How to write a press release
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How to write a press release

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Basics for putting together a press release.

Basics for putting together a press release.

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How to write a press release Presentation Transcript

  • 1. The Press Release Lori Crock, Founder Written Impactlori@writtenimpact.com
  • 2. Why? Announce a new company, innovation, product, service,employee, direction, partnership or event.
  • 3. Contact InfoFOR IMMEDIATE RELEASEContact:Chris Colletchrisc@vanner.com614-329-1642www.vanner.com
  • 4. HeadlineSummarize purpose of releaseInclude keywords Example:New Ohio State University Diesel-electricPowered Hybrid Buses Delivered by GILLIG LLCRoll Out with Vanner Hybrid Beltless Alternators
  • 5. Lead ParagraphSimple summary of the PRWho, what, whyKeyword rich for SEOAudience might not get past this
  • 6. A Sample Lead ParagraphAlways include the city andstate first.Hilliard, Ohio - Vanner announces that TheOhio State University’s two new GILLIG hybrid-electric buses are equipped with Vanner HybridBeltless AlternatorsTM (HBAsTM) to improveenergy efficiency.
  • 7. Body CopyTell the storyExplain the technical innovationSpeak in a neutral voiceUse only factual information
  • 8. Sample Body CopyTwo buses were purchased as part of OSU’s Scarlet, Gray and Greenprogram for Campus Area Bus Service (CABS). These buses weremanufactured and delivered to OSU by GILLIG LLC in Hayward, CA. Thebuses use the H 40 EP Allison Transmission Hybrid System.Vanner is a corporate partner to the OSU Center for AutomotiveResearch (CAR). Vanner was also also the recipient of the 2010TechColumbus Green innovation Award for the HBA.The HBA advanced converter technology was invented, developed andmanufactured by the team at Vanner, Inc. in Hilliard, Ohio. Many OSUgraduates were contributors, including Vanner President, Steven Funk.The Vanner Hybrid Beltless Alternator (HBA) is a solid state device thatconverts a portion of the hybrid’s “green” electrical power to electrify thebus with a 24 volt electrical system. The HBA converts 600 volts DC fromthe hybrid propulsion system to 24 volts DC.
  • 9. Quotations Add personality, opinion and relevance with strategic use of quotations.“It is always an honor to collaborate with and serveThe Ohio State University,” said Funk. “It doesn’tget much better than this as a graduate -- todeliver a solution that saves fuel, money andreduces the impact on the environment.”
  • 10. ClosingClose with ‘About’ the companyLink to website & add phone #Use: ### - universal symbol forend of the release
  • 11. Sample ClosingAbout VannerVanner, a leader in commercial vehicle powermanagement systems since 1977, develops powermanagement solutions for transit and coach buses,ambulances, trucks, mobile office and military vehicles.Vanner continues to solve operational, fuel efficiencyand emission challenges for commercial transportationwith renowned engineering and innovation and road-tested, rugged, reliable and safe products.For more information, please visit Vanner Inc. atwww.vanner.com or call 800-227-6937. ###
  • 12. Keywords for SEOWrite keyword-rich releasesInclude partner company namesMention key technology termsCheck Google AdWords for yourindustry
  • 13. LanguageProfessional, formalBrief paragraphsOne or two quotations1 - 1 1/2 pagesPress may use verbatim or modify
  • 14. LinksHyperlinks permittedDo not overdo linksUse links strategically
  • 15. VisualsCompany logo or masthead permitted in fileMay attach a 300 dpi photograph separatelyVisuals not requiredSend as a text file; Word -- not PDF or PPTLink to related video
  • 16. Other UsesMorph press release into blog postAdd as News to your websitePost on TechColumbusTechLoungeInclude in a printed Media Kit
  • 17. Distribute & Promote PR Web / Business Wire Subscriptions to Vocus / My Media TechColumbus Email directly to known sources Strategic blogger outreach Promote: Twitter / LinkedIn / Google+ / Facebook
  • 18. Need More Info? Lori Crock 614.832.3216 lori@writtenimpact.com @WrittenImpact @BlogCoaches