What's the point of internal comms

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  • 1. What’s the point of internal comms? Adrian MacLeod adrian@writethinking.co.uk
  • 2. How organisations communicate Small organisation This is what I am trying to achieve Here is how you can help me do that Together we’ll become great What a great guy. Let’s do what he says.
  • 3. How organisations communicate Large organisation In te rn al co m m s
  • 4. How organisations communicate World-leading ... blah blah State of the art .. blah blah Investing in human resources ... blah blah Thinks: Just do as I say, would you? The boss
  • 5. My department is How organisations communicate what makes us world-leading... blah blah It’s my leadership we need to My people are the tell people most invested in. about. Me Me Me My guys are doing the real state-of-the-art Me Middle managers stuff
  • 6. How organisations communicate The company There was a sponsored this charity thing the awards thing. boss thought was important. The boss went to a dinner with There is a new some people. computer WE all need to learn By the way, WE how to use. all need to work harder. Internal comms
  • 7. How organisations communicate The company There was a sponsored this charity thing the What? awards thing. boss thought was important. The boss went to a dinner with There is a new some people. computer WE all need to learn By the way, WE how to use. all need to work harder. Internal comms
  • 8. How organisations communicate The company There was a sponsored this charity thing the awards thing. boss thought was important. The boss went to a dinner with There is a new some people. computer WE all Yawn WE work need to learn By the way, WE harder: THEY how to use. take the credit all need to work harder. Internal comms
  • 9. How organisations communicate Must look The company There was a at the jobs sponsored this charity thing the pages awards thing. boss thought was important. The boss went to a dinner with There is a new some people. computer WE all need to learn By the way, WE how to use. all need to work harder. Internal comms
  • 10. How organisations communicate The company There was a sponsored this charity thing the awards thing. boss thought was important. The boss went to a dinner with There is a new some people. computer WE all need to learn By the way, WE how to use. all need to work harder. I wonder why we HAVE an intranet? Internal comms
  • 11. What’s the point of internal comms?
  • 12. What’s the point of internal comms? Psst... if you work in internal comms you really should have a good answer to this.
  • 13. Remember this? This is what I am trying to achieve Here is how you can help me do that Together we’ll become great Small organisation What a great guy. Let’s do what he says.
  • 14. Remember this? This is what I am trying to achieve Here is how you can help me do that Together we’ll become great Small organisation What a great guy. Let’s do what he says. This is what internal comms tries to replicate in larger organisations
  • 15. This is what we are trying to replicate } This is what I am trying to achieve Here is how you What to can help me do communicate that } Together we’ll become great Why you want to What a great guy. communicate Let’s do what he Small organisation says. it Thinking small is the secret of making it big
  • 16. What’s the point of internal comms? The answer you boss wants to hear We help people feel engaged with what the company is doing We help them to understand where we are headed We make sure everyone is pulling in the same direction We empower them to make better decisions for themselves and for the company
  • 17. What’s the point of internal comms? The answer you boss wants to hear The bottom line is ... the bottom line Efficient communications = efficient company Happy engaged people = £££££££££
  • 18. But how on earth do we get from this ...
  • 19. How organisations communicate badly World-leading ... It’s my blah blah leadership we need to The company State of the art .. tell people sponsored this blah blah about. awards thing. Investing in human Me The boss went resources ... blah to a dinner with blah some people. Me By the way, WE all need to work harder. Thinks: Just do as I say, would you? My guys are doing the real Me state-of-the-art stuff
  • 20. ... to this? This is what I am trying to achieve Here is how you can help me do that Together we’ll become great What a great guy. Smart organisation Let’s do what he says.
  • 21. It turns out the secret is ...
  • 22. COM UNICATION communication
  • 23. Don’t JUST communicate one way ONE WAY Internal comms
  • 24. Good communication goes both ways BOTH WAYS Internal comms
  • 25. Trust me I’m an internal communicator What to tell the boss What to tell everyone This is what we are This is what we trying to achieve are here for: Here is how you can We help people feel engaged help us do that with what the company is doing Together we’ll We help them to understand become great where we are headed We make sure everyone is pulling in the same direction We empower them to make better decisions for themselves and for the company
  • 26. Where to start A Clear objectives A Defined audience A Coherent strategy Managem ent signat ure Management signature Management signatur signature e M anagement Get management to sign up to what you are trying to do
  • 27. Coming soon ... A How to set objectives A Understanding your audience A Writing stories that engage an internal audience Internal comms