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Cultures, Subcultures, and Culture Jamming
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Cultures, Subcultures, and Culture Jamming

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  • 1. Cultures, Subcultures,and Culture Jamming
  • 2. The meaning of styleStyle in subculture is, then, pregnant with significance. Its transformationsgo “against nature,” interrupting the process of “normalization.” As such,they are gestures, movements towards a speech which offends the “silentmajority,” which challenges the principle of unity and cohesion, whichcontradicts the myth of consensus. Our task becomes . . . to discern thehidden messages inscribed in code on the glossy surfaces of style, totrace them out as “maps of meaning” which obscurely re-present the verycontradictions they are designed to conceal. (18)The struggle between different discourses, different definitions andmeanings within ideology is therefore always a struggle withinsignification: a struggle for possession of the sign, which extends to eventhe most mundane areas of everyday life. . . . [C]ommodities are indeedopen to a double inflection: to “illegitimate” as well as “legitimate” uses.These “humble objects” can be magically appropriated; stolen” bysubordinate groups and made to carry “secret” meanings: meanings whichexpress, in code, a form of resistance which guarantees their continuedsubordination. (17–18) ~ Dick Hebdige, Subculture: The Meaning of Style
  • 3. Hegemony
  • 4. Culture jamming
  • 5. Culture jamming
  • 6. Culture jamming
  • 7. Culture jamming
  • 8. Style as . . .
  • 9. Teddy Boys
  • 10. Teddy Girls
  • 11. Rockers
  • 12. Mods
  • 13. Mods vs. Rockers
  • 14. Punks
  • 15. intention - bricolage - revolt - homology
  • 16. Incorporation
  • 17. Culture Jamming or Incorporation?

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