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Anti-Psychotic Schizophrenia Market Brief (033110)
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Anti-Psychotic Schizophrenia Market Brief (033110)

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A summary brief of the issues facing antipsychotic schizophrenia drugs in commercial development.

A summary brief of the issues facing antipsychotic schizophrenia drugs in commercial development.

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  • 1. By Will Roettger Principal Consultant 20/20 Market Insights, LLC March  31,  2010  
  • 2. Will Roettger is an established career professional in the pharmaceutical and biotech industry. Having worked for Novartis, AstraZeneca, Merck, Alexion, and Dendreon he has developed expertise across the therapeutic areas of oncology, hematology, and immunology for pipeline and launch products. He has been instrumental in establishing marketing intelligence as a core capability in support of clinical and commercial new product development, solving the many commercial challenges that high-priced specialty products face from a patient, provider, and investor perspective. Additionally he has supported two specialty product launches, providing actionable insights and recommendations by integrating market research findings with competitive intelligence. As a principal for 20/20 Market Insights, LLC, he is dedicated to providing clients with clear vision into competitor landscapes, strategies, and product assessments that drive strategic business decisions in new drug development. Contact Information: Will Roettger Principal Consultant 20/20 Market Insights, LLC 908-391-4362 will.roettger@gmail.com   2
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  • 12. Will  Roettger   Principal  Consultant   20/20  Market  Insights,  LLC   908-­‐391-­‐4362   will.roettger@gmail.com   12