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RSS Feed technology for Hartford Healthcare
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RSS Feed technology for Hartford Healthcare


The presentation is a proposal to the Hartford Healthcare for implementation of RSS Feed technology.

The presentation is a proposal to the Hartford Healthcare for implementation of RSS Feed technology.

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  • 1. HHC LIVE!
    • Bhavini Raithatha
    • Archit Patel
    • Shuang Han
    • Leo Bozzuto
    • Eric Zaccaro
    MBA Class of 2013, Group 2 School of Business University of Connecticut Group 2: Proposal of using RSS Technology at Hartford HealthCare
  • 2. Contents WHY? Benefits for HHC Benefits for Patients HOW? How it works? How it looks? WHAT? RSS Technology RSS for HHC CONCERNS? Barriers Technology Risks Solutions
  • 3.
    • RSS Technology:
    • RSS is a technology that allows users to link not just a page, but subscribe it to receive notification every time the page is updated.
    • Key features:
      • Cooperate – no single control point:
        • RSS enabled Web 2.0 application offers web service interfaces to reuse the data service of other users, giving no control to any single entity.
      • Value addition – users responsibility:
        • Involves users both implicitly and explicitly in adding value.
      • Data Source - unique and hard to recreate:
        • The applications are data-driven and gives a competitive advantage by generating a unique data source.
      • Innovation – driven from inside:
        • New features are added as part of normal user experiences. Users act as real-time testers.
      • Multiple Devices – unlimited accessibility:
        • Applications serve across handheld devices, PCs and internet servers.
      • Sources:
      • 1. http://oreilly.com/web2/archive/what-is-web-20.html
  • 4. WHAT?
    • RSS for HHC:
    • Overview of the process:
      • Use of Web 2.0 to harness collective intelligence of patients.
      • Create a blog for each type of medicine, used by patients.
      • Once logged in, patients comment on their anecdotal experiences with that medicine in regards to side effects, a better alternative, etc.
      • Patients can “subscribe” to that particular medicine’s blog through an RSS feed. - anytime the blog is “updated” each subscriber would receive a “notification” (an email update or push notifications on a smart phone)
      • The application could be broadened to include blogs on medical procedures, ailments, insurance policies, as well as patient opinions about HHC doctors.
  • 5. How the application works: HOW? Benicar Mesar Olmetic Comment Subscribe Subscribe Log on Notifications Notifications Notifications Subscribe
  • 6. HOW?
            • Sources:
    • 2. http://www.patientslikeme.com
    How the application looks like:
  • 7. HOW? How the application looks like:
        • Sources:
    • 2. http://www.patientslikeme.com
  • 8. WHY?
    • Benefit for HHC
    • Increase publicity
    • Attract more patients
    • Increase inside awareness
    • Increase patient loyalty
    • More interaction with patients
  • 9. WHY?
    • Benefits for Patients
    • Faster information about medicines
    • Confidence of taking medicine
    • Awareness of effect of taking medicine
    • Sharing concerns about medicine
    • More connection with doctors
  • 10. CONCERNS?
    • Quality of content
    • Learning and technology preference of users
    • Difference in usage between ‘older’ and ‘younger’ users
    • Lack of time
    • Privacy of users
    • Legal regulations
    • Popularity of our RSS feed
    • Automated or manual moderation
    • User friendly
    • Receive auto updates
    • Access from smartphone
    • Display name different from real name
    • Maintain good quality of contents
    • Advertise and encourage users
  • 11.
    • Posting of malicious sites
    • Injection of malicious scripts in the feed
    • Vulnerable to security attack
    • Filtering and Stripping for html tags before updating to the webpage
    • Security assessment of the server and network
    • Use and suggest most secured RSS reader to subscribers
  • 12. Conclusion
    • Build online HHC Community
    • Improve interactions between patients and doctors
    • Improve patients experience with HHC