The Content Life CycleA Strategic Compass for People, Products and Technology Lavacon November 15, 2011 Mollye Barrett
Use the Content Life CycleThe content life cycle helps identify businessrequirement for how content must be treated,handled and processed.Identify requirements for an end-to-end contentlifecycle with a focus on roles of people, informationproducts produced and technology currently used.
Content Life Cycle Thought LeadersAuthoring, Repository, Assembly, Delivery, Archive Ann Rockley, Managing Enterprise Content: A Unified Content Strategy Capture, Manage, Deliver, Store, Preserve Association for Information and Image Management (AIIM)Authoring, Repository, Assembly/Linking, Publishing JoAnn Hackos, Content Management for Dynamic Web Delivery Collect, Manage, Publish Bob Boiko, The Content Management Bible Creation, Editing, Publishing Gerry McGovern, New Thinking Production, Delivery Tony Byrne, CMS Report
About the CLC for a Unified Content StrategyOne Technical Publications team with 20 writerscovering 14 products used 48 tools to produce PDF,HTML and HTML Help.Learn what every content creator does in the courseof their normal day.Not everyone views their work in the same way,Work with a group to determine how they see their work.
CLC Workshop• Identify how focus content is treated, handled and processed.• Listen for problems. Look to optimize activities. More than authoring and publishing.• Use workshop as a change management opportunity; let people know what is coming. Frame business process with the content lifecycle, not software functionality• With information gathered, develop an impromptu content life cycle. Discovery presents opportunities for automation, areas of workflow improvement, ways to measure cost and a way to make a tacit technical publication process explicit.• Understand projects and prepare for a content management system. Know what to look for!
CLC Workshop: Tasks automate workflow/reports track/attributes/conrefs IA role SME SME conversion conversion research reuse reuse troubleshoot troubleshoot reviews reviews style sheets add structure workflow/reports workflow automate style web design web design plan/replan plan/replan peer reviews peer reviews edit rebrand rebrand workflow workflow transforms/workflow automate post post usability manage manage proof publish publish documents documents designversion control IA role add role quality system system content track track scripting scripting analysis control admin adminadd structure DITA workflow/reports metrics SVG graphic graphic organize organize structure structure herd/nudge herd/nudge estimate estimate tweaking tweaking IA role queries queries meetings
CLC Results• Identified business requirements: personas and unified content• How content is treated, handled and processed: removed content silos and publish from one source across products• End-to-end content lifecycle: include published model that supports Web Help, HTML Help, PDF• Focus on roles: • People – writers, information architect, system admin • Information products – Online Help, User Guide, Admin Guide, Forms Guide, Install Guide, Function Guide, Quick Reference Guide, Form Builder, Report Builder • Technology – Frame, Flare and RoboHelp to DITA with automated publishing, 17 audiences for all information products.