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<ul><li>writRHET </li></ul><ul><li>t h e  d e s i g n  g a m e </li></ul>
DESIGN:   to find the  form  that best achieves the composition’s  purpose . <ul><li>writRHET </li></ul><ul><li>t h e  d e...
DESIGN:   to find the  form  that best achieves the composition’s  purpose . <ul><li>writRHET </li></ul>PURPOSE:   in this...
DESIGN:   to find the  form  that best achieves the composition’s  purpose . <ul><li>writRHET </li></ul>PURPOSE:   in this...
DESIGN:   to find the  form  that best achieves the composition’s  purpose . <ul><li>writRHET </li></ul>PURPOSE:   in this...
DESIGN:   to find the  form  that best achieves the composition’s  purpose . <ul><li>writRHET </li></ul>PURPOSE:   in this...
<ul><li>writRHET </li></ul>PRINCIPLES OF VISUAL DESIGN I:  The rule of thirds,  which advises that the designer locate the...
<ul><li>writRHET </li></ul>PRINCIPLES OF VISUAL DESIGN II:   The golden section,  which holds that ideal proportions are c...
<ul><li>writRHET </li></ul>C R A P PRINCIPLES OF VISUAL DESIGN III:   C.R.A.P.,  which holds that the most important forma...
<ul><li>writRHET </li></ul>C R A P ONTRAST :  EPETITION: LIGNMENT: ROXIMITY: <ul><li>t h e  d e s i g n  g a m e </li></ul>
<ul><li>writRHET </li></ul>C R A P Use visual differences to signify conceptual ones. ONTRAST :  EPETITION: LIGNMENT: ROXI...
<ul><li>writRHET </li></ul>C R A P Use visual differences to signify conceptual ones. Repeat visual elements to signify co...
<ul><li>writRHET </li></ul>C R A P Use visual differences to signify conceptual ones. Repeat visual elements to signify co...
<ul><li>writRHET </li></ul>C R A P Use visual differences to signify conceptual ones. Repeat visual elements to signify co...
<ul><li>writRHET </li></ul><ul><li>t h e  d e s i g n  g a m e </li></ul>
<ul><li>writRHET </li></ul><ul><li>t h e  d e s i g n  g a m e </li></ul>
<ul><li>t h e  d e s i g n  g a m e </li></ul><ul><li>writRHET </li></ul>
Raphael,  The School of Athens  (1509-10) <ul><li>writRHET </li></ul><ul><li>t h e  d e s i g n  g a m e </li></ul>
<ul><li>writRHET </li></ul>Pablo Picasso,  Guernica  (1937) <ul><li>t h e  d e s i g n  g a m e </li></ul>
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The Design Game: Some Principles and Strategies

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Transcript of "The Design Game: Some Principles and Strategies"

  1. 1. <ul><li>writRHET </li></ul><ul><li>t h e d e s i g n g a m e </li></ul>
  2. 2. DESIGN: to find the form that best achieves the composition’s purpose . <ul><li>writRHET </li></ul><ul><li>t h e d e s i g n g a m e </li></ul>
  3. 3. DESIGN: to find the form that best achieves the composition’s purpose . <ul><li>writRHET </li></ul>PURPOSE: in this case, to communicate an interpretation of Plato, in all its depth and complexity. <ul><li>t h e d e s i g n g a m e </li></ul>
  4. 4. DESIGN: to find the form that best achieves the composition’s purpose . <ul><li>writRHET </li></ul>PURPOSE: in this case, to communicate an interpretation of Plato, in all its depth and complexity. FORM: the arrangement of the individual elements making up composition. Form varies across media: <ul><li>t h e d e s i g n g a m e </li></ul>
  5. 5. DESIGN: to find the form that best achieves the composition’s purpose . <ul><li>writRHET </li></ul>PURPOSE: in this case, to communicate an interpretation of Plato, in all its depth and complexity. FORM: the arrangement of the individual elements making up composition. Form varies across media: <ul><li>t h e d e s i g n g a m e </li></ul>
  6. 6. DESIGN: to find the form that best achieves the composition’s purpose . <ul><li>writRHET </li></ul>PURPOSE: in this case, to communicate an interpretation of Plato, in all its depth and complexity. FORM: the arrangement of the individual elements making up composition. Form varies across media: THE GAME: To try to create a form whereby ALL of the elements in your composition, whatever the medium, contribute its purpose . <ul><li>t h e d e s i g n g a m e </li></ul>
  7. 7. <ul><li>writRHET </li></ul>PRINCIPLES OF VISUAL DESIGN I: The rule of thirds, which advises that the designer locate the most important elements along the axes that would divide the compositional space 3 by 3, with the intersections between axes being the most important focal points. <ul><li>t h e d e s i g n g a m e </li></ul>
  8. 8. <ul><li>writRHET </li></ul>PRINCIPLES OF VISUAL DESIGN II: The golden section, which holds that ideal proportions are created when that ratio of the larger of two quantities of visual information (e.g., surface area) to the smaller of the two is equal to the ration of the sum of both quantities to the larger . <ul><li>t h e d e s i g n g a m e </li></ul>
  9. 9. <ul><li>writRHET </li></ul>C R A P PRINCIPLES OF VISUAL DESIGN III: C.R.A.P., which holds that the most important formal relationships to consider when designing a visual artifact that not only pleases the eye but communicates are contrast, repetition, alignment, and proximity. <ul><li>t h e d e s i g n g a m e </li></ul>
  10. 10. <ul><li>writRHET </li></ul>C R A P ONTRAST : EPETITION: LIGNMENT: ROXIMITY: <ul><li>t h e d e s i g n g a m e </li></ul>
  11. 11. <ul><li>writRHET </li></ul>C R A P Use visual differences to signify conceptual ones. ONTRAST : EPETITION: LIGNMENT: ROXIMITY: <ul><li>t h e d e s i g n g a m e </li></ul>
  12. 12. <ul><li>writRHET </li></ul>C R A P Use visual differences to signify conceptual ones. Repeat visual elements to signify conceptual similarities. ONTRAST : EPETITION: LIGNMENT: ROXIMITY: <ul><li>t h e d e s i g n g a m e </li></ul>
  13. 13. <ul><li>writRHET </li></ul>C R A P Use visual differences to signify conceptual ones. Repeat visual elements to signify conceptual similarities. Arrange concrete visual elements within an abstract organizing “grid.” ONTRAST : EPETITION: LIGNMENT: ROXIMITY: <ul><li>t h e d e s i g n g a m e </li></ul>
  14. 14. <ul><li>writRHET </li></ul>C R A P Use visual differences to signify conceptual ones. Repeat visual elements to signify conceptual similarities. Arrange concrete visual elements within an abstract organizing “grid.” Group or separate visual elements to signify conceptual connections and distinctions . ONTRAST : EPETITION: LIGNMENT: ROXIMITY: <ul><li>t h e d e s i g n g a m e </li></ul>
  15. 15. <ul><li>writRHET </li></ul><ul><li>t h e d e s i g n g a m e </li></ul>
  16. 16. <ul><li>writRHET </li></ul><ul><li>t h e d e s i g n g a m e </li></ul>
  17. 17. <ul><li>t h e d e s i g n g a m e </li></ul><ul><li>writRHET </li></ul>
  18. 18. Raphael, The School of Athens (1509-10) <ul><li>writRHET </li></ul><ul><li>t h e d e s i g n g a m e </li></ul>
  19. 19. <ul><li>writRHET </li></ul>Pablo Picasso, Guernica (1937) <ul><li>t h e d e s i g n g a m e </li></ul>
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