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30 Internet Marketing Tips You Should Do RIGHT NOW
 

30 Internet Marketing Tips You Should Do RIGHT NOW

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Portent Webinar #7: 30 tips and tricks I use every day to make my life easier, my marketing better and to give myself that happy, geeky glow inside.

Portent Webinar #7: 30 tips and tricks I use every day to make my life easier, my marketing better and to give myself that happy, geeky glow inside.

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    30 Internet Marketing Tips You Should Do RIGHT NOW 30 Internet Marketing Tips You Should Do RIGHT NOW Presentation Transcript

    • INTERNET MARKETING30 THINGS YOU SHOULD BE DOING RIGHT NOW The Portent Webinar Series Ian Lurie @portentint ian@portent.com
    • #PORTENTU
    • PORTENT.CO/30rightnow (Yes, use .co, not .com)
    • WOULDN’T IT BEGREATIF 1 HUGE INSIGHT MADEYOU A MARKETINGNINJAJAETD IM S ER?
    • behold! internetMarketingsupremacy!
    • sorry, not likely.
    • THE BEST MARKETERSHAVE LISTS OF IDEAS,TOOLS AND STUFF. BY GOLLY, IANS RIGHT!
    • THIS IS MYLIST
    • THIS IS MYLIST
    • LEVEL 1 YEAH. IM GONNA SIT THIS ONE OUT. HELP…? UH...
    • 1 LEARN TIME MANAGEMENT
    • GETTING THINGS DONEBY DAVID ALLEN
    • GINA TRIPANIGINATRIPANI.ORGSMARTERWARE.ORG
    • 2 OWN YOUR CONTENT
    • Whose content is it?
    • 3 OWN YOUR DATA
    • Check your hostingcontract.
    • Is data backed up?
    • Check your marketingagency contract.
    • Do you keep PPC/analyticsaccounts & data if youleave?
    • 4 OWN YOUR CODE
    • Check yourdevelopment contract.
    • Can you take yourcode with you?
    • 5 TRUST BUT VERIFY CONTENT
    • Make sure that content youpaid for is really yours.
    • Copy a phrase
    • Paste into Google
    • Add quotes
    • Who wrote it first?
    • 6 MANAGE PASSWORDS
    • 1Password
    • 1Password
    • Then use Dropbox to share1Password data among yourcomputers after you set areally good password.
    • 7 BE DATA DRIVEN
    • 8 BUT NOT TOO DATA DRIVEN
    • 9 FOLLOW THE MONEY
    • Avoid shiny things. Socialmedia is cool, but there maybe easier wins: PPC, SEO,site optimization, etc.
    • 10 LEARN EXCEL
    • All-in-one data crunching Non-branded Branded
    • Learn to use pivot tables,vlookup, value, indirect,importxml…
    • 11 KNOW YOUR BUDGET. WORK WITHIN IT.
    • Don’t aim higher than youcan afford. Be realistic. Anddon’t expect miracles at$500/month.
    • 12 COMPLETE YOUR LINKEDIN PROFILE
    • Add sections
    • Add sections
    • Add content
    • 13 COMPLETE YOUR FACEBOOK PAGE
    • No, really
    • 14 KNOW YOUR CUSTOMER’S LANGUAGE
    • What words do they use?
    • What words do they use?
    • 15 FIX ALL OF YOUR BROKEN LINKS
    • XenuScreaming FrogWebmaster Tools
    • Webmaster Tools
    • 16 REPURPOSE CONTENT
    • Whoa
    • 17 SET UP EASY SHARING
    • DiggDigg on WordPress
    • Bad!
    • 18 TRACK CONVERSIONS
    • Don’t have one?...
    • Make one up!“Spends more than 2 minutes on site”“Views more than 1 page”
    • LEVEL 2 WE CAN DO THIS! I GOT THE 5 ON THE LEFT. WOO HOO!
    • 19 BUILD A DASHBOARD
    • Track what you care aboutWhat you’re spending.What you’re earning.Totals by channel.
    • 20 REPLY!
    • 21 ANSWER QU EST IO N S
    • Quora
    • Twitter search
    • 22 HAVE A NICE 404 ERROR PAGE
    • Good
    • Bad
    • 23 DUMP THE CHECKOUT LOGIN
    • 24 DUMP THE CONTENT LOGIN
    • 25 LEARN BUFFER
    • Analytics
    • Scheduling
    • 26 LEARN HOOTSUITE
    • Scheduling
    • 27 LEARN GOOGLE READER
    • Scheduling
    • LEVEL 3 YEAH, QUIT HOGGING THE GLORY. I GOT THIS. YOU AWWW. YOU GOT EM GUYS HANG BACK. LAST TIME. I WANT A TURN.
    • 28 LEARN IFTTT
    • Scheduling
    • 29 LEARN A SCRIPTING L A N G UAG E
    • 30 DELEGATE
    • Q&A#PORTENTU
    • Me:@portentint