30 Internet Marketing Tips You Should Do RIGHT NOW

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Portent Webinar #7: 30 tips and tricks I use every day to make my life easier, my marketing better and to give myself that happy, geeky glow inside.

Portent Webinar #7: 30 tips and tricks I use every day to make my life easier, my marketing better and to give myself that happy, geeky glow inside.

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  • 1. INTERNET MARKETING30 THINGS YOU SHOULD BE DOING RIGHT NOW The Portent Webinar Series Ian Lurie @portentint ian@portent.com
  • 2. #PORTENTU
  • 3. PORTENT.CO/30rightnow (Yes, use .co, not .com)
  • 4. WOULDN’T IT BEGREATIF 1 HUGE INSIGHT MADEYOU A MARKETINGNINJAJAETD IM S ER?
  • 5. behold! internetMarketingsupremacy!
  • 6. sorry, not likely.
  • 7. THE BEST MARKETERSHAVE LISTS OF IDEAS,TOOLS AND STUFF. BY GOLLY, IANS RIGHT!
  • 8. THIS IS MYLIST
  • 9. THIS IS MYLIST
  • 10. LEVEL 1 YEAH. IM GONNA SIT THIS ONE OUT. HELP…? UH...
  • 11. 1 LEARN TIME MANAGEMENT
  • 12. GETTING THINGS DONEBY DAVID ALLEN
  • 13. GINA TRIPANIGINATRIPANI.ORGSMARTERWARE.ORG
  • 14. 2 OWN YOUR CONTENT
  • 15. Whose content is it?
  • 16. 3 OWN YOUR DATA
  • 17. Check your hostingcontract.
  • 18. Is data backed up?
  • 19. Check your marketingagency contract.
  • 20. Do you keep PPC/analyticsaccounts & data if youleave?
  • 21. 4 OWN YOUR CODE
  • 22. Check yourdevelopment contract.
  • 23. Can you take yourcode with you?
  • 24. 5 TRUST BUT VERIFY CONTENT
  • 25. Make sure that content youpaid for is really yours.
  • 26. Copy a phrase
  • 27. Paste into Google
  • 28. Add quotes
  • 29. Who wrote it first?
  • 30. 6 MANAGE PASSWORDS
  • 31. 1Password
  • 32. 1Password
  • 33. Then use Dropbox to share1Password data among yourcomputers after you set areally good password.
  • 34. 7 BE DATA DRIVEN
  • 35. 8 BUT NOT TOO DATA DRIVEN
  • 36. 9 FOLLOW THE MONEY
  • 37. Avoid shiny things. Socialmedia is cool, but there maybe easier wins: PPC, SEO,site optimization, etc.
  • 38. 10 LEARN EXCEL
  • 39. All-in-one data crunching Non-branded Branded
  • 40. Learn to use pivot tables,vlookup, value, indirect,importxml…
  • 41. 11 KNOW YOUR BUDGET. WORK WITHIN IT.
  • 42. Don’t aim higher than youcan afford. Be realistic. Anddon’t expect miracles at$500/month.
  • 43. 12 COMPLETE YOUR LINKEDIN PROFILE
  • 44. Add sections
  • 45. Add sections
  • 46. Add content
  • 47. 13 COMPLETE YOUR FACEBOOK PAGE
  • 48. No, really
  • 49. 14 KNOW YOUR CUSTOMER’S LANGUAGE
  • 50. What words do they use?
  • 51. What words do they use?
  • 52. 15 FIX ALL OF YOUR BROKEN LINKS
  • 53. XenuScreaming FrogWebmaster Tools
  • 54. Webmaster Tools
  • 55. 16 REPURPOSE CONTENT
  • 56. Whoa
  • 57. 17 SET UP EASY SHARING
  • 58. DiggDigg on WordPress
  • 59. Bad!
  • 60. 18 TRACK CONVERSIONS
  • 61. Don’t have one?...
  • 62. Make one up!“Spends more than 2 minutes on site”“Views more than 1 page”
  • 63. LEVEL 2 WE CAN DO THIS! I GOT THE 5 ON THE LEFT. WOO HOO!
  • 64. 19 BUILD A DASHBOARD
  • 65. Track what you care aboutWhat you’re spending.What you’re earning.Totals by channel.
  • 66. 20 REPLY!
  • 67. 21 ANSWER QU EST IO N S
  • 68. Quora
  • 69. Twitter search
  • 70. 22 HAVE A NICE 404 ERROR PAGE
  • 71. Good
  • 72. Bad
  • 73. 23 DUMP THE CHECKOUT LOGIN
  • 74. 24 DUMP THE CONTENT LOGIN
  • 75. 25 LEARN BUFFER
  • 76. Analytics
  • 77. Scheduling
  • 78. 26 LEARN HOOTSUITE
  • 79. Scheduling
  • 80. 27 LEARN GOOGLE READER
  • 81. Scheduling
  • 82. LEVEL 3 YEAH, QUIT HOGGING THE GLORY. I GOT THIS. YOU AWWW. YOU GOT EM GUYS HANG BACK. LAST TIME. I WANT A TURN.
  • 83. 28 LEARN IFTTT
  • 84. Scheduling
  • 85. 29 LEARN A SCRIPTING L A N G UAG E
  • 86. 30 DELEGATE
  • 87. Q&A#PORTENTU
  • 88. Me:@portentint