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Village of Vernon Hills QR presentation


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  • 1. Village of Vernon Hills - QR Codesby: William Rockwell, GIS Coordinator
  • 2. QR Project – Brief Introduction
    Due to the large number of tournaments and sporting events, the Village was getting many public inquiries about how to get to the VHAC (Vernon Hills Athletic Complex). The VHAC did not have an “official” address, and it was not found in Google/Yahoo/MapQuest searches.
    Research began on how to add “places” to Google Maps.
    Business owners can “claim” their business on Google, and after a verification process allows the owner to publish authoritative content on various business information. (store hours, location, menus/inventory, pictures, video, etc)
    All that is needed is a Google account (not necessarily a Gmail account)
  • 3. How to claim a Google Place
    Chances are, a Google place page already exists for your business, government, etc
    Village of Vernon Hills is “claimed” or owner verified
    Bobo’s is not owner verified
    Google will robo-call you, giving a PIN number that will unlock your “place”
    WARNING, the robo-call will occur within seconds after completing the application. The robo-call will not identify itself, so be ready!
    Or if there is no phone number, (like at the VHAC), Google will send you a postcard with a PIN
    Called the Post Office to reroute mail
  • 4. So you have a Google place, now what?
    Every Google place has a unique URL. For example the Village Hall is:
    This URL can be shared as a QR code. QR Codes can be created from:
    URL address
    Contact information
    Phone numbers
    XY (Geolocation)
    Calendar events
    QR codes are a great way to share lots of information, in a small space, across any platform. (Android, Windows, Apple, Blackberry)
  • 5. Chances are, you’ve seen QR’s before…
  • 6. What is a QR Code?
    • A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers, telephone cameras, and to a less common extent, computers with webcams. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data.
    - Wikipedia
  • 7. Developing QR Products
    There are many ways to create QR codes.
    QR Droid (mobile app for Android)
    They’re free
    Note: the length of the URL increases the QR complexity, keep URLs as short as possible. Use URL shorteners like:
    These free services shorten URLs so the resulting QR will be more readable
  • 8. Why use QRs and Google Place Pages?
    Google place pages change dynamically from mobile to desktop devices, and displays on any device well (tablet, phone, laptop)
    Google place pages currently has better business information, ratings, and verification system (vs Bing Maps)
    QR creation and scanning technology is open source and free
    A QR, once scanned, can immediately be shared via email or text message
    Growing “smart” market (500,000 Android devices activated daily)
  • 9. Leveraging QR Products
  • 10. Leveraging QR Products
  • 11. Leveraging QR Products
  • 12. Questions?