The Content Life CycleA Strategic Compass for People, Products and Technology                                             ...
Use the Content Life CycleThe content life cycle helps identify businessrequirement for how content must be treated,handle...
Directional Wheel                    www.cdgroup.com/EX2/images/Content_Lifecycle. gif
Circles with Arrows
Circles in Circles     http://www.langsolinc.com/cf/LANGUAGE/ContentFiles/Global%20Content%20Value%20Chain.png
http://metatorial.com/images/poster_big.jpgFlowchart
Content Life Cycle Thought LeadersAuthoring, Repository, Assembly, Delivery, Archive Ann Rockley, Managing Enterprise Cont...
About the CLC for a Unified       Content StrategyOne Technical Publications team with 20 writerscovering 14 products used...
CLC Workshop• Identify how focus content is treated, handled and processed.• Listen for problems. Look to optimize activit...
Workshop: Products, Tasks, ToolsProduct   Tasks   Tools
Products: No Reuse
Products: Reuse
Products: Reuse, One Audience
Products: Reuse, 17 Audiences
CLC Workshop: Tasks  automate                               workflow/reports        track/attributes/conrefs      IA role ...
CLC Workshop: Tools               Rename Tumblr                               SharePoint                                  ...
Workshop Content Life Cycle
Published Content Life Cycle
Published Content Life Cycle: Roles
Published CLC Details
CLC Results•   Identified business requirements: personas and unified content•   How content is treated, handled and proce...
Discussion   Mollye Barrett  ClearPath, LLCmollye@clearpath.cc
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Content Life Cycle Strategic Compass

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Content Life Cycle Strategic Compass

  1. 1. The Content Life CycleA Strategic Compass for People, Products and Technology Lavacon November 15, 2011 Mollye Barrett
  2. 2. Use the Content Life CycleThe content life cycle helps identify businessrequirement for how content must be treated,handled and processed.Identify requirements for an end-to-end contentlifecycle with a focus on roles of people, informationproducts produced and technology currently used.
  3. 3. Directional Wheel www.cdgroup.com/EX2/images/Content_Lifecycle. gif
  4. 4. Circles with Arrows
  5. 5. Circles in Circles http://www.langsolinc.com/cf/LANGUAGE/ContentFiles/Global%20Content%20Value%20Chain.png
  6. 6. http://metatorial.com/images/poster_big.jpgFlowchart
  7. 7. Content Life Cycle Thought LeadersAuthoring, Repository, Assembly, Delivery, Archive Ann Rockley, Managing Enterprise Content: A Unified Content Strategy Capture, Manage, Deliver, Store, Preserve Association for Information and Image Management (AIIM)Authoring, Repository, Assembly/Linking, Publishing JoAnn Hackos, Content Management for Dynamic Web Delivery Collect, Manage, Publish Bob Boiko, The Content Management Bible Creation, Editing, Publishing Gerry McGovern, New Thinking Production, Delivery Tony Byrne, CMS Report
  8. 8. About the CLC for a Unified Content StrategyOne Technical Publications team with 20 writerscovering 14 products used 48 tools to produce PDF,HTML and HTML Help.Learn what every content creator does in the courseof their normal day.Not everyone views their work in the same way,Work with a group to determine how they see their work.
  9. 9. CLC Workshop• Identify how focus content is treated, handled and processed.• Listen for problems. Look to optimize activities. More than authoring and publishing.• Use workshop as a change management opportunity; let people know what is coming. Frame business process with the content lifecycle, not software functionality• With information gathered, develop an impromptu content life cycle. Discovery presents opportunities for automation, areas of workflow improvement, ways to measure cost and a way to make a tacit technical publication process explicit.• Understand projects and prepare for a content management system. Know what to look for!
  10. 10. Workshop: Products, Tasks, ToolsProduct Tasks Tools
  11. 11. Products: No Reuse
  12. 12. Products: Reuse
  13. 13. Products: Reuse, One Audience
  14. 14. Products: Reuse, 17 Audiences
  15. 15. CLC Workshop: Tasks automate workflow/reports track/attributes/conrefs IA role SME SME conversion conversion research reuse reuse troubleshoot troubleshoot reviews reviews style sheets add structure workflow/reports workflow automate style web design web design plan/replan plan/replan peer reviews peer reviews edit rebrand rebrand workflow workflow transforms/workflow automate post post usability manage manage proof publish publish documents documents designversion control IA role add role quality system system content track track scripting scripting analysis control admin adminadd structure DITA workflow/reports metrics SVG graphic graphic organize organize structure structure herd/nudge herd/nudge estimate estimate tweaking tweaking IA role queries queries meetings
  16. 16. CLC Workshop: Tools Rename Tumblr SharePoint CMS WinMerge CMS Paint utilityRoboHelp Wordpad/ HTML Help DITA OTK Snagit Camtasia SQL capture Notepad Workshop oXygen DITA OTK CMS/Web FlashePublisher Confluence Perl CMS Shared View oXygen services Develop CMS ANT CMS JAVA CMS Saxon CMS RenderX CMS Inset Plus DITA OTKSubversion CMS TextCrawler Snagit Visio DITA OTK CMSDITA OTK DITA OTK DITA OTK DITA OTKWebWorks FrameMaker WIN Grep CMS AXCM RoboHelp oXygen oXygen oXygen oXygen DITA OTK Flare Acrobat oXygen
  17. 17. Workshop Content Life Cycle
  18. 18. Published Content Life Cycle
  19. 19. Published Content Life Cycle: Roles
  20. 20. Published CLC Details
  21. 21. CLC Results• Identified business requirements: personas and unified content• How content is treated, handled and processed: removed content silos and publish from one source across products• End-to-end content lifecycle: include published model that supports Web Help, HTML Help, PDF• Focus on roles: • People – writers, information architect, system admin • Information products – Online Help, User Guide, Admin Guide, Forms Guide, Install Guide, Function Guide, Quick Reference Guide, Form Builder, Report Builder • Technology – Frame, Flare and RoboHelp to DITA with automated publishing, 17 audiences for all information products.
  22. 22. Discussion Mollye Barrett ClearPath, LLCmollye@clearpath.cc

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