER?
behold! internetMarketingsupremacy!
sorry, not  likely.
THE BEST MARKETERSHAVE LISTS OF IDEAS,TOOLS AND STUFF.           BY GOLLY, IANS               RIGHT!
THIS IS MYLIST
THIS IS MYLIST
LEVEL 1   YEAH. IM GONNA  SIT THIS ONE OUT.                      HELP…?                               UH...
1    LEARN TIME    MANAGEMENT
GETTING THINGS DONEBY DAVID ALLEN
GINA TRIPANIGINATRIPANI.ORGSMARTERWARE.ORG
2    OWN YOUR    CONTENT
Whose content is it?
3    OWN    YOUR    DATA
Check your hostingcontract.
Is data backed up?
Check your marketingagency contract.
Do you keep PPC/analyticsaccounts & data if youleave?
4    OWN    YOUR    CODE
Check yourdevelopment contract.
Can you take yourcode with you?
5    TRUST BUT    VERIFY    CONTENT
Make sure that content youpaid for is really yours.
Copy a phrase
Paste into Google
Add quotes
Who wrote it first?
6    MANAGE    PASSWORDS
1Password
1Password
Then use Dropbox to share1Password data among yourcomputers after you set areally good password.
7    BE DATA    DRIVEN
8    BUT NOT TOO    DATA DRIVEN
9    FOLLOW THE    MONEY
Avoid shiny things. Socialmedia is cool, but there maybe easier wins: PPC, SEO,site optimization, etc.
10     LEARN     EXCEL
All-in-one data crunching                  Non-branded              Branded
Learn to use pivot tables,vlookup, value, indirect,importxml…
11     KNOW YOUR BUDGET.     WORK WITHIN IT.
Don’t aim higher than youcan afford. Be realistic. Anddon’t expect miracles at$500/month.
12     COMPLETE YOUR     LINKEDIN PROFILE
Add sections
Add sections
Add content
13     COMPLETE YOUR     FACEBOOK PAGE
No, really
14     KNOW YOUR     CUSTOMER’S     LANGUAGE
What words do they use?
What words do they use?
15     FIX ALL OF YOUR     BROKEN LINKS
XenuScreaming FrogWebmaster Tools
Webmaster Tools
16     REPURPOSE     CONTENT
Whoa
17     SET UP EASY     SHARING
DiggDigg on WordPress
Bad!
18     TRACK     CONVERSIONS
Don’t have one?...
Make one up!“Spends more than 2 minutes on site”“Views more than 1 page”
LEVEL 2  WE CAN DO THIS!                    I GOT THE 5 ON THE                           LEFT.                            ...
19     BUILD A     DASHBOARD
Track what you care aboutWhat you’re spending.What you’re earning.Totals by channel.
20     REPLY!
21     ANSWER     QU EST IO N S
Quora
Twitter search
22     HAVE A NICE     404 ERROR PAGE
Good
Bad
23     DUMP THE     CHECKOUT     LOGIN
24     DUMP THE     CONTENT     LOGIN
25     LEARN     BUFFER
Analytics
Scheduling
26     LEARN     HOOTSUITE
Scheduling
27     LEARN     GOOGLE     READER
Scheduling
LEVEL 3                                              YEAH, QUIT HOGGING                                                   ...
28     LEARN     IFTTT
Scheduling
29     LEARN A     SCRIPTING     L A N G UAG E
30     DELEGATE
Q&A#PORTENTU
Me:@portentint
30 Internet Marketing Tips You Should Do RIGHT NOW
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30 Internet Marketing Tips You Should Do RIGHT NOW

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Portent Webinar #7: 30 tips and tricks I use every day to make my life easier, my marketing better and to give myself that happy, geeky glow inside.

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30 Internet Marketing Tips You Should Do RIGHT NOW

  1. INTERNET MARKETING30 THINGS YOU SHOULD BE DOING RIGHT NOW The Portent Webinar Series Ian Lurie @portentint ian@portent.com
  2. #PORTENTU
  3. PORTENT.CO/30rightnow (Yes, use .co, not .com)
  4. WOULDN’T IT BEGREATIF 1 HUGE INSIGHT MADEYOU A MARKETINGNINJAJAETD IM S ER?
  5. behold! internetMarketingsupremacy!
  6. sorry, not likely.
  7. THE BEST MARKETERSHAVE LISTS OF IDEAS,TOOLS AND STUFF. BY GOLLY, IANS RIGHT!
  8. THIS IS MYLIST
  9. THIS IS MYLIST
  10. LEVEL 1 YEAH. IM GONNA SIT THIS ONE OUT. HELP…? UH...
  11. 1 LEARN TIME MANAGEMENT
  12. GETTING THINGS DONEBY DAVID ALLEN
  13. GINA TRIPANIGINATRIPANI.ORGSMARTERWARE.ORG
  14. 2 OWN YOUR CONTENT
  15. Whose content is it?
  16. 3 OWN YOUR DATA
  17. Check your hostingcontract.
  18. Is data backed up?
  19. Check your marketingagency contract.
  20. Do you keep PPC/analyticsaccounts & data if youleave?
  21. 4 OWN YOUR CODE
  22. Check yourdevelopment contract.
  23. Can you take yourcode with you?
  24. 5 TRUST BUT VERIFY CONTENT
  25. Make sure that content youpaid for is really yours.
  26. Copy a phrase
  27. Paste into Google
  28. Add quotes
  29. Who wrote it first?
  30. 6 MANAGE PASSWORDS
  31. 1Password
  32. 1Password
  33. Then use Dropbox to share1Password data among yourcomputers after you set areally good password.
  34. 7 BE DATA DRIVEN
  35. 8 BUT NOT TOO DATA DRIVEN
  36. 9 FOLLOW THE MONEY
  37. Avoid shiny things. Socialmedia is cool, but there maybe easier wins: PPC, SEO,site optimization, etc.
  38. 10 LEARN EXCEL
  39. All-in-one data crunching Non-branded Branded
  40. Learn to use pivot tables,vlookup, value, indirect,importxml…
  41. 11 KNOW YOUR BUDGET. WORK WITHIN IT.
  42. Don’t aim higher than youcan afford. Be realistic. Anddon’t expect miracles at$500/month.
  43. 12 COMPLETE YOUR LINKEDIN PROFILE
  44. Add sections
  45. Add sections
  46. Add content
  47. 13 COMPLETE YOUR FACEBOOK PAGE
  48. No, really
  49. 14 KNOW YOUR CUSTOMER’S LANGUAGE
  50. What words do they use?
  51. What words do they use?
  52. 15 FIX ALL OF YOUR BROKEN LINKS
  53. XenuScreaming FrogWebmaster Tools
  54. Webmaster Tools
  55. 16 REPURPOSE CONTENT
  56. Whoa
  57. 17 SET UP EASY SHARING
  58. DiggDigg on WordPress
  59. Bad!
  60. 18 TRACK CONVERSIONS
  61. Don’t have one?...
  62. Make one up!“Spends more than 2 minutes on site”“Views more than 1 page”
  63. LEVEL 2 WE CAN DO THIS! I GOT THE 5 ON THE LEFT. WOO HOO!
  64. 19 BUILD A DASHBOARD
  65. Track what you care aboutWhat you’re spending.What you’re earning.Totals by channel.
  66. 20 REPLY!
  67. 21 ANSWER QU EST IO N S
  68. Quora
  69. Twitter search
  70. 22 HAVE A NICE 404 ERROR PAGE
  71. Good
  72. Bad
  73. 23 DUMP THE CHECKOUT LOGIN
  74. 24 DUMP THE CONTENT LOGIN
  75. 25 LEARN BUFFER
  76. Analytics
  77. Scheduling
  78. 26 LEARN HOOTSUITE
  79. Scheduling
  80. 27 LEARN GOOGLE READER
  81. Scheduling
  82. LEVEL 3 YEAH, QUIT HOGGING THE GLORY. I GOT THIS. YOU AWWW. YOU GOT EM GUYS HANG BACK. LAST TIME. I WANT A TURN.
  83. 28 LEARN IFTTT
  84. Scheduling
  85. 29 LEARN A SCRIPTING L A N G UAG E
  86. 30 DELEGATE
  87. Q&A#PORTENTU
  88. Me:@portentint

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