Content Life Cycle: A Strategic Compass STC Summit 2013


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Use the content life cycle to help identify business requirements for how content must be treated, handled, and processed. This session will demonstrate how to analyze the content life cycle for workflow improvements, automation, and ways to measure cost, and provide the basis for identifying hardware, software, and human requirements.

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Content Life Cycle: A Strategic Compass STC Summit 2013

  1. 1. STC Summit 2013May 8, 2013Mollye BarrettThe Content Life CycleA Strategic Compass for People,Products and Technology
  2. 2. Use the Content Life CycleThe content life cycle is a process that includesevery content state and the tasks associated withthat state from discovery to delivery.The content life cycle helps identify businessrequirement for how content must be treated,handled and processed.Identify requirements for an end-to-end contentlifecycle with a focus on roles of people,information products produced and technologycurrently used.
  3. 3. Directional gif
  4. 4. Circles with Arrows
  5. 5. Circles in Circles
  6. 6. Flowchart
  7. 7. Content Life Cycle ThoughtLeadersAuthoring, Repository, Assembly, Delivery, ArchiveAnn Rockley, Managing Enterprise Content: A Unified Content StrategyCapture, Manage, Deliver, Store, PreserveAssociation for Information and Image Management (AIIM)Authoring, Repository, Assembly/Linking, PublishingJoAnn Hackos, Content Management for Dynamic Web DeliveryCollect, Manage, PublishBob Boiko, The Content Management BibleCreation, Editing, PublishingGerry McGovern, New ThinkingProduction, DeliveryTony Byrne, CMS Report
  8. 8. Using the CLC for a UnifiedContent PlanOne Technical Publications team with 20 writerscovering 14 products used 48 tools to produce PDF,HTML and HTML Help.Learn what every content creator does in the course oftheir normal day.Not everyone views their work in the same way,Work with a group to determine how they see theirwork.
  9. 9. CLC Workshop• Identify how focus content is treated, handled and processed.• Listen for problems. Look to optimize activities. More thanauthoring and publishing.• Use workshop as a change management opportunity; let peopleknow what is coming. Frame business process with the contentlifecycle, not software functionality• With information gathered, develop an impromptu content lifecycle. Discovery presents opportunities for automation, areas ofworkflow improvement, ways to measure cost and a way to makea tacit technical publication process explicit.• Understand projects and prepare for a content managementsystem. Know what to look for!
  10. 10. Workshop: Products, Tasks,ToolsProducts ToolsTasks
  11. 11. Products: No Reuse
  12. 12. Products: Reuse
  13. 13. Products: Reuse, One Audience
  14. 14. Products: Reuse, 17 Audiences
  15. 15. editpeer reviewspeer reviewsplan/replanplan/replanweb designweb designtroubleshoottroubleshootreusereuseSMEreviewsSMEreviewsconversionconversionCLC Workshop: Tasksmanageherd/nudgequalitycontrolscriptingpostdocumentsproofresearchstructuretrackorganizepublishestimatesystemadminusabilitydesignrebrandcontentanalysismeetingsgraphictweakingqueriesautomate workflow/reports track/attributes/conrefs IA rolestyle sheets workflow/reports workflow automate styleadd structureworkflow transforms/workflow automateworkflowversion control IA role add roleadd structure workflow/reports metrics SVGDITAIA rolegraphictweakingestimateorganize structure herd/nudgescriptingrebrandtrackpostdocumentspublishmanagequeriessystemadmin
  16. 16. CLC Workshop: ToolsTumblrRoboHelpcaptureePublisherCamtasiaWinMergeSnagitJAVA SaxonPerlConfluenceWordpad/NotepadHTML HelpWorkshopRenameutilitySharePointTextCrawlerANTSubversionFlashDevelopPaintVisioRenderXSQLShared ViewAXCMWIN GrepFrameMakerInset PlusAcrobatFlareRoboHelpWebWorksDITA OTKSnagitDITA OTKoXygenCMSDITA OTKoXygenDITA OTKoXygenDITA OTKoXygenCMSDITA OTKoXygenDITA OTKoXygenCMSCMSDITA OTKoXygenCMSDITA OTKCMS/WebservicesCMSCMSCMS CMS CMSCMS
  17. 17. Workshop Content LifeCycle
  18. 18. Published Content Life Cycle
  19. 19. Published Content Life Cycle:Roles
  20. 20. Published CLC Details
  21. 21. CLC Results• Identified business requirements: personas and unifiedcontent• How content is treated, handled and processed: removedcontent silos and publish from one source across products• End-to-end content lifecycle: include published model thatsupports Web Help, HTML Help, PDF• Focus on roles:• People – writers, information architect, system admin• Information products – Online Help, User Guide, AdminGuide, Forms Guide, Install Guide, Function Guide,Quick Reference Guide, Form Builder, Report Builder• Technology – Frame, Flare and RoboHelp to DITA withautomated publishing, 17 audiences for all informationproducts.
  22. 22. DiscussionMollye BarrettClearPath,